Baderia Global Institute Project
Baderia Global Institute Project
Baderia Global Institute Project
PROJECT REPORT
ON
SUBMITTED BY:
AMAN SAHU
SESSION: 2024
CERTIFICATE OF HOD
This is to certify that the project report titled
“MARKETING RESEARCH FOR BADERIA
GROUP”
Submitted by Aman Sahu of MBA III semester may be accepted towards
partial fulfillment of Masters of Business Administration with
specialization in Marketing.
CERTIFICATE OF GUIDE
This is to certify that the project report titled “ Internship report at
BADERIA GROUP ”
Submitted by Aman Sahu (Roll No.22133842, Enrollment No.
R19006A0410761 of MBA III semester) in partial fulfillment of the
requirement of the degree of Masters of Business Administration of
RDVV has worked under my supervision and guidance. The candidate
is a regular student of our institution.
STUDENT DECLARATION
I Aman Sahu hereby declare that the project report entitled “Internship
report at BADERIA GROUP ” submitted in partial fulfillment of the
requirement for the degree of Master of Business Administration to Rani
DurgavatiVishwavidyalaya, Jabalpur.
This is my original work and that no part of this report has been
submitted for the award of any other Degree, Diploma, Fellowship or
other similar titles or prizes and that the work has not been published
in any journals or magazines.
BGIEM, JABALPUR
INDEX
SL.NO. TITLE PAGE NO.
01 EXECUTIVE SUMMARY
02 OBJECTIVES OF THE STUDY
03 INTRODUCTION OF TOPIC
04 COMPANY PROFILE
05 DATA ANALYSIS & INTERPRETATION
06 FINDINGS
07 SUGGESTIONS
08 CONCLUSIONS
09 BIBLIOGRAHY & WEBLIOGRAPHY
BADERIA GROUP
01.EXECUTIVE SUMMARY
This Project Report is an integral part of the MBA Program. “The Study of
Marketing research of Baderia Metro prime” is my topic for the project . The main
factor of success in each organization is marketing, because it is the main channel
between any organization and its customers.
Marketing has many strategies, but all these strategies have one goal, to promote
the products or services of the organization by increasing the satisfaction level of
customers.
The most important strategy of marketing in our modern era is Marketing
research which developed through time from one element to multi elements.
According to Philip Kotler “Marketing research is the set of controllable variables
that the firm can use to influence the buyer’s response”. The controllable
variables in this context refer to the 4 ‘P’s [product, price, place (distribution) and
promotion].
This project report is concerned with the marketing research strategies of
Baderia metro prime.
This report consists of 12 different headings. The report begins with research
objectives and introduction of marketing research. The next part of the report
provides a review of literature of Baderia metro.
The fifth heading consists of the research methodology which speaks about the
primary data used for the research as this report is based on primary data,
explaining how the study is carried out .The sixth heading consists of
interpretation of data which deals with preparation of charts and tables.
The other following parts deal with the findings, suggestions and limitations of
the study which involves various findings from the analysed data and suggestions
for improvement of Baderia metro prime.
The last part deals with the conclusion of the study, questionnaire and
bibliography.
MARKETING RESEARCH & ANALYISIS
Need:-
1. Marketing analysis. 4. Pricing strategy.
2. Decision Making. 5. New market Suppliers.
3. Risk Mitigation. 6. Forecasting and Planning.
Types of Market Research
Primary
Qualitative
Types Secondary
Quantitative
Types of Procurement
MHCRC is designed and developed to deliver patient care with ease, warmth
and compassion. MHCRC serves as a state-of-the-art facility with over 160 beds
and 5 operational theaters. The hospital is well known for having one of the
oldest and most trusted Emergency care. The best in class Emergency
department is well equipped with adequate infrastructure with qualified
manpower and appropriate resources.
The multi storied building , equipped with the latest technologies in the medical
world. This state-of-the-art facility specialises in Cardiology, Cardiac Surgery,
Pulmonology, Urology, Nephrology, Neurosciences, Orthopaedics,
Gastroenterology, Emergency and Critical Care. The hospital has all modern
amenities, well experienced & qualified doctors, caring nursing and trained
paramedical staff to provide quality care to the patients.
VISION
MISSION
अस्पताल में आधु चनक तकनीक स्था करते हुए रोगी को स्वस्थ
करना एवं उन्हें सेवा प्रदान करते रहना।
Personal objective
1: Gain experience of supply chain management.
2: Basis of Comparison.
3: Find multiple options for a particular product.
4: How to assign transportation and assignment
Organization Objective
1: To study of Cost efficiency.
2: Fluid transportation and supply of essential
products..
3: Proper account and record of purchased items.
DEPARTMENT CHAIN
HOD
ASSISTANT ASSISTANT
ASSISTANT
ASS
KEY TAKEAWAYS
CHECK BY DEPT.
APPROVED BY H.O.D
POSTED ON EXCEL
ASSIGN TO ASSISTANT
SEARCH IN MARKET
PLACING OF ORDER
TRANSPORTED TO
REQUIRED DEPT.
STORE
-------------EXCEL SHEET---------------
KEY TERMS
BMPMH
BADERIA METRO PRIME MULTISPECIALITY HOSPITAL
GNCH
GLOBAL NATURE CARE SANGHATAN(GLOBAL COLLEGE)
RINS
REGIONAL INSTITUTE OF NURSING
GHCH
GLOBAL HEART HOSPITAL
PRIORITY
GENERAL
URGENT
MOST URGENT
UNITS
NOS(NUMBERS),PIECES
PACKET
KG
VENDOR NAME
MODE OF PAYMENT: CASH OR CREDIT
PROGRESS
DONE
INPROGRESS
RETURN
DROPPED IN:STORE/PLACE
COMPARISON BASIS OF SELECTION OF A PRODUCT
INTERPRETATION:
It was found out that out of all the person who responded a total 58.8% of people
have availed the services of metroprime, and 11.8% never have availed any
service. And 17%people do know someone whon have availed the services. More
than half of the people have choosen metro as their preference some or the other
time.
Q.2 : Do you think that procurement and market research
have a great role in providing services and equipments ?
No 2 5.9%
Maybe 5 14.7%
INTERPRETATION:
73% People do think that procurement & research have a great role and is major
reason in providing necessary equipments,whereas 14% people are not sure
about it, 5% don’t know about it or don’t have any idea ,whereas almost 6%
people strongly disagree and don’t think they have great hand it.
Q.3 : How conveniently you saw institutions got
provided necessary equipments in a span?
INTERPRETATION:
We found out that 38% people got necessary equipment in a day, and 29% people
got their requirement fulfilled in just hours, whereas 8% people said that they
were provided things too late.it shows that their is room for betterment.
Q.4 : Do you think requisition process is upto the mark
as a professional standards?
No 4 11.8%
INTERPRETATION:
INTERPRETATION:
Well people were a little bit divided in this one they weren’t any majority in
choosing any particular option, 29% think research about prices and their role in
cost-effectiveness were benefitted upto a point.
Q. 6 : Do you think they follow a standard time for any
transaction of credit for everyone?
No 3 8.8%
INTERPRETATION:
A whooping 52% people have opinion that it depends on relation with vendor and
they don’t need to follow any standard period. 29% people agreed and says that
they followed a standard time for payment of vendors. 8% people says its
irrelevant .
Q.7: Baderia group follow 25 to 30 days for paying the
amount. What should be time according to you?
15 days 9 26.5%
45 days 5 14.7%
INTERPRETATION
Dissatisfied, 3 8.8%
concerned about it
INTERPRETATION
41% were satisfied with role of marketing & purchase department 32% were
partially satisfied,fine & dissatisfied one’s were 17%& 8% respectively. We can say
they have done a good job but their still a lot room for perfection and one
should’nt be satisfied if their is space for betterment.
SUGGESTIONS
1. Streamline the procurement process to reduce delays and
improve efficiency.
2. Implement effective vendor management strategies to ensure
quality and cost-effectiveness.
3. Enhance communication and collaboration with other
departments to better understand their needs.
4. Regularly review and update supplier contracts to ensure
favorable terms and conditions.
5. Utilize technology and automation to streamline purchasing tasks
and improve accuracy.
6. Conduct regular performance evaluations of the purchase
department to identify areas for improvement.
7. Their is slightly a delay in requisition reaching to the office.
8. Develop strong relationships with suppliers to secure favorable
pricing and reliable delivery.
9. Conduct regular market research to stay updated on industry
trends and identify potential cost-saving opportunities.
10. Establish clear guidelines and procedures for handling purchase
requests and approvals.
11. Continuously monitor and evaluate supplier performance to
ensure consistent quality and on-time delivery.
12. Staffing is needed, department is under staffed and need more
workers.
FINDINGS
WEBLIOGRAPHY
www.globalengineeringcollege.com
www.baderiametroprime.com
www.goldenheart.org.
www.saurabhbaderia.com