ABHILASH SRINIVAS, Male, 34 Years

Summary
MBA from IIM Ahmedabad, have over 10 years of diversified experience in Logistics, Healthtech & Financial
services across Product management & Consulting roles. This has enabled me to understand the complete life
cycle of a product, right from identifying problem areas, building solutions, go live & further scale. Currently,
as associate director at Blackbuck, lead the tolling product having a MAU of 450K+ truck owners transacting
with 900K+ tags and doing $150Mn+ GMV in transactions. Also, manage payments vertical, a platform
product, used by all LoBs in fleet management services. Prior to this role, as a senior product manager owned
driver-lifecycle-products responsible for the retention of drivers, the supply side of a logistics marketplace,
Porter. Previously, as a product owner was responsible for building a financial-inclusion-solution from scratch
at a fin-tech social enterprise startup. I have also worked with a health-tech startup owning both online &
offline product/processes of e-pharmacy & diagnostics modules. In my first stint as Product Manager, I
owned an advisory & transactional platform for Mutual Fund investments at a fin-tech startup. At Oracle, with
<1 year of product experience, was the quickest to work at client site & to be part of 3 go-live implementation
Industry Experience

Associate Director, Blackbuck, Bangalore Apr ‘23-present

- Launched a new subscription based value-added-service for truck owners in tolling and
- Increased M0 revenue booked to collection ratio from ~72% to ~84%
- Reduced 90-days NPA from 0.6% to 0.05% (40L to <2L per quarter)
- Increased paid-to-paid M1 retention of a subscription service from ~60% to 76% by
Achievements changing opt-out process & effectively communicating value offered through subscription
- Axis monthly tag activation increased from 8% to 32% by achieving feature parity b/w
Idfc & Axis tags. Overall transacting trucks with Axis tag increased from 5% to 15% in a year
- Achieved 82%+ UPI success rate (industry best) by implementing auto fall back to better
performing PG when primary PG performs poorly
- Responsible for tolling product having 450K+ MAU, 900K+ monthly active tags & GMV of
$150 Mn+ in transactions
- Responsible for scaling the system to handle 5x tolling recharge & swipe traffic in 2-years
by driving performance testing and fixing gaps identified
- Enabling Biometric KYC & Video KYC based onboarding of PPI wallets
- Launched UPI Mandate to collect subscription fee & other monetisation initiatives
Responsibilities
- Responsible for seamless experience for inbound payments of monthly GMV $150 Mn+
supporting all payment modes
-Integrated with Razorpay & HDFC PGs as fallback for UPI transactions to be able to
dynamically route traffic based on success rate of primary PG
- Created fraud reduction system basis recharge behaviour & reduce daily fraud from 25+ to <3
- Managing tolling & payment categories with a team of two product managers & analysts
Senior Product Manager, Blackbuck, Bangalore Jan’21 - Mar’23
- Launched a flow to issue Blackbuck tags on trucks who already had tags of partner banks.
- This single cohort contributed 15% to monthly tag issuances
- Quality (same month swipes) was also 10% higher than regular issuances
Achievements - Reduced p90 of swipe notification time from 18 mins to <4 mins by Kafka implementation
- Reduced dispute handling TAT to 3hrs for 70% disputes. Industry wide TAT is ~30 days
- Cut 16L+ monthly loss due to unused tags to <30K by mandating sales team to claim tags
- Awarded 3 quarters (twice as best PM & once as best team) for exceptional performance
- Responsible for higher system uptime, implemented outage alerting & management
framework and reduced p95 of outage resolution time to <10 mins
Responsibilities - Responsible for seamless FASTag issuance, reduced manual tag activation to <5% & activate
98% tags in <1 min
- Work with issuing banks and drive best customer experience & monetisation initiatives

CONTACT: +91-9844942300 mail: p11abhilashs@iima.ac.in; ej9909@gmail.com

ABHILASH SRINIVAS, Male, 34 Years
- Responsible for evaluating potential & impact of any monetization activity via CUG pilot
Senior Product Manager, Porter, Bangalore (Logistics Market Place) Sep ‘19-Jan’21
- Laid down vision of “Rewards & Recognition” product, for it to be a platform product to
change driver behaviour by incentivising. Saw adoption of ~78% across driver fraternity
- Identified & corrected the unfairness in the rewards product to the drivers with bigger
vehicles & launched a coupon award feature to reduce the cost to run rewards programs.
Achievements - Limited the monthly exposure to less than 0.1% of monthly revenue & standardized the
payment experience to partners across the platform.
- Increased the reach by productizing suspension of delaying drivers to reduce the ETA.
- Ideated platform products for all the payments by drivers on platform & suspension of
drivers to bring in behaviour change.
- Responsible for the driver life-cycle retention products like SLA, Rewards & Recognition,
Pay-outs and Wallet.
- To drive the adoption of the “Rewards & Recognition” program and bring in the required
behaviour change through positive reinforcement in the driver fraternity.
Responsibilities - To maintain high driver SLA standards by reducing order delay, rejection & cancellation.
- Developing product launch strategy including conducting A/B test to validate feature
change.
- Conducting interviews of the drivers & listening to Customer Care calls to discover unmet
needs & build the roadmap.
Product Manager, Enviu – Lakshy Inclusion, Bangalore (Fin-Tech StartUp) Sep ‘18-Sep ‘19
- Ideated and launched pilots offering loan and savings solution to identify the
Product-Market Fit for the segment which earns monthly Rs 15,000 to Rs 30,000.
- Designed the end-to-end three-party savings platform based on the findings of first pilot,
with greater emphasis on flexible savings & communication to bring behavioural change
Achievements - Lead Management System – Designed & launched the application (mobile & web) on
Zoho creator for the Sales team, used to manage leads and convert to Saving customers.
- Designed & built a complete system to run the second pilot, offering an integrated
product offering of Savings (ICICI) & Loan (Shubh Loans), completely on Google sheets

- Conducting f2f and group interviews of auto, cab drivers & delivery agents for the primary
research to validate the hypothesis.
- Manage the existing system built completely on Google sheets to support the operations
Responsibilities
team to serve existing and new customers onboarded as part of the first pilot.
- Understand the target segment by being on ground with feet on the street team and build
the roadmap.
Product Manager, TATA Digital Health, Bangalore (Health-Tech StartUp) Dec ‘16-Sep’18
- Launched marketplace for booking lab tests (mobile & web), partnering with i2H for
home sample pick-up and Metropolis & Central Lab provide same day e-reports. .
- Launched marketplace for ordering & fulfilling medicines, partnering with 1mg &
Pharmeasy to deliver medicines and complete the consumer life cycle on product.
- Launched the support dashboard to help the consumer support team process the offline
Achievements flow for both lab & pharmacy line of business.
- Launched Rewards system to enhance the engagement with-in the app by providing
activity based encash-able FitCoins to consumers.
- Launched packages system to ensure consumer stickiness with the product by selling
a bundle of health services at a discounted price.

- Diabetes Management Program - Designed & formulated, along with SMEs, a solution
Responsibilities
to bring in a behavioural change and manage diabetes better.

CONTACT: +91-9844942300 mail: p11abhilashs@iima.ac.in; ej9909@gmail.com

ABHILASH SRINIVAS, Male, 34 Years
Launched a Pilot program with two clinics and twenty pre-diabetic patients to validate the
-
acceptance of Diabetes Management Program concept.
- Geriatrics Solution- Designed & formulated a solution for better support of elderly
independent people using wearable technology.
- As part of project management, leading a technology team of 7 developers & co-ordinated
with multiple third-party vendors to launch the platform.
Product Manager, FinMitra, Bangalore (Fin-Tech StartUp) Dec ‘15-Nov ‘16
- Goal Based Investment Platform – Designed & formulated goal-based investments &
personalised portfolio engine, in line with guidelines of RBI
- Launched the first Minimum Viable Product for the Robo-advisor with both
Achievements recommendation & transaction engines. Partnered with NSE to develop transaction engine
- Successfully conducted a financial wellness workshop for over 1000 Toyota employees as
part of business development. 97% of the participants found session engaging & insightful

- As a Product Owner responsible for go-to-market & held the P&L responsibility of the
product. Formulating strategy for User acquisition, user activation, retention and referral
- Conducted primary market research with f2f interviews & online survey and ideated the
MVP for mobile app
Responsibilities
- Liaise with Regulatory, Sales, Investment Strategy & Technology teams to understand
market, define processes, understand technical feasibility & hence define road map
- As part of project management, lead a technology team of 3 developers & co-ordinated with
vendors to launch the minimum viable product
Principal Consultant, Oracle Financial Services Software, Bangalore. Apr ‘13-Nov’15
Banque Misr -Implemented FCUBS to automate core functionalities of bank & mitigate operational risk
Lebanon -One of two functionals handling entire project & Independently responsible for
May’14-Dec’14 implementing Lending, Deposits, Teller, Remittances, Global credit exposure modules.
(Retail & Corp. -Identifying growing business of local transaction bills successfully pitched Retail bills &
bank)
implemented. Replaced 3 in-house systems by Retail bills, reducing maintenance cost.
Banque Du -Conducted Product Walk Through of retail modules of FCUBS to identify business gaps
Caire, Egypt -As part of business development, identified 300 business gaps, specific to Egypt market
May’15 & drafted requirement specifications for retail and corporate modules.
NBE, Egypt -Instrumental in making live Security Management customization across 370 branches
Responsibilities -Liaised with client & lead engineering & QA team to deliver customized features
Offshore -Undergone BABOK v2 based ‘Business Analysis Professional’ training endorsed by IIBA
Intern, Oracle Financial Services Software, Business Development & Corporate Strategy Apr-Jun ‘12
Recognition - Received Pre-Placement Offer for position of Principal Consultant for excellent work

Project Title - Developing Partner Strategy for Key International Markets to Enhance Business Growth
- Standardized the process of evaluation & selection of FCUBS implementation partners.
- Designed strategic, quantitative & qualitative evaluation model based on Success Factors
Deliverables - Highly appreciated for design of quantitative scoring model to evaluate potential partners
- Highly appreciated for assisting Vice President in developing strategy for a new group
initiation aimed at enhancing revenue and profitability for OFSS & partners
Associate Systems Engineer, Tata Consultancy Services, Bangalore Aug’10 – Jun’11
- Part of Documentum Project, module worth $300Mn of PwC IT Application Support
Achievements - Client appreciated for resolving 55% issues with effective coordination during release
- PoC of PwC US App Support, coordinated with 150-180 members team
EDUCATIONAL BACKGROUND
PGDM 2013 IIM Ahmedabad 2.724/4.33
B.E, ECE 2010 B.M.S. College of Engineering, B’lore 75.40%; 96.8% in maths (1stsem)
CLASS XII 2006 National College Jaynagar, B’lore 91.83%; 98 in maths

CONTACT: +91-9844942300 mail: p11abhilashs@iima.ac.in; ej9909@gmail.com

ABHILASH SRINIVAS, Male, 34 Years
CLASS X 2004 M.E.S.Kishore Kendra, Bangalore 95.2%; 99 in maths & science

CONTACT: +91-9844942300 mail: p11abhilashs@iima.ac.in; ej9909@gmail.com