Evaluation Research-Part1

University of Abd-Arrahmane Mira Bejaia Lecturer: Hamoudi
Faculty of letters and languages 2nd year LMD/ Methodology
Department of English Section1
Evaluation research
Introduction:
As you engage in tasks, you will need to take intermittent breaks to determine how much
progress has been made and if any changes need to be effected along the way. This is very
similar to what organizations do when they carry out evaluation research.
Evaluation research, also known as program evaluation, refers to research purpose instead of a
specific method. Evaluation research is the systematic assessment of the worth or merit of
time, money, effort and resources spent in order to achieve a goal. The main objective of
evaluation research is to determine whether or not a process has achieved a goal or yielded the
desired results.
It is concerned with the evaluation of social program; interventions and it seeks to know if the
program has achieved the anticipated goals and had the intended effects on clients. Evaluation aim
is to provide feedback to stakeholders which are helping in decision making to improve the
outcomes of the social program.
When is it used? There are many different applications of evaluation research and many
situations in which its use is appropriate.
1. To evaluate the effectiveness of an activity conducted in an organization and identify areas

that need improvement. Evaluation research allows organizations to enhance their activities
and processes to reach their goals more efficiently.
2. Provides stakeholders with insights on the different dimensions of a project or activity,

allowing them to understand both, its strengths and weaknesses.
3. Can facilitate pragmatic goal setting, ensuring organizations create realistic and achievable
goals that will promote their growth.
Benefits of Evaluation research:
1- Gain insight: Evaluation Research lets you understand what works and what doesn’t,
where we were and where we are headed towards. You can find out the areas of
improvement and identify strengths. So, it will help you to figure out what do you
need to focus more on and if there are any threats to your business. You can also find
out if there are currently hidden sectors in the market that are yet untapped.
2- Improve practice: study your past performance and see what went wrong to deliver better
services to your customers. Evaluation research gives a chance to clients and customers to
express what they feel toward your program, and if there is anything they would like you
change in it and let you modify it to increase the chances of success.
3- Assess effects: After evaluating the efforts, you can see how well you are meeting objectives
and targets. Evaluations let you measure if the intended benefits are really reaching the
targeted audience and if yes, then how effectively.
4- Build capacity: Evaluation helps you to analyse the demand pattern and predict if you will
need more funds, upgrade skills or materials to improve the efficiency of operations.
Characteristics:
 Evaluation research is conducted in the real world; that is, within the context of an
organization.
 Evaluation research is primarily concerned with measuring the outcomes of a process
rather than the process itself.
 The goal of program evaluation is to determine whether a process has yielded the
desired result(s).
 Evaluation research is both detailed and continuous.
 This research design utilizes qualitative and quantitative research methods
Methods of evaluation research: methods involve collecting and analysing the data, making
decisions about the validity of the information and deriving relevant inferences from it. The
data collection techniques used in evaluation research can be categorized into two categories;
quantitative and qualitative methods.
Quantitative methods:
It generally collects data using surveys, questionnaires, and polls. They gather opinions and
feedback that are distinct and quantifiable and are used by researchers to assess numerical
patterns. Surveys are used to gather opinions, feedback or ideas of your employees or
customers and consist of various question types. They can be conducted by a person face-to-
face or by telephone, by mail, or online. Quantitative data measure the depth and breadth of
an initiative, for instance, the number of people who participated in the event and the accuracy
of data depends on how well the sample represents the population. The outcome of
the quantitative research methods is an answer to the questions below and is used to measure
anything tangible.
 How many?
 Who was involved?
 What were the outcomes?
 What was the price?
Qualitative methods: Qualitative data is collected through observation, interviews, case

studies, and focus groups. The steps for creating a qualitative study involve examining,
comparing and contrasting, and understanding patterns. Observations may help explain
behaviours as well as the social context that is generally not discovered by quantitative
methods. Observations of behaviour and body language can be done by watching a
participant, recording audio or video such as customer satisfaction and perception. Qualitative
research methods are also used to understand a person’s perceptions and motivations.
The limitations of qualitative data for evaluation research are that they are subjective,
time-consuming, costly and difficult to analyse and interpret. They answer questions such as
 What is the value added?
 How satisfied are you with our service?
 How likely are you to recommend us to your friends?
 What will improve your experience?

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University of Abd-Arrahmane Mira Bejaia Lecturer: Hamoudi

Faculty of letters and languages 2nd year LMD/ Methodology

Department of English Section1

1. To evaluate the effectiveness of an activity conducted in an organization and identify areas

2. Provides stakeholders with insights on the different dimensions of a project or activity,

Benefits of Evaluation research:

 Who was involved?

 What were the outcomes?

 What was the price?

Qualitative methods: Qualitative data is collected through observation, interviews, case

 What is the value added?

 How satisfied are you with our service?

 How likely are you to recommend us to your friends?

 What will improve your experience?

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