ABOUT RUBRIK

Rubrik offers a converged appliance for data management What are you using for backup software and storage? I need object-level recovery.
(backup/recovery, replication, data archival, search, This is a great indicator on how to direct the sales Rubrik provides object-level search and recovery for Microsoft
compliance) that has been battle-tested by the Fortune conversation around backup pain points. Veeam users deal Exchange, SharePoint, SQL.
500. Rubrik eliminates the need for backup software by with scalability challenges, CommVault users struggle with
integrating deduplicated storage, catalog management, and licensing complexity, Veritas/Avamar/NetWorker users TOP CUSTOMER PAIN POINTS
data orchestration into a single, scale-out fabric. struggle with complex management. 1. Management Complexity – Install often requires professional
services and can take 3-6 months. Mgmt often painful and
ELEVATOR PITCH What is your current disaster recovery solution? requires a few hrs/day.
Rubrik simplifies legacy enterprise backup and DR. It collapses Prospects are looking for cost-effective DR solutions. Rubrik
backup software, catalog management, replication, and 2. Lengthy RTOs/RPOs – Recovery takes hours to days. Lengthy
provides “Brik-to-Brik” replication that is WAN-optimized
deduplicated storage into a single appliance that scales linearly. RPOs for off-site recovery.
(asynchronous deduplication). If only one customer site,
Rubrik’s distributed architecture means deduplication and Rubrik provides a cost-effective bridge to cloud for DR. Any 3. Lack of Scalability – Legacy backup inherently not designed
other data services scale in-line with the cluster to maximize data managed by Rubrik stored anywhere is automatically as scale-out architecture and requires forklift upgrades.
efficiency and savings. It delivers near-zero recovery times indexed and can be easily extracted at a file-level.
without rehydration to primary systems. Rubrik offers global 4. Expensive – Backup software and storage licenses, hardware
file search – any file stored anywhere and managed by Rubrik Are you meeting your backup and recovery objectives/SLAs? for backup software, proxy servers, backup storage (capacity
on-/off-site is quickly accessible with Google-like search. Rubrik customers are able to bring down RTOs from hours/ overhead for inefficient data management).
days to just seconds/minutes (imagine spinning up 8TB VM in
TARGET CUSTOMER TOP VALUE PROPOSITIONS
under 2 min, however long it takes the OS to boot).
Virtualization and Storage Professionals. Buyer is VP of 1. Easy to deploy – Rack and go within an hour. Rubrik automates
Infrastructure, IT Director/Manager. Influencer/user is OBJECTION HANDLING discovery of your virtualized environment.
Systems Manager/Admin, Network Manager/Admin, VI Rubrik is a smaller, newer startup. 2. Easy to manage – Set backup, replication, and archival policies
Admin, Backup Admin. Deep pedigree of industry veterans. Investors include John W through Rubrik’s SLA policy engine by selecting how often to
• Has ≥ 200 vSphere VMs Thompson (MSFT Chairman, Symantec CEO), Frank Slootman take and how long to keep snapshots. Rubrik automates policy
• Using enterprise backup software/storage (Data Domain CEO), Mark Leslie (Veritas CEO), Vinod Khosla execution for all your workloads.
• Looking to reduce financial, operational and business (Sun CEO, Khosla Ventures). Substantial funding, market
3. Fast to recover – Reduce your RTOs from hours/days to just
costs associated with backup, archival, test/dev validation, and Fortune 500 customer adoption across all
seconds/minutes. Do recovery testing in just minutes. Global
• Exploring private/public cloud for archival (object store, major industries.
search quickly locates your VMs/files stored on the Brik and in
Azure, AWS) I need a backup solution that supports more than just my VMs. the cloud.
• Pure Storage, Nutanix, Tintri, & newer primary storage
Start by asking what percentage of the environment is 4. Easy to scale – Avoid forklift upgrades with a distributed
adoption increases likelihood of Rubrik adoption
virtualized. Any plans to virtualize the remainder? Rubrik Firefly system that can scale up to thousands of nodes.
QUALIFYING QUESTIONS supports physical systems (Linux, SQL) starting late 2016. An
Early Access Program is currently available (contact your Rubrik 5. Lower TCO – Customers have cut their TCO in half (after
What % of your workloads are virtualized?
rep to learn more). eliminating tape). TCO savings also increase as environments
Qualified prospects will be at least 50%+ virtualized. scale up.
I’m already taking backups via primary storage snapshots.
How many VMs do you have?
Pitch physical isolation between primary & backup systems, free UNIQUE SELLING POINTS
Qualified prospects will have 200+ VMs. 1. Software convergence – A single software fabric that
up premium space for primary workloads, retain data for longer
and at lower costs. automates data management across data protection, search,
analytics, copy data mgmt.

QUICK SELL GUIDE

2. SLA policy driven automation – A policy engine that Compliance and Capacity Reporting – Track whether backup,
automates backup, replication, and archival across private and replication, and archival jobs are successful and meet the defined
public clouds. policy. Keep an eye on capacity utilization, growth, and runway.

3. API-first – A programmatic interface that allows custom Scalability – Horizontally scale to thousands of nodes in a single
workflows for third party services (VMware vRealize Suite system without forklift upgrades. Deduplication, compression,
and config mgmt tools like Puppet, Chef, Ansible, Salt). All and other data services scale in-line with the cluster to maximize
functionality is available via fully documented RESTful APIs. efficiency and savings.

4. Security – FIPS-140 Level 2 HDDs/SSDs to protect against CASE STUDIES

even physical theft or breach (r528). Encryption at-rest and Rubrik customers represent all major industries around the
in-flight for secure cloud usage. Recover from Ransomware with world (tech, finance, real estate, health care, legal, gov’t, retail,
instant recovery and REST APIs to automate scripts. manufacturing, entertainment).
5. Global search – Any file quickly accessible, wherever it’s stored
(Brik, NFS, object store, public cloud).

PRODUCT OVERVIEW
Solutions (Use Cases)

Backup and Recovery – Deliver near-zero RTO and instant

recovery testing by mounting VMs/applications directly onto
Rubrik. No rehydration or additional storage provisioning is
necessary. Take application-consistent snapshots (and eliminate
VM stun effects) for your business critical applications.

Replication and DR – Deliver WAN-optimized, asynchronous

replication in a multi-way or bi-directional topology.
Avoid unnecessary network and storage costs with global
deduplication that scales out to the full fabric.

Archival – Lower your data archival costs by sending

deduplicated data to more economical cloud storage tiers.
Rubrik supports Azure, AWS S3, object stores (Basho Riak,
Cleversafe, Cloudian, Hitachi Content Platform, IIJ GIO,
Scality), and NFS. Rubrik’s global index catalogues all your
data, wherever it’s stored, so you can locate instantly with
real-time search and provide granular recovery.

Management Simplicity
Rubrik r334 Rubrik r344 Rubrik r348 Rubrik r528
Quick Setup – Rack and go in less than 1 hour with automated
$99,500 $175,000 $250,000 $325,000
discovery of the complete infrastructure.
36TB raw 48TB raw 96TB raw 96TB raw
Policy Automation – Spend just minutes setting backup, For small environments For growing environments For enterprise environments For higher security standards
replication, and archival policies all in one place. Assign VMs to Up to 125 VMware VMs Up to 200 VMware VMs Up to 500 VMware VMs (SED FIPS 140-2 Level 2, min
policy groups, and sit back as policies are executed. cluster size of 2 appliances)
Up to 500 VMware VMs
*MSRP in USD.
**Please contact Rubrik for proper sizing as mileage may vary.

QUICK SELL GUIDE