Course Objectives To Provide an Overview of Digital Marketing plans. To Provide a Foundation of a Greater market share and Increasing brand awareness.
Programme Outcomes (POs)
b. Identify, formulate, review research literature, and analyse complex engineering problems reaching substantiated conclusions using first principles of mathematics, natural sciences, and engineering sciences.
d. Use research-based knowledge and research methods including design of experiments, analysis and interpretation of data, and synthesis of the information to provide valid conclusions.
e. Create, select, and apply appropriate techniques, resources, and modern engineering and IT tools including prediction and modelling to complex engineering activities with an understanding of the limitations.
Course Outcomes (COs)
Identify some of the latest digital marketing trends and skills sets needed for today's Marketer. Discover the hottest techniques to help to successfully plan, predict, and manage your digital Marketing campaigns Evaluate the importance of your digital marketing assets, which ones actually matter the most to your business Assess digital marketing as a term career opportunity, whereâ??s it heading, Whatâ??s most suitable for yourself Understand experiments using A/B testing
UNIT I 9 Hours INTRODUCTION OF DIGITAL MARKETING Introduction of Digital Marketing - Planning Digital Marketing Campaigns - Website designing with Word Press - Essentials of a website.
UNIT II 9 Hours SEARCH ENGINE OPTIMIZATION Introduction to Search Engines - Keyword Research and Competition - On page Optimization - Off page Optimization - Local SEO - Search Engine Algorithm Updates - SEO Reporting
UNIT III 9 Hours
GOOGLE ADWORDS PPC Advertising (Online Advertisement) - Display Advertising - Google Shopping Ads -Introduction to Bing Ads - Mobile Marketing - Video Marketing - Google online Advertisement program - Certification
UNIT IV 9 Hours SOCIAL MEDIA MARKETING Introduction to SMM - Facebook Marketing - Facebook Advertising - Twitter Marketing &Ads - YouTube Marketing - LinkedIn Marketing - InstaGram Marketing - Email Marketing - Pinterest Marketing - Online Reputation Management -Inbound Marketing - Google Analytics - Audience Reports - Traffic Reports - Behavior Reports
UNIT V 9 Hours EXPERIMENTAL TESTING Conversion Tracking - Personality Development - Google AdSense - Getting Started as Freelancer - Affiliate Marketing
Total: 45 Hours Reference(s) Shivani Karwal, Digital Marketing Handbook: A Guide to Search Engine Optimization Paperback - Import, 25 Nov 2015. Philip kolter and Gary Armstrong, Principles of marketing, Pearson education, 2010. Michael Millerth, B2B Digital Marketing: Using the Web to Market Directly to Businesses,first edition, Que Biz-Tech series2012. Dave Chaffey, Fiona Ellis Chadwick, Digital Marketing: Strategy, Implementation &Practice, Paperback - Import, 2012.
