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Electronic Commerce 2012, 7e (Turban)
Chapter 7 Social Commerce
7.1 True/False
1) User-generated content refers to various kinds of media content that are produced by end users
and are publicly available.
Answer: TRUE
Diff: 1 Page Ref: 299
2) With social media, users, rather than organizations, produce, control, use, and manage content,
often at little or no cost.
Answer: TRUE
Diff: 1 Page Ref: 301
4) Expression Engine and Xanga are examples of media sharing social networking spaces.
Answer: FALSE
Diff: 3 Page Ref: 303
5) The social graph is digital and defined explicitly by all connections involved.
Answer: TRUE
Diff: 3 Page Ref: 304
6) According to an InformationWeek survey of business technology experts, the most useful Web
2.0 tools in Enterprise 2.0, based on percentage, are mashups.
Answer: FALSE
Diff: 2 Page Ref: 304
9) Adding social software and features to existing commerce sites is one of the two basic
practices of social commerce.
Answer: TRUE
Diff: 2 Page Ref: 310
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
10) Social shopping is done in social networks and in vendors' socially oriented stores, but is not
done in stores of special intermediaries.
Answer: FALSE
Diff: 3 Page Ref: 310
11) According to a Gartner Inc. study about roles in social media and e-commerce, mavens
prefer to find out for themselves what they need to know in order to satisfy their needs.
Answer: FALSE
Diff: 3 Page Ref: 310-311
12) Building and sharing wish lists is one of the benefits associated with social shopping.
Answer: TRUE
Diff: 1 Page Ref: 311
16) Flipsy is an online auction marketplace where users swap virtual currency for free stuff.
Answer: FALSE
Diff: 2 Page Ref: 318
17) According to Zwilling (2011), location-based service opportunities for B2B include the
creation of social hubs.
Answer: FALSE
Diff: 2 Page Ref: 319-320
18) The major current revenue source for social commerce vendors is advertising.
Answer: TRUE
Diff: 1 Page Ref: 321
19) Social apps involve placing advertisement in paid-for media space on social media platforms
such as Facebook, YouTube, and Twitter, as well as on blogs and forums.
Answer: FALSE
Diff: 1 Page Ref: 321
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
20) Geolocation apps report your location to other users, and they associate real-world locations
to your location.
Answer: TRUE
Diff: 2 Page Ref: 323
21) An opt-out is a permission-based network that requires a user to join or sign up.
Answer: FALSE
Diff: 1 Page Ref: 324
23) According to Learmonth (2011), the 2012 ad revenue for Twitter is estimated to be over $1
billion.
Answer: FALSE
Diff: 2 Page Ref: 325-326
24) Conversational marketing is the trend where companies utilize Web 2.0 tools to get feedback
from customers.
Answer: TRUE
Diff: 2 Page Ref: 330
25) Social customer relationship management is the new replacement for customer relationship
management.
Answer: FALSE
Diff: 2 Page Ref: 335
27) To build and nurture a community is one of the major reasons to use or deploy business
social networking.
Answer: TRUE
Diff: 1 Page Ref: 341
28) Yammer is a clone of Facebook for business and is used by more than 1.5 million people in
over 90,000 companies.
Answer: TRUE
Diff: 2 Page Ref: 341
29) The collaboration space in a virtual world is where software agents, on your behalf, seek
information and engage with other agents to fulfill or facilitate transactions.
Answer: FALSE
Diff: 3 Page Ref: 358
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
30) A social game is a video game played in a social network.
Answer: TRUE
Diff: 1 Page Ref: 367
31) The tangible cost of many social commerce projects can be very low, but the total cost can
be very high due to the cost of the risks that may materialize.
Answer: TRUE
Diff: 2 Page Ref: 369
33) Social commerce support systems include payments, order fulfillment, security, and system
development and business plans.
Answer: TRUE
Diff: 2 Page Ref: 372-373
34) Recent studies have shown that small companies do no succeed in social commerce.
Answer: FALSE
Diff: 2 Page Ref: 374
35) Web 2.0 tools can generate revenue growth, user growth, and increased resistance to
competition in indirect ways.
Answer: TRUE
Diff: 1 Page Ref: 376
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
7.2 Multiple Choice
1) The online platforms and tools that people use to share opinions, experiences, insights,
perceptions, and various media, including photos, videos, and music, with each other best
describes
A) social media.
B) cloud computing.
C) social marketing.
D) mobile commerce.
Answer: A
Diff: 2 Page Ref: 301
2) A combination of social policy and marketing practices to achieve a set of social behavioral
goals within a target audience best describes
A) mobile marketing.
B) social marketing.
C) electronic enterprise.
D) social justice.
Answer: B
Diff: 2 Page Ref: 301
3) Which of the following focused on marketing children's health care insurance for working
families and made affordable comprehensive medical care available to over 300,000 children?
A) Apple Care
B) Peach Aid
C) PeachCare for Kids
D) Orange Care
Answer: C
Diff: 3 Page Ref: 302
4) A sociological concept that refers to connections within and between social networks; the core
idea is that social networks have value. This best defines
A) interactive intelligence.
B) knowledge management.
C) social media marketing.
D) social capital.
Answer: D
Diff: 2 Page Ref: 302
5
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
5) Which of the following is a term that describes use of social media platforms such as
networks, online communities, blogs, wikis, or any other online collaborative media for
marketing, market research, sales, CRM, and customer service?
A) social media marketing
B) interactive marketing
C) consumer marketing
D) impulse marketing
Answer: A
Diff: 1 Page Ref: 302
7) Referencing the social networking space categories, NutshellMail and FriendFedd are
examples of
A) leisure-oriented sites.
B) professional networking sites.
C) social network aggregation.
D) social news.
Answer: C
Diff: 3 Page Ref: 303
8) Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally
referred to the social network of relationships between users of the social networking service
provided by Facebook?
A) social tapestry
B) social range
C) social tweet
D) social graph
Answer: D
Diff: 3 Page Ref: 304
9) The delivery of e-commerce activities and transactions through social networks and/or via
Web 2.0 software best describes
A) social commerce.
B) mobile commerce.
C) intelligent commerce.
D) knowledge commerce.
Answer: A
Diff: 2 Page Ref: 305
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10) Benefits of social commerce to customers include
A) identifying brand advocates.
B) paying less for products and services.
C) creating viral advertisements.
D) using low-cost user-generated content.
Answer: B
Diff: 3 Page Ref: 307
13) Which of the following refers to fellow consumers connecting with and listening to other
consumers somewhere in the world who think and consume the way they do?
A) taste twins
B) social double
C) taste buddy
D) social buddy
Answer: A
Diff: 2 Page Ref: 308
14) Members conversing and connecting with one another using cell phones or other mobile
devices best describes
A) mobile marketing.
B) mobile social networking.
C) mobile media clubs.
D) telemarketing.
Answer: B
Diff: 2 Page Ref: 308
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
15) Risk factors associated with conducting social commerce include each of the following
except
A) security and privacy issues.
B) possibilities of fraud.
C) establishing multiple crowdsources.
D) integration with existing IT systems.
Answer: C
Diff: 3 Page Ref: 309
16) A method of e-commerce where shoppers' friends become involved in the shopping
experience best describes
A) social coaching.
B) personal shopping.
C) familial shopping.
D) social shopping.
Answer: D
Diff: 2 Page Ref: 309
17) As suggested by Jefferies (2008), drivers for selling in social networks include
A) recommendations/suggestions made by friends.
B) pressure to increase top-line revenue growth.
C) efforts to improve overall sales productivity.
D) all of the above.
Answer: D
Diff: 1 Page Ref: 309
18) A method of shopping where the shoppers enlist others to participate in the purchase
decision best describes
A) communal shopping.
B) social retailing.
C) social connections.
D) social browsing.
Answer: A
Diff: 2 Page Ref: 310
19) Which of the following social media and e-commerce roles, as identified by Gartner Inc.,
perform a bridging function between disparate groups of people?
A) salesman
B) seeker
C) connector
D) maven
Answer: C
Diff: 2 Page Ref: 310-311
8
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
20) Which of the following social media and e-commerce roles, as identified by Gartner Inc.,
connects with other people in order to find out the information, skills, and obligations they need
to conduct their daily lives?
A) self-sufficient
B) seeker
C) maven
D) connector
Answer: B
Diff: 3 Page Ref: 310-311
22) Major models of social shopping include each of the following except
A) social hubs.
B) flash sales.
C) group buying and shopping together.
D) shopping communities and clubs.
Answer: A
Diff: 2 Page Ref: 311-312
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
25) An online community that harnesses the power of one's social networks for the introduction,
buying, and selling of products, services, and resources, including one's own creations best
describes
A) social vortal.
B) social marketplace.
C) relaxed commerce.
D) reverse commerce.
Answer: B
Diff: 2 Page Ref: 318
26) Which of the following social marketplaces allows anyone to list, buy, and sell books, music,
movies, and games, and it was created to fill the need for a free and trustworthy media
marketplace?
A) Listia
B) Craigslist
C) Flipsy
D) Fotolia
Answer: C
Diff: 2 Page Ref: 318
27) Which of the following is a social marketplace for a huge community of creative people who
enjoy sharing, learning, and expressing themselves through images, forums, and blogs? Members
provide royalty-free stock images that other individuals and professionals can legally buy and
share.
A) Flipsy
B) Listia
C) Craigslist
D) Fotolia
Answer: D
Diff: 2 Page Ref: 318
29) Which of the following is a word-of-mouth method by which customers promote a product
or service by telling others about it?
A) viral marketing
B) vortal commerce
C) social expression
D) branded commerce
Answer: A
Diff: 2 Page Ref: 322
10
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
30) Viral marketing done by bloggers best describes
A) extreme blogging.
B) viral blogging.
C) freedom of expression.
D) social diving.
Answer: B
Diff: 2 Page Ref: 322
31) A type of social networking in which geographic services and capabilities such as geocoding
and geotagging are used to enable additional social dynamics best describes
A) geolocation.
B) georeferencing.
C) geosocial networking.
D) geoplacement.
Answer: C
Diff: 3 Page Ref: 323
33) Any video that is passed electronically, from person to person, regardless of its content best
describes
A) viral video.
B) malicious video.
C) spiral video.
D) social video.
Answer: A
Diff: 2 Page Ref: 325
34) The process of measuring, analyzing, and interpreting the results of interactions and
associations among people, topics, and ideas best describes
A) social intelligence.
B) social analytics.
C) social brainstorming.
D) familial statistics.
Answer: B
Diff: 2 Page Ref: 331
11
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
35) The ability of humans to interact with each other effectively best describes
A) social civility.
B) social diplomacy.
C) social intelligence.
D) social integration.
Answer: C
Diff: 2 Page Ref: 331
36) Members of social networks who do social shopping and understand their rights and how to
use the wisdom and power of crowdsourcing and communities to their benefit best describes
A) brand loyalists.
B) social climbers.
C) intelligent mavens.
D) social customers.
Answer: D
Diff: 2 Page Ref: 335
37) A customer service approach that focuses on building long-term and sustainable customer
relationships that add value both to the customers and the merchants best describes
A) customer relationship management.
B) mobile commerce.
C) social marketing.
D) social analytics.
Answer: A
Diff: 2 Page Ref: 335
38) Which of the following refers to a customer engagement strategy in support of companies'
defined goals and objectives toward optimizing the customer experience and where success
requires a focus on people, processes, and technology associated with customer touchpoints and
interactions?
A) People Across Nations (PAN)
B) Social Customer Relationship Management (SCRM)
C) Social Academy of Customers Unite (SACU)
D) Society, Community, Customers (SCC)
Answer: B
Diff: 2 Page Ref: 335
39) A social network whose primary objective is to facilitate business connections and activities
best describes
A) commercial network.
B) social vortal.
C) business social network.
D) social marketplace.
Answer: C
Diff: 2 Page Ref: 339
12
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
40) Major reasons to use or deploy business social networking include
A) increasing revenue.
B) reducing operation and travel costs.
C) reducing communication and improving collaboration.
D) all of the above.
Answer: D
Diff: 1 Page Ref: 341
41) Which of the following is a community of entrepreneurs and small business owners
dedicated to helping each other succeed through the premise that collaboration beats
competition?
A) Entrepreneur Connect
B) E.Factor
C) Biznik
D) Startup Nation
Answer: C
Diff: 2 Page Ref: 342
44) According to Soat (2009), the most important business objective of social networking is
A) business model innovation.
B) increasing customer loyalty.
C) generating more word of mouth.
D) improving partner relationships.
Answer: C
Diff: 3 Page Ref: 370
13
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
45) Each of the following is a way social networks generate revenue except
A) create affiliations with physical venues where members can meet.
B) partner with organizations that pay a monthly service fee.
C) offer premium service to individuals for a monthly or per-service fee.
D) send direct mailings to customers based on recent in-store purchases.
Answer: D
Diff: 2 Page Ref: 375
7.3 Essay
1) Identify five categories of social networking space. For each identified category, provide an
example.
Answer: Of the 11 categories listed in the textbook, 5 categories are social news, social network
aggregation, events, communication sites, and professional networking sites. In respective order,
Digg, FriendFedd, Meetup.com, Xanga, and LinkedIn are examples.
Diff: 2 Page Ref: 303
14
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
Another random document with
no related content on Scribd:
My ride back to Luxor, towards evening, was the next best thing
after Karnak. The little animal I rode had become excited by jumping
over stones and sliding down sand-heaps; our guide began to show
his Bedouin blood by dashing at full gallop toward the pylons and
reining in his horse at a bound; and, to conclude, I became infected
with a lawless spirit that could not easily be laid. The guide’s eyes
sparkled when I proposed a race. We left my friend and the water-
carriers, bounded across the avenue of sphinxes, and took a smooth
path leading toward the Desert. My mare needed but a word and a
jog of the iron stirrup. Away we flew, our animals stretching
themselves for a long heat, crashing the dry dourra-stalks, clearing
the water-ditches, and scattering on all sides the Arab laborers we
met. After a glorious gallop of two or three miles my antagonist was
fairly distanced; but one race would not content him, so we had a
second, and finally a third, on the beach of Luxor. The horses
belonged to him, and it was a matter of indifference which was the
swiftest; he raced merely for the delight of it, and so did I.
The same gallant mare was ready for me at night. It was precisely
full moon, and I had determined on visiting Karnak again before
leaving. There was no one but the guide and I, he armed with his
long spear, and I with my pistols in my belt. There was a wan haze in
the air, and a pale halo around the moon, on each side of which
appeared two faint mock-moons. It was a ghostly light, and the fresh
north-wind, coming up the Nile, rustled solemnly in the palm-trees.
We trotted silently to Karnak, and leaped our horses over the
fragments until we reached the foot of the first obelisk. Here we
dismounted and entered the grand hall of pillars. There was no
sound in all the temple, and the guide, who seemed to comprehend
my wish, moved behind me as softly as a shadow, and spoke not a
word. It needs this illumination to comprehend Karnak. The unsightly
rubbish has disappeared: the rents in the roof are atoned for by the
moonlight they admit; the fragments shivered from the lips of the
mighty capitals are only the crumpled edges of the flower: a maze of
shadows hides the desolation of the courts, but every pillar and
obelisk, pylon and propylon is glorified by the moonlight. The soul of
Karnak is soothed and tranquillized. Its halls look upon you no longer
with an aspect of pain and humiliation. Every stone seems to say: “I
am not fallen, for I have defied the ages. I am a part of that grandeur
which has never seen its peer, and I shall endure for ever, for the
world has need of me.”
I climbed to the roof, and sat looking down into the hushed and
awful colonnades, till I was thoroughly penetrated with their august
and sublime expression. I should probably have remained all night,
an amateur colossus, with my hands on my knees, had not the
silence been disturbed by two arrivals of romantic tourists—an
Englishman and two Frenchmen. We exchanged salutations, and I
mounted the restless mare again, touched her side with the stirrup,
and sped back to Luxor. The guide galloped beside me, occasionally
hurling his spear into the air and catching it as it fell, delighted with
my readiness to indulge his desert whims. I found the captain and
sailors all ready and my friend smoking his pipe on deck. In half an
hour we had left Thebes.
CHAPTER XI.
FROM THEBES TO THE NUBIAN FRONTIER.