02-Preston and Lauren Anderson Workshop Handout

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www.imarketing.

courses
www.imarketing.courses

5 STEPS TO CREATE AN
INFO PRODUCT THAT KILLS IT ONLINE
and works for you even while you sleep!

What gets my customer motivated each day?


STEP How do they feel at the end of a regular day?
KNOW YOUR
1
What makes my customer feel happy?
CUSTOMER
Answer these questions:
How old is my customer?
How do they spend their day?
What deep desires does my
customer have?
What are they missing in their life?
What gets my customer upset?
What do they wish they could do,
have or achieve? (If I were my
customer, what would I want?)

STEP STEP FINALIZE A


2 CLOSE THE GAP 3 FORMAT
Answer these questions: Choose a format for your info product:
What can I share with them that will make their life and/or PDF download Webinar / Event
business better? Recording
_____________________________________________________________ Digital guide
_____________________________________________________________ Digital book Membership Site
(eBook) (including Facebook
What can I teach them that would solve a problem for them? Course Group Access)
_____________________________________________________________ Podcast
_____________________________________________________________ Workbook
Cheat Sheet
Video Series
What can I offer that helps them get closer to their desires? Report or Analysis
_____________________________________________________________ Audio Series
_____________________________________________________________ Template

Software
What can I show them that fits their needs, and
compliments the main or larger offer?
_____________________________________________________________
_____________________________________________________________

2022 Lolly's, LLC


@lollyshomekitchen
www.imarketing.courses
www.imarketing.courses
STEP
4 NAMEIFY IT!

Choose a word from each column then combine them to create a catchy name for your info product.

TOPIC/FOCUS DESCRIPTION NEW OPPORTUNITY


Instagram Navigator System
Sales Vault Method
Content Multiplier Framework
Blueprint
Client Secrets
Model
Patient Simple
Fast Track
Customer Hacks
Road Map
Facebook Expansion Pathway
LinkedIn Resource Template
Launch Boost Shortcut
Email Growth Generator
Mindset Compounding GPS
Content Takeover Incubator
Formula
Equation
Recipe

Info Product Naming Tool by

STEP MAKE IT A 'NO BRAINER'


5 Create or combine info products to make a 'no
brainer' offer, then build your funnel & sell it!

2022 Lolly's, LLC @lollyshomekitchen

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