JOB-OPPORTUNITY PROGRAM IN

Digital Marketing
Master Digital Marketing and take your career to the
next level!

10 Million 1:1 Personlized 55% Average

Learners Mentorship Salary Hike

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

Job-Opportunity Program in
Digital Marketing
This Job Opportunity Program in Digital Marketing will help you become proficient in skills like SEO, Google Ads,
Facebook ads, Google Analytics, branding, PR activities, and more. Upon successful completion and clearing of the
PRT, you'll transition to the placement pool, unlocking 100% job opportunities. Designed by top marketers, this
program ensures proficiency in skills demanded by leading MNCs for day-to-day digital marketing operations.

100% JOB OPPORTUNITY

GUARANTEE!

Hottest Job of 21st Century

Increasing Jobs Skill Development

There is a global estimate of 3 million job Digital Marketing professionals are
postings for Digital Marketing roles by 2026 equipped with various relevant skills,
fetching lucrative job offers

Growing Industry Future-oriented Career

Digital Marketing market is expected to Digital Marketing is a budding field in this era.
grow at 45.4% CAGR during the forecast Hence, a head start will prove to be beneficial
period from 2021 to 2026.

Popular Degree High Demand

40% of Digital Marketing professionals By 2026, India & US will face a demand-
have a Masters Degree supply gap of 600,000 Digital Marketing
professionals

Our Credentials

10 Million+ 1,000+ 500+

Aspiring Active Students Industry-expert Instructors Hiring Partners

500+ 55% 155+

Corporates Upskilled Average Salary Hike Countries’ Learners

Page - 1

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

About Program
The Job Opportunity Program from Intellipaat provides advanced certification training for a
thriving career in Digital Marketing. Designed to grasp business intricacies, marketing
automation, branding, PR, etc. equip you to understand their pivotal roles in effective
marketing analytics. Excel in this dynamic marketing domain with a comprehensive
understanding of both strategy and technology.

Learning Format Live Classes 100% 1:1

Online Bootcamp 7 Months Job Opportunities Industry Mentors

Key Highlights
7 Months of Applied Learning 43 Hrs of Self-paced Learning

50+ Live Sessions Learn from top Industry Practitioners

Industry Projects and Case Studies 1:1 with Industry Mentors

Career Services by Intellipaat 100% Job Opportunities Upon Movement to the Placement Pool

24*7 Support Designed for Working Professionals and Freshers

No-cost EMI Option available

Program Pedagogy

Attstr
In end Live
uctor Class
-led en
Trai s i ng Hacokvatho
Inn ativensLMS
From
G worldsby
et trained top Faculty
top and

industry experts G
For
eteffective
a sense of how Lreal
online prog
jects are built
earnin
Industry experts experience

24*7 echDnoiicnal
LearnTby g Support Peer Networking and Group Learning
H
Speak
ands toonSub ject Matter
exercises, project
Experts
work,anytime For effective
Improve youronline Learning

professional network and learn from

andz, clarify
qui capstoneyourpro jects instantly.
queries peers
experience
through our innovative Peer Chat tool.

Se
1:1 Plf-epacned
rso alivideLe
zed osarning Gamified Learning
LHearn
andsat onyour
exercises, projwith
own pace ect work, Learn
G Hackathons
trough in
et involved and
to
group activities
qui z, capstone
world-class projects
content G Learning problems
roupreal-world
solve

24*7
ProjeSupp
cts andortExercises 1:1 Personalized Learning
Hands
G et real-world
on exercises, projectthrough
experience work, Hands-on exercises, project work,
prozjects
qui , capstone projects quizzes, and capstone projects

Page - 2

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

Who Can Apply for the Course?
Individuals with a bachelor’s degree and a keen interest to learn Digital Marketing and Marketing Analytics

IT professionals looking for a career transition in Digital Marketing

Professionals aiming to move ahead in their careers

Digital Marketing or Analytics Professionals

Freshers or final-year college students who want to build a career in Digital Marketing and Analytics

Application Process
The application process consists of three simple steps. Candidates have to submit their application.
An offer of admission will be made to the selected candidates, and their application will be accepted
upon the payment of the admission fee.

SUBMIT APPLICATION
1 Tell us a bit about yourself and why you want to join

ADMISSION TEST & APPLICATION REVIEW

2 Clear the admission test and have a personal interview

with our interview panel

ADMISSION LETTER
3
Shortlisted candidates would be offered the admission letter

Page - 3

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

Learning Path

Live Courses

Live Courses

Start of the Course

Marketing Principles & Strategies

2 3 4

SEO SEM SMO

7 6 5

Google Analytics Brand Marketing & PR Content & email marketing

Communications

Digital Marketing - Job Opportunity Program

8

Google Tag Manager & conversion

Page - 4

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

Program Curriculum

Module 1 Module 5
Marketing Principles & Strategies Content & email marketing
Segmentation, Targeting, and Positioning
W hat is Email Marketing?

Understanding Consumer Behavior

Its Ob ectives

Influences on Consumer Behavior

Tips and Tricks

Product Mix Decision

Domain Reputation and SP
F

Branding Decision Different Email Providers Mailchimp, etc.

Campaign Creation HTM and Built-in Editors

– L

Module 2 A B Testin
/ g

Searc ngine ptimi ation S

h E O z ( EO)
Source Tracking, ist Management, etc.
L

Introduction to Marketing and Advertisements

Module 6
Introduction to Digital Marketing and Its Advantages over Traditional
Brand Marketing & PR Communications
Marketing

Customer Centricity
Brand Positioning

W hat is SEO and how do Search Engines ork?

W
Engagement Strategy

Understanding On-page and Off-page SEO In Detail

PR Activities
K eyword research

Technical SEO, Mobile SEO, and Schema Markups

Module 7
Link building Blogger Outreach and Other Techni ues

– q
Google Analytics
Social SEO, ocal SEO, and International SEO

Understanding Google Analytics and Visitors’ Traffic

L

SEO Audits

Matrices

SEO Tools SEMrush, Ahrefs, etc.

Understanding Visitor Behavior using Multiple Metrics

Algorithm Updates

Slicing and Dicing Data

How to Rank 1 on Google?

Understanding Growth Patterns

How to Build a Marketing Strategy by Seeing Traffic

Module 3
Patterns?

Paid Marketing Google B inked n ouTu e

( , F , L I , Y b )
Channel Performance, Setting Goals, and Creating Reports
Google Ad s
and Dashboards

F acebook and Instagram Ad s

Measuring ROI as an Integrated Approach and Strategy
L inkedIn Ads Creation

Module 4 Module 8
Social Media ptimi ation
O z Google Tag Manager & conversion
W hat is Social Media Optimi ation?

z Introduction to Google tag manager

W hy Social Media Marketing?

Integrating with Google Ads, B, uora, etc.
F Q

Different Social Media Platform s

Promotion of Content or Product s on these platforms

( )

Managing and Driving Engagement

Guidelines and Best Practices

Social Media Platforms Case studies

–

Page - 5

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

 Program Curriculum

Skills to Master

SEO
SEM
Video Marketing

Content Marketing
Branding
Predictive Analytics

Social Media Marketing

Marketing Analytics
Applied Analytics

Google Analytics
Facebook & Instagram Email Marketing

Product Positioning
Advertisement
Market Basket Analysis

Preparing Pricing strategy

Communication plan

Tools to Master

Page - 6

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

Course Projects

Projects cover the following industries:

Retail Social Media Supply Chain Entrepreneurship E-commerce Banking Healthcare Insurance

Beginner Beginner

Improve Customer Satisfaction Off-Page Optimization – Link Building

Learners are presented with cases where, being a In this project, which is based on Off-Page
professional in a Digital Marketing agency, you must optimization techniques, the learners are required to
come up with unique strategies that will improve work on link building, directory submission, social
customer frequency and increase business bookmarking, guest blogging, and also social media
productivity and efficiency. links among others.

Beginner Intermediate
Google Analytics Project Create Instagram Advertisements
This Google Analytics Project requires the learners to
Create, measure, run, along with tracking various
successfully navigate to the numerous business
advertisements on Instagram by publishing ads on
reports that are available in Google Analytics. The
the platform to generate maximum possible leads.
project has been included to provide practical know-
Further, analyze these ads to understand what works
how of the tool.
for the organization.

Intermediate Intermediate

Social Media Marketing Optimization Develop an E-Mail Marketing Campaign

Optimize Social Media Marketing tactics which are To develop an E-Mail marketing campaign, use
also used in the organization by refreshing and Mailchimp to build a personalized email for the
mixing up strategies for various popular social company as part of the business marketing
media platforms including the likes of LinkedIn, campaign. Also, create an interactive email that
Instagram, Facebook, etc. catches the attention of users and engages them.

Advance Advance
Manage Email Lists Optimization of Mobile Transactions
Use email marketing and online marketing As a core requirement of the project, learners are
techniques to effectively engage and convert the expected to prepare Web Pages and Emails. This
maximum possible leads and customers. Also, project also provides a practical exposure on how to
develop strategic email marketing lists in order to create an advertisement, along with optimizing
run the targeted business campaigns. transactions for mobile phones.

Advance
Build a Mobile Marketing Strategy
This project on mobile marketing has been included
as a part of the advanced case studies of this
program to give learners a practical experience on
how to create mobile marketing strategies to bring in
more customers.

Page - 7

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

Course Advisors / Faculty

Umesh Krishna

Director-Marketing head Swiggy

He heads a team spanning from insights and brands to media managers and drives the central

branding and leads the media. An IIM-Kozhikode alumni, he is experienced in developing top-notch

communications strategies.

Nirav Parmar

Marketing Manager, Paytm

He is an IIM Ahmedabad alumnus with a vast experience in consumer-focused digital marketing. Currently
associated with Paytm, Nirav oversees Performance Marketing, Customer Segmentation, Marketing
Campaigning and Innovation.

Pinaki Chakraborty

General Manager, Search and Content, Schneider Electric

Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social

media programmatic RTB, web analytics and content strategy alongside handling the digital

transformation.

Page - 8

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

Meet the Batch

Industries Our Learners Come From

12% - BFSI

50% Information Technology

52%
5% - Healthcare
8%

10%--Consulting
9% Consulting

3% - Others
6% - Others

16% - Telecom
17% - BPO/ KPO

Work Experience

11% 11%
Some of their current employers include
12+ years

14% 14%

9-12 years

23%

6-9 years

23%

30%

3-6 years

30%
22%

0-3 years

22%

Page - 9

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

Glimpse of our
Successful Transitions

4.6 4.5 4.38

Career Transitions
Harsimran Sehgal From
 To

Entrepreneur Fresher Cuppyright - Owner

Deepak Jain From
 To


Digital Marketing Analyst Sales Executive Digital Marketing
Analyst

Page - 10

IND: +91 7022374614 US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

 Program Partners

About Intellipaat

Intellipaat is one of the leading online training providers with more than 1.2 million learners

in over 155 countries. We are on a mission to democratize education as we believe that

everyone has the right to quality education.

We create courses in collaboration with top universities and MNCs for employability like IIT

Madras, University of Essex, University of Liverpool, IIT Roorkee, IIT Guwahati, IBM, Microsoft,

etc.

Our courses are delivered by SMEs & our pedagogy enables quick learning of difficult

topics. 24/7 technical support & career services help learners to jump-start their careers.

Page - 11

US: 1-800-216-8930 sales@intellipaat.com www.intellipaat.com

 10 Million Learners & 500+ corporates across 155+ countries

upskilling on Intellipaat platform

Contact Us
INDIA

6th Floor, Primeco Towers, Arekere Gate Junction, Bannerghatta
Main Road, Bengaluru, Karnataka 560076, India

Phone No: +91-7022374614

USA

INTELLIPAAT INC

300 DELAWARE AVE STE 210-207

WILMINGTON, DE 19801

sales@intellipaat.com

www.intellipaat.com