How To Steps For Client Onboarding Process D12601

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 3

Client onboarding process

Standard Operation Procedure

Department: Sales

Purpose: Client onboarding is the process of welcoming new clients into


your business, addressing their questions and concerns, and ensuring
they understand the services available to them. Client onboarding is one
of the most important functions for any business because it directly
affects the client’s experience with your company, which will affect
profits. It begins after a new user purchases a product. It usually
continues until the user is comfortable and adept at its use and/or is
satisfied with the results.

Frequency: At every customer acquisition

Procedure:

1) Assess your client’s current needs.

2) Outline the client’s desired outcomes and goals.

3) Assign the client to someone in your sales team.

4) Ask your sales team to plan a client kickoff call/meeting.


5) Provide a welcome package, if possible.

6) Do a 30 days checkup call.

7) Encourage customer to give feedback.


Definition/Explanation:

I. Needs: One of the most important parts of the onboarding process


is learning about your client’s needs. Every client is different and
will have different resources to work with. When you understand
their strengths and weaknesses you will be able to develop a plan
for how to work with them.

II. Outcomes and goals:. You should already have an idea of what your
client is hoping to accomplish and have a clear understanding of
what you are working with. Now it is time to develop a goal and a
plan to move forward. Goals must be measurable. The more clearly
the goals are articulated, the easier it will be for your team to stay
on track. Be sure that you don’t overpromise anything and make
sure everyone is involved in the goal-setting process.

III. Assign the client: When the customer has someone who manage
the relation, the process of integration is much easier and better
is the customer’s experience.

IV. Kickoff call/meeting: The purpose is to introduce the team,


understand the project background, understand what success
looks like, understand what needs to be done, and agree on how to
work together effectively. It’s the opportunity to get the team and
client on the same page.

V. Welcome package: This is an opportunity to educate the client and


reinforce their purchase decision. The welcome package may
include professional flyers with regular business hours,
location(s), contact information, emergency contact number,
typical response times and FAQs etc.

VI. Checkup call: This call must be scheduling to gather feedback on


the engagement and relationship so far. This call could be
undertaken by sale supervisor. This is your opportunity to make
sure that nobody has dropped the ball during the onboarding
process.

VII. Feedback: Hear what your customers have to say. Also, check out
what competitors are doing and pay attention to social media
conversations.

You might also like