Riya Vatsa

Riya Vatsa
vatsariya0615@gmail.com https://www.linkedin.com/in/riya-v-b7b326109 +91-6207756813

SUMMARY
• Experienced in solving business problems and providing data – driven solutions and actionable insights
• Worked for multiple Fortune 500 life-science companies on projects including customer segmentation, primary market
research (qualitative and quantitative) and opportunity assessment
• Skilled in Microsoft Excel and SQL
WORK EXPERIENCE
Decision Analytics Associate, ZS, Pune, Maharashtra Sept 2020 – Present
• Provided comprehensive and robust statistical analysis and recommended data driven solutions to multiple clients
• Experience in end-to-end execution of data analytics pipeline for Customer segmentation including Hypothesis
Generation, Data collection (Primary and Secondary), Data wrangling, Exploratory Data Analysis, Feature Engineering,
Feature Selection, Predictive modeling and implementing Machine Learning techniques like Latent Class Analysis,
Decision Tree, Random Forest, GLM
• Helped clients identifying their most valuable target customers along with tailored messaging strategy to maximize ROI
• Deepened analytical abilities in Excel, Tableau, SQL, Knowledge Seeker (CHAID models) and ZS internal sales and
marketing modeling tools
• Built insightful, stand-alone presentations; also facilitating workshop for readout by building out the story and executing
detailed slide creation
• Responsible for project, team, and day-to-day task management for multiple projects
• Closely mentored junior associates helping them onboard
Data Analyst Intern, Persistent Systems, Pune, Maharashtra May 2019 - June 2019
• Worked as a data analyst intern with the research team
• Worked on converting annotated files to xml and parsing PDF files using MySQL and Text Analytics in Python
PROJECTS
Portfolio Segmentation September 2021 – Feb 2022
• Developed a holistic portfolio segmentation incorporating physician’s potential behaviors and attitudinal dimensions
across multiple products and multiple therapy areas
• Consolidated initial market and customer understanding by building out hypotheses and working sessions with clients
• Developed holistic segmentation models by conducting primary research with patients and HCPs, running qualitative
interviews and quantitative survey, developing predictive models to generate actionable segments
• Informed tactical planning for key customer segments (messaging, targeting, channel mix)
Global Physician Segmentation November 2020 – Aug 2021

• Create a quantitative survey and qualitative interviews to collect data of physicians from 7 different countries across
different continents
• Extracted secondary data (IQVIA LAAD data) using SQL and merged it with data from survey
• Performed exploratory analysis after cleaning data and created segments with regional nuances using Latent Class
Analysis
• Built a regression based predictive modelling tool for identifying segments of a broader set of target population
EDUCATION
• Bachelor of Technology in Information Technology 2016 - 2020
Kalinga Institute of Industrial Technology, Bhubaneswar, Odisha, India GPA: 8.55/10
• Higher Secondary (I.S.C) in Science May 2016
Sacred Heart Convent School, Jamshedpur, Jharkhand, India GPA: 87.5/10
TECHNICAL SKILLS
Database: SQL
Visualization: Tableau, Power-Point
Data Analytics: Microsoft Excel
Soft Skills: Team Management, Effective Communication, Leadership, Project Management
AWARDS AND ACHIEVEMENTS

• Research paper on ‘Interactive and Assistive Gloves for Post-stroke Hand Rehabilitation’ published in the AISC
(Advances in Intelligent Systems and Computing) Series Springer
• Final year project on ‘Hospital Length of Stay Predictor’ selected in top 30 and published in Proceedings of
SCE Project Expo 2020, School of Computer Engineering, KIIT
• Bagged first prize in the ‘Artificial Intelligence (AI)’ category in Code Utsava 3.0 organized by NIT, Raipur
• Bagged first prize for building a cost-effective ‘Pothole Detection System’ in Hack-a-Bit organized by BIT, Mesra

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Riya Vatsa

vatsariya0615@gmail.com https://www.linkedin.com/in/riya-v-b7b326109 +91-6207756813

Global Physician Segmentation November 2020 – Aug 2021

AWARDS AND ACHIEVEMENTS

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