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    240111 商务期末卷

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    qiqing he

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    240111 商务期末卷

    Uploaded by

    qiqing he
    3 views4 pages

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    Download as docx, pdf, or txt
    3 views4 pages

    240111 商务期末卷

    Uploaded by

    qiqing he

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 4

    1

    SHANGHAI FOREIGN LANGUAGE SCHOOL


    AFFILIATED TO SISU HANGZHOU
    Final Test

    CANDIDATE
    NAME

    TOTAL
    CLASS SCORE

    January 2024
    BUSINESS
    1 hour 30 minutes

    You must answer on the question paper.

    INSTRUCTIONS
    ● Write your name and class in the boxes at the top of the page.
    ● Do not use correction fluid.

    INFORMATION
    ● The total mark for this paper is 50.
    ● The number of marks for each question is shown in brackets [ ].
    1

    Section A -- Short Answer [15]


    1 Define the term ‘organic growth’. [2]
    2 Explain one benefit to a business of employing a diverse workforce. [3]
    3 Define the term ‘niche marketing’. [2]
    4 Explain two ways of improving manufacturing productivity in a business.
    [3]
    5 Analyse one responsibility to a business of an employee as a stakeholder.
    [5]

    Section B -- Essay [11]


    6 Answer one question only

    (a) Discuss whether the ideas of David McClelland could help managers of a hospital
    to satisfy the human needs of its employees. [11]
    or
    (b) Evaluate whether McClelland’s three needs theory is the best way to meet
    employee needs in a software business. [11]
    2

    Section C--Data Response [24]

    Drone Development (DD)


    DD produces a range of drones, which are unmanned aircraft flown by remote
    control. These drones are used to help farmers identify whether their fields have
    enough water. They can also help farmers to see how fast crops are growing on large
    farms.
    DD’s mission statement is: ‘To be the leading company in drone technology’.
    DD’s employees are skilled and highly motivated. This has enabled DD’s managers to
    use a laissez-faire style of leadership.
    The Research and Development (R&D) team at DD has developed a drone designed
    for high-volume production for the consumer market. The new drones will be called
    Robodz. Secondary research indicates that these drones can be used for taking aerial
    photographs and videos of sporting and other events, such as cycle races and outdoor
    parties. The drones will send photographs and videos directly to a user’s smartphone.
    There are few competitors in this market even though demand is growing particularly
    from consumers in the 30– 45 years age group.
    The Marketing Director has done primary research into the consumer market for
    drones. The results are shown in Table 1.1.
    Table 1.1: Important features of a drone for the consumer market (number of
    responses)

    Producing Robodz will mean changes in operations at DD:


    • greater cooperation between the design, production and marketing departments
    • each designer will have less opportunity for individual design • more
    automation will be involved.
    The Board of Directors has agreed to produce Robodz.
    3

    7 Define the term ‘primary research’ . [2]


    8 Refer to Table 1.1. Calculate the total percentage of consumers who stated that
    ‘ease of use’ is either important or quite important. [3]
    9 Analyse two factors that could influence the leadership style used as DD moves
    into the production of Robodz. [8]
    10 Recommend a suitable marketing mix for the Robodz. Justify your
    recommendation. [11]

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