Sa MathSpire Printing, Math-estetik ka!

BUSINESS PLAN
(April 3, 2024)

ACHACOSO, GINALIE
ILAIDA, HANNA HAZEL D.
LORQUE, ARJANE L.
MACALALAG, RJ CRIS YEISHA
SY, NIÑO MIGUEL B.
TAMPUS, CRISTOPER E.

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MathSpire Printing
 Table of Contents

Executive Summary.....................................................................................Page #

Business/Industry Overview........................................................................Page #

Market Analysis and Competition...............................................................Page #

Sales and Marketing Plan............................................................................Page #

Ownership and Management Plan...............................................................Page #

Operating Plan.............................................................................................Page #

Financial Plan..............................................................................................Page #

Appendices and Exhibits.............................................................................Page #

 Executive Summary

The executive summary introduces the plan, but it is written last. It provides a

concise and optimistic overview of your business and should capture the reader's

attention and create a desire to learn more. The executive summary should be no

more than two pages long, with highlights or brief summaries of other sections of

the plan.3

Describe your mission—what is the need for your new business? Sell your vision.

Introduce your company briefly, sticking to vital details such as size, location,

management, and ownership.

Describe your main product(s) and/or service(s).

Identify the customer base you plan to target and how your business will serve

those customers.

Summarize the competition and how you will get market share. What is your

competitive advantage?

Outline your financial projections for the first few years of operation.

State your startup financing requirements.

 Business/Industry Overview

Business Overview

MathSpire Printing, is a unique player in the customized printing industry. It offers

customers the opportunity to customize a diverse range of products, from t-shirts to

mugs, pillows and anything that you want to customize with a unique focus on

mathematics-themed designs.

This service allows MathSpire Printing to distinguish itself in the market. By

combining the demand for personalized products with a passion for mathematics,

the business caters specifically to math enthusiasts, educators, and students, as

well as anyone interested in unique, intellectually-stimulating designs.

Location

Competition and Market Target

The customized printing industry is highly competitive, with many businesses

offering similar services. However, MathSpire Printing’s unique focus on math-

themed designs sets it apart. The main competitors are likely other customized

printing businesses, both local and online.

MathSpire Printing targets a broad market, but specifically caters to math

enthusiasts and those interested in unique, math-inspired designs. Its services are

not limited by age or profession, making the potential customer base quite large.

Unique, Improved, or Lower-Cost Products/Services

MathSpire Printing’s unique selling proposition is its specialized focus on math-

themed designs. This niche approach allows the company to offer unique products

that resonate with a specific customer base.

Despite the uniqueness of its offerings, MathSpire Printing ensures affordability.

The company’s commitment to providing lower-cost products allows it to cater to

a wider audience, making it an attractive option for customers seeking quality,

personalized items at a more affordable price point.

 Market Analysis and Competition

This section focuses on the competitive factor of your business and justifies it with

financial models and statistics. You need to demonstrate that you have thoroughly

analyzed the target market, assessed the competition, and concluded that there is

enough demand for your products/services to make your business viable.

 Define the target market(s) for your products/services in your geographic

locale.

 Explain the need for your products/services.

 Estimate the overall size of the market and the units of your

products/services that the target market might buy. Include forecasts of

potential repeat-purchase volume and how the market might be affected by

economic or demographic changes.

 Estimate the volume and value of your sales in comparison with any existing
 competitors. Highlight any key strengths over the competition in easily

digestible charts and tables.

 Describe any helpful barriers to entry that may protect your business from

competition, such as access to capital, technology, regulations, employee

skill sets, or location.

Sales and Marketing Plan

Here's where you dive into profits, giving detailed strategic view of how you

intend to entice customers to buy your products and/or services, including

advertising or promotion, pricing, sales, distribution, and post-sales support.

Product or Service Offerings

If your products and/or services don't take up a standalone section earlier in the

plan, here is where you can answer the question: What is your unique selling

proposition? Describe your products and/or services, how they benefit the

customer and what sets them apart from competitor offerings.

Pricing Strategy

How will you price your products/services? Pricing must be low enough to attract

customers, yet high enough to cover costs and generate a profit. You can base

pricing decisions on a number of financial models, such as markup from cost or

value to the buyer, or in comparison with similar products and/or services in the

marketplace.5

Sales and Distribution

For products, describe how you plan to distribute to the customer. Will you be

selling wholesale or retail? What type of packaging will be required? How will

products be shipped? If you offer a service, how will it be delivered to the

customer? What methods will be used for payment?

Advertising and Promotion

List the various forms of media you will use to get your message to customers

(e.g., website, email, social media, or newspapers). Will you use sales

promotional methods such as free samples and product demonstrations? What

about product launches and trade shows? Don't forget more everyday marketing

materials such as business cards, flyers, or brochures. Include an approximate

budget.
 Ownership and Management Plan

This section describes the legal structure, ownership, and (if applicable)

management and staffing requirements of your business.

 Ownership structure: Describe the legal structure of your company (e.g.,

corporation, partnership, LLC, or sole proprietorship). List ownership

percentages, if applicable. If the business is a sole proprietorship, this is the

only section required.

 Management team: Describe managers and their roles, key employee

positions, and how each will be compensated. Include brief résumés.

 External resources and services: List any external professional resources

required, such as accountants, lawyers, or consultants.

  Human resources: List the type and number of employees or

contractors you will need, and estimate the salary and benefit costs of each.

 Advisory board: Include an advisory board as a supplemental management

resource, if applicable.

Operating Plan

The operating plan outlines the physical requirements of your business, such as

office, warehouse, or retail space; equipment; supplies; or labor. This section will

vary greatly by industry; a large manufacturer, for instance, should provide full

details about supply chain or specialty equipment, while a therapist's office can get

by with a much shorter list

Note: If your business is a small operation (like a one-person, home-based

consulting firm), you might choose to eliminate the operating plan section

altogether and include the operating essentials in the business overview. 6

 Development: Explain what you have done to date to identify possible

locations, sources of equipment, supply chains, and other relevant

 relationships. Describe your production workflow.

 Production: For manufacturing, explain how long it takes to produce a

unit and when you'll be ready to start production. Include factors that may

affect the time frame of production and how you'll deal with potential

problems, such as rush orders.

 Facilities: Describe the physical location of the business. Include

geographical or building requirements; square footage estimates (with room

for expansion if expected); mortgage or leasing costs; and estimates of

maintenance, utilities, and related overhead costs. Include zoning approvals

and other permissions that are necessary in order to operate.

 Staffing: Outline expected staffing needs and the main duties of staff

members, especially the key employees. Describe how the employees will

be sourced and the employment relationship (i.e., contract, full-time, part-

time) as well as any training needs and how these will be provided.

 Equipment: Include a list of any specialized equipment needed, along with

cost, whether it will be leased or purchased, and sources.

 Supplies: If your business is, for example, manufacturing, retail, or food

services, include a description of the materials needed, reliable sources,

major suppliers, and how you will manage inventory.

 Financial Plan

The financial plan is the most important section for lenders or investors. The goal

is to demonstrate that your business will grow and be profitable. To do this, you

will need to create realistic predictions or forecasts.

Note

To avoid inflated expectations, a prudent financial plan underestimates revenues

and overestimates expenses.7

 Income statements: The income statement displays projected revenues,

expenses, and profit. Do this on a monthly basis for at least the first year for

a startup business.

 Cash-flow projections: The cash-flow projection shows your monthly

 anticipated cash revenues and disbursements for expenses. To be considered

a good credit risk, it is important to demonstrate that you can manage

your cash flow.

 Balance sheet: The balance sheet is a snapshot summary of the assets,

liabilities, and equity of your business at a particular point in time. For a

startup, this would be on the day the business opens.

 Breakeven analysis: Including a breakeven analysis will demonstrate to

lenders or investors what level of sales you need to achieve to make a profit.

Appendices and Exhibits

The appendices and exhibits section contain any detailed information needed to

support other sections of the plan.

Possible Appendix or Exhibit items include:

 Credit histories for the business owners

 Detailed market research and analysis of competitors

 Résumés of the owners and key employees

 Diagrams and/or research about your products and/or services

 Site, building, or office plans

 Copies of mortgage documents or equipment leases (or quotes)

 Marketing brochures and other materials

 References from business colleagues

 Links to your business website

 Any other material that may impress potential lenders or investors