Materi 8 Pondasi Penting Dalam Bisnis

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Workshop

STRATEGI DAN
PENGEMBANGAN PRODUK
KREATIF KEWIRAUSAHAAN
8 Aspek Penting

DALAM MEMBUAT
BISNIS TETAP
TUMBUH
Dalam Situasi Apapun
Aryo Hadi, ST, SE, M. Sc
CEO Barotal Media

Praktisi Digital Marketing sejak 2010


Produk Fisik, Digital dan Jasa

02
8 Aspek
1. Customer Focus
Penting
8 Pondasi Penting
2. Winning Product
Value

1. Customer Focus
8 Pondasi Penting
2. Winning Product
Value

3. Business Value

1. Customer Focus
8 Pondasi Penting
2. Winning Product
Value

3. Business Value

1. Customer Focus

4. Customer
Engagment
8 Pondasi Penting
2. Winning Product
Value

3. Business Value

1. Customer Focus

4. Customer
Engagment

5. Point Of Sales
8 Pondasi Penting
2. Winning Product
Value

3. Business Value

1. Customer Focus

4. Customer
6. Profit Formula
Engagment

5. Point Of Sales
8 Pondasi Penting
2. Winning Product
Value

7. People Driven 3. Business Value

1. Customer Focus

4. Customer
6. Profit Formula
Engagment

5. Point Of Sales
8 Pondasi Penting
2. Winning Product
Value

7. People Driven 3. Business Value

8. Sistem
Automation 1. Customer Focus

4. Customer
6. Profit Formula
Engagment

5. Point Of Sales
1# CUSTOMER FOCUS

3C
1# CUSTOMER FOCUS
1. Customer Segment

3C
1# CUSTOMER FOCUS
Demografi
1. Customer Segment Psycografi
Behavior

3C
1# CUSTOMER FOCUS
Demografi
Psycografi
1. Customer Segment Behavior

3C 2. Customer Profile
1# CUSTOMER FOCUS
Demografi
Psycografi
1. Customer Segment Behavior

3C 2. Customer Profile Kumpulkan 10


customer profile
1# CUSTOMER FOCUS Demografi
Psycografi
1. Customer Segment Behavior

3C 2. Customer Profile Kumpulkan 10


customer profile
3. Customer Community
2# WINNING PRODUCT VALUE
2# WINNING PRODUCT VALUE
Pain & Gain
2# WINNING PRODUCT VALUE
Pain & Gain
Best Seller
2# WINNING PRODUCT VALUE
Pain & Gain
Best Seller
Product Market Fit
2# WINNING PRODUCT VALUE
Pain & Gain
Best Seller
Product Market Fit
Customer Beli Karena Value
3# BUSSINES EXCELLENCE
3# BUSSINES EXCELLENCE
Customer Excellent
3# BUSSINES EXCELLENCE
Customer Excellent
Product Excellent
3# BUSSINES EXCELLENCE
Customer Excellent
Product Excellent
Operational Excellent
3# BUSSINES EXCELLENCE

3 Kunci Penting
3# BUSSINES EXCELLENCE

1. Core Bisnis
3 Kunci Penting
3# BUSSINES EXCELLENCE

1. Core Bisnis
3 Kunci Penting 2. Kompetensi Kuat
3# BUSSINES EXCELLENCE

1. Core Bisnis
3 Kunci Penting 2. Kompetensi Kuat
3. Bisnis Proses
4# CUSTOMER ENGGAGMENT
Service
4# CUSTOMER ENGGAGMENT
Reaktif Proaktif
Service Customer Excellent -> Customer Experience
4# CUSTOMER ENGGAGMENT
Reaktif Proaktif
Service Customer Excellent -> Customer Experience

Branding
4# CUSTOMER ENGGAGMENT
Reaktif Proaktif
Service Customer Excellent -> Customer Experience

Visual
Branding Audio
Bentuk
4# CUSTOMER ENGGAGMENT
Reaktif Proaktif
Service Customer Excellent -> Customer Experience

Visual
Branding Audio
Bentuk

Promotion
4# CUSTOMER ENGGAGMENT
Reaktif Proaktif
Service Customer Excellent -> Customer Experience

Visual
Branding Audio
Bentuk

Promotion Inbound Marketing


Outbound Marketing
5# POINT OF SALES
5# POINT OF SALES

Customer Journey
5# POINT OF SALES
Customer Journey

Stranger Visitor Customer


Calon Customer Baru

Customer
Consumen
Influencer
6# PROFIT FORMULA
6# PROFIT FORMULA

6 Hal Penting
6# PROFIT FORMULA
1. Recording

6 Hal Penting
6# PROFIT FORMULA
1. Recording
2. Reporting
6 Hal Penting
6# PROFIT FORMULA
1. Recording
2. Reporting
6 Hal Penting 3. Cash
6# PROFIT FORMULA
1. Recording
2. Reporting
6 Hal Penting 3. Cash
4. Controlling
6# PROFIT FORMULA
1. Recording
2. Reporting
6 Hal Penting 3. Cash
4. Controlling
5. Liquidity
6# PROFIT FORMULA
1. Recording
2. Reporting
6 Hal Penting 3. Cash
4. Controlling
5. Liquidity
6. Leverage
7# PEOPLE DRIVEN
7# PEOPLE DRIVEN
Membangun Team
7# PEOPLE DRIVEN
Membangun Team

1. Forming ( Membentuk Team )


7# PEOPLE DRIVEN
Membangun Team

1. Forming ( Membentuk Team )

2. Development
7# PEOPLE DRIVEN
Membangun Team

1. Forming ( Membentuk Team )


Training
2. Development Mentoring
Coaching
7# PEOPLE DRIVEN
Membangun Team

1. Forming ( Membentuk Team )


Training
2. Development Mentoring
Coaching
3. Performance
7# PEOPLE DRIVEN
Membangun Team

1. Forming ( Membentuk Team )


Training
2. Development Mentoring
Coaching
3. Performance
4. People Driven
7# PEOPLE DRIVEN
Membangun Team

1. Forming ( Membentuk Team )


Training
2. Development Mentoring
Coaching
3. Performance
Capacity
4. People Driven Competency
Culture
8# SISTEM AUTOMATION
1. Vision
2. Mission
3. Culture
4. Business Goal
5. Organization Structure
6. Key Activities
7. Job Des
8. Report
9. KPI
10. Reward & Punishment
11. SOP
12. TFT
THANK
YOU

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