Assignment Cover page

Victory Training and Development Institute

Kingdom of Bahrain
Chartered Institute of Personnel and Development

(Word Count:2744 )

An assignment submitted in part of the requirement for the CIPD Certificate in People
Practice - Foundation Level
Prepared by Ruba Alasiri
CIPD Membership No. 89273173
Unit Title Business, culture and change in context
Unit Code 3CO01
Assignment Type Essay
Student’s Assessor
Submission Status 1st attempt
Submission Date 29-5-2024

Student’s authentication:
I confirm that the work/evidence presented for assessment is my own unaided work,
and has not been, in whole or in part, knowingly presented elsewhere for assessment.
 I have read the assessment regulations and understand that if I am found to have
‘copied’ from published work without acknowledgement, or from other candidate’s
work, this may be regarded as plagiarism which is an offence against the assessment
regulations and leads to failure in the relevant unit and formal disciplinary action.
 I agree to this work being subjected to scrutiny by textual analysis software if
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 I understand that the work/evidence submitted for assessment may not be returned to
me and that I have retained a copy for my records.

I understand that until such time as the assessment grade has been ratified through
internal and external quality assurance processes it is not final.

Date: Signature:
29-5-2024 Ruba alasiri
 : AC1.1

Influential Forces Shaping Google: Technology, Regulations, and

.Economic Conditions

Three key can be influences on Google as a company, first technology

advancements, second regulations like GDPR(General Data Protection
Regulation), and the last one is global economic conditions. These factors
shape how Google operates, innovates, and adapts to stay competitive in
.the tech industry

Technological innovation is fundamental impact on Google's success.

Developments in artificial intelligence (AI). There is an external economic
Economici's ups and downs can be impact on impact on Google is
Google's advertising revenue. When businesses tighten budgets in tough
times, it affects Google's main source of income. The last one is the policy
impact, GDPR requires Google to update privacy policies, improve user
consent methods, and ensure strong data protection practices. Not
following could result in fines and harm its reputation. This regulatory
pressure pushes Google to uphold high transparency and data security
.standards

Technological advancements, regulatory compliance, and economic

conditions are critical external influences on Google. These factors shape
how Google innovates, operates, and strategizes to maintain its
competitive edge and ensure sustainable growth in the ever-evolving tech
industry. Effective adaptation to these influences is essential for Google's
.continued success

- Technological innovation has a fundamental impact on Google’s success.

Developments in artificial intelligence (AI) drive many of Google’s
services and products (Brynjolfsson & McAfee, 2014). Economic ups and
downs can impact Google’s advertising revenue. When businesses tighten
budgets in tough times, it affects Google’s main source of income (Evans,
2019). Lastly, GDPR requires Google to update privacy policies, improve
user consent methods, and ensure strong data protection practices. Not
following these regulations could result in fines and harm its reputation
(Voigt & Von dem Bussche, 2017).

: AC 1.2

Google's Key Goals: Customer Satisfaction and Sustainable Growth

Google company as a global leader, has set numerous business goals that
drive its success and sustainability. Among these, two pivotal goals stand
out: enhancing customer satisfaction and fostering sustainable growth.
Establishing and attaining goals is crucial for goal success. Google has
.formulated strategies to drive growth

The strategic plan is one of the reasons for achieving the company goals ,
One of Google's objectives is to implement strategies aimed at enhancing
customer satisfaction, there are examples of customers satisfaction,
Listening to Customer Feedback, and understanding Customer Needs. The
second goal is Fostering Sustainable Growth , Sustainable growth is
crucial for Google’s long-term success and market leadership, for example
Establishing Quantifiable Goals, Developing Employee Loyalty by
committed and motivated workforce is essential for achieving sustainable
.growth

In conclusion Enhancing customer satisfaction and fostering sustainable

growth are two of Google’s most important business goals. These goals
are vital for maintaining user loyalty, achieving market expansion, and
ensuring the company’s long-term success. Through strategies such as
actively listening to customer feedback, understanding and anticipating
customer needs, continuously improving services, setting clear objectives,
developing employee loyalty, and building strong customer relationships,
Google effectively pursues these goals. By prioritizing these objectives,
Google not only secures its current market position but also paves the way
.for future innovations and sustained leadership in the technology sector

- Google’s strategy for achieving these goals includes implementing

plans aimed at enhancing customer satisfaction, such as listening to
customer feedback and understanding customer needs (Oliver,
2014).

:AC1.3

Multiple Google products, services and multiple customers

Google excels in tech with a range of products for all users. Understanding
its target customers is key to how Google customizes offerings for diverse
market segments. From the search engine to hardware like Pixel phones,
Google's solutions like Google Ads and Google Cloud cater to individuals
and businesses, showcasing its adaptability to varied demands in the tech
.industry

Google offers a wide range of products and services that cater to different
needs. From the popular search engine to Pixel phones, Google Ads, and
Google Cloud solutions, Google provides products that meet the needs of
individuals and businesses. Understanding Google's target customers is
crucial to how the company tailors its offerings to meet the diverse
demands of various market segments. Google's customer base includes
individual internet users who rely on Google Search, YouTube, and
Google's hardware products. Google is also targeting Small and Medium
Businesses By providing services like advertising solutions and
.advertising campaigns

Google's success in the tech industry is largely due to its comprehensive

understanding of its diverse customer base and its ability to customize
products and services to meet their specific needs. Whether its individual
users relying on Google Search, YouTube, and hardware products like
Pixel phones, or businesses of all sizes leveraging Google Ads and Google
Cloud solutions, Google consistently demonstrates its adaptability and
innovation. By effectively catering to a wide range of market segments,
Google maintains its position as a leader in technology, driving user
satisfaction and business growth through tailored solutions and continuous
.advancements

- This adaptability enables Google to sustain its leading position in

the tech industry, enhancing user satisfaction and fostering business
growth (Trautman, 2024; Google, 2023).

: AC1.4

Revolutionizing Communication and Data Storage

Information and communication technology (ICT) revolutionizes the way

we communicate and share knowledge, making information more
accessible and connections more seamless. There are various types of ICT,
each transforming different aspects of professional and personal life. One
of the most powerful tools in this realm is the internet. For professionals,
the internet is indispensable, providing instant access to information,
facilitating communication, and enabling global connectivity. The
internet's role in online marketing and e-commerce is particularly
significant, allowing businesses to promote their products and services
effectively, reaching customers worldwide 24/7. This constant
accessibility has transformed traditional business models, making markets
.more dynamic and competitive

Another revolutionary aspect of ICT is cloud computing. Cloud services

have drastically reshaped how businesses operate by offering scalable,
efficient, and cost-effective solutions for data storage and management.
Organizations can save vast amounts of information about employees and
customers using cloud platforms, enhancing data security and
accessibility. Google Drive, for example, is a widely used cloud service
that allows users to store and share work documents effortlessly. This
capability ensures that important data is available whenever needed,
.facilitating collaboration and improving productivity

Cloud computing also supports the remote work trend, enabling

employees to access their work from anywhere in the world. This
flexibility not only enhances work-life balance but also broadens the talent
pool for businesses, as they can hire individuals regardless of geographical
constraints. Moreover, cloud services often come with advanced tools for
data analysis and integration, allowing businesses to derive valuable
insights from their data, improve decision-making processes, and drive
.innovation

In conclusion, ICT, particularly the internet and cloud computing, has

significantly transformed how professionals and organizations operate. By
leveraging these technologies, businesses can enhance their marketing
efforts, streamline operations, and improve overall efficiency. The
evolution of these tools continues to drive the digital landscape, making it
essential for organizations to stay updated with the latest advancements to
.maintain a competitive edge
: AC 2.1

The Power of Organizational Culture: Influencing Employee

Engagement

The topic of organizational culture is increasingly understood as a ''

company asset that can be used to increase business performance. While
important, organizational culture is a slippery concept to concretely
).Defining-Culture-and-Organizationa-Culture., n.d( .''define

Fostering an appropriate and effective workplace culture is crucial for

organizations as it directly influences employee engagement, productivity,
and overall success. A positive workplace culture promotes employee
morale, motivation, and satisfaction, leading to higher retention rates and
lower turnover. When employees feel valued, respected, and supported in
their work environment, they are more likely to collaborate effectively,
communicate openly, and contribute their best efforts to achieve
organizational goals. Additionally, a strong workplace culture can attract
top talent, enhance teamwork, and boost creativity and innovation within
the organization. Ultimately, investing in cultivating a positive and
effective workplace culture is essential for creating a harmonious,
.productive, and successful work environment

Fostering a positive and effective workplace culture is vital for

organizations as it has a direct impact on employee engagement,
productivity, and overall success. A strong workplace culture promotes
employee morale, collaboration, innovation, and satisfaction, leading to
higher retention rates and a more harmonious work environment. Investing
in cultivating a supportive culture ultimately contributes to a productive
.and successful organization
-According to the RCF Group (n.d.), organizational culture is seen as an
important company asset that can enhance business performance, although
it is challenging to define precisely.

:AC2.2

The Symbiosis of Structure and Culture: Influencing Organizational

Dynamics

Organizations are like intricate machines; if one part fails, it impacts the
entire system. Structure is how things are organized, outlining the
hierarchy, roles, and responsibilities within an organization. Culture, on
the other hand, pertains to the values, beliefs, and behaviors that shape
how people interact and work together. For an organization to succeed, the
structure and culture must align, ensuring that goals are achieved smoothly
.and efficiently

Employees play a significant role in influencing organizational culture,

engagement, and change. Their attitudes, behaviors, and interactions
contribute to the overall morale and productivity of the company.
Effective professionals who implement fair and transparent policies can
significantly boost job satisfaction and retention rates. When employees
feel valued and fairly treated, they are more likely to be engaged and
.committed to their work, which directly improves performance

Employee influencers, or those who advocate for positive changes within

the organization, are crucial for fostering a culture of innovation and
continuous improvement. These individuals inspire their colleagues by
championing new ideas and approaches, creating an environment where
innovation can thrive. This not only enhances the company's competitive
.edge but also promotes a positive workplace atmosphere

The harmony between organizational structure and culture is essential for

long-term success. HR professionals and employee influencers are pivotal
in shaping this harmony. They work to ensure that policies and practices
align with the company's values and objectives, creating a cohesive
 environment where employees can excel. By fostering a positive culture
and maintaining a well-organized structure, organizations can enhance
.employee satisfaction, retention, and overall performance

Moreover, when the organizational structure supports a positive culture, it

facilitates clear communication, efficient workflows, and effective
decision-making. This symbiosis allows companies to respond agilely to
market changes and internal challenges, ensuring sustained growth and
resilience. Ultimately, the alignment of structure and culture creates a
solid foundation for achieving strategic goals and fostering a thriving,
.innovative workplace

The relationship between organizational structure and culture is symbiotic,

with each influencing and reinforcing the other. HR professionals and
employee influencers are key to maintaining this balance, driving positive
change, and ensuring the organization's success. By prioritizing this
harmony, companies can create an environment where employees are
motivated, productive, and innovative, leading to enhanced performance
.and sustained competitive advantage

- Organizations are like intricate machines; if one part fails, it impacts the
entire system. Structure is how things are organized, outlining the
hierarchy, roles, and responsibilities within an organization. Culture, on
the other hand, pertains to the values, beliefs, and behaviors that shape
how people interact and work together. For an organization to succeed,
the structure and culture must align, ensuring that goals are achieved
smoothly and efficiently (Schein, 2010).
: AC3.1

The power of strategic planning

Organizational change should be planned meticulously to ensure a smooth

transition that benefits both the organization and its employees. Effective
strategic planning can help manage this process without unnecessary
disruptions. Organizations with a well-thought-out strategy are better
equipped to anticipate potential problems, address resistance to change,
.and effectively communicate upcoming changes to staff members

The importance of strategic planning lies in its ability to foresee

challenges and prepare for them proactively. A detailed plan provides a
roadmap that guides the organization through the complexities of change,
minimizing uncertainties and enhancing stability. By anticipating
resistance, organizations can implement measures to mitigate it, ensuring
.that employees feel supported and engaged throughout the transition

To manage the change planning process effectively, organizations must

recognize and employ the best methods. The first step is to recognize the
change methods suitable for the organization. This involves selecting
frameworks and models that align with the company’s culture and
objectives. Secondly, communication with employees is crucial. Keeping
staff informed about the change process fosters transparency and builds
trust. Regular updates and open forums for questions can alleviate
.anxieties and encourage buy-in from all levels of the organization

the plan should be realistic and expected. Setting achievable goals and
realistic timelines ensures that the change process is manageable and
sustainable. Unrealistic plans can lead to frustration and burnout,
undermining the very objectives they aim to achieve. By setting practical
milestones, organizations can maintain momentum and celebrate progress,
.reinforcing a positive change experience
 Effective planning is the cornerstone of successful organizational change.
By recognizing appropriate change methods, communicating effectively
with employees, and setting realistic goals, organizations can navigate
change smoothly. This strategic approach not only minimizes disruptions
but also creates a positive environment where employees feel valued and
supported. In turn, this fosters a culture of adaptability and resilience,
positioning the organization for long-term success. Strategic planning,
therefore, is not just about managing change but also about driving
.sustainable growth and innovation

- Strategic Planning for Public and Nonprofit Organizations, Organizational

change should be planned meticulously to ensure a smooth transition that
benefits both the organization and its employees. Effective strategic
planning can help manage this process without unnecessary disruptions.
Organizations with a well-thought-out strategy are better equipped to
anticipate potential problems, address resistance to change, and effectively
communicate upcoming changes to staff members, (Bryson, 2011).
: AC3.2

The Impact of People Professionals and Employee Influencers

People professionals are keys in driving organizational change as they

cultivate a supportive workplace culture and guide employees through
transitions. Their HR knowledge and insight into employee needs aid in
communicating changes effectively, addressing worries, and boosting staff
involvement during change periods. By focusing on taking care of
employees and helping them develop, HR professionals have a big impact
.on making sure organizational changes go well

The perfect changes in developing the company are often played by

professional employees. There is Some employee roles influence change
in organizations. The gatekeeper is one of the most influential people by
impacting company plans, control decisions, for example in a startup
business, co-founders act as bosses, picking team members and deciding
on resources. They check qualifications, fit with the company's vision, and
allocate resources for projects. A champion is like a cheerleader for new
ideas, pushing them forward and getting others on board. For example, a
.marketing manager leading a successful new ad campaign

the professionals are essential for guiding organizational change by

supporting employees and helping them adapt. Roles like gatekeepers and
champions also influence change, with gatekeepers making important
decisions and champions promoting new ideas, like a marketing manager
.leading a successful ad campaign

- People professionals are key in driving organizational change as they

cultivate a supportive workplace culture and guide employees through
transitions. Their HR knowledge and insight into employee needs aid
in communicating changes effectively, addressing worries, and
boosting staff involvement during change periods (Ulrich et al., 2012).
: AC3.3

The Multiple Impact of Organizational Change on Employees

Organizational change can be a double-edged sword, impacting employees

in multifaceted ways. While these changes may present opportunities for
career growth and skill enhancement, they also bring forth challenges that
.can significantly affect individuals within the organization

The Organizational change often impacts employees' roles, financial

situations, and status. Role changes can offer career advancement and skill
development but may also lead to uncertainty and stress if employees find
their roles redundant or must adapt to new responsibilities. Financially,
changes like promotions and increased responsibilities can bring stability,
while downsizing and strategic shifts might cause salary reductions or job
loss, leading to financial instability. Status within the company can be
enhanced through promotions or new titles but may diminish if roles are
downgraded or transferred to less prestigious departments, causing
.feelings of demotion and affecting professional identity and confidence

Finally, the changes can be opportunities for growth, but sometimes its
challenges for the employees that influencing on their work roles, financial
situation, and social status. It's important for organizations to manage
these changes carefully to support their employees through transitions and
.maintain a positive work culture

- Organizational change can provide opportunities for career

advancement and skill development but also poses challenges to
employees’ roles, finances, and status. Promotions can lead to
greater stability, whereas downsizing may result in financial
insecurity and impact professional identity. Managing these
transitions effectively is essential to support employees and uphold
a positive work environment (Bryson, 2011).
:References

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5- Bryson, J. M. (2011). Strategic Planning for Public and Nonprofit Organizations. Jossey-
Bass.

6- Brynjolfsson, E., & McAfee, A. (2014). The Second Machine Age: Work, Progress, and
Prosperity in a Time of Brilliant Technologies. W.W. Norton & Company.

7- Evans, D. S. (2019). Economic Fluctuations and Advertising Revenue: Insights from the
Tech Industry.