Macro Assignment
Macro Assignment
Macro Assignment
1. Company Overview
o Brief history of the company within the 5-10 years of seniority.
o Mission, vision, and core values.
o Organizational structure and leadership.
2. Business Products and Performance
o Detailed description of the company’s products or services.
o Analysis of the company’s growth trajectory.
o Consumer demographics and market segmentation.
3. Market Analysis
o Current market trends and the company’s position.
o Capital investment and financial health.
o Profit margins and revenue streams.
1. Domestic Factors
o Economic policies and regulatory environment in Vietnam.
o Labor market conditions and workforce skills.
o Infrastructure and technological advancements.
2. International Factors
o Global economic trends and their impact on Vietnam.
o Trade agreements and foreign investment.
o Currency exchange rates and international competition.
1. Strategic Initiatives
o Innovation and product development strategies.
o Marketing and expansion plans.
o Risk management and contingency planning.
2. Economic Predictions and Adaptations
o Forecasting the effects of economic changes on demand and supply.
o Strategies to mitigate the impact of rising oil prices and other costs.
o Long-term sustainability and growth in a volatile global economy.
Visual Aids
Include charts illustrating the company’s financial growth, market share, and consumer demographics.
Tables comparing the company’s performance with competitors.
Graphs showing the impact of economic factors on business operations.
Visual aids such as charts, tables, and graphs are powerful tools to enhance the comprehension and
retention of information in your report. Here’s where you can place them:
1. Charts Illustrating the Company’s Financial Growth, Market Share, and Consumer
Demographics:
o Place these in the Business Products and Performance section of the Introduction. This will
help readers visualize the company’s growth trajectory and market position as they read
about its products and performance.
2. Tables Comparing the Company’s Performance with Competitors:
o These tables should be included in the Market Analysis subsection of the Introduction. They
can provide a clear, comparative perspective on how the company stacks up against its
competitors in terms of various performance metrics.
3. Graphs Showing the Impact of Economic Factors on Business Operations:
o Insert these graphs in the Economic Factors Affecting Business Operations section. They
will serve to illustrate the correlation between economic factors and the company’s
operations, making the analysis more tangible for the reader.
Remember to reference these visual aids in the text, directing the reader’s attention to them at the
appropriate points in your narrative. Also, ensure that each visual aid has a clear title and caption that
explains what it represents and how it relates to the content discussed.
Identify and elaborate on significant events that have influenced the company’s trajectory and the broader
economic landscape in Vietnam and globally.
Remember to cite credible sources and use data to back up your analysis. The report should be written in a formal and
academic style, with clear and concise language. Good luck with your assignment!
1. Write a report on the business operation and strategy of your selected company based on the following
requirements:
Your report should not exceed 3000 words (Including the specific word limits in various assessment parts and
words in tables and figures, excluding references section). It is compulsory to specify the word count on the cover page.
Provide all your answers to a maximum of 3 decimal places. The font used should be Times New Roman 12pt. Include
page numbers in either the footer or the header.
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