TITLE: ELITE MATCH

SUBTITLE: CONNECTING THE ELITE FOR GENUINE

RELATIONSHIPS
: TOBI LOLA
TARGET AUDIENCE

 High net worth individuals

 Busy professionals
 Celebrities and public figures
 Entrepreneurs and executives
 Elite singles seeking genuine connections
MARKET ANALYSIS
Exclusive Dating Apps typically target
affluent, successful, and discerning
individuals who are willing to pay a premium
for curated matches and a more exclusive
dating experience. Due to the high barrier to
entry and the focus on quality over quantity,
these apps often have a smaller user base
compared to mainstream dating apps.
MARKET ANALYSIS
Due to the high barrier to entry and the
focus on quality over quantity, these apps
often have a smaller user base compared to
mainstream dating apps. However, they
offer features such as background checks,
personalized matchmaking, and strict
vetting processes to ensure a high level of
quality and security.
OUR COMPETITIONS
 RAYA
 LUXY
 THE LEAGUE
 INNER CIRCLE
 HER
 FEELD
 ZOOSK
THEIR FEATURES
 The League: Targets high-achieving professionals, offers curated
matches, and has a strict vetting process. Users can filter matches
based on education, career, and other criteria.
 Raya: Geared towards creatives and celebrities, Raya is known for its
exclusive user base and a strict application process. It’s known for its
privacy features and focus on fostering a creative community.
 Zoosk: A more mainstream dating app, Zoosk uses behavioural
matchmaking technology to connect users based on their
preferences and behaviour on the app. It offers a more casual
dating experience compared to the others.
 Luxy: A dating app for wealthy individuals, Luxy offers a premium
experience with features like income verification and a focus on
high-quality matches. It’s known for its “Elite” membership option.
THEIR FEATURES
 HER: Specifically designed for LGBTQ+ women, HER offers a
safe and inclusive space for women to connect and date. It
includes features like events and community groups.
 Inner Circle: Targets urban professionals, Inner Circle offers a
curated dating experience with a focus on quality over
quantity. It includes features like events and a “Spots”
feature to discover popular places.
 Feeled: A dating app that uses personality tests and AI to
match users based on compatibility. It offers a more
scientific approach to matchmaking and aims to create
long-term relationships.
GAPS WE COULD FILL
 Demographic Focus: There is a gap in the market for dating apps
specifically targeting seniors, LGBTQ+ individuals, BDSM or
professionals in certain industries.
 Feature Innovation: There is a gap in the market for a dating app
that uses advanced AI algorithms to provide more accurate
matches or a dating app that integrates with other social media
platforms for a more holistic view of a user’s personality.
 User Experience: There is a gap in the market for a dating app
that offers a more personalized and intuitive user interface or a
dating app that focuses on fostering meaningful connections
rather than casual hookups.
 GAPS WE COULD FILL
 Safety and Security: There is a gap in the market for a dating app that uses
blockchain technology to ensure the privacy and security of user data or a
dating app that offers background checks on potential matches.
 Monetization: There is a gap in the market for a dating app that offers a
subscription-based model with premium features or a dating app that offers a
pay-per-date model.
 Offline Engagement: Many dating apps focus on online interactions, but there
might be gaps in the market for apps that facilitate offline engagement, such
as organizing group activities or events for users to meet in person.
 Mental Health and Well-being: Dating apps can be stressful for some users,
and there might be gaps in the market for apps that prioritize mental health
and well-being, such as providing resources for coping with rejection or
managing anxiety.
UNIQUE SELLING
PROPOSITION /POINT (USP)
 Exclusive access for the top 1%
 Tailored connections for Muslims,
Christmas, LGBTQ, Vanilla, and BDSM,
Seniors communities
 Advanced matching algorithms
 Verifiedprofiles and background checks
 Privacy and security features
REVENUE MODEL
 Subscription Model: This model aligns well with the exclusivity
and premium nature of the app. Users who are willing to pay a
subscription fee are likely to be more committed to finding a
serious relationship, which can result in higher-quality
matches and a better user experience. Additionally, a
subscription model provides a steady and predictable stream
of revenue for the app.
 In-app purchases: This model can provide users with the
option to unlock additional features or premium content, such
as advanced search filters, profile customization options, or
virtual gifts. This can enhance the overall user experience and
make the app more appealing to users who are willing to pay
for extra features.
REVENUE MODEL
 Advertising partnerships with luxury brands: Exclusive dating
apps can leverage their affluent user base to attract luxury
brands looking to target high-income individuals. This can be
done through targeted advertising campaigns, sponsored
content, or exclusive deals and discounts for app users.
 Exclusive events and experiences for members: Exclusive
dating apps can organize offline events and experiences for
their members, such as luxury dinners, private parties, or
exclusive access to high-end venues. These events can help
foster a sense of community among members and provide
opportunities for networking and socializing.
MARKETING STRATEGY
 Targeted digital advertising on social media and dating
platforms: Utilize precise demographic targeting to reach
the affluent audience segment, focusing on platforms like
LinkedIn, Instagram, and Facebook, and dating platforms
like The League and Raya.
 Influencer partnerships with high-profile individuals:
Collaborate with influencers who resonate with the target
audience, such as celebrities, industry leaders, or social
media personalities, to promote the app and enhance its
exclusivity.
MARKETING STRATEGY
 Exclusive launch events and promotions: Organize
exclusive launch events in high-end venues, offering
limited-time promotions or discounts to attract early
adopters and create buzz around the app’s exclusivity.
 Referral programs for existing members: Encourage
existing members to refer their friends or colleagues by
offering exclusive rewards or benefits, such as premium
features or access to exclusive events.
DEVELOPMENT PLAN
 TIMELINE:
 DEVELOPER:
 DESIGNER:
 MARKETER:
 BETA TESTING :
 IMPROVEMENTS/UPDATE :
FINANCIAL PROJECTIONS
 Revenue forecast based on subscription and
advertising revenue
 Break-even analysis
 Return on investment (ROI) projections