JULY 2024

MORICHIPS
Our Future is Bright

Presented by
Ali, Saivani, Balindong, Haqqi, Flores, Jane Wedlin, Geneza,
Kevin, Legardo, Kier Paolo, Omawing, Michael, Pila, Ken Rayver,
Regala, Richard, Walohan, Jurrey Chris

Mindanao State University - General Santos City

 Table
of Contents
I. Executive Summary 3
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IV. Product List 7

V. Industry Background 8

VI. Competitor Analysis 9

VII. Market Analysis 10

VIII. Marketing Plan 11

IX. Financial Plan 13

X. The Future 14
Executive PAGE 3

Summary
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the page

Mission
Tip: Design with the /Magic shortcut - the quickest
To bring something new to the way to make your work stand out!
public by striving to innovate a How: While on the page, simply press the "/" key and
healthy alternative to chips for scroll for whatever you need on the dropdown menu
consumers to eat and to — text boxes, lines, shapes, tables, stickers, videos,
and many more!
inspire healthier eating habits.

Vision
To revolutionize the market by
providing a delicious and
nutritious alternative that
promotes healthy and guilt-
free snacking to people
worldwide.

Natural ingredient-based chips designed to satisfy cravings while

The Product
promoting health.

The MoriChips was founded in 2024 by Richard Regala with the help of
The Leadership
his colleagues.

The Overall MoriChips is entering the competitive snack food industry with a mission
Industry to redefine healthy snacking.

Major competitor include Ampao and other businesses present in the

The Competitors snacks industry. Moringa Rice Chips will differentiate its products from
theirs by promoting a healthy lifestyle without sacrificing taste.

The Financial MoriChips loaned P500,000 to finance business operations. The

company also has P100,000 of initial capital for investments in assets to
Status
be used in operations.

By 2027, the company plans to add a variety of flavors unique to the

Future Plans tastes of our target customers. By 2028, it expects to manufacture more
than before while minimizing costs.
 The PAGE 4

Organization
MoriChips

RICHARD REGALA

Chief Executive Officer

The MoriChips was founded in 2024 by Richard Regala with the help of his colleagues. A
few months before, Richard Regala, who was currently a student in the Accountancy
Department, discovered an idea and tried to experiment and innovate a product that is now
called Moringa Rice Chips. He later initiated a plan to create.

MoriChips is not only providing delicious snacks to the main company but also to others as
well. Together working with him in this effort are his colleagues Jurrey Walohan, Kier Paolo
Legardo, Jane Flores, Kevin Geneza, Michael Omawing, Saivani Ali, Haqqi Balindong, and Ken Pila
who each possess unique knowledge in the business field. The MoriChips finally came into
existence on July 1, 2024 with Jane Flores chosen as its General Manager.
Business PAGE 5

Description
MoriChips

Moringa Rice Chips

MoriChips is a sole proprietorship
dedicated to revolutionizing the
snacking industry with our Moringa
Rice Chips. Combining the nutritional
benefits of Moringa leaves, rich in
vitamins A, B, and C, and minerals
like calcium, iron, and potassium,
with the wholesome goodness of
rice, our chips offer a nutritious and
delicious snack option. We produce
high-quality, natural ingredient-
based chips designed to satisfy
cravings while promoting health.
Moringa chips provide protein, fiber,
vitamins, and minerals, making them
a great alternative to junk food.

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Product List PAGE 7

Give a brief explanation for

the page

PHP 29.75

Moringa Rice Chips

Sour Cream (Flavor)
Coated with a flavorful blend of
sour cream and onion powder,
Moringa Rice Chips offers an extra
burst of savory goodness that
elevates the snacking experience.

PHP 29.75

Moringa Rice Chips

Cheese (Flavor)
Coated with a rich layer of cheese
powder, Moringa Rice Chips
delivers an irresistible, cheesy
flavor that takes snacking to a
whole new level of deliciousness.
Industry PAGE 8

Background
MoriChips

The Snack Industry

MoriChips is entering the competitive snack food industry
with a mission to redefine healthy snacking. Aiming to fill the
gap for nutritious yet tasty snacks, MoriChips offers a
refreshing alternative to traditional options.

Focusing on quality, innovation, and customer satisfaction,

MoriChips is set to make a significant impact in the snack food
industry, providing products that support a healthy lifestyle and
delight the taste buds.

Cookies & Cream

Potato Chips

Tortilla Chips, Flips & Pretzels

Lack of healthy snacks
60
Even though 3 major players
dominate the Snack Industry,
50
MoriChips aims to provide
consumers with a healthier
40 alternative without
compromising the taste.
30

20

10

0
2023 2024 2025 2026
Competitor PAGE 9

Analysis
MoriChips

MoriChips
Snack Industry

Strengths Weaknesses Opportunities Threats

Health Benefits High Production Growing Health Competitive

Unique flavor Cost Trends Market
Convenience Limited Market Product Economic
Cultural Awareness differentiation Flactuations
Relevance Niche Market Educational Regulatory
Marketing Challenges
Expansion Supply Chain
Potential Issues

Conclusion
In the context of a healthy lifestyle, Moringa Rice Chips
address a growing consumer desire for snacks that not only
taste good but also contribute positively to overall health. By
leveraging the nutritional benefits of moringa and offering a
tasty, convenient product, Moringa Rice Chips cater to a
market segment that values both health and enjoyment. In
comparison, traditional snacks may fall short in meeting these
needs, while health-oriented competitors might not offer the
same unique benefits and consumer education opportunities.
Market PAGE 10

Analysis
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the page

Health-conscious Consumer
Moringa Rice Chips are well-positioned to capitalize on the
growing demand for healthier snacks. By leveraging the unique
health benefits of moringa, catering to the needs of busy
consumers, and utilizing digital marketing strategies, the product
can differentiate itself in the competitive snack market.
Addressing production costs and regulatory challenges will be
crucial to achieving long-term success.

How Moringa Rice Chips Provide a Solution to the Target Segment

Health benefits
Moringa Rice Chips blend the well-known flavor of rice with the
vitamin- and antioxidant-rich superfood properties of moringa
Unique Flavors and Ingredients

The combination of rice and moringa creates a unique flavor that

sticks out in the snack section.

Convenience

Moringa Rice Chips is a fantastic option for students and working

professionals who want a quick, wholesome meal during the day.

Digital Engagement

We may communicate with tech-savvy customers by using social

media and internet marketing. Interacting with them on social
media, health blogs, and reviews increases trust and brand
recognition.

Market Differentiation

Moringa Rice Chips stand out from other snacks thanks to their
special combination of rice and moringa.
Marketing PAGE 12

Plan
MoriChips

The 4Ps of Marketing

Moringa Rice Chips of MoriChips

Product The name clearly conveys the product’s key components—

moringa and rice—making it easy for consumers to understand
what they’re getting. This transparency helps build trust and
informs potential buyers about the unique ingredients.

Price In determining the pricing strategy of MoriChips, each product

will be priced using the cost-plus pricing strategy. Placing a
fixed percentage on top of cost (unit cost) resulting on the
selling price of the product (Hart, 2021).

Promotion Online advertising boosts visibility and attracts customers,

while word of mouth builds reputation through personal
recommendations and encourages loyalty.

Place We will base our operations on Seniora Dela Paz Street, General
Santos City, for its accessibility and proximity to markets.
Partnering with food aggregators for delivery services will
enhance sales and customer satisfaction.
Financial PAGE 13

Plan
Morichips

Capital Requirements
Financial resources that will help fuel the operations.

MORI CHIPS PROJECTED INCOME STATEMENT

Year I Year II Year III Year IV Year V

Sales 849,600 934,560 1,074,744 1,182,218 1,300,440

Less: Cost of Sales 462,679 514,008 648,846 709,331 780,240

Gross Profit 386,921 420,552 425,898 472,887 520,200

Less: Operating Expenses 216,943 206,943 212,943 212,943 212,943

Income before Interest Exp 169,978 213,609 212,955 259,944 307,255

Less: Interest Expense 50,000 50,000 50,000 50,000 50,000

Income before Tax 119,978 163,609 162,955 209,944 257,257

Less: Income Taxes - - - - 38,589

Net Income 119,978 163,609 162,955 209,944 218,668

Projected Cash Flow

MORI CHIPS PROJECTED STATEMENT OF CASH FLOW

Particulars Year I Year II Year III Year IV Year V

Cash Flow from

119,978 163,609 162,955 209,944 218,668
Operating Act

Cash Flow from

(93,365) - (3,400) - -
Investing Act

Cash Flow from

500,000 (543,734)
Financing Act

Add: Cash,
- 526,613 690,222 849,777 1,059,721
Beginning

Cash, Ending 526,613 690,222 849,777 1,059,721 734,655

Financial PAGE 13

Plan
Morichips

STATEMENT OF CHANGES IN EQUITY

In the suggested firm, the owner's capital varies throughout a five-year period,
contingent upon profits and losses displaying a stable, upward trend with consistent
growth with the possibility of greater financial success.

MORI CHIPSPROJECTED CHANGES IN EQUITY

Year I Year II Year III Year IV Year V

Capital, beginning 54,827 174,805 338,414 504,769 714,713

Add: Profit 119,978 163,609 162,955 209,944 218,668

Additional Investment 3,400

Less: Withdrawals - - - - (43,734)

Capital, end 174,805 338,414 504,769 714,713 889,647

Financial PAGE 13

Plan
Morichips

BALANCE SHEET
Assets, liabilities, and equity all show steady increase on the balance sheet over a five-
year period, suggesting prospects for steady growth

MORI CHIPSPROJECTED BALANCE SHEET

Year I Year II Year III Year IV Year V
CURRENT ASSETS 591,613 760,395 937,003 1,160,450 845,787

NON-CURRENT
ASSETS
Leasehold
50,000 50,000 50,000 50,000 50,000
Improvement
Accumulated
Depreciation-
(5,000) (10,000) (15,000) (20,000) (25,000)
Leasehold
Improvements
Kitchen
13,365 13,365 16,765 16,765 16,765
Equipments
Accumulated
Depreciation- (2,673) (5,346) (8,699) (12,052) (15,405)
Kitchen Equipment
Delivery
30,000 30,000 30,000 30,000 30,000
Equipments
Accumulated
Depreciation- (2,500) (5,000) (7,500) (10,000) (12,500)
Delivery Equipment

TOTAL ASSETS 674,805 838,414 1,004,569 1,214,713 889,647

Liabilities
Loans Payable 500,000 500,000 500,000 500,000 -
Owner’s Equity
Regala, Capital 174,805 338,414 504,569 714,713 889,647

TOTAL
LIABILITIES AND 674,805 838,414 1,004,569 1,214,713 889,647
EQUITY
Future Plans PAGE 14

& Milestones
Describe what the page is about

Dominating Snack Industry

The company aims to revolutionize the snack industry,
setting new standards with innovative products and
unmatched quality, positioning itself as a leading force in
the market.

Produce more than

before while Introduce new
minimizing cost products
2028 2030

2027 2029

Introduce a new Business Expansion

variety of Flavors in
the Market
 The company is set to transform the snack
industry by blending innovation with
excellence, creating irresistible products that
captivate taste buds and redefine snacking.
Our commitment to quality and creativity will
drive our success and set new benchmarks for
the market.

Contact us
for further
inquiries
richardregala508@gmail.com | 09123456789