KWETAASA JUICE COMPANY

LIMITED
“TASTE IN EVERY SIP”
BUSINESS PLAN

PREPARED BY:

NAMES REGISTERATION NUMBERS SIGN

1. NAMUGGA MARY TEDDY 20/U/MSD/6106/PD
2. MUJJUZI BASHIRU 20/U/MSD/6059/PD
3. MUSIIMENTA ALLEN 20/U/MSD/6050/PD
4. NABUMBAYA IVAN JOB 20/U/MSD/6165/PD
5. KIMENYI RONALD 20/U/MSD/6124/PD
6. CHEBET PEACE SHAIOM 20/U/MSD/6201/PD
7. CHELIMO EDITH 20/U/MSD/12827/GV
8. WEDIBA LATIF 20/U/MSD/6204/PD
9. OKOT JOHN PETER 20/U/MSD/6103/PD
10. ARINAITWE PAUL 19/U/MSD/19579/PD

Kwetaasa Juice Company Limited

P.O.Box 130, Banda-Kampala (U)

TEL: +256751320600/+256782610476

Email: kwetaasa2023@gmail.com

Website: www.kwetaasajuicecompany.com

Date: 14th September, 2023

EXECUTIVE SUMMARY

Company Background

Kwetaasa Juice Company Ltd was founded in 2023 by a group of Management Science students
who shared a common love for fresh fruit and a desire to bring its natural goodness to everyone.
What began as a small juice experiment in a hostel soon evolved into a full-fledged commitment
to providing the purest, most delicious juice. The company is located in Banda Plot 130 on the
main street.

Vision

To be the leading producer and supplier of different juice types and flavors in Uganda.

Mission

To provide safe, reliable and nutritious juice to our customers at affordable prices.

Core Values

 Quality. Our juice is a testament to uncompromising quality. We source the freshest

fruits and employ perfect production techniques to ensure each bottle bursts with flavor
and nutrition.

 Health and wellness. We believe in the power of nature to revitalize and energize. Our
juice is crafted to give strength or energize both body and spirit.

 Sustainability. We are committed to sustainability. From responsible sourcing to

recyclable packaging, we aim to minimize our ecological footprint.

Industry

Beverage industry dealing in different types of juice like cocktail, sugarcane juice, pawpaw juice,
pineapple juice, mango juice, avocado juice among others.

Target market

We offer our products to students, staff and the entire community of Banda.

Financial highlight

We expect to raise funds through shareholders subscription, obtaining a loan from a financial
institution and capital from investors and well-wishers.

Description of the products

Kwetaasa juice company Ltd deals in the production of juice in different types and flavors for
example pawpaw juice, mango juice, passion juice, avocado juice, orange juice, apple juice
among others.

Marketing mix

a) Product

We produce juice products for example pawpaw juice, mango juice, passion juice,
avocado juice, orange juice, apple juice among others.

b) Place

We are located in Banda Plot 130 on the main street.

c) Price

We charge according to the flavor and our minimum price is Shs.1,000

d) Promotion

We do advertising through social media like WhatsApp, moving around campus and the
community. We also use word of mouth.

e) Packaging

We use disposable tins and bottles to package our juice products.

f) People

We get employees from amongst ourselves since we have people within us having the
basic knowledge and skills. We also do recruitment of competent people to work with us.

How our business will succeed in future.

We hope that our business will succeed and have a competitive advantage in future basing on the
strategies that we have put in place and these include the following;

 Through providing quality juice products at affordable prices.

 Maintaining a good customer relationship.
 Analyzing the risks and uncertainties of the business and finding a way of overcoming
them.
 Proper management of funds and resources.
 Establishing a good and strong relationship among management.
 Identifying our competitor’s weaknesses and exploiting them.
Brief description of management capabilities.

Kwetaasa Juice Company Limited management capabilities include product development,

promotion, customer relationship management, sales distribution and supply chain among others.

Description of funding requirements.

As Kwetaasa Juice Company Ltd we need purifiers, blenders, sieves, disposals, dispensers,
refrigerators, sugar, and packaging materials among others.

MARKET ANALYSIS

Market Overview

The juice market is a significant segment within the broader beverage industry. It encompasses a
wide range of products, including fruit juice, vegetable juice, smoothies, and blends. Consumers
are increasingly seeking healthier beverage options, which have driven growth in this market.

Market Size and Growth

The Uganda juice market has been steadily growing over the past years and it is expected to
continue growing. This growth can be attributed to several factors which include;

 Health and wellness trends. Consumers are becoming more health-conscious and are
seeking beverages with natural ingredients and vitamins which are commonly found in
fruit and vegetable juice.

 Convenience. The busy lifestyles of consumers are driving demand for convenient,
ready-to-drink juice products that offer a quick and nutritious option.

 Innovation. Companies are continually introducing new flavors, blends, and functional
beverages, catering to diverse consumer preferences.

Market Segmentation

The juice market can be segmented based on various factors and these include;

1. Product Type

 Fruit Juice (orange, apple, grape)

 Vegetable Juice (carrot, beet)

 Smoothies

 Juice Blends (fruit and vegetable blends)

  Cold-Pressed Juice

 Organic Juice

2. Distribution Channel

 Supermarkets

 Convenience stores

 Online retail

 Health food stores

 Juice bars/cafes

3. Region

 Western Uganda

 Eastern Uganda

 Northern Uganda

 Central Uganda

Competitive Landscape

The juice market is highly competitive, with several key players dominating the industry. Major
companies include;

 The Coca-Cola Company (for example Minute Maid)

 Riham (for example Oner fruit juice)

 Kevian Uganda Limited (for example Afia)

 Britania Allied Industries Ltd (for example Splash Juice)

Opportunities and Challenges:

Opportunities

 Increasing consumer awareness of health benefits associated with natural juices.

 Growing demand for organic and cold-pressed juice.

 Expansion into emerging markets with rising disposable incomes.

  Innovative product development and packaging.

Challenges

 Intense competition and price pressures.

 Seasonal fluctuations in fruit and vegetable supplies.

 Concerns about sugar content in some juice products.

 Regulatory challenges related to labeling and health claims.

Consumer Trends

Consumer preferences in the juice market are evolving and some of these trends include the
following;

 Clean Labeling. Consumers are looking for products with transparent labeling, minimal
additives, and no artificial preservatives.

 Sustainability. Eco-conscious consumers are favoring brands that use sustainable

sourcing and eco-friendly packaging materials.

 Functional Beverages. There is a growing interest in juice with added functional

ingredients, such as vitamins.

Distribution channels for kwetaasa juice company ltd

 Supermarkets
 Online retail
 Restaurants
 Juice bars/cafes

Marketing Strategy

 Market Research. Through thorough market research we have been able to understand
our target audience, competitors, and trends in the juice industry.
 Product Differentiation. We have also differentiated our juice products by offering
unique flavors, organic ingredients and health benefits in order to stand out in the market.
 Branding. We have developed a strong brand identity with an appealing logo and
packaging that reflects the freshness and quality of our juice products.
 Online Presence: We have a user-friendly website with an e-commerce platform for
online sales. We also use social media to engage with our audience and showcase our
juice products through visually appealing content.
 Content Marketing. We are to start a blog and also produce videos about the benefits of
our juice products, healthy living, and nutrition.
 Sampling and Events. We plan to attend local food festivals, farmers' markets, and
health expos to offer samples of our juice products.
 Customer Feedback. We do gather feedback from customers and make improvements
based on their suggestions. This feedback will help us know about the different
experiences our customers. Below is feedback we have been able to get from one of our
customers.
  Legal Compliance. We are to ensure compliance with food safety and labeling
regulations.

Advertising approaches and plans for kwetaasa juice company ltd.

1. Social Media Campaign.We plan to create engaging content showcasing our juice
products on platforms like Instagram, Facebook, and TikTok. Also plan to run targeted
ads to reach our ideal demographic.

2. Content Marketing. We are to start a blog on our website with articles about the benefits
of different fruit juice, recipes, and health tips. We are to share informative videos on
YouTube about the juicing process and its health benefits.

3. Packaging Design. We are to invest in eye-catching and eco-friendly packaging to make

our juice products stand out on store shelves.

4. Data Analytics. We also plan to use data analytics to track the effectiveness of our
advertising campaigns and adjust strategies accordingly.

FINANCIAL PROJECTIONS FOR KWETAASA JUICE COMPANY LTD.

BUDGET FOR KWETAASA JUICE COMPANY LTD.

Startup Costs

1. Equipment (Juicers, blenders, refrigeration): shs.2,500,000

2. Licensing and permits: shs.100,000

3. Rent for production space: shs.800,000 (first 2 months)

Monthly Operating Costs:

1. Raw materials (fruits, vegetables, sweeteners): shs.300,000

2. Utilities (electricity, water): shs600,000

3. Packaging materials (bottles, labels, caps): shs.250,000

4. Rent: shs.400,000

5. Employee salaries: shs.300,000

 6. Marketing and advertising: shs.200,000

7. Maintenance and repairs: shs.100,000

Projected Monthly Revenue: Sales of juice: shs.13,950,000

SWOT FOR KWETAASA JUICE COMPANY LTD.

STRENGTHS WEAKNESSES
 Product variety. We offer a wide range  Seasonal availability. Our dependence
of juice flavor appeals to diverse on seasonal fruits limits our year-round
customer preferences. product availability.
 Health focus. We are capitalizing on  Shelf life. Our fresh juice products have
the health-conscious trend to attract a short shelf life, which leads to
health-conscious consumers. product wastage.
 Natural ingredients. We use fresh,  Competition. The juice market is highly
natural ingredients and these enhance competitive with many established
the quality of our juice products. players.
 Brand recognition. Strong branding and  Price sensitivity. Consumers are price-
marketing helps us to create a loyal sensitive and this affects our profit
customer base. margins.
 Distribution network. We have an  Supply chain vulnerability. Relying on
efficient distribution network which a consistent supply of fresh ingredients
enables widespread availability. can be challenging.
 Seasonal offerings. We do capitalize on  Regulatory compliance. Meeting health
seasonal fruits and this provides unique and safety regulations is complex and
offerings. costly.
 OPPORTUNITIES THREATS
 Health trends. The increasing focus on  Economic downturns. Consumers may
health and wellness creates a growing cut back on premium juice purchases
market. during economic crises.
 Innovation. Developing new juice  Changing consumer preferences.
blends or healthy options can attract Trends can shift away from juice
customers. consumption.
 Online Sales. Expanding online sales  Price wars. Competitive pricing
can reach a wider audience. pressures can erode profit margins.
 Partnerships. Collaborations with  Supply chain disruptions. Natural
health food stores can boost exposure. disasters or other disruptions can affect
 Growing demand for organic and cold- ingredient supply.
pressed juice.  Health concerns. Negative perceptions
 Expansion into emerging markets with about sugar content or preservatives
rising disposable incomes. can harm our brand.
 Innovative product development and
packaging.

OPERATIONAL PLAN

 Sourcing of Raw Materials. Vendors from Nakasero and Kireka markets

 Quality Control Measures. Raw material inspection, cleaning and sanitization.
 Inventory Management. Refrigeration of raw materials and finished products.
 Human Resources. We get employees from amongst ourselves since we have people
within us having the basic knowledge and skills. We also do recruitment of competent
people to work with us.
REFERENCES:

Sources from internet

 https://www.nerdwallet.com/article/small-business/executive-summary
 https://www.thebalancemoney.com/executive-summary-of-the-business-plan-2948012