Example Presented by Ripudaman Singh Dang BBA 2nd Sem(Sec-A) Table of Contents
01 Introduction 02 Boat Company 03 Conclusion
Boat BoAt is an India-based consumer electronics brand established in 2015 that makes earphones, headphones stereos, travel chargers and premium rugged cables. Imagine Marketing Services Private Limited, which does business as BoAt, was incorporated in November 2013 by co- founders Sameer Ashok Mehta and Aman Gupta. Product and Brand BoAt designs and markets a variety of audio- focused consumer electronics, including wireless earbuds, wired headphones, wireless speakers, home audio equipment, smart watches, and an assortment of mobile phone accessories. Marketing and Promotion BoAt promotes its products through a combination of influencer marketing and brand tie-ins with sports teams and public events
BoAt calls its brand influencers The company has done brand tie-ins "BoAtheads." Its brand influencers with sports franchises like cricket include Indian singers like Neha teams Chennai Super Kings and the Kakkar and rapper Naved Shaikh (also Mumbai Indians. Additionally, BoAt known as Naezy), as well as athletes has co-branded its audio devices with like cricketers Hardik Pandya and music events like Sunburn Festival Shreyas lyer, among others. Who is Aman Gupta? Aman Gupta is a Delhi boy,who is also the investors in Shark Tank India.He was born on 4th March 1982 in Delhi and completed his schooling at Delhi Public School (DPS) R.K. Puram in Commerce stream in the year 1998. Aman was born to Jyoti Kochar Gupta and Neeraj Gupta. He net worth of Aman Gupta is 10500 crores .Aman Gupta is one of the youngest CAs in India.Aman is the Co-Founder and Chief Marketing Officer of the Boat company.The not-giving-up attitude of Aman Gupta and his learnings from failures has helped him to make a place in the market. CONCLUSION The founder of the boat company Aman Gupta has a very inspiring story from the start from finding the gap, creating the idea, implementing it & through a lot of struggle finally getting a success. It teaches a lot to use if the idea has a potential it will definitely can be achieve through hardwork , creativity or innovation. They teach us not to give up until you reach to success. THANK'S FOR WATCHING
