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    House of Brands Company - Ah!

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    House of Brands Company - Ah!

    Uploaded by

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    10 views20 pages

    House of Brands Company - Ah!

    Uploaded by

    whatitisinthename

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    A Cluster of Premium D2C Brands

    www.houseofbrands.company
    House Of Brands Company ( HOBC ) is a cluster of premium D2C labels.
    The vision is to build 100 + D2C brands across multiple categories under one umbrella.

    A DARK STORE FOR PREMIUM BRANDS


    Large RTM Players

    Business Model Fashion and Lifestyle Fashion and Lifestyle

    Time to Store 5 days ~ 12 days

    100 20
    Batch Size

    Customer Segment Mass Premium

    Iteration Complexity Low Very High


    Thrasio Like Models

    Acquire RTM contracts from factories.


    Business Model Acquire Smaller Brands Complete brand ownership.

    Minimum Order Quantity for all products. ( 200 - 1000) depending A theoretical MOQ of 1
    Inventory Burden on category

    No set up cost as we tap into existing


    Set Up cost + time Set up cost for new production lines. production lines.

    Supply Chain Dis-integrated and requires a lot of time and efforts to optimise. Supply chain is central and integrated with
    our proprietary software.

    Iteration Complexity Iterations take too much time. Complex designs are tricky. Extremely complex designs are possible.

    Product Price Range ~ Rs 500 Rs 1000 +


    and Gross margin 15 - 45 % > 80 %
    Core Team

    John Roopam Akhil Tripath


    Founder Co-Founder Head of RTM Sourcing

    VP Glowroad China / NIFT Alumin


    Amazon Indi Head of Manufacturing H&
    Head of Sourcing - MustGarment H

    10 + years of supply chain expertise 20+ years of Manufacturing Expertis


    6+ years of Manufacturing Expertis

    Backed By

    LV Angel Fund ( LetsVenture) IITIIM Angels Bharat Kalia , CEO Lifelong

    IIM Bangalore Ah! Ventures


    Ravi Kushwani, Founder Green Soul Ergonomics
    i

    Brand Directory

    Laptop Bags Womens WorkWear


    Leather Jewellery Kidswear Home Decor Premium Jewellery Mulberry Silk Products
    Backpacks Mens Jackets Scarves
    Accessories Apple Watch Bands Luxury Bags
    Briefcases T Shirts Gloves
    Wallets Gifting
    SlingBags
    Belts
    Trolley Bags

    Upcoming Brands
    Evolution Of A Brand

    Simplest Possible RTM Product Expansion

    Scarf Innerwear Sleepwear

    Raw Material RTMS


    Complex Product

    Mulberry Silk Knitting


    T Shirt - With Collar
    Lines + Fabric
    House of Brands Pyramid

    Belts , Wallets , Laptop


    Individual brand’s annual revenue at
    approximately 1 Million USD
    01 Bags, Accessories

    Individual brand’s annual revenue at


    approximately 1 -2 Million USD
    02 Jewellery

    HandBags, Shoes, Kitchen


    Individual brand’s annual revenue at
    approximately 2 Million USD +
    03 accessories, Home decor

    Individual brand’s annual revenue at


    approximately 5-6 Million USD
    04 Electronics other than
    headphones

    Individual brand’s annual revenue at


    approximately 10 Million USD + 05 Mens’ Fashion

    Individual brand’s annual revenue at


    approximately 10 Million USD + 06 Womens’ Fashion

    *Cosmetics, FMCG products etc are not being considered


    Total Number of Brands @ 8 (Fully Owned )

    Crossed an ARR of 8 Cr

    Patent pending processes.

    Profitable at a transaction level.

    Monthly Growth
    Gross Margin ~80 %

    Number of Styles
    ~1000 / 8000
    / SKUs

    CAC for D2C ~ Rs 500

    CAC for
    ~40
    Marketplaces
    Tech Stack for RTM Contracts / Network Manufacturing
    High end manufacturing techniques like mulberry silk knitting and vegetable tanning.
    First time in India.

    Complex jewellery line with 1000+ components in a single piece

    Partnerships with over 300 + manufacturers.


    5000 + RTMs signed.

    Upcoming Brands

    Category Brand Name Stage Uniqueness

    Nylon Lens. High end etching.


    Sunglass LPAIlON Prototyping Finished
    400 UV Protection.

    Fresh Water Pearl Pearl with silver and gold plated


    FORCHUNE Listings Ready
    Jewelry Jewellery
    The Rounds
    September 2021 - Angel Roun May 2022 - Pre-Seed Round May 2023 - Pre-Series A - CCD

    3X 4X

    75k USD @ 1 Million USD Valuation 300k USD @ 3 Million USD Valuation Floor @ 8 Million USD
    Cap @ 12 Million USD
    15% Discount

    Participating Institutions
    d

    Some Of Our Brands


    Customer Persona

    1 % of the population
    Direct to Consumer Sales. Unique , called California Users of
    premium and complex products 01 India Projected
    Brands like The Mulberry Company,
    ZERPENT, Fortune etc. 100 Billion USD
    Market by 2030

    Middle and Upper Middle

    Brands in the category are mostly sold


    02 Class Population.
    Internet Savvy
    through market places
    Mass Premium brands - BANGE,
    ELOPPE, MensPoem, NotEqual,
    LPAIlON, PUMPUM etc

    Population of India slowly migratin 03 Rest of India


    To the middle class.

    Luxury Patterned Handbags and Duffle Bags


    Unique Design Leather Belts with Ratchet Locking Mechanism
    Mulberry Silk Products
    Home Decor
    Complex Jewellery - 1000+ components in one piece
    Thank You

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