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Creative Brief: A&K Foodzania Saucy Chicken Wings Campaign
Project Overview:
Client: A&K Foodzania
Product: Saucy Chicken Wings
Objective: Launch and promote the new Saucy Chicken Wings product line to increase brand visibility, drive
sales, and establish A&K Foodzania as a go-to destination for delicious chicken wings.
Target Audience:
Demographics: Millennials and young adults aged 18-35.
Psychographics: Food enthusiasts, social media users, individuals seeking flavorful and convenient dining
options.
Platforms: Primarily Instagram and Facebook.
Competition:
Local eateries offering chicken wings.
National fast-food chains with chicken wing offerings.
Offer:
Introduce the new Saucy Chicken Wings flavors:
Key Benefit:
Mouth-watering chicken wings with bold flavors that satisfy cravings and elevate the dining experience.
Problem You Are Solving:
Providing a convenient and delicious dining option for chicken wing enthusiasts seeking unique flavors and
quality ingredients.
Proof Points:
Fresh, locally sourced chicken.
Handcrafted sauces made with premium ingredients.
Positive customer reviews and testimonials.
Deliverables:
Social media campaign including:
Website updates to feature the new product line.
In-store promotional materials (e.g., posters, table tents).

Influencer partnerships for product endorsements.
Look and Feel:
Vibrant and enticing visuals showcasing the Saucy Chicken Wings.
Bold typography and colors to grab attention.
Authentic and inviting imagery of people enjoying the wings.
Guidelines:
Maintain consistency in brand voice and visual identity.
Emphasize the quality and freshness of ingredients.
Encourage user-generated content and engagement through hashtags (#SaucyChickenWings).
Logistics:
Timeline: Launch campaign from June 1st to July 31st.
Budget: Allocate $X for social media ads, $Y for influencer partnerships, and $Z for print materials.
Comments & Approvals: Feedback and approval from A&K Foodzania marketing team required before finalizing
creatives and campaign execution.
Project Title: "Revolutionize Your Ride: Introducing the Ultimate Bicycle Experience"
Project Overview: This project aims to design and launch a new and innovative bicycle that will enhance the
overall riding experience for cyclists.
Objectives:
1. Create a high-quality and durable bicycle that stands out in the market.
2. Appeal to both casual riders and cycling enthusiasts.
3. Position the product as a must-have for anyone looking to improve their biking experience.
Target Audience:
1. Cycling enthusiasts who are looking for an upgrade to their current bike.
2. Casual riders who want a comfortable and enjoyable biking experience.
3. Eco-conscious individuals who prefer biking as a mode of transportation.
Competition:
1. Other bicycle brands that offer similar features and benefits.
2. Up-and-coming bike companies that are gaining traction in the market.
Your Offer:
A sleek and modern bicycle design with cutting-edge features and technology that set it apart from
competitors.
Key Benefit:
The ultimate riding experience with enhanced comfort, performance, and style.
Problem:
Current bicycles on the market lack the innovative features and design that cater to the needs of modern
cyclists.
Deliverable:
A fully designed and manufactured bicycle ready for launch in the market.
Look & Feel:
Sleek, modern, and stylish design with high-quality materials and components.
Timeline:
Design phase: 2 months
Manufacturing phase: 4 months
Launch and marketing phase: 1 month
Budget:
Design and development: $50,000
Manufacturing: $100,000
Marketing and launch: $25,000
Comments Approval:
Please review and provide feedback on the creative brief to ensure alignment with project goals and objectives.
Project Title: Mixing It Up Mixer
Project Overview: We have created a new mixer, specifically designed for the hobbyist baker -Someone who is
new to the baking world, whether it’s a child or someone on
their own for the first time. It is designed to be easy, functional and to
encourage community with other baker beginners.
Objective: Many people are intimidated by the equipment when wanting to get into
baking. This eases people right into it, no matter your age and is designed to
make it easy to learn more about the functionality of mixing without making it
complicated or heavy to use.

Target Audience: The baking beginner, no matter the age; Children - 7+, 20-somethings on their own for the
first time.
Competitors: KitchenAid has been at the top of their game, so they are the competitor
we’d most have to watch when it comes to our product.
Your Offer: We would provide a complete marketing campaign, including a recipe book with simple to use
recipes, how-to video tutorials, high-resolution images to post and encourage others to get in the kitchen and
social media posting schedule for one month.
Key Benefit: It will give people the confidence to feel like pros in the kitchen and equip them with the steps to
do so.
Problem: The problem is not knowing where to start when you begin a hobby like
baking. This would be a somewhat inclusive kit that helps you navigate with
simple tools and recipes as you become more familiar with baking.
Proof Points: While KitchenAid is at the top of their game, they are geared to those who
know their way around the kitchen.
Deliverables: Video tutorials that showcase how to navigate through the beginner recipes
Social media campaign

Look and Feel: It will be fun and conversational, like you’re in a baking class, complete with a community or
hanging out with friends. There will be bright colors and attractive graphics to pull people in, very inviting and
kid-like.
Guidelines:
Copy: Mixing it up in the kitchen, Beginner to pro in no time, From scratch
Social Media: Pinterest, Instagram, YouTube, Facebook
Timeline:
Official Launch begins: August 5
Important dates/deadlines:
June 3-20 | Film videos in kitchen, simultaneously taking photographs for the social media campaign
July 12 - Videos finalized and uploaded to house on YouTube
Budget:
Amount - $30,000
Financial Sources - Partnering with local restaurants and bakeries

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Creative Brief: A&K Foodzania Saucy Chicken Wings Campaign

Client: A&K Foodzania

Product: Saucy Chicken Wings

Demographics: Millennials and young adults aged 18-35.

Platforms: Primarily Instagram and Facebook.

Local eateries offering chicken wings.

National fast-food chains with chicken wing offerings.

Problem You Are Solving:

Fresh, locally sourced chicken.

Handcrafted sauces made with premium ingredients.

Positive customer reviews and testimonials.

Social media campaign including:

Website updates to feature the new product line.

In-store promotional materials (e.g., posters, table tents).

Look and Feel:

Vibrant and enticing visuals showcasing the Saucy Chicken Wings.

Bold typography and colors to grab attention.

Authentic and inviting imagery of people enjoying the wings.

Maintain consistency in brand voice and visual identity.

Emphasize the quality and freshness of ingredients.

Encourage user-generated content and engagement through hashtags (#SaucyChickenWings).

Timeline: Launch campaign from June 1st to July 31st.

2. Appeal to both casual riders and cycling enthusiasts.

2. Casual riders who want a comfortable and enjoyable biking experience.

3. Eco-conscious individuals who prefer biking as a mode of transportation.

1. Other bicycle brands that offer similar features and benefits.

2. Up-and-coming bike companies that are gaining traction in the market.

Look & Feel:

Design phase: 2 months

Manufacturing phase: 4 months

Launch and marketing phase: 1 month

Design and development: $50,000

Marketing and launch: $25,000

encourage community with other baker beginners.

complicated or heavy to use.

we’d most have to watch when it comes to our product.

know their way around the kitchen.

Social media campaign

Copy: Mixing it up in the kitchen, Beginner to pro in no time, From scratch

Social Media: Pinterest, Instagram, YouTube, Facebook

Official Launch begins: August 5

July 12 - Videos finalized and uploaded to house on YouTube

Financial Sources - Partnering with local restaurants and bakeries

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