Unver DIGITALCHALLENGESDEMOCRACY 2017
Unver DIGITALCHALLENGESDEMOCRACY 2017
Unver DIGITALCHALLENGESDEMOCRACY 2017
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H. Akin Unver
Assistant Professor at Kadir Has University and Fellow at Oxford
University and Alan Turing Institute
Abstract: In the last decade, digital media platforms have grown out of their
mere communication functions and became inherently political governance
systems. They connect politicians, voters, large businesses, and major adver-
tisement companies that commodify user attention. This is already changing
the nature of the capital-politics relationship and is likely to significantly alter
the nature of resource generation in online and offline political networks.
Democracies are particularly vulnerable to the shift in online governance and
rent structures due to higher Internet penetration per capita. The current
business model of digital engagement, advertising, and political messaging
are prophesized to lock all sides into a vicious circle increasingly threatened
by more extreme content. Fake news, trolls, bots, and algorithms exploit this
rent generation cycle by feeding on measurement metrics of the current rentier
economics of digital media platforms. This trend has generated degrees of
concern around concepts dubbed as “networked feudalism,” “Authoritarianism
2.0 or 3.0,” and “Cyber-Communism.” This article evaluates the claims of all
three main critiques of online political structures from a political engagement
and resource generation perspective. The article argues that digital space is
still very much a democratic space, albeit imperfect, that needs to address
two fundamental issues: fixing metrics of digital engagement and bringing
human biases in algorithms into more expanded public and political debate.
Ultimately, “saving democracy” in digital space largely depends on institution-
alizing these two processes by giving users greater sovereignty over their data.
Journal of International Affairs, Fall/Winter 2017, Vol. 71, No. 1. fall/winter 2017 | 127
© The Trustees of Columbia University in the City of New York
of digital space. But it is one that is still not fully independent from physical
variables of security. Second, it has to link security provision with rent genera-
tion; namely, the rent generated in digital space should overwhelmingly feed the
primary providers of digital security. The for-profit business model of digital tech-
nology is indeed in danger of developing feudalistic tendencies, but advertising
and digital content by themselves cannot be interpreted as feudalistic structures.
Digital security is not a monolithic term and means different things to different
players in the digital domain. For most users, digital security implies identity,
asset, and basic rights protection in an interconnected domain. It can imply ano-
nymity, VPN-masking, and privacy measures. For online sales and advertising
companies, security means trusted exchange, meaning no fraudulent transactions
and better authentication, along with cybersecurity of their network: defense
against malware, viruses, and worms, etc. For governments, the challenge is more
complex, since they must navigate both their own security considerations, such
as access control, monitoring, and surveillance, as well as constitutional and legal
responsibilities to address the security concerns of citizens and businesses.
Furthermore, the control of enclosed digital territories by a small group of
powerful corporations, or closed groups of programmer oligarchies in control of
algorithms that have power over the digital experiences of millions of people, still
does not fit into the feudalism concept. Resources generated from these interac-
tions don’t necessarily determine security relations in this network, and power is
still very much determined in profit metrics, rather than security metrics. Deriving
from securitization literature, the debate on digital feudalism does not have a
referent object.11 We don’t have a commonly agreed understanding of what needs
to be protected, nor a primary “warrior class” that provides security, so that a
singular feudal organization around it can be formed. We can certainly talk about
feudalisms embedded within micro understandings of securitization in a digital
order, but this is never discussed as such in the existing debate. More importantly,
neither states nor technology companies are at the top of the digital food chain.
States challenge other states, as well as nonstate actors; in turn, states, too, are
challenged by nonstate actors themselves. This prevents the emergence of a com-
monly agreed-upon concept of feudalism, as different actors securitize the Internet
and digital interconnectedness in often mutually exclusive ways with no single
actor dominating the security modes of production of the digital space.
consumerism. Graham Murdock built upon these claims to construct the power
of media companies’ production means within the context of their agenda-setting
power and on their “economic and political structures.” These structures are built
on their ability to “sell the status-quo,” rather than a specific line of product.19 In
that line, both the approval and criticism of the system has to be communicated
through the system itself, commodifying all exchanges regardless of their senti-
ment and belief in the status quo.
Simultaneously, a separate line of “culture industry” scholarship established
more direct connections between media regimes and politics. Horkheimer and
Adorno both diagnosed the rise of German fascism, Stalinist lineage, and consumer
capitalism in the same light: failure of the revolutionary potency of the working
class.20 For both, the failure of workers to generate their true movement has led to
their bandwagoning with Hitler in Germany, hijacking by Stalinism in the USSR,
and exploitation by capitalism in the US. Marcuse diagnosed this continual failure
of the working classes through “technological rationality”: the emergence of ever
more sophisticated technological interactions that generate individual reaction,
not action.21 Marcuse understood technology as an inherently addictive domain,
whose constant evolution into more advanced forms of interface and immersion
was creating constant alienation. In adopting from Marx’s notion of fetishism,
Lukács hypothesizes this as “phantom objectivity.”22 Phantom objectivity inserts
technological advances into the heart of human relations in a way that intensifies
human interactions but overwhelms human attention to the extent that it conceals
the fundamental nature and reflexes of human communication.
The nature of how digital media platforms are designed both in terms of
interface attractiveness and social validation mechanisms, specifically reinforces
this mechanism of addiction. According to Christian Fuchs, such feedback loops
of attention, attraction, and commodification inevitably lead to a reduction of
human agency toward mere consumption of digital advertisements.23 In addition,
what is essentially consumed aren’t products themselves but cultural commodi-
ties to which humans belong. Digital media systems have to sustain versions of
the message that capitalism is the only possible system that can produce and dis-
seminate meaning for consumers and the cultural context to which they belong.
Indeed, Smythe posits that “the starting point for a general Marxist theory of
communications is the theory of commodity exchange,” which in our terms is how
attention to digital content becomes a currency that rises into the primary medium
of financial interactions. Fuchs pursues this line in asserting that social media
has become a new medium of capital accumulation, which attracts participation
and engagement through attractive, and often addictive, platforms, including the
“promise for change” and championing human agency to “make a difference.” This
the state, nothing against the State, nothing outside the state.”28 There is no higher
organizing order other than centralized and repressive regimes that are substan-
tially different than the private-capitalist structure of modern technology.
Authoritarianism-as-modernism pursues the same radical understanding of
progress compared to older forms of European conservatism, seeking to experiment
with newer and more repressive forms of organization in social life to maximize
progress as understood by advances in science and technology.29 In such experi-
mentation with social life, all sub-groups of organization are suppressed to uphold
the dominant single group and its symbols. Views that don’t conform to the hege-
monic ideology are eliminated, along with competing forms of labor organization;
both are far from the diversity seen in digital space.30 Umberto Eco’s reconceptual-
ization of “eternal fascism” does bring certain new elements to the old definition.31
However, none of Eco’s fourteen points, be it “rejection of the Enlightenment,”
“disagreement as treason,” or “contempt for the weak,” apply to the digital space.
Despite problems with resource generation mechanisms, ICTs are modernist, rife
with disagreement, and often mobilize to aid the poor and those in need. A much
better conceptualization of digital media fascism was made in Herbert Marcuse’s
“one-dimensional man,” whereby in a consumer society “humans become exten-
sions of the commodities that they buy,” generating their self-worth and self-
view through ownership of technology.32 This renders technological societies, by
definition, fascist in Marcuse’s view as it relates to total control of social relations
through a centrally overseen network of interactions. Although all social interac-
tions are overseen and monitored by states and technology companies, it is cur-
rently hard to assert that this surveillance mechanism has generated an Orwellian
system of direct repression. This point was later criticized by Alasdair MacIntyre
for being excessively pessimistic of consumers’ passivity in the face of advertise-
ment and techno-determinism, arguing instead that users have agency and they
must be criticized for their choice in sustaining dysfunctions of tech capitalism,
rather than pitied as a passive sufferer.33
ICTs did have positive impact on political participation by making political
campaigning, grassroots networking, voting, information-seeking, and even pro-
testing easier.34 But it also made censorship, surveillance, citizen profiling, and
tracking highly granular, as well as rendered extremism and disruption more
problematic.35 States have adapted to ICTs and their impact on politics through
a multitude of measures, ranging from censorship, information overload, and
troll and bot armies, tor restrictions, heavier controls on ISPs, and using ICTs to
expand surveillance powers as a whole.36 Although for countries like China, Iran,
or Russia, ICTs were already securitized to merit nationalization of platforms and
search engines, for much of the Western world, the Occupy Movement, Syrian
refugee crisis, and the rise of the Islamic State became reasons for increased coun-
terterrorism surveillance and restrictions online.37 In the same vein, foreign and
domestic terrorists and extremists in the West substantially benefited from the
Internet and ICTs, recruiting, planning, and communicating online. Moreover,
digital platforms themselves have adopted a hybrid role between dissenters and
governments. Numerous studies have demonstrated how digital tools, essential for
protest and dissent planning and coordination, deliberately or passively worked
with governments and intelligence agencies to help spy on these movements.38
In that context, digital authoritarianism debates are also strongly related to
how artificial intelligence interacts with digital communication platforms. As the
Internet and digital interconnectedness widened the space outside states’ control,
states fought back by investing in surveillance technologies that aim to centralize
communication regulation, monitor large segments of the population through
real-time data, engage in mass propaganda, and do all of this with a diminishing
reliance on slow human capital.39 Both machine learning and artificial intel-
ligence architectures are built on the premise that human relations—political,
economic and social—can be distilled down to common characteristics that are
identifiable and sortable through non-human mechanisms.40 Algorithms are
key to offering digital media services reliably and continuously to make increas-
ingly more complex decisions, and to streamline collection and storage of human
behavior into quantifiable patterns. From that perspective, there is an inherently
authoritarian dimension to automation, orbiting mass-surveillance and the collec-
tion of unprecedented amount of citizen information in the government-private
sector nexus.41 Yet the nature of human biases embedded in algorithms are usually
omitted from the wider debate on their political effect. When the Shanghai Jiao
Tong University created a facial recognition system to “predict” criminal behavior,
for example, testing convicted criminal faces against those of innocent civilians,
it completely omitted the possibility that the variances of facial expressions could
be a result of prison conditions, rather than dormant criminal tendencies.42 This
embedded bias then became the foundation of an algorithm that, in theory, could
test the “criminality” of individuals based on their facial patterns, potentially
leading to significant misjudgments.
Algorithms have also been offered as a sacrificial lamb by governments and tech
companies against mounting criticism of automated bad decisions. When Facebook
and Google pushed anti-refugee campaign content in key swing states before the
US elections, both blamed algorithms as the culprit, arguing that the automated
increase in screen time of such content was a result of advertisements.43 Regardless
of the intentions of specific tech companies, the fault lies at the heart of a wider
business model.44 The foundation of the contemporary digital media system rests
Except for All the Others: Can Digital Space Remain Democratic?
Digital space is not feudal because the production means are not centralized
around a single, overarching understanding of security and survival that deter-
mines the nature of feudal relationship. It is not communist because the entire
business model of online rent generation is structured around commodification of
attention in a vaguely controlled capitalist environment.49 It is also certainly not
fascist because it is not driven by central, direct economic planning, it is not quite
militarist, and despite problematic applications, it does not constitute a state of
suspension of the rule of law. More importantly, calls to reform digital space are
not met with imprisonment or death. Digital space is still a democracy doomed
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50 Howard Rheingold, The Virtual Community: Homesteading on the Electronic Frontier (Cambridge, MA:
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51 Manuel Castells, The Rise of the Network Society: The Information Age: Economy, Society, and Culture
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52 Manuel Castells, The Internet Galaxy: Reflections on the Internet, Business, and Society (Oxford: Oxford
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53 Craig Calhoun, “Community Without Propinquity Revisited: Communications Technology and
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62 Cristian Vaccari, Augusto Valeriani, Pablo Barberá, John T. Jost, Jonathan Nagler, and Joshua
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64 Michael A. Beam and Gerald M. Kosicki, “Personalized News Portals: Filtering Systems and
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65 Flux Party, voteflux.org/; Orly Linovski and Anastasia Loukaitou-Sideris, “Evolution of Urban
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