ADDIS ABABA UNIVERSITY

COLLEGE OF SOCIAL SCIENCES FERSH MAN

ENTREPRENEURSHIP MGMT 1012
GROUP PROJECT
UNITY'S Restaurant, Recreation And Workshop Centre In Addis
Ababa Main Campus
Group members Name ID No
1.GebremedhinEndeshawe...........................UGR/9693/16
2.Haymanot Eshetu....................................... UGR/2443/16
3. Tesfa Esubalew........................................ UGR/9507/16
4 Habtie Eyasu..............................................UGR/1593/16
5. Esubalew Shara........................................ UGR/4820/16
6.Estibel habeshal ........................................ UGR/3511/16

Submitted to: Dr. Biruk Mekash

March 7/2024

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TABLE OF CONTENT

INTRODUCTION page

1.Executive Summary...............................................................................1

2.Business description, mission, vision and project objectives................2

2.1 specific................................................................................................2

2.2mission................................................................................................2

2.3vision....................................................................................................2

3 .Description of products and service.....................................................2

3.1 services in the first unit………………………………........................2

3.2 services in the second unit ………………….........................……….3

3.3 services in the third unit ……………............................…..............…3

4 Market, marketing plan and the completion Industry Analysis ..........…4

4.1 SWOT OF THE VENTURE.................................................................4

4.1.1strength...............................................................................................4

4.1.2weakness..............................................................................................4

4.1.3 opportunity.........................................................................................5

4.1.4 threat...................................................................................................5

4.2marketing analysis..................................................................................5

4.2.1promotion ...........................................................................................6

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4.2.2distribution..........................................................................................6

4.3job description and specification.................................................................7

4.3.1General Manager.................................................................................7

4.3.2Warehouse manager ............................................................................7

4.3.3Purchasing manager..............................................................................7

4.3.4Marketing manager...............................................................................7

4.3.5waiters....................................................................................................8

4.3.6Guards....................................................................................................8

4.4Organizational plan ..................................................................................8

4.4.1Members of the organization .................................................................8

4.4.2Qualification and Sub-Experience.........................................................8

5 . Operational plan.........................................................................................10

5.1Cafe and RESTUARENT...........................................................................10

5.2RECREATION CENTER..........................................................................11

5.3Work shop center........................................................................................11

6Financial analysis..........................................................................................11

6.1FINANCIAL PLAN...................................................................................12

6.2Unity recreation, restaurant and work shop center ...................................13

6.3Estimated earning in year..........................................................................13

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6.4 Expense....................................................................................................14

7 . Risk analysis .............................................................................................14

7.1low demand...............................................................................................14

7.2 perishable habit of the product.................................................................14

7.3failure of supply.........................................................................................15

7.4Inefficiency in distribution channel...........................................................15

7.5 unwillingness to pay for some services....................................................15

7.6inflation.....................................................................................................15

7.7Failure to meet production our production deadlines................................15

7.8 Technological development.......................................................................15

APENDIX...........................................................................................................16

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 1. Executive summery
 This restaurant, recreation and workshop sector is general partnerships venture will be
open in Addis Ababa university main campus with partnership with 6 partners
contribution equal amount for row material and for all necessary goods to open this
business plan ,so Equivalent 100000 and equivalent share percent this venture will have
three division.

1. Restaurant and cafe

2. recreational venture

3. workshop venture

1. Restaurant and cafe provides special types food both traditional and modern food which are
not accessible in the university even some often are not available around out of university for
instance unique traditional foods like Genfo, chachebsa, kinche, juices.

2. The second unit of venture will be recreational or treatments centre which includes pool,
jotoni, karambola and computer games we are intended include units to our venture because
here is not relations sector where everyone in AAU and gate in the one roof.

3. The third and the most significant unit of venture is workshop sector where that will provides
different materials to supply for university’s student necessary material pen, pencil, exercise
book, print, module and laminate.

 It has many distinctive features that will enable as to competitive in the market among
them we provide absolutes new service.
 As there is large market potential in AAU in this regard we are confident that our
products will be demanded and consumed.
 Finally as the venture is new type and have expanding market potential we will invite
potential investors to work with us to promote the businesses and AAU of students to
help by talent and skills.

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 2.Business description, mission, vision and project objectives
This project is started considering low supply and high demand for the product and service of
AAU the students.

This project narrow the gap between the demand and supply and to increase the revenue or
income for the business.

2.1Specific

We have set of the following as our objectives to be a accomplished

1 .Minimise the problem of restaurants and cafes recreational and workshop sector

2. To create job opportunity

3.Generates income for the owner

4. To respond to customer specification up to there requests

5. To render quality service the to customer

2.2Mission

 To make AAU students feel at their home by providing them home foods and fresh foods
which they cannot get from compound lounges and even from other a restaurant within
AAU.

2.3vision

 This restaurants, recreation and to workshop sector is eyes of at AAU communities a

long term we have the vision of expanding our service to whole Ethiopia university.

3. Description of products and service

The project provides different types product and service in each unit:-

3.1The first unit will provide the following product

 fresh chechebsa with bread and injera as of their specification

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  cookies
 Shorba especially for Muslim students on the day of fasting
 Kinche which is not available even outside the campus it is one of the traditional food for
Ethiopians prepared from wheat or barley and butter
 Chechebsa which is the traditional food of Ethiopia it is difficult to obtain this product is
most restaurant but we have the potential to provide it to AAU students
 Genfo it is widely consumed and demanding traditional food in Ethiopia as it is possible
by it is nature students are requested to fill form for it is preparation for next day or
sometimes later with agreement of partial or full prepayment
 In addition we will provide the following fast food this for instance pizza with different
type sandwich both vegetation and egg sambusa within the following soft and hot drinks
are provided coffee,tea,machiato, fresh milk ,ice cream, fresh juice, cappuccino and soft
drinks we have intended to provide fresh cow milk I like packed milkes provide here in
AAU

Supplying students with unique product in the campus

3.2Services in the second unit include

 pool through there is no pool in the campus that we will open

 Karambola service in our campus compound
 Jotoni there is clear market gap in the area
 Computer game different games will be provided
 Table tennis which is modern and attractive

3.3the third venture is workshop centre or workshop unit

 where that will provide supplies different material for students necessary.

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 4 Market, marketing plan and the completion

Industry Analysis

 In fact it is difficult to clearly Put the industry of the venture however it belongs to
service industry as a venture provide this service in all of its three units although to the
some of extent production in involved in all feature units.
 The unique feature of the business is it’s existence in a governmental university in which
the university is well known about in industrial economic policy any business cannot
exist in the campus without any special permission from the administration of the campus
for fulfilling different entry requirement one of the requirement is the price of the product
which are sold in the campus are going to settle by the campus administration itself.
 Inflation this one has much more economic inflation the business which is located in the
campus this is because the price of the product cannot be adjusted as the economic
inflation goes up frequently the campus administration will take an insight examination
on the inflation rate plus the pressuring of students to adjusted the price of the product.
 The second macroeconomic factories is implement the business can a tool which helps
to minimize unemployment rate for the students of the AAU who are unemployment
plus for unemployed peoples who are living outside of the campus especially the
workshop centre always open for the talented students to work for answering their
economic question.

4.1 SWOT OF THE VENTURE

 The venture will have some strength, weakness, opportunity and treated

4.1.1 Strength

 Solve the problem through discussion

 serve it’s customer as their demand and prefence
 Tries to available product and service as customers

4.1.2Weakness

 shortage of skilled man power

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 Weak internal control system

4.1.3opportunity

 Accessibility of untapped market

 Favourable working environment

4.1.4Threat

 Fluctuation of price for the purchased of raw material

 Attitude of the students towards modern food

4.2Marketing analysis

 This project is the part of business service; it has its own contribution for the national
development. Our target costumer is primarily goes to AAU university students because
of the Students mostly allocated in between 18-36 years age this targeted customer wants
to spend their time Recreation and restaurant areas using this as stimulation for our
business we reach our success the second targets are the local people which live AAU
after we satisfied the need of primary target Customer we expand our business to the
local society specially serving jewellers, home denatures and Paints which is supplies by
AAU students in work shop center. We have a competitive advantage over all industries
because we serve differently from the other not only this but also we have unique feature
like traditional foods and material and the customer who come to our recreation center
campus get every service in one room. There are only 4 lounges in the university the
student’s numbers recently over 15000 students with the Some and limited services.
Since the student’s get recreation out of the campus so we will have a great advantage
over our competitors by providing multiple services in one room.
 The existing lounge and recreational sectors have many weaknesses as we tried to assess
and adding if to our venture limited service given by the industry.
 The limited of types of foods and drink
 Fail into serving the large number of customer
 Poor quality in their provision.

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 4.2.1 Promotion

Preparing broacher and pamphlets and distribute for the students using the word of mouth ,the
promotion job is completed through the campus also using the billboards and conducting some
concerts in AAU areas we try to promote for the people.

4.2.2Distribution

Make the business it’s cerate to AAU and distributed its service in novel ways the product that
the center provide is mostly perishable fresh foods are there to this business start to serve dorm
to dorm distribution for example of the students have demanded to eat ‘genfo ‘for his breakfast is
only expected from him is pay the payment and order in night after a one they completed
payment we deliver his order as his need of want but this kind of distribution is provided for
special kind of products dorm to dorm distribution also provided for students who want to take
contract for one month paying the invoices.

The students have no sufficient recreational in side of the campus as the result of this costumers
forced to get services out of the campus. This kind of service taking is the most expensive one
implicitly as well as explicitly. We try to hear the heartbeat of the students and what the students
need in day to day life career. Considering those factor to assess the future demand for our
business we also try to look like the price because the price is our determinants the result is
appreciable.

We try to provide customized product and service based on customer request.

1,Credit service :- this is forwards to only long term customer

2,Dorm to dorm service: -we will deliver to student’s dorm those are willing to pay the total
amount of food price at least for one month. Certain price is also changed for this service

3. Customized product :- based on product specification placed by customer

4.Organizational structure

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 4.3JOB DESCRIPTION AND SPECIFICATION

4.3.1General Manager

General Manager of restaurant and recreation center has different responsibilities of relating
with the general management of the center.

The general management is responsible for controlling over all activity of the three divisions,
preparing annual report of the center loan agreement different opportunities for the center and
also for the employees of the center by the government and NGO’s searching an exploited
marketing potential outside the campus. For the success of the center at the beginning of fiscal
year the manager is responsible for proper allocation of each division and also leading any
meetings which are held in the organization, experience sharing for the managers at the center by
preparing different training programs.

4.3.2Warehouse manager

For efficient use of inventories and raw materials, punctual, loyal and responsible manager is
available with responsibilities of: - he/she is accountable for any discrepancies related to
inventories and supplies recording amount of inventories which are out and in from and to the
warehouse and preparing monthly report for the general manager preparing suitable area for
easily fragile and perishable inventories.

4.3.3Purchasing manager

Purchasing manager of the venture

will be responsible to purchasing materials needed by all three the type of product and service of
the venture.

4.3.4Marketing manager

He is manager with critical responsibilities in the center. The marketing are responsible for
searching of customers, doing marketing research about the market evaluating competitive
performance deciding distributing channel of products, searching for the appropriate way of
promotion in order to create positive image in the customers mind preparing different
exhibitions, bazaars and expose to sell products directly to the customer

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 4.3.5Waiters (to be hired)

He/she is responsible to treat customers equally without any discrimination, by providing quality
service on time and giving care all materials in the center

4.3.6Guards (to be hired)

The person is responsible in settling desputies in the center from theft and robbery

4.4 Organizational plan

Restaurant and recreation center is a general partnership formed by an agreement of six

personnel’s namely Gebermedhin , Esubalew , Tesfa, Habtie, Estibel, Haymanot

4.4.1Members of the organization

• General manager

• Warehouse manager

• Marketing manager

• Waiters of recreational centers

• Guard

• Shef’s

4.4.2Qualification and Sub-Experience

1. General manager

 First degree from known university by business administration or

 management.
 At least two years’ experience
 Fluent speaker and good in behavior
 Salary 15000 birr
 Sex female or male

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2. Warehouse manager

 Diploma from known collage by procurement and supply chain

 management
 At least 1 year experience
 Sex female or male
 Salary 7000 birr

3. Marketing manager

 Degree from known by marketing management

 At least 1 year experience
 Salary 9000 birr
 Sex female or male

4. Waiters

 Qualification grade 8 completed

 Waiter at least 1 years experience needed
 Sex female or male
 Salary 3500 birr

5. Guard

 Grade 8 completed
 At least 1 year experience
 Sex male
 Salary 3000 birr
 Cashier
 Qualification grade 10 completed
 At least 1 year experience
 Salary 4000 birr

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5.Operational plan

 Restaurant, recreational and work shops center in its effort to address the need and
demand of the student it provides full – fledged service on three divisions from those
three of them are fully service providers . the cafeteria and restaurant which provides fast
foods and fresh drinks with fair price, the second one is recreational center will provide
different games like pool, kerembula, joton and different computer game, the third one is
the work shops which handle service relating with sell different material for students for
instanc :-
 Exercise book, pen, pencil, module, paper, painting brushes paints, and related materials.
 Raw materials and finished goods are stored in the warehouse which is managed and
controlled by the warehouse manager. In order to control inflow and out flow of
inventory there is will be registrar form to record amount and type of product which are
in and out from the warehouse also there is periodical report which is prepared by the
warehouse managers and represented to the general manager there is also mechanism to
control for the proper of inventory unconditional test for the document of the division by
another independent bodies
 In order to full- fledged services an appropriate delivery and amount of input is necessary
as a result of restaurant and recreational center coordinate itself with potential suppliers
to get under listed inputs

5.1Cafe and RESTUARENT there have been the following in puts

 Boiling machine
 Slender or stove
 Chairs
 Fridge
 Kitchen materials like spoon, fork dishes
 Tables
 Speakers and tape, Tv
 Inputs for preparation of foods and drinks like vegetables coffee tea late

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  Juice machine

5.2RECREATION CENTER

 Pool table
 Computer game TV and play station player
 Lunar ball table(kerenbola)
 Joteni player
 MP3 player
 Chairs
 Chess

5.3Work shop center

 Pepper Cuter
 Paint, pen and pencil
 Modules
 Plaster
 Staples

6. Financial analysis
The major source for the business is going to be equity, debt, sponsors.

The equity share will be covered by personal contribution of the partner by contributing 600000
birr.

Debt we are going to use also debt license from different micro-finance institution and
commercial bank of Ethiopia amounted 300000 birr.

The remaining will be covered by assessing different welling sponsors to support our business.
But there is also a backup planning in case of you have filled to get sponsors the parties will
contribute their own. Shareholders’ investment

Gebremedhin Endeshawe.......100000 birr

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Habtie Eyasu .............................. 100000 birr

Hay cafe manot Eshetu.........................100000

Estibel habeshal .............................100000 birr

Esubalew Shara..................................100000birr

Tesfa Esubalew......................................10000 birr

Total 6000000 birr

6.1FINANCIAL PLAN

Starting capital: as the business plan is diversified in to integrated parts we should have state

initial capital separately.

tools price quantity Total price

Coffee machine 30000 1 30000

Tea machine 30000 1 30000

Café and Slender or stove 500 5 2500
restaurant
chair 500 50 25000
Table 1500 10 15000
TELEVISION 50000 1 50000
speaker 3000 1 3000
Input for food 131000 131000
pool 50000 2 10000
For recreation playstation 25000 3 75000
chess 1000 3 3000
Table tenis 7000 1 7000
joteni 10000 1 10000
kerenbula 50000 1 50000
Pen 600 3 1800
Pencil 400 3 1200
Rubber 200 2 400
Copy machine 6000 1 6000
For work shop
Paper cutter 3600 1 3600
paper 500 6 3000
Exercise books 800 10 8000
Ruler and compass 100 10 1000
For rent For 3 month 75000

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Job qualification Year of experiences salary
General manager Degree 2 year 15000
Warehouse manager Diploma 1 year 7000
Marketing manager Degree 1 year 9000
Waiter Grade 8 completed 1 year 3500
Guard Grade 8 completed 1 year 3000
Casher Grade 10 completed 1 year 4000

The equity ................600000

The Debt.................400000

Total assets.........1,000,000

Expenses In per month Cost

Total amount of birr for restaurant............................ 286,500

Total amount of birr for recreation.............................. 155000

Total amount of birr for work shops............................ 25000

Total amount of birr for salary per month..................... 41500

Total rent birr for 1 month ...............................,,........25000

Total expenses per month .........,....................... .........393,500

Idle cash........................ 16500

6.2 Unity recreation, restaurant and work shop center

For the year ended December 31, 2024

6.3 Estimated earning in year (Expect to gain in one year)

1.in restaurant ...................2,500,000

2.in recreation.....................800000

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3.in work shop......................700000

Total earnings.........................4,000,000

6.4. Expense in a year

Cost of input for food ....................1572000

Cost of work shop.........................300000

Cost of salary per year ..............................498000

Interst payable...........................................68000

Debt return..................................................468000

Transportation expenses..............................50000

Advertisement expenses...........................20000

Total expenses...............................................2,976,000

NET INCOME.............................................1,024,000

7. Risk analysis
Just like any firms MINI recreation and intelligence center also faces major business risks
though it is class member some to clearly state the risk that the venture might fact analysis of
industry and market as well as observation of ventures characters enable us to

forecast the follow of potential risk to the business.

7.1. Low demand

The low demand of customer for ventures service mainly determine the amount of service sale
as well as profitability of the business an adverse variation in demand means an ultimate decline
in ventures ability to provide customized service if demand of customer is not as forecasted by
ventures official then there will be lost to the venture.

There is a great possibility that some services of the venture such as business plan development
will not be completely demand by our customers.

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7.2.Perishable habit of product

As most foods provided in café & restaurant perishable by their nature there might be the

possibility of loss of the demand for product fluctuates.

7.3. Failure of supplier

If there is failure in supplier to provide raw material on time there will be the possibility of
customer dissatisfaction ultimately losing the potential customers to but direct competitor

7.4. In efficiency in distribution channel

As the firm depends on external distribution agents to market its service there will be failure of
distribution channel which might result decrease in sales and large inventory holding if sales
volume affected as result of failure in distribution channel students might develop negative
perception that their products one not demand in local market.

7.5. Unwillingness’ to pay for some services

Students might be unwilling to pay for get from venture because of little motivation of students
to be involved on the program for instance students might not be initialized to pay for discussion
for sums to be guest lecture to be given

7.6. Inflation

A continues increase in price might affect ventures sales through Increased price of raw material
forces the firm to increase its price which might be in contraction with MINI rule & regulation.

7.7. Failure to meet production our production deadlines

If there is the probably that our product is highly demanded in the market but students is able to
produce sufficient goods to fill market gap there will be huge loss of our customer to competitor.

7.8. Technological development

Advance in technology in production of home material decoration painting will have direct
impact on our ventures productive if advance technology will help competitors to produce at

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least case than our venture which use manual production ultimate resulting in comparatives
disadvantage.

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Appendix
1. provide traditional, fresh food items and soft beverages AAU community at a reasonable price
and quality.
2. provide recreational service and stationary material to AAU student
3. provide delivery service in AAU compound favorable an traditional food
4. Advertising in social media and brochures
5. letter of agreement among partners
6. letter of agreement of AAU
7. Financial documentation