TOURISM AND HOSPITALITY MANAGEMENT

Assignment :- 1

Name :- Taiba Naaz

Roll No :- 42
Class :- MBA 4TH Sem
Section :- B
Topic :- Sustainable Tourism Developement
SUSTAINABLE TOURISM DEVELOPMENT

Introduction
Sustainability is a popular trend in nowadays life, concerning development and operation,
also in tourism sector. However, there is a confusion about the different meanings of
sustainability and whether it can be achieved in tourism. Therefore a problem arises: does
sustainable development apply to tourism? The purpose of this paper is to reveal the necessity
of sustainable development in tourism due to limited resources and significant concern about
environment that are to be used by future generations. The object of this article is to present
sustainable tourism: concept, definition and historical background. Moreover, the author
presents its own critical view on the sustainable torusim development in Poland – current
situation and the need for change.The tasks arising from the purpose are as following: to
present economic aspect, environmental aspect and socio-cultural aspect influencing
sustainable tourism. Monographic and descriptive method was applied in the paper. It is
worth emphasizing that there is a large number of American and English literature on the
topic. Sustainable tourism is a term often explained, described and used in Western tourism
handbooks, sometimes even as a separate publication. However, there is not much literature
in Polish publications. It may be due to low level of development of tourism sector in Poland
as a science on tourism is rather young and not well developed yet. The other reason may be
little interest in the issue of sustainability among touristic facility management. Most of
Polish literature base on foreign bibliography and international documents introducing
sustainability principles.

1. Legislation and historical background

Rapid socio-economic development based on the use of natural resources such as
space, mineral resources and water degraded environment to such an extent that it became
necessary to revise rules for the use of the environment. Taking into account the irreversibility
and limitations of many elements of the natural environment, the increasing level of
interference in the natural environment through the exploitation, destruction, pollution will
lead to a situation in which the socio-economic development is impossible without resources.
The main role in building awareness about environmental degradation and the depletion of its
resources have played in the report “The Limits to Growth” by D.L. Meadows and “Man and
His Environment” by U'Thant that were published in the late 60s. These became the
foundation for international discussions.
In the early 1970s the first United Nations (UNEP) Conference on the Human
Environment chaired by U'Thant than UN Secretary-General took place in Stockholm. It
produced an action plan for the environment based on:
1. The global environmental assessment programme – Earthwatch;
2. Environmental management activities;
3. International measured to support the national and international actions of assessment
and management. (Cooper, Fletcher, Fyall, Gilbert, Wanhill, 2008).
The Stockholm Conference resulted in commissioning of the World Conservation Strategy
which can be seen as implementation measure of the human environmental action plan.
The next landmark in the pathway to sustainability was the Brundtland Report “Our
Common Future” in 1987 provided by World Commission on Environment and
Development(WCED), called Brundtland Commission after the name of chairman Gro
Harlem Brundtland former Prime Minister of Norway due to her strong background in
sciences and health. One of the commission's primary goals was to: “help define shared
perceptions of long-term environmental issues and the appropriate efforts needed to deal
successfully with the problems of protecting and enhancing the environment, a long-term
agenda for action during the coming decades, and aspirational goals of the world
community.”(Cooper, Fletcher, Fyall, Gilbert, Wanhill, 2008) The document adopts a
definition of sustainable development as following: “Sustainable development is development
that meets the needs of the present without compromising the ability of future generations to
meet their own needs”. The Brundtland Report has been criticized on the grounds that many
of its plans did not materialize but it provided a valuable platform for the debate.
The impact of this document soonled to the UN organizing a major international
conference on the topic. Within 5 years of the Bruntdland Report the Earth Summit (The
Conference on Environment and Development) was held in Rio de Janeiro in 1992. The
conference put down a landmark on sustainability in the form of a broad action strategy
known as Agenda 21. Although tourism neither appeared as an issue in Brutdland Report, nor
was included in Agenda, the industry's planning and development have been heavily
influenced by their recommendations (Holloway, 2009). The result of the conference was also
a document containing the fundamental principles on which the state policy on socio-
economic development should be based taking into account environmental conditions, the so
called Rio Declaration containing 27 principles defining the rights and duties of nations in
terms of sustainable development.
The year 1992 was a crucial year for sustainability. The hospitality industry launched
its International Hotel Environment Initiative (IHEI), designed to reduce the impact of
staying visitors on the environment. Also, the same year the UK-based pressure group
Tourism Concern set out its own guidelines and begun actively to lobby the private sector to
take more account of the need for sustainable planning.
Tourism Concern guidelines:
1. Using resources sustainably;
2. Reducing overconsumption and waste;
3. Maintaining diversity;
4. Integrating tourism into planning;
5. Supporting local economies;
6. Involving local economies;
7. Consulting stakeholders and the public;
8. Training staff;
9. Marketing tourism responsibly;
10. Undertaking research.
These principles appear to achieve more balance between sociocultural and environmental
elements (Holloway, 2009).
It is very important to mention here also the Kyoto Protocol from 1997 aimed to
reduce green house effect by limiting CO2 emissions. Tourism is the center stage in these
concerns because travel for leisure purposes is not a fundamental necessity and it contributes
to CO2 emissions through the consumption of fossil fuels used to transport people on holiday,
at the destination and in the accommodation they use. The transport causes around 75% of the
CO2 emissions generated by tourism, with aviation responsible for around 40%. Improving
energy efficiency in transportation may be expected to generate a reduction of 32% in the
emissions per passenger kilometer between 2005 and 2035. However, the quantity of
emissions varies depending on the mode of transport used, with long-haul travel the greatest
contributor to highly emission-intense trips (Page, 2011).
At the beginning of XXIst century the idea of sustainable tourism has become more
popular among public sector which is responsible for planning and strategy and also private,
i.e. travelling and touristic enterprises. The United Nations Environmental Programme
(UNEP) introduced its Initiative for Sustainable Tourism, which was aimed at tour operators.
This was followed by the UN declaration to designate the year 2002 as the International Year
of Ecotourism. Later-on a World Summit on Sustainable Development was held in
Johannesburg (also called “Rio+10”). This initiative for the first time stressed the importance
of sustainable development in tourism. Moreover a world eco-tourism summit was held in
Quebec in the same year.
Other organizations connected to the industry such as World Tourism Organization
(UNWTO) or the World Travel and Tourism Council (WTTC) contributed to the principles of
sustainable development, which aims to minimize damage the environment, wildlife and local
populations caused by tourists and the industry. Together with the Earth Council they
encourage the industry to take the lead in preserving the environment in the areas they
operate. The future will show if there is a true will among governments to implement the
global strategies and actions that were set out more than a decade ago.

2. Concept of sustainability
To explore the principles and objectives of sustainable development in tourism first it
is necessary to define the term “sustainable development”. Despite the widespread acceptance
of sustainable development, there remains a lack of consensus over the actual meaning of this
term. It means different things to different people and can be applied to many context,
including tourism. Nonetheless, the most general but accurate is the definition provided by
the Bruntdland Report: “sustainable development is one that meets the needs of the present
generation without comprising the ability for future generations to meet their own needs”.
This definition identifies basic principles of sustainability, such as:
- takes a holistic approach to planning and strategy;
 protects the environment (biodiversity) and man-made heritage;
 preserves the essential ecological processes;
 facilitates and engages public participation;
 ensures that productivity can be sustained into the long-term future.
- provides for a better level of fairness and opportunity between different countries. (Cooper,
Fletcher, Fyall, Gilbert, Wanhill, 2008).
The concept of sustainable development (variously described as eco-development,
self-sustaining development or suspensory development). Sustainable development is based
on three pillars: economic development, environmental protection and social development.
Recently the term “social development” is being replaced as the “socio-cultural
development”. This concept assumes properly and consciously shaped relationship between
the pillars, which are intended to ensure intra- and inter-generational economic,
environmental and social balance (Meyer, Milewski, 2009, p. 84).
Currently concepts of sustainability are included in the vast majority of regional
development strategies, the term appears even in the Polish Constitution.
Sustainable tourism is defined as all forms of activities, management and
development of tourism that preserve natural, economic and social integrity and guarantee
maintenance of natural and cultural resources.
Sustainable tourism development guidelines and management practices are applicable
to all forms of tourism in all types of destinations, including mass tourism and the various
niche tourism segments.
Thus, implementation of sustainable tourism principles requires:
- Making optimal use of environmental resources that constitute a key element in
tourism development, maintaining essential ecological processes and helping to conserve
natural heritage and biodiversity.
- Respecting the socio-cultural authenticity of host communities, conserve their built
and living cultural heritage and traditional values, and contribute to inter-cultural
understanding and tolerance.
- Ensuring viable, long-term economic operations, providing socio-economic benefits
to all stakeholders that are fairly distributed, including stable employment and income-
earning opportunities and social services to host communities, and contributing to poverty
alleviation (UNEP 2004).
Sustainable tourism development requires the informed participation of all relevant
stakeholders, as well as strong political leadership to ensure wide participation and consensus
building. Achieving sustainable tourism is a continuous process and it requires constant
monitoring of impacts, introducing the necessary preventive and/or corrective measures
whenever necessary. Sustainable tourism should also maintain a high level of tourist
satisfaction and ensure a meaningful experience to the tourists, raising their awareness about
sustainability issues and promoting sustainable tourism practices amongst them.
Sustainable tourism concerns particularly important aspects such as competitive and
socially responsible tourism businesses, the opportunity to participate in tourism for all
citizens, good employment opportunities in the sector and benefit from tourism activities for
the local community. This requires the preservation of cultural integrity and the integration of
environmental protection and cultural heritage resources in programs related to tourism.
Extensive attempts to implement the principles of sustainable tourism development are made
both at the regional level and at the level of tourism enterprises.
A specific kind of sustainable tourism is “eco-tourism” defined by The International
Ecotourism Society as the responsible travel to natural areas that preserve the environment
and sustain the local people welfare. It includes at the same time elements of rural and
cultural tourism. Besides subscribing to the principles of sustainable tourism, ecotourism has
specific principles: it contributes actively to the conservation of natural and cultural heritage,
it includes local communities in planning, development and operation activities, and it
contributes to their welfare, it involves complete and interesting explanations for visitors,
regarding the natural and cultural resources, it is intended mainly to individual visitors and
also to small organized groups. This kind of tourism often includes activities in nature such
as: hiking, mountain climbing, observing the living beings in their natural habitat, etc.
Moreover, it can also incorporate cultural activities, too. Ecotourism plays an important role
in education, it is a chance to learn respect for nature, for the local culture, and for some it is
a chance to self-reflection being inspired by the beauty of the surroundings. Another
characteristic aspect of ecotourism is to obtain benefits for the local community. This means
hiring local staff, sourcing local products, local involvement in decision making and
organization of tourist activities (Sambotin, Sambotin, Patrascoiu, Coroian, Merce, 2011).

3. Principles of sustainable development in tourism enterprises

The principles of sustainable development in tourism enterprises is applied relatively
rare. It is due to the fact that tourism businesses in the economic calculation does not include
(or include to a limited extent) the social costs and costs related to environmental protection.
In practice, the most common solutions are those that are inexpensive (printing booklets,
marking the site, etc.) helping to reduce costs (energy saving in hotels, recycling), allow for
better positioning of the brand companies to distinguish themselves from the competition,
induce a positive reaction of customers (see: Sharpley, Telfer, 2008).
The most important barriers to the application of the principles of sustainable
development by companies should include a lack of awareness of the problem, the need to
reduce costs and lack of conviction that the use of such practices can be reflected in an
increased number of clients. Among tourism enterprises organizers of tourism and shipowners
rarely apply the principles of sustainable development (mainly due to the high level of
variable costs and the high elasticity of demand), while the transport undertakings and hotel
management often include sustainable principles when shaping their product (due to higher
share of less price-sensitive business customers). The introduction of these principles by
companies is also influenced by their surroundings (in Northern Europe organizations apply
the principles of sustainable development more often than in the Mediterranean) and size
(larger companies often use this type of practice) (Meyer, Milewski, 2009).
Local Agenda 21 is a comprehensive plan of action to be taken locally by
organizations and local authorities in every area in which human impacts on the environment.
It is a kind of guide on how to plan regional development according to the principles of
sustainability. Local Agenda 21 processes emphasize a cooperative approach to identifying
the community’s goal for tourism and creating an action plan to achieve these goals (UNEP,
2003; see also Kazimierczak, 2005).

4. Aims of sustainable tourism

The main aim of creating strategy of sustainable tourism for a given region is defined
as an increase of the number of tourists with the principles of sustainable development. This
aim can be achieved by a number of specific objectives, such as:
 coordination of all parties interested in developing of tourism in the region;
 inventory of area tourism product;
 consideration of the interests of local communities and the environment in shaping
the tourism product and marketing activities;
 assessment of marketing and product perception by potential buyers;
 developing a vision, mission and framework marketing plan activities for the duration
of the strategy;
 developing a common brand of region;
 developing tools to evaluate progress in implementing the strategy (Meyer,
Milewski, 2009).
As sustainability is considered in 3 contexts: economical, environmental and socio-
cultural it is necessary to divide aims of sustainable tourism also in those 3 aspects.

4.1 Economical aspects of sustainable tourism

a) Economic profitability
Ensuring the viability and competitiveness of regions and businesses to achieve long-term
viability;
b) Local prosperity
Maximizing the economic benefits of tourism to the local community, including the
expenditure of tourists in the area;
c) Quality of employment
Increasing the quantity and quality of jobs related to tourism in the local community,
including wages, work environment and employment opportunities without discrimination;
d) Social equity
Ensuring fair and equal distribution of social and economic benefits coming from tourism
(Panasiuk, 2011, p.110).

4.2 Environmental aspects of sustainable tourism

a) Physical integrity
Maintaining and building quality of the landscape, in both urban and rural areas and
preventing form ecological and visual pollution;
b) Biological diversity
Promoting and protecting environment, natural habitats and wildlife, as well as minimizing
the impact of tourism on the environment;
c) Effective waste management
Minimizing of the use of rare and non-renewable resources in the development of tourism;
d) Clean environment
Minimizing of water, air, soil pollution and reduction of generating waste by tourists and
tourist operators (Panasiuk, 2011).

4.3 Socio-cultural aspects of sustainable tourism

a) Welfare of the community
Building welfare of the community including social infrastructure, access to resources,
environmental quality and avoidance of social corruption and the exploitation of the
resources;
b) Cultural wealth
Maintaining and developing cultural heritage, local culture, customs, and the exceptional
nature of the host community;
c) Meeting expectations of visitors
Providing safe and enjoyable tourist experience, which will meet the needs of tourists and
will be available to all?
d) Local control
Authority for planning and decision-making in the management of tourism by local
communities (Panasiuk, 2011).

5. Sustainable tourism in Poland

Although the term 'ecotoursim' 'sustainable tourism' is very fashionable, as for now it
is mostly a theoretical approach. There are some single examples of 'eco-hotels' like the
world-wide famous InterContinental Hotels Group (IHG) on Bora Bora or a Polish hotel in
Bysłowiec, but generally tourism and especially hospitality sector is slowly changing into a
more eco-friendly branch.
Despite that Polish hotel managers are often well aware of the concept of ecology and
sustainability, this fact does not play an important role in marketing campaigns yet. 1 It can be
caused by few factors. Customers of polish accommodation services may not be conscious of
the idea of eco-hotels or may not be interested of such hotel service providers. The second
possible reason is that eco-hotels might be seen as more expensive due to their 'innovative'
and 'modern' systems.
The idea is emerging on Polish hotelling market slowly. Polish Hotel Association
(Polskie Zrzeszenie Hoteli) is preparing the first eco-label “EKOHOTEL”. Moreover, more
hotel managers apply to get ISO 14001 standard prepared by Eco Management and Audit
Scheme an European standard of management (Pasko, Staszewska-Ludwiczak, 2008).
Within the ever changing standards on the market it is supposed that more
entrepreneurs will try to acquire some certificates confirming their aspirations to be more

1
According to the research made by Paulina Bohdanowicz in 2002 82,7% of respondents think that
environmental protection is a key aspect of welfare and further development of tourism. However, only
10% of hotel managers use this fact in advertisements. See:
www.serwis-hotelarski.gastroma.pl/art/article_3276.php.
social responsible.
Nevertheless, probably most of hotel managers are interested in being recognized
more eco-friendly only for financial reasons. Reduction of running costs is the most important
incentive for encouraging environmental actions. Most of introduced innovative technologies
are based on energy-saving or reducing waste production systems, such as: making use of
renewable energy resources (wind, geothermal, tides, sun-light energy etc. in Poland reached
level of 8% in 2010 according to Polish Economic Chamber of Renewable Energy 2) or
effective systems of building insulation. The reduction of the usage of water is reached by
installation of 'economic' system of water flush or water areators in taps. Hotels use labels
enhancing consumers to to save water, not to change towels every day etc.
All those technologies and incentives used in hotels are welcome. However, they are
introduced mostly for economic reason. Other postulates such as waste recycling are not that
readily introduced by managers.
In this situation it is difficult to declare whether legal requirements will strengthen or
hamper development towards sustainability.
Accommodation is only one branch in whole tourism sector. The most energy is used
in transportation. Here not lot can be done by a single entrepreneur nor by consumer. Tourists
have no influence on the usage of fuel for planes, ships, trains or buses. Traveling and
transportation is bound with technology development.
As it comes to economic and socio-cultural aspect of tourism in Poland it is
comparative to the rest of world, as written in section 6 – impact of tourism.

6. The impacts of tourism

The need to apply the principles of sustainable development in tourism sector is very
important from the point of functioning of this sector, as it is directly and indirectly
dependent on natural resources and their quality. Meanwhile tourism activities contribute to
both positive and negative effects in all three aspects of sustainability.

6.1 Economic impact

The development of tourism in a country or region is recognized as a huge economic
opportunity to reduce poverty by generated income and employment. However, if tourism is
not developed and managed responsibly, taking into account local needs and concerns, the
actual economic benefits may be substantially less than expected.
The main three economic benefits of tourism are: reduction of unemployment,
development of infrastructure and financial and non-financial income to the region.
The increased spending power of employees and their families that results from more
tourism jobs. Moreover, economic benefits can sometimes be induced in a place a long way
from the tourism destination or holiday: for instance, cruise ship workers often send their
wages back to their home countries.
Tourism as every other industry need a well-developed infrastructure network. This
means not only roads and rail tracks, but also social and cultural infrastructure, such as
restaurants, pubs, hospitals, theaters, cinemas, entertainment centers etc.
Direct benefits are all money that come to the region in a form of expenditure by
tourists at the destination for food, souvenirs, excursions, tips, etc. They also include money
paid by tour operators to local suppliers, including hotels and local transport companies.
Indirect benefits include income generated by goods and services provided to the tourists. For
example, food purchased by the hotels can provide jobs and revenues for local farmers or
factories. Maximizing the use of local products can increase these indirect impacts, meaning
2
http://www.pigeo.org.pl
that a destination needs fewer tourists to generate the same economic benefit.
The key manner in which local populations fail to benefit from tourism is through
revenue ‘leakages’ – when the goods and services used in tourism are produced and purchased
outside the country or region. In addition, government expenditure on tourism infrastructure,
such as sanitation, roads, airports or health facilities, may mean that less funds are available
for basic services for the local population. Other potential costs include the expense of
addressing air and water pollution generated by tourist activities, losses to the economy
caused by illness related to pollution, and an increased cost of living for local people, as
tourist.
Moreover, an inflation of prices of goods and services in high-season can be noticed.
Labor barrier occurs in the absence of an adequate number of workers willing and have the
relevant qualifications to work in tourism.

6.2 Environmental impact

Tourism can have wide-ranging and sometimes irreversible negative impacts on the
environment. In some of the most extreme cases, long-term environmental degradation has
destroyed the very features that once attracted tourists to a place, leading tour operators and
their clients to abandon the older destination in favour of new, undamaged ones. Not properly
planned tourism can lead to landscape degradation and biodiversity loss through the
conversion of natural habitats and damage to coastal areas, forests, coral reefs and other
ecosystems (Sitek, 2007). Most vulnerable to degradation are considered particularly
vulnerable areas with high natural values, including coastal areas, alpine areas, freshwater
ecosystems and Antarctic and Arctic coasts (Panasiuk, 2011).
Tourism contributes to the disorder of water balance, generates the waste produced by
tourism enterprises and tourists themselves. Transportation to toursim destinations has global
impact through the carbon dioxide emissions of aeroplanes and other forms of transportation
that contribute to human-induced climate change.
Although tourism can lead to environmental costs, it can also be a source of benefits
for the environment. The revenues generated thanks to tourism sector can contribute
significantly to preservation of protected areas, such as: coral reefs or forests. Moreover,
ecotourism can help promoting eco-friendly way leisure. Corporate social responsibility
introduces standards that will conserve water and energy and reduce waste generation etc.
(UNEP/WTO, 2005).
At this point it should be noticed that tourism will always have negative influence on
environment like every other industry. Nevertheless it should be a priority to lower the
negative effects as much as possible, even if they cannot be all eliminated.

6.3 Socio-cultural impact

Negative consequences of tourism development are associated with changes in the
local social environment. Foreign guests often disturb in local way of life and social
structures and practices. Local culture is commercialized, authenticity of the regional culture
disapperas. There is an increasing number of social conflicts and pathology of the local
population.
Tour operators can help encourage positive cultural changes and prevent negative
impacts by supporting local enterprises and encouraging appropriate behavior by tourists.
Disseminating information on appropriate behavior to clients and reducing the opportunities
for them to display inappropriate behavior may help to reduce the chances of conflict and
cultural disruption (UNEP 2005).
 The model below presents an example of the relationship between tourism and local
policy taking into account economic, socio-cultural and environmental aspects. Three main
aspects make up the tourism industry and its impact on sustainability i.e. transportation,
accommodation services and purpose of travel. Those three separately also have impact on
destination place but seen altogether present more general view on the model. The model
stresses the importance of responsible managing of tourist traffic.

Model 1. Example of functioning of tourism in destination place with its connection to local policy
and management of tourist traffic.

Recommendations
Sustainable development principles are applied in tourism mostly when they are seen
as profitable. Entrepreneurs in hospitality industry (i.e. providing accommodation service)
introduce environmental friendly solutions mostly because of economical reason. It can also
be seen as an advantage from marketing point of view. Eco-labels may attract customers –
tourists to specific destinations.
Tourism may harm local communities by interference of outsiders to the society in
destination place. From another point of view, however, tourism can help preserving cultural
heritage. Historical sites are being renovated and protected to attract visitors, although they
will last in origin destination for future generations.
It is recommended to put more emphasis on education of tourists, when it comes to
their contact with local communities. More respect and understanding should be given to the
hosts. Furthermore, accommodation entrepreneurs should consider more, not only current
needs of their clients, but also future needs of local community. They ought to understand that
without the cooperation with host society, consideration of the environment, they cannot
survive as an attractive tourist destination.

Conclusions
Application of sustainability principles is the best way to preserve tourism destinations
from degradation in social, cultural and environmental way. Tourism, properly planned can
also increase income and be source of wealth of local community. Tour operators are able to
attract capital from banks and investors, therefore tourism may be seen as easy way to access
to capital. Sustainable actions can help lower operating costs by reducing generation of waste
and usage of water and energy. However, more qualified employees are needed, therefore
human capital will also grow. A reputation for being sustainable adds value to touristic
enterprises' brands and strengthens their market position, making them less vulnerable to
short-term market and economic changes.
In this way introducing principles of sustainable development, however is an
expensive process, it can be profitable in long term perspective.

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