Strictly Confidential: (For Internal and Restricted Use Only)
Strictly Confidential: (For Internal and Restricted Use Only)
Strictly Confidential: (For Internal and Restricted Use Only)
General Instructions:
1 You are aware that evaluation is the most important process in the actual and correct
assessment of the candidates. A small mistake in evaluation may lead to serious
problems which may affect the future of the candidates, education system and teaching
profession. To avoid mistakes, it is requested that before starting evaluation, you must
read and understand the spot evaluation guidelines carefully.
2 “Evaluation policy is a confidential policy as it is related to the confidentiality of
the examinations conducted, Evaluation done and several other aspects. Its’
leakage to public in any manner could lead to derailment of the examination
system and affect the life and future of millions of candidates. Sharing this
policy/document to anyone, publishing in any magazine and printing in News
Paper/Website etc may invite action under various rules of the Board and IPC.”
3 Evaluation is to be done as per instructions provided in the Marking Scheme. It should
not be done according to one’s own interpretation or any other consideration. Marking
Scheme should be strictly adhered to and religiously followed. However, while
evaluating, answers which are based on latest information or knowledge and/or are
innovative, they may be assessed for their correctness otherwise and due marks be
awarded to them. In class - XII, while evaluating two competency based questions,
please try to understand given answer and even if reply is not from marking
scheme but correct competency is enumerated by the candidate due marks should
be awarded.
4 The Marking scheme carries only suggested value points for the answers
These are in the nature of Guidelines only and do not constitute the complete answer.
The students can have their own expression and if the expression is correct, the due
marks should be awarded accordingly.
5 The Head-Examiner must go through the first five answer books evaluated by each
evaluator on the first day, to ensure that evaluation has been carried out as per the
instructions given in the Marking Scheme. If there is any variation, the same should be
zero after deliberation and discussion. The remaining answer books meant for evaluation
shall be given only after ensuring that there is no significant variation in the marking of
individual evaluators.
6 Evaluators will mark( √ ) wherever answer is correct. For wrong answer CROSS ‘X” be
marked. Evaluators will not put right (✓)while evaluating which gives an impression
that answer is correct and no marks are awarded. This is most common mistake which
evaluators are committing.
7 If a question has parts, please award marks on the right-hand side for each part. Marks
awarded for different parts of the question should then be totaled up and written in the
left-hand margin and encircled. This may be followed strictly.
8 If a question does not have any parts, marks must be awarded in the left-hand margin
and encircled. This may also be followed strictly.
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9 If a student has attempted an extra question, answer of the question deserving more
marks should be retained and the other answer scored out with a note “Extra
Question”.
10 No marks to be deducted for the cumulative effect of an error. It should be penalized
only once.
11 A full scale of marks 80 as given in Question Paper has to be used. Please do not
hesitate to award full marks if the answer deserves it.
12 Every examiner has to necessarily do evaluation work for full working hours i.e., 8
hours every day and evaluate 20 answer books per day in main subjects and 25 answer
books per day in other subjects (Details are given in Spot Guidelines). This is in view of
the reduced syllabus and number of questions in question paper.
13 Ensure that you do not make the following common types of errors committed by the
Examiner in the past:-
● Leaving answer or part thereof unassessed in an answer book.
● Giving more marks for an answer than assigned to it.
● Wrong totaling of marks awarded on an answer.
● Wrong transfer of marks from the inside pages of the answer book to the title page.
● Wrong question wise totaling on the title page.
● Wrong totaling of marks of the two columns on the title page.
● Wrong grand total.
● Marks in words and figures not tallying/not same.
● Wrong transfer of marks from the answer book to online award list.
● Answers marked as correct, but marks not awarded. (Ensure that the right tick mark
is correctly and clearly indicated. It should merely be a line. Same is with the X for
incorrect answer.)
● Half or a part of answer marked correct and the rest as wrong, but no marks
awarded.
14 While evaluating the answer books if the answer is found to be totally incorrect, it
should be marked as cross (X) and awarded zero (0)Marks
15 Any unassessed portion, non-carrying over of marks to the title page, or totaling error
detected by the candidate shall damage the prestige of all the personnel engaged in the
evaluation work as also of the Board. Hence, in order to uphold the prestige of all
concerned, it is again reiterated that the instructions be followed meticulously and
judiciously
16 The Examiners should acquaint themselves with the guidelines given in the “Guidelines
for spot Evaluation” before starting the actual evaluation.
17 Every Examiner shall also ensure that all the answers are evaluated, marks carried over
to the title page, correctly totaled and written in figures and words.
18 The candidates are entitled to obtain photocopy of the Answer Book on request on
payment of the prescribed processing fee. All Examiners/Additional Head
Examiners/Head Examiners are once again reminded that they must ensure that
evaluation is carried out strictly as per value points for each answer as given in the
Marking Scheme.
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66 MARKING SCHEME– 2024
/1 BUSINESS STUDIES-054 Marks
/1 66/1/1
EXPECTED ANSWERS / VALUE POINTS
1 Q. For taking the company out of losses, Ravi Kumar took
over as the Managing Director of the struggling Vova
Watch Company' in January 2020. As soon as he joined, he
tried to find out the reason for the company not doing well.
He found that the employees were not involved in decision-
making and they had to just follow orders, resulting in low
morale of employees.
Recognising the need for change, Ravi Kumar started on a
journey to bring back the enthusiasm and motivation of the
employees. He initiated open dialogues and encouraged
them to actively participate in decision-making. Together,
they developed action plans to address the company's
challenges regarding outdated designs and inefficient
production processes etc.
As time passed, Vova Watch Company' transformed from a
struggling enterprise to a profit making enterprise. Identify
the leadership style of Ravi Kumar:
(A) Autocratic leadership style
(B) Democratic leadership style
(C) Free-rein leadership style
(D) Both (A) and (B)
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accountability for performance.
4
employees in the progress towards maturity and
actualization of their potential capabilities." Identify the
process:
(A) Staffing
(B) Selection
(C) Development
(D) Training
5
10 Q. Statement I: A financial market facilitates the transfer
of savings from savers to investors.
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(B) Divisional organisational structure
(C) Functional organisational structure
(D) Both (B) and (C)
Column I Column II
1. Placement (i) Introducing the selected employee to
other employees and familiarising him
with the rules and policies of the
organization
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Reason (R): The consumer has a right to file a complaint
and to be heard in case of dissatisfaction with a
good or service.
(A) Both Assertion (A) and Reason (R) are true and Reason
(R) is the correct explanation of Assertion (A).
(B) Both Assertion (A) and Reason (R) are true, but
Reason(R) is not the correct explanation of
Assertion(A).
Ans. (A) Both Assertion (A) and Reason (R) are true and 1 mark
Reason (R) is the correct explanation of Assertion (A).
18 Q. Which of the following is not a component of 'Physical
Distribution'?
(A) Inventory control
(B) Standardisation and grading
(C) Order processing
(D) Transportation
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The tool of communication used by Beenu's daughter to
revive the bookstore was:
(A) Advertising
(B) Personal selling
(C) Sales promotion
(D) Public relations
Ans.
(a) Features of business environment are: (Any three)
(i) Business environment is the sum total of all
factors/things external to business firms and, as such,
is aggregative in nature.
(ii) Business environment includes both specific such as
customers, investors, etc and general forces such as
political, social, etc.
10
(iii) Different elements or parts of business environment
are closely inter-related.
(iv) Dynamic nature: Business environment is dynamic 1x3
and keeps on changing whether in terms of =
technological improvement, shifts in consumer
preferences , etc
(v) Business environment is uncertain as it is very
difficult to predict future happenings, especially 3 marks
when environment changes are taking place too
frequently
(vi) Business environment is complex as it consists of
numerous interrelated and dynamic conditions or
forces that are relatively easier to understand in parts
but difficult to grasp in its totality.
(vii) Business environment is a relative concept since it
differs from country to country and even region to
region.
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formal financial system and improving tax
compliance.
12
• This entails larger investment in fixed assets and
consequently larger fixed capital.
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such practices.
3 marks
(iii) It undertakes steps for investor protection.
(iv) It promotes fair practices and code of conduct in
securities market.
OR OR
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quite expensive outlay
Duration It deals in It deals in medium
instruments with and long term
maximum tenure of securities
one year
Liquidity Money market Capital market
instruments enjoy securities are
relatively a higher considered liquid
degree of liquidity investments
as there is formal because they are
arrangement for marketable on the
this. stock exchanges,
however a share
may not be
actively traded.
Safety Money market is Capital market
generally much instruments are
safer with a riskier both with
minimum risk of respect to returns
default and principal
repayment
Expected Investment in Investment in
return money market capital market
generally yield generally yield
relatively lower rate higher return for
of return investors.
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The process began with a first-round evaluation of
applications. The Human Resources team carefully
reviewed each candidate's qualifications, experience and
suitability for the available positions. It eliminated
unqualified or unfit job seekers based on the information
supplied in the application forms and shortlisted 21
candidates who met the basic requirements.
The shortlisted candidates were then asked to take a series
of tests that attempted to measure certain characteristics of
individuals, ranging from manual dexterity to intelligence
to personality. These tests included assessments of their
sewing skills, attention to detail, and knowledge of garment
manufacturing processes.
15 candidates who performed well in the tests were invited
for a formal in-depth conversation with the senior staff
from the design team. Thereafter, 10 candidates were found
suitable for the job position available.
Since these 10 candidates had cleared all the above steps,
'Verfab' conducted verification by contacting their previous
employers to confirm the details the candidates had
provided.
Thereafter, a decision was made to choose 8 candidates who
were best fitted for the roles.
Explain the steps of the comprehensive process discussed
above till the verification stage, to ensure that the company
brought in the best candidates to meet the growing demand
for fashionable clothing.
Ans.
The steps of the comprehensive process discussed above
are :
(i) Preliminary screening:
It helps the manager to eliminate unqualified or unfit
job seekers based on the information supplied in the ½ mark for
application forms. heading and ½
(ii) Selection tests: mark for
These tests attempt to measure certain characteristics of explanation
individuals. ranging from aptitudes, manual dexterity, =1 mark
intelligence to personality.
(iii) Employment interview:
A formal, in-depth conversation is conducted to
evaluate the applicant’s suitability for the job and the =1x4
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interviewees may also seek information from
interviewer.
(iv) Reference and background checks:
References are used for verifying information and,
gaining additional information on an applicant from = 4 marks
previous employers, known persons, teachers, university
professors, etc.
(If an examinee has not given the headings as above but has
given the correct explanation, full credit should be given)
Ans.
Characteristics of management are: ( Any four)
(i) Management is a goal-oriented process as it unites
the efforts of different individuals in the organisation
towards achieving these goals.
(ii) Management is all pervasive function as its activities
are common to all organisations whether economic,
social or political.
(iii) Management is multidimensional/complex as it
involves: Management of work, Management of
people and Management of operations.
(iv) The process of management is a series of
continuous, composite but separate functions that are
simultaneously performed by all the managers all the
time. 1x4
(v) Management is a group activity as it requires team
work and coordination of individual efforts in a
common direction towards fulfilling the common
organisational goal.
(vi) Management is a dynamic function and has to adapt
itself to the changing environment. = 4 marks
(vii) Management is an intangible force that cannot be
seen but its presence can be felt in the way the
organisation functions.
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Q(b). State any four functions performed by Top Level
Management.
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tasks. the top management.
Scope It has narrow It has wide scope as
scope as it is it implies extension = 4 marks
limited to superior of delegation to the
and his immediate lowest level of
subordinate. management.
Purpose The purpose is to The purpose is to
lessen the burden increase the role of
of the manager. the subordinates in
the organisation by
giving them more
autonomy.
Ans.
Factors affecting working capital requirement of a business:
OR
OR
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Q(b). Explain how the following factors affect the choice of
capital structure of a company:
(i) Flexibility
(ii) Cost of equity
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(ii) State any three points of importance of the function
identified in (i) above.
Ans.
(i) Controlling 1 mark for
identifying
(ii) Importance of Controlling : ( Any three)
(1) It helps in accomplishing organisational goals by
bringing to light the deviations, if any, and indicating
corrective action.
(2) It helps in judging accuracy of standards in the light of
changes taking place in the organization and
environment.
(3) It helps in making efficient use of resources by ensuring
that each activity is performed in accordance with pre- +
determined standards.
(4) It improves employee motivation as the employees know 1x3
well in advance the standards of performance on the
basis of which they will be appraised.
(5) It ensures order and discipline among employees by
keeping a close check on their activities. = 1+3
(6) It facilitates coordination in action as each department is
governed by pre-determined standards which are well
coordinated with one another. 4 marks
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Ans.
1 mark for
(i) State Commission identifying
(ii) Reliefs Anuj is likely to get, if the consumer court is
satisfied with the complaint are: (Any three)
a) To refund the price paid for the product, or the charges +
paid for the service.
b) To pay a reasonable amount of compensation for any 1x3
loss or injury suffered by the consumer due to the
negligence of the opposite party.
c) To pay punitive damages in appropriate
circumstances. = 1+3
d) To discontinue the unfair/ restrictive trade practice and
not to repeat it in the future.
e) Compensate for any loss or injury suffered by =4 marks
consumer under product liability action and withdraw
hazardous products from being offered for sale etc.
f) To pay any amount(not less than 5% of the value of
defective goods or deficient services provided) to be
credited to the Consumer Welfare fund or any other
organisation/person, to be utilised in the prescribed
manner.
g) To pay adequate costs to the appropriate party.
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(ii) Differential piece wage system:
(iii)Motion study:
OR OR
Ans. 2
(i) General guidelines:
• The principles of management are guidelines to action
but do not provide readymade straitjacket solutions to all +
managerial problems.
• It is so because real business situations are very complex
and dynamic and are a result of many factors.
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(iii)Formed by practice and experimentation:
• The principles of management are formed by experience = 6 marks
and collective wisdom of managers.
• The principles are formed by experimentation.
“He ensured that the goals and objectives of the company are
clearly stated so that they act as a guide for deciding what
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action should be taken and in which direction.”
=1 ½ mark for
each benefit
Limitations of planning: and limitation
(i) Planning leads to rigidity:
=1 ½ x4
In an organisation, a well defined plan is drawn up with
specific goals to be achieved within a specific time frame, these
plans then decide the future course of action and managers may
not be in a position to change it. = 6 marks
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agriculture and healthy living. They wanted to start a
business selling organic produce. They had a small farm in
a rural area where they began growing fresh organic
produce and herbs.
In the beginning, they faced challenges in marketing their
organic products. They realized that their high quality
produce needed better presentation and a strong identity to
stand out in a competitive market.
They named the business ‘Earthy Store' which indicated
the products' benefits and qualities and reflected the values
of the business - sustainablility and health.
They chose a 'logo' that incorporated elements of nature
and used earthy colours to convey their organic
commitment. They designed and developed eco-friendly
biodegradable bags and reusable containers to courier their
products to the customers. They also added personal touch
by including handwritten notes in each bag.
They also designed and developed product stickers with
detailed information about organic certification, nutritional
benefits, date of manufacture, date of expiry, etc. The
stickers so developed were put on the bags and reusable
containers for customers convenience.
‘Earthy Store' created a user-friendly website and
established strong media presence to inform potential
customers about their products and persuading them to
buy the same. Within a couple of months, they had built a
loyal customer base which made them earn profits even in a
competitive environment. In a year, they were able to
secure contracts with local grocery stores and restaurants.
Quoting lines from the above paragraph, identify and
explain the three functions of marketing discussed in the
above case.
(i) Branding:
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“They chose a 'logo' that incorporated elements of nature and
used earthy colours to convey their organic commitment.”
OR
“They named the business ‘Earthy Store' which indicated the
products' benefits and qualities and reflected the values of the
business - sustainablility and health”. ½ mark for
identifying
+ 1 mark for
(ii) Packaging and Labelling: explanation
+
• Packaging refers to the act of designing and producing ½ mark for
the container or wrapper of a product. quoting
• Labelling refers to designing and developing the label to
be put on the package. It may vary from a simple tag to =2 marks
complex graphics.
=2x3
“They designed and developed eco-friendly biodegradable
bags and reusable containers to courier their products to the
customers”
OR = 6 marks
“ They also designed and developed product stickers with
detailed information about organic certification, nutritional
benefits, date of manufacture, date of expiry, etc.”
(iii) Promotion:
Ans. Training:
Training is any process by which the aptitudes, skills and
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abilities of employees to perform specific jobs are increased.
OR 2
It is a process of learning new skills and application of
knowledge in order to improve the performance of employees
on the current job or prepare them for any intended job.
(Or any other suitable meaning)
+
Ans.
Importance of directing: ( Any four)
(i)Initiates action:
Directing helps to initiate action among people in an
organisation towards attainment of desired objectives.
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(iv)Facilitates introduction of needed changes:
A manager reduces resistance to change through motivation, =1 ½ x 4
communication and leadership, and develop required
cooperation in introducing changes in the organisation.
(If an examinee has not given the headings as above but has
given the correct explanation, full credit should be given)
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