NUR SYIFA AZRYA

wa.me/628978101222 | ayanursyifa@gmail.com | https://www.linkedin.com/in/nursyifaazrya/ | https://copyfol.io/v/6dtg7kqz

Jakarta Pusat, Indonesia (willing to relocate)
Syifa is a results-oriented marketing professional with a proven track record of success in developing and executing marketing
campaigns across a variety of industries. She is skilled in market research, social media marketing and e-commerce marketing.
She is also proficient in using data analytics tools Google Analytics and other data analytics tools to measure the effectiveness of
her campaigns. Syifa is currently seeking a challenging and rewarding position in marketing where she can use her skills and
experience to make a significant impact.

Work Experiences
PT. Ajusta Tirtamas - Jakarta, Indonesia 2022 - 2023
PT. Ajusta Tirtamas is a distributor of industrial equipment and tools, providing a wide range of products and services to meet the
needs of businesses of all sizes.
Digital Marketing
● Conducted thorough market research and analyzed trends, competitor offerings, demographics, and other relevant
information to inform marketing strategies.
● Led the development and implementation of digital marketing campaigns across multiple channels (SEO, SEM, social
media, e-commerce) to achieve awareness, consideration, and conversion objectives.
● Collaborated closely with cross-functional teams to conceptualize and launch new products, services, and partnerships,
driving business growth and expansion.
● Oversaw and analyzed marketing performance, resulting in a 20% increase in web traffic and a 30% boost in social media
engagement.
Business Development
● Conceptualized and presented long-term business development plans, incorporating market research, pricing, and
competitor analysis using data analytics tools.
● Initiated relationships with 50+ new vendors and established partnerships with 30+ vendors of fashion and beauty products
(manufacturers, suppliers, and distributors), resulting in network growth of 50% within 3 months.
● Successfully met the monthly Business Achievement Plan (BAP) of Rp 200 million through cost-effective procurement of
fashion and beauty products.
● Determined margins of income (MI) and selling prices of products, handled purchase orders (POs), returned products, and
other related documents.
PT. Hui Huang Media - Jakarta, Indonesia 2021 - 2022
Hui Huang Media is a startup company that focuses on E-commerce and Live commerce services.
Affiliator Tiktok Shop
● Achieved "Best Short Video Selling of the Month" awards in the employee appreciation day event at PT. Hui Huang Media,
held on January 11, 2022.
● Engaged 200+ TikTok celebrities to form partnerships, resulting in collaborations with 72 accounts in affiliation with
TikTok Shop Hui Huang Media
● Assisted the supervisor in designing sales strategies by arranging collaboration templates and conducting training sessions
for tens of partnerships on GMeets.
● Produced and maintained engaging daily promotional short-video content on multiple Tiktok Shop Hui Huang Media or
client brand accounts, consistently exceeding engagement targets.
Ote Ote Porong Ny. Lika - Jakarta, Indonesia 2021
Ote-Ote Porong Ny. Lika is an Oriental-Javanese restaurant, an innovation of an authentic menu with a modern touch.
Social Media Creator
● Build and execute Digital Marketing campaigns through audience identification, competitive research, or hype content, and
entails metrics tools and trackers such as Google Analytics and Social Media Insight to monitor campaign performance,
optimize strategies, and achieve social media advertising goals (Instagram, TikTok, and Facebook). Increased engagement
potential by 15% and social media following by 10,000 followers across all platforms within 6 months by implementing
data-driven strategies and engaging content.
● Contact Endorsement Talent and Paid Promote. Successfully collaborated with 2 KOLs, generating over 1 million
impressions
● Drafted and negotiated Memorandum of Understanding (MOU) and other related contracts, ensuring clear terms and
conditions for all partnerships.
 ● Managed two E-commerce (Tokopedia, Shopee) channels and oversaw three online merchants (Shopee Food, GrabFood,
Gofood), ensuring accurate product descriptions and categorization. Marketplace optimization resulted in a 20% increase in
online sales.

Project Experiences
Smile n Eat - Online, Jakarta Jul 2020 - Present
Smile & Eat is FnB Olshop, serve a different sensation of Macaroni Schotel with guaranteed cleanliness and quality.
Business Owner
● Leading business with a turnover of Rp1 million per month and successfully marketing and selling three types of menus
online to dozens of customers.
PT. Optimo Indonesia - Remote, Jabodetabek Nov 2018 - Apr 2019
PT Optimo Indonesia focuses on "retail fund-raising" activities where some of the profits are donated to various cooperating social
foundations.
Team Leader - Part Time
● Set the company's all-time sales record in my first two months on the job, earning a promotion to team leader.
● Proactively identified potential customers, engaged with key decision-makers, and successfully closed deals.
● Conduct rapid team recruitment to ensure the team consistently meets and exceeds daily, weekly, and monthly sales targets.

Education Level
Universitas Terbuka - Jakarta, Indonesia 2023 -
Communication

STIE Jayakarta - Jakarta, Indonesia Sep 2019 -

Management

SMAN 1 Jakarta - Jakarta, Indonesia Jul 2015 - May 2018

High School Diploma, IPS, Nilai 32.60/40.00
● Best geography National Examination (UN) score & 3rd best National Examination (UN) score
● School Yearbook Committee, Creative Division 2018

Organisational Experience
Young Vision - Hybrid, Indonesia 2023 -
Young Vision is a business community and self-development for Indonesian youth, associated with Alianz Life Indonesia.
Business Executive
● Identifying potential partners and investors, developing relationships with stakeholders, and presenting the organization's
mission to potential partners
Student Executive Board - Jakarta, Indonesia 2019 -
Student Executive Board (BEM) STIE Jayakarta is an intra-campus student organization.
Committee of Education and Culture Department
● Host and Moderator of the National Talkshow "Peran Mahasiswa dalam Menghadapi Tantangan Digitalisasi di Era Milenial"
organized by BEM STIE Jayakarta on December 19, 2019.
Pasukan Pengibar Bendera - Jakarta, Indonesia 2016 -
Flag Hoisting Troop Extracurricular
Committee
● Chief of BPHD (2016-2017) and Training Committee of BPHI (2017-2018).
PIK KRR - Indonesia
PIK KRR (Adolescent Reproductive Health Information and Counseling Center) is a program activities performed by BKKBN
Chief
● Led the club's inaugural cohort of 10+ students, actively participated in BKKBN's dissemination, seminars, and workshops,
and facilitated discussions with members on the importance of teenage reproductive health.
Tools, Skills & Licenses
● Tools: Productivity (Ms. Office, Google Suites, Trello,Workspace), Digital Marketing tools (Google Analytics, Google
Trends, Meta Business Suites, Analisa.io), Design tools (Adobe Photoshop, Adobe Lightroom, Canva, Draw.io)
● Hard Skills: Project Management, Sales, Business Development, Market Research (Surveys, Data Analysis), Digital
Marketing (Search Engine Optimization (SEO), Pay-per-click (PPC), Content Marketing), E-commerce Management.
● Soft Skills: Communication (Presentation, Copywriting), Public Speaking (Host, Moderator) Relationships Building (KOL,
Vendors, Outsourcing), Analytical Thinking, Problem Solving, Teamwork Result Oriented, and Creative.
● Licenses (2023): Agency Lisence Certificate, Issued by Asosiasi Asuransi Jiwa Indonesia (AAJI).