[ corporate brand guide 2015-2016 ]

brought to you from the minds at:

[ corporate brand guide 2015-2016] brought to you from the minds at:

introduction

This document describes the most essential elements of the p|d adapt visual identity
collage including logo usage, typographical marks and color palette. Correct usage of
these elements and adherence to these strict guidelines ensure a strong visual identity
for the p|d adapt brand wherever it appears...

Certain circumstances do call for a slight departure from this brand guide. At junctures
such as this, all decisions on the usage need to be approved by the branded party or the
art department at RelidyPro before production.

We pride ourselves in retaining the integrity of the brand. These guidelines will help you
determine the best way to use this logo.
 [ corporate brand guide 2015-2016] brought to you from the minds at:

software name written out for body copy

- Walkway UltraBold -

1.1 p|d adapt TRUE LOGO

The p|d adapt logo represents the forward thinking typographical mark
solutions offered by our software, and is the corner-
stone of the brand. Adhere to the size, composition
and usage at all times laid-out herein.

BUG. Retaining the original circular p|d solidifies

the brand and is to be used only in the context where
it can be clearly distinguished from the background
with clear space. (1.2)

TYPOGRAPHICAL MARK. The orientation of

bug tagline
the bug and the typographic mark are fixed in
their usage. Do not under any circumstance alter
the proportion or composition of the logo or use
them independently unless otherwise stated herein,
or permission has been given by the branded
party or RelidyPro.

TAG-LINE. The tag-line should be used as shown to

(1.11)
the right (1.11) independent from the logo and the
space between the words closed in. tagline
1.5” minimum/112 pixels

01 For any other uses/applications not mentioned in this guide, please contact RelidyPro at 877.759.4440 or support@relidypro.com
 [ corporate brand guide 2015-2016] brought to you from the minds at:

10.38”

1.2 CLEAR SPACE

X

CLEAR SPACE. The area or “clear space” surrounding

the logo must be kept free of any graphical or typograph-
ical elements at all times. Outlined by the diagram to
the right indicates the minimum required usage of clear
space. The “X” measurement is equal to the height &
width of the p|d bug.
X 3X

MINIMUM SIZE. To help our logo stand out as much

as possible we have implemented a guideline to follow.
Most applications and reproduction techniques should
adhere to these standards, make sure that our logo is
never smaller than what can be clearly executed.

2.5” minimum/187 pixels

02 For any other uses/applications not mentioned in this guide, please contact RelidyPro at 877.759.4440 or support@relidypro.com
 [ corporate brand guide 2015-2016] brought to you from the minds at:

1.3 LOGO USAGE

COLOR OPTIONS.
PMS 279 CP (light blue)
PMS 534 CP (Dark Blue)
PMS Cool Gray 4 CP (light gray)

COLOR TREATMENT & BACKGROUND CONTROL.

Obviously the preferred and foremost color treatment
can be outlined in section (1.1).

As illustrated in this section, it works best for most

applications that the true logo be used on a white
background. However, in many cases we revert to us-
ing the logo on solid colored background as indicated
to the right. When used in this context treat the logo
as a single color as illustrated by the top version in
this section. However; when all possible, use the true
logo on a white background with its applicable color
scheme.

Some exceptions may apply. For pre-approval and

access to the digital files, please contact the art depart-
ment at support@relidypro.com

03 For any other uses/applications not mentioned in this guide, please contact RelidyPro at 877.759.4440 or support@relidypro.com
 [ corporate brand guide 2015-2016] brought to you from the minds at:

1. 5.

1.4 IMPROPER LOGO USAGE

1. Do not reproduce the logo in such a way that the logo

loses the contrast to its background.

2. 6.
2. Do not scale any element within the logo independently
for any reason.

3. Do not condense, stretch or “disproportionate” the

logo at any time.

4. Do not use other colors not specified in this guide.

3. 7.
5. Do not use on top of any other background element
than what has been outlined herein.

6. Do not apply any effects to the logo.

7. Do not outline the logo.

8. Again, never add any effects that may jeopardize the

integrity of the brand. 4. 8.

Some exceptions may apply. For pre-approval and access

to the digital files, please contact the art department at
support@relidypro.com

04 For any other uses/applications not mentioned in this guide, please contact RelidyPro at 877.759.4440 or support@relidypro.com
 [ corporate brand guide 2015-2016] brought to you from the minds at:

typographical mark
1.75” minimum/131 pixels

1.5 SECONDARY LOGOS

TYPOGRAPHICAL LOGO W/O BUG. The typographical

mark may be used as a stand alone as long as it adheres
to the principles referenced in sections (1.2) & (1.3)

ADDITIONAL BRANDING LOGO. When at all possible,

the brand calls for the true logo to be used. In some
cases the branding party may want to have their name
tied to the p|d adapt. In this case use the secondary
typographic mark with p|d name.

For pre-approval and access to the digital files,

please contact the art department
at support@relidypro.com

05 For any other uses/applications not mentioned in this guide, please contact RelidyPro at 877.759.4440 or support@relidypro.com
 [ corporate brand guide 2015-2016] brought to you from the minds at:

PANTONE RGB
PMS Cool Gray 4CP Red 177
Green 180
CMYK Blue 181

2.1 COLOR PALETTE

Cyan 12 %
Magenta 8 %
Yellow 9 %
HEX
b1b4b5
Black 23 %
p|d adapt COLORS. For the best print quality reproduc-
tion and worldwide consistency, adapt colors should be
printed as PANTONE® Bridge CP colors. If a PANTONE®
PANTONE RGB
color is not available, a four-color process match may be
appropriate as outlined here. PMS 534 CP Red 19
Green 69
• Always use the approved color palette shown here. CMYK Blue 119
Cyan 92 %
• Print/display the p|d adapt logo using the PANTONE® Magenta 66 % HEX
PMS number whenever possible. Yellow 11 % 134677
Black 32 %
Please contact the RelidyPro art department for
questions regarding colors at support@relidypro.com
PANTONE RGB
PMS 279 CP Red 80
Green 145
CMYK Blue 205
Cyan 68 %
Magenta 34 % HEX
Yellow 0 % 5191cd
Black 0 %

06 For any other uses/applications not mentioned in this guide, please contact RelidyPro at 877.759.4440 or support@relidypro.com
 [ corporate brand guide 2015-2016] brought to you from the minds at:

Typeface
OpenSans Condensed Light > Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo

3.1 TYPOGRAPHY
consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in
reprehenderit in voluptate velit.

OpenSans SemiBold > Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eius-
OpenSans FAMILY. The OpenSans family is a mod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis
Google Font created by Steve Matteson. It is a nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute
humanist sans serif typeface optimized for print, irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
web & mobile.

WALKAWAY FAMILY. The walkway family has

OpenSans Extra Bold > Lorem ipsum dolor OpenSans Semi Bold Italic > Lorem ipsum dolor
been used for the Typographical mark and slogan.
sit amet, consectetur adipiscing elit, sed do sit amet, consectetur adipiscing elit, sed do eiusmod
The Walkaway family is published by GemFonts. eiusmod tempor incididunt ut labore et dolore tempor incididunt ut labore et dolore magna aliqua.
It is typically a design font in the genre of magna aliqua. Ut enim ad minim veniam, quis Ut enim ad minim veniam, quis nostrud exercita-
Basic>SansSerif nostrud exercitation ullamco laboris nisi ut tion ullamco laboris nisi ut aliquip ex ea commodo
aliquip ex ea commodo consequat. consequat.
Please contact the RelidyPro art department to learn
about typeface usage at support@relidypro.com

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!”#$%&/()=?
OpenSans regular

07 For any other uses/applications not mentioned in this guide, please contact RelidyPro at 877.759.4440 or support@relidypro.com
[ corporate brand guide 2015-2016] brought to you from the minds at:

Corporate Office

1701 W. Northwest Hwy.

Suite 220
Grapevine, Texas 76051
United States

The team at p|d brings you p|d adapt. With over 100 years combined experience
in A/V design, installation, and engineering software. We allow our clients to rest assured knowing they
are receiving outstanding designs and remarkable systems.

Please contact the RelidyPro art department to learn more about branding guidelines and usage at support@relidypro.com

All brand names, product names, and trademarks are the property of their respective owners. Certain trademarks, registered trademarks, and trade names may be used in
this document to refer to either the entities claiming the marks and names or their products. p|d adapt disclaims any proprietary interest in the marks and names of others.
p|d adapt is not responsible for errors in typography or photography. ©2015-2016 p|d - p|d adapt