Fashion Merchandising Process

Fashion Merchandising
Process
DEFINITION
Fashion merchandising is the study of fashion trends to determine merchandising strategy
for a retail store or fashion product provider. It's an exciting field that demands both an
intuition for fashion trends and a shrewd understanding of business management. When
most people think about the fashion industry they immediately think of fashion design. Yet
there’s so much more that needs to happen for the latest designs to get out into the world
and into the hands of the customers who will wear them. In addition to being designed,
clothing items need to make it into a retail store, they need to be displayed and marketed to
customers, and they need to be properly stocked as items are sold. This is the business side
of fashion - the growing field is generally termed fashion merchandising and management.
INTRODUCTION OF FASHION MERCHANDISING

Fashion merchandising is the strategic analysis, marketing, management, and distribution of
fashion products in order to maximize profits. Fashion merchandisers stay acutely aware of
past and present fashion trends to project what consumers will want in the future.
Fashion merchandising is a dynamic and exciting field. Merchandisers are not fashion
designers, but they stay close to the fashion world and use their fashion sense and analytical
minds to determine how much of each style to stock, negotiate with manufacturers, and
work with designers to determine emerging or existing trends. In a way, you could say
fashion merchandisers buy clothes for a living but the job is much more challenging and
rewarding than that would make it sound.
Fashion Merchandising Process
Range development
Fashion forecasting
Design development
Sample development
Sourcing
Production planning
Buying
Distribution
1. Range development:
Range development is a collection of fashion manufacturer’s product or
developing a product by combination of designer, fashion merchandiser,
production manager and other assistances. It basically depends upon the buyer
and selection of seasonal wear. Range development in fashion industry
undergoes more research and forecasting.
2. Fashion forecasting:
Fashion forecasting is new style or trend that particularly developed by designer,
buyer and merchandiser. The retailer also be a part of fashion forecasting
because he is only person in fashion field who survey the customer needs.
3. Design development:
In design development process, the designers
play an important role and they are the creators
of the fashion design product. By analyzing the
report (forecasting) they will create many designs
Basically the designs are developed under the
parameter of principles and elements of design.
These principles and elements of design are the
key factors of fashion designing.
4. Sample Development:
Pattern making is the next stage of design development or developing the design into
sample garment. Initially pattern is made in sample size by using draping or flat pattern
method. After the pattern is made, the sample garments is done under cut and sew
process by the well experienced sample tailor or maker. Then it is tested for its fit and
comfort if there is any construction problem it must be solved by the designers. The
sample development process develops from sketch to garment. It is also known as
worksheet or specification sheet.
5. Sourcing:
Before production planning or bulk production takes place, the sourcing department
focus on purchasing the requirements of the product needed. The sourcing department
comes under fashion merchandiser or buyer’s team or Buyer.
6. Production planning:
The planning of bulk production takes place
after the selection of most successful sample
garment made by designers. Before going for
bulk production the merchandisers have to
estimate the sales, planning the stock &
purchasing and also have to do assortment
planning. The production plans are planned
several months before the selling season.
This is also known as merchandise planning.
7. Buying:
After the sample development and merchandise planning next focus is to buying. The
buying process is carried out by buyer or retail merchandiser who works in big retail brands.
They may buy directly from the manufacturer or supplier or through the buying offices or
agents. In both buying and retailing the buyer has more responsibilities.
Some of the major responsibilities are,
 Follow up the design and sample development
 Sourcing
 selecting the manufacturer
 order placement and negotiation
 Approve the sample from manufacturer by inspecting the sample
 Approvals for trims and accessories
 Follow up the bulk production
 Shipping and delivering to the retailers
 Maintaining promotional activities
 Analyze the sales report and developing
the sales.
8. Distribution:
After receiving the goods from the supplier or manufacturer make a little
inspection like quantity, quality, color etc... Then distribute the goods to various
retail branches and also planned for an effective promotional activities which
leads to increase sales revenue.
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Fashion Merchandising

INTRODUCTION OF FASHION MERCHANDISING

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