Adidas - Simplilearn - Capstone Project

1) For Adidas’ launch of new football shoes, a strategic YouTube marketing campaign can be highly
effective. Here’s a concise plan to maximize exposure and engage the target audience:
1. Teaser Campaign: Start with a short teaser video that hints at the innovation and performance of
the new shoes without revealing them. This creates curiosity and buzz.
2. Product Reveal: Follow up with a product reveal video that showcases the design, features, and
benefits of the football shoes. Use high-energy visuals and endorsements from popular footballers
to capture attention.
3. Targeted Ads: Utilize YouTube’s targeted advertising to reach audiences interested in football
and sports footwear. Short, 6-second bumper ads can be used to keep the product top-of-mind.
4. Engagement Content: Release a series of short videos featuring athletes, influencers, or user-
generated content that demonstrates the shoes in action, emphasizing their unique selling points.
5. Retargeting: Implement retargeting ads for viewers who engaged with the previous content but
did not convert, offering them a clear call-to-action.
6. Conversion Optimization: Use YouTube’s TrueView for action campaigns to drive conversions
with compelling calls-to-action like “Shop Now” or “Learn More”.
2) Problem Statement 2: Social Media Marketing • Adidas wants to reach a global audience and
showcase its latest products. • They want guidance on social media content, creating a content
calendar, storytelling, and increase likes and followers. • Key platforms to focus on: o Facebook o
Instagram
Adidas’ goal to reach a global audience and showcase its latest products through social media marketing
can be achieved by implementing a comprehensive strategy that includes creating engaging content,
developing a content calendar, utilizing storytelling, and growing likes and followers on key platforms like
Facebook and Instagram. Here’s a structured approach to meet these objectives:
Engaging Content Creation
 Product Showcases: Highlight the unique features and benefits of Adidas’ latest products through
high-quality images and videos.
 Interactive Posts: Engage the audience with polls, quizzes, and questions related to sports,
fitness, and fashion.
 User-Generated Content: Encourage customers to share their experiences with Adidas products
using a specific hashtag.
Content Calendar Development

 Consistency is Key: Plan posts to maintain a steady stream of content. Aim for daily posts on
Instagram and 3-4 times a week on Facebook12.
 Important Dates: Include product launches, major sports events, and cultural celebrations in the
calendar to create timely content2.
 Diverse Formats: Utilize a mix of post types, such as images, videos, stories, and live sessions, to
keep the content fresh and engaging1.
Storytelling Techniques
 Brand Narrative: Share Adidas’ history, values, and vision to create a deeper connection with the
audience3.
 Customer Stories: Feature testimonials and stories of individuals achieving their goals with
Adidas products3.
 Campaigns with a Cause: Align with social causes and sustainability efforts to resonate with the
audience’s values4.
Increasing Likes and Followers
 Engagement: Respond to comments and messages promptly to build a community around the
brand5.
 Collaborations: Partner with influencers and athletes who embody the brand’s ethos to reach a
wider audience6.
 Ads and Promotions: Use targeted ads on Facebook and Instagram to attract new followers and
promote sharing to increase likes7.
By integrating these strategies into Adidas’ social media marketing plan, the brand can effectively reach a
global audience, showcase its latest products, and build a strong online presence on Facebook and
Instagram. Remember, the key to success is to stay authentic, engage with the audience, and consistently
deliver high-quality content that aligns with the brand’s image and values.
3) Problem Statement 3: Email Marketing • Adidas wants to reach its targeted consumers via email
marketing by sending promotional campaigns. • They asked us to create an email marketing
campaign for their products. • Pick any two categories from the website.
Certainly! Based on the product categories available on Adidas’ website, I’ll select Originals and Athletic
Sneakers as the two categories for the email marketing campaign. Here’s a draft for the promotional
email:
Subject: Step Up Your Style with Adidas Originals and Athletic Sneakers!
Hello [First Name],
Are you ready to elevate your game both on and off the field? Adidas brings you an exclusive selection
from our iconic Originals collection and the latest in Athletic Sneakers that blend performance with style.
Adidas Originals: Dive into a collection that’s as unique as you are. From the
timeless Superstar and Gazelle to the innovative YEEZY line, our Originals redefine streetwear.
Embrace the classics or make a statement with our new arrivals.
Athletic Sneakers: Unleash your potential with sneakers engineered for excellence. Experience the
comfort and technology that will keep you a step ahead, whether you’re hitting the gym or the streets.
Special Offer Just for You: As a valued member of the Adidas family, we’re offering you an
exclusive 15% discount on your next purchase from these categories. Use code STYLE15 at checkout.
Don’t Miss Out: This offer is valid for a limited time only. Visit our website now to shop your favorites.
Stay bold, stay original, Your Adidas Team
This email template highlights the chosen categories and includes a personalized touch with a special offer
to engage the consumer. It’s designed to be visually appealing and encourages immediate action with a
clear call-to-action. Remember to customize the email with the recipient’s name and any specific details
relevant to the campaign before sending it out.

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1) For Adidas’ launch of new football shoes, a strategic YouTube marketing campaign can be highly

Content Calendar Development

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