801+ Power Words That Pack A Punch & Convert Like Crazy

801+ Power Words
That Pack a Punch &

Convert like Crazy
by Jon Morrow on Jul 25, 2023
Freebie: Power Words PDF
Power words are like a “cheat code”

for boosting conversion rates.
Sprinkle in a few and you can
transform dull, lifeless words into
persuasive words that compel
readers to take action.
And the best part?
You can use them anywhere.
In this post, you’ll learn how to use

power words like a kung fu master.
Specifically:
The definition of power

words (and why they’re so
powerful);
The 7 types of power words
proven to increase
conversions;
Examples of how bloggers,
freelance writers, and
businesses are using
powerful words to boost
conversions;
A huge list of strong words
you can use, bookmark, and
reference (again and again).
Free Bonus: Click here to get

all 801+ power words delivered
to your inbox (for free).
Want to bring your ideas to life, to

make them take up residence in the
reader’s mind, lurking in the
background, tugging, pulling, and
cajoling their emotions until they
think and feel exactly as you want?
Then you’re going to love this post.
Let’s dive in.
What are Power

Words?
Power words are persuasive,

descriptive words that trigger a
positive or negative emotional
response. They can make us
feel scared, encouraged,
aroused, angry, greedy, safe, or
curious. Authors, freelance
writers, copywriters, and
content marketers use “power
words” to spice up their
content and compel audiences
to take action.
Clear as mud?
Let’s deconstruct an example from

the great Winston Churchill. All the
power words are underlined:
We have before us an
ordeal of the most
grievous kind. We
have before us many,
many long months of
struggle and of
suffering. You ask,
what is our policy? I
can say: It is to wage
war, by sea, land and
air, with all our might
and with all the
strength that God can
give us; to wage war
against a monstrous
tyranny, never
surpassed in the dark,
lamentable catalogue
of human crime. That
is our policy. You ask,
what is our aim? I can
answer in one word: It
is victory, victory at all
costs, victory in spite
of all terror, victory,
however long and
hard the road may be;
for without victory,
there is no survival.
Inspiring, right?
Here’s why:
Power Words = Emotional

Words Packed with
Persuasion
Smart speakers, as well as their
speechwriters, sprinkle their
speeches with carefully-chosen
power words drenched in sensory
details, drawing the audience from
one emotion to another as skillfully
as any novelist or screenwriter.
And it goes beyond speakers and

storytellers.
Email marketing messages,

copywriting, infographics, step-by-
step tutorials, sales pages,
inspirational quotes, content
marketing, case studies, calls to
action, testimonials, tweets, and
other social media posts are all
designed to influence the reader
(and prospective customers) in
some way. You want to pass along
information, yes, but you also want
the reader to feel a certain way
about that information.
Maybe you want to impress them,

get them excited, make them
cautious, get them angry, encourage
them to keep going, trigger curiosity,
create urgency, build trust with
them, or any number of emotions.
The better a job you do at making
them feel, the more influential you
are, and the better your chances of
getting what you want.
So…
Looking for a quick way to give your

writing more punch?
Maybe add a little personality or

pizzazz — that extra little “oomph”
that grabs your reader’s attention?
Then you need to expand your

vocabulary and infuse your content
with emotional power words.
Back to Top
The 7 Different
Types of Power
Words
1. Fear Power Words

2. Encouragement Power
Words
3. Lust Power Words
4. Anger Power Words
5. Greed Power Words
6. Safety Power Words
7. Forbidden Power
Words
We’ve organized our power words

into seven different types, which
all accomplish the same goal: Each
elicits emotion in your reader.
Let’s go over each type and see why

these words work.
1. Fear Power Words

Let’s do a little experiment.
Just for a moment, stop reading this

post, turn on the television, and go
to a major news channel. Watch it
for five minutes, listening for the
words below.
Chances are, you’ll hear dozens of

them. Here’s why:
Fear is without a doubt the most

powerful emotion for grabbing and
keeping an audience’s attention. To
make sure you don’t change the
channel, news networks load up
with fear words, making you worry
you might miss something
important.
Granted, you can overdo it, but in

my opinion, most writers don’t use
these types of words nearly enough.
They really do connect with people.
How to Crank Up Emotion with

Fear Words
Here’s an example of a blog post

headline here at Smart Blogger that
utilizes three different fear words:
Open it and you’re greeted by this

fear-packed introduction:
I was in agony.
Waves of pain
unimaginable shot
down my spine,
causing every muscle
in my body to contract
as if I’d been shocked
with 20,000 volts of
electricity. My back
arched up at an
unnatural angle. My
arms and legs began
to shake.
One moment, I was on

a webinar talking to a
few hundred people
about traffic, walking
them through exactly
how to start a blog
and make it popular.
The next, everything
went dark. I was still
conscious, but just
barely.
Pretty effective, right?
Here’s another one:
If I’m working from my home office,

will I lose my sanity if I don’t read
this post? There’s only one way to
find out. (Click!)
Want to sprinkle fear power words

into your writing? Here are a bunch
to get you started:
Agony Lunatic
Apocalypse Lurking
Armageddon Massacre
Assault Meltdown
Backlash Menacing
Beating Mired
Beware Mistake
Blinded Murder
Blood Nightmare
Bloodbath Painful
Bloodcurdling Pale
Bloody Panic
Blunder Peril
Bomb Piranha
Buffoon Pitfall
Bumbling Plague
Cadaver Played
Catastrophe Plummet
Caution Plunge
Collapse Poison
Corpse Poor
Crazy Prison
Cripple Pummel
Crisis Pus
Danger Reckoning
Dark Refugee
Deadly Revenge
Death Risky
Deceiving Scary
Destroy Scream
Devastating Searing
Disastrous Shame
Doom Shatter
Drowning Shellacking
Dumb Shocked
Embarrass Silly
Fail Slaughter
Feeble Slave
Fired Strangle
Fool Stupid
Fooled Suicide
Frantic Tailspin
Frightening Tank
Gambling Targeted
Gullible Teetering
Hack Terror
Hazardous Terrorist
Hoax Torture
Holocaust Toxic
Horrific Tragedy
Hurricane Trap
Injure Vaporize
Insidious Victim
Epidemic Cataclysmic
Bufoon Suffering
Reckoning Trauma
Dangerous Annihilate
Invasion Volatile
IRS Vulnerable
Jail Warning
Jeopardy Nerd
Lawsuit Wounded
Looming Cringeworthy
Last chance Fugacious
Wreaking
Worry
havoc
2. Encouragement Power
Words
Let’s face it.
When they’re reading, most people

aren’t exactly bouncing off the walls
with energy and enthusiasm.
They’re probably bored, maybe a
little depressed, and almost
definitely tired.
And they’re looking for something,

anything, that’ll wake them up and
make them feel better.
The good news?
Your writing can do that for them.
How to Crank Up Emotion with

Encouragement Words
Here’s an example email from

Mirasee:
With two encouraging words — life-

changing and magic — in one email
subject line, it’s a message that
stands out in most inboxes.
Want to give your readers a pep talk

and get them charged up again?
Want to encourage them?
Use these persuasive words and

adjectives:
Amazing Jubilant
Ascend Legend
Life-
Astonishing
changing
Astounding Magic
Audacious Marvelous
Awe-
Master
inspiring
Mind-
Awesome
blowing
Backbone Miracle
Badass Miraculous
Beat Noble
Belief Perfect
Blissful Persuade
Bravery Phenomenal
Breathtaking Pluck
Brilliant Power-up
Celebrate Praise
Cheer Prevail
Colossal Remarkable
Command Revel
Conquer Rule
Courage Score
Daring Seize
Defeat Sensational
Defiance Spectacular
Delight Spine
Devoted Spirit
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801+ Power Words

That Pack a Punch &

Freebie: Power Words PDF

Power words are like a “cheat code”

And the best part?

You can use them anywhere.

In this post, you’ll learn how to use

The definition of power

Free Bonus: Click here to get

Want to bring your ideas to life, to

Then you’re going to love this post.

Let’s dive in.

What are Power

Power words are persuasive,

Let’s deconstruct an example from

Power Words = Emotional

And it goes beyond speakers and

Email marketing messages,

Maybe you want to impress them,

Looking for a quick way to give your

Maybe add a little personality or

Then you need to expand your

1. Fear Power Words

We’ve organized our power words

Let’s go over each type and see why

1. Fear Power Words

Just for a moment, stop reading this

Chances are, you’ll hear dozens of

Fear is without a doubt the most

Granted, you can overdo it, but in

How to Crank Up Emotion with

Here’s an example of a blog post

Open it and you’re greeted by this

One moment, I was on

Pretty effective, right?

Here’s another one:

If I’m working from my home office,

Want to sprinkle fear power words

Last chance Fugacious

When they’re reading, most people

And they’re looking for something,

The good news?

Your writing can do that for them.

How to Crank Up Emotion with

Here’s an example email from

With two encouraging words — life-

Want to give your readers a pep talk

Use these persuasive words and

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