Sem 5
Sem 5
Sem 5
Course Objectives:
1. Students will comprehend the various stages of the entrepreneurial process, from
opportunity recognition to venture creation and growth.
2. Students will cultivate essential entrepreneurial skills such as creativity, innovation, risk-
taking, and decision-making through experiential learning activities and case studies.
3. Students will learn how to identify and evaluate business opportunities by conducting
market research, assessing competition, and analyzing industry trends.
4. Students will be able to develop comprehensive business plans that include strategies for
marketing, operations, finance, and human resources, demonstrating an understanding of
the key components necessary for launching a successful venture.
5. Students will develop an entrepreneurial mindset characterized by adaptability, resilience,
and a willingness to embrace change and uncertainty, enabling them to navigate the
challenges of entrepreneurship effectively.
Topics Lectures
Module- I: Introduction
Course Outcomes: Through this course the student will be able to:
CO1: Define entrepreneurship and its importance in the economy.
CO2: Analyze business opportunities and assess their feasibility.
CO3: Construct effective business plans with clear objectives and strategies.
CO4: Exhibit an understanding of the entrepreneurial mindset and its application in various
contexts.
CO5: Critically assess the role of entrepreneurship in driving innovation and economic
growth.
Text Books:
Book References:
R1: Entrepreneurship Development and Small Business Enterprises, Dr. C.B. Gupta, S.
Chand & Company Ltd.
R2: Sharma - Entrepreneurship Development, PHI Learning, 20
Course Title: BUSINESS ETHICS & CORPORATE GOVERNANCE
Course Objectives:
1. To provide an overview of current thinking and developments in the field of
corporate governance.
2. To enable students critically examine the ethical dilemmas.
3. To enable students understand the importance of ethical principles and governance
in globalised economy.
4. To develop an understanding of ethics and values in the business community.
5. To develop an understanding of ethics and their relationship to corporate
governance.
Topics Lectures
Module-I: Business Ethics
Course Outcomes: Through this course the student will be able to:
CO1: Understanding of the concept of corporate governance and various theories
and models of corporate governance.
CO2: Acquaintance of the recommendations of various committees on corporate
governance given from time to time.
CO3: Acquaintance of roles and duties of board of directors and auditors in
ensuring stakeholders’ interests.
CO4: Understanding of framework of effective corporate governance in emerging
economies.
CO5: Understanding the basis concept of Corporate social responsibility and the
environmental aspects of CSR in India.
Text Books:
T1: Bhanumurthy K V: Ethics and Social Responsibility of Business, Pearson Education
India.
T2: N. Gopalswamy: Corporate governance a new paradigm A H Wheeler Publishing Co
Ltd.
Reference Books:
R1: A.C. Fernando: Business Ethics Pearson Education.
R2: Manuel G Velasquez : Business ethics- concepts and cases Pearson.
Course Title: MARKETING OF SERVICES
Course Objectives:
Topics Lectures
Module–I: Introduction
Service Products; Bundled with Conventional Products and Standalone, Service Life
Cycle, Service Design: A General Framework, Service quality issues and the human
dimension in Services. Customer loyalty and profitability 8
Service Quality: The Parasuraman, Berry and Zeithami Models, Customization versus
Standardization, defects, Failures and Recovery, Service Guarantees, Managing
supply and demand, Services theatre and service experience, Gap between Expected
and Perceived service, Customers’ role in service delivery.
Module–IV: Place, Promotion & Pricing
Place, Promotion and Pricing issues in Services Marketing Understanding Costs and
Developing Pricing Strategies, Communicating and Promoting Services, Role of
People in Service Marketing 8
People – The Key to a Service Business, Services and the Importance of the People
Component, Using People to Differentiate Services, Internal Marketing, Employee
Motivation and Implication for Service Delivery, Physical Evidence, and Services
Capes Designed for Employees and for Customers.
Process – The Customer’s Point of View Blueprinting, Managing the Waiting
Process, Use of Information Technology (IT), Offering Greater Choice A Major
Service Process: Complaints Management and Service Recovery
Module–V: Applications
Course Outcomes: Through this course, the student will be able to:
CO1: Recall and list the key elements of the services marketing mix (7Ps).
CO2: Explain the significance of customer relationship management (CRM) in service
marketing and its impact on customer loyalty.
CO3: Develop a service marketing strategy for a real-world service-based business,
considering factors such as target audience, positioning, and differentiation.
CO4: Analyze case studies of service failures and successes to identify the key factors that
contributed to their outcomes.
CO5: Evaluate the effectiveness of different pricing strategies in the service industry,
considering their impact on profitability and customer perception.
Text Books:
T1: Services Marketing – Christopher H. Lovelock and Chatterjee; Pearson Books
T2: Services Marketing – Govind Apte; Oxford Univ. Press
Reference Books:
R1: Services Marketing – Valarie A. Zeithami, Mary Jo Bitner
R2: Principles of Services Marketing, 4 edition – Palmer, A.; Mc-Graw Hill
Course Title: CONSUMER BEHAVIOUR
Course Code: BBA-M502 L T P Credits
Credit Units: 4 3 1 0 4
No. of Lecture: 40
Course Objectives:
Topics Lectures
Concept of Consumer Behaviour, Nature and Scope, the consumer research process,
Concept of consumer motivation, Motivational research. Concept of perception,
Perceptual Selection, Product and Service Positioning
Family Buying decision, Family Life Cycle, Culture, Sub-culture, Cultural aspects
of emerging markets, E-.buying behaviour. Factors influencing consumer behaviour.
8
Module 5: Consumer Decision Making
Course Outcomes: Through this course, the student will be able to:
CO1: Understanding key concepts and theories of consumer behavior.
CO2: Understanding psychological theories relevant for understanding consumer behavior.
CO4: Understanding the consumer purchase process and institutional buying behavior.
Text Books:
T1: Schiffman L.G&KanukL.L,(2008) Consumer Behaviour, Pearson prentice Hall
T2: Consumer Behaviour, Raju & Xardel, Vikas publication
Reference Books:
R1:Consumer Behaviour, Kazmi & Batra, Excel Books
R2:David L.Loudon, AlfredJ.D.Btta,(2002) Consumer Behavior; Tata McGraw
Hilleducation Pvt. Ltd.
Course Title: RETAIL MANAGEMENT
L T P Credits
Course Code: BBA-M503 3 1 0 4
Credit Units: 4
No. of Lecture: 40
Course Objectives:
1. To Understand how to optimize Sales and Profitability in an organization
2. To Understand how to enhance customer experience and satisfaction
3. To understand efficient Inventory Management
4. To Understand effective sore management
Topics Lectures
Module-I:Introduction
8
Responsibilities of a Retail store manager, Recruitment & Selection of Store
Employees, Motivating and Managing Store Employees, Cost Control &
InventoryControl in retailing, Application of It in retailing
Module-V: Retail Communication and Promotion
Setting Communication Objectives, Elements of Retail Promotion Mix- 8
Advertising, Sales Promotion, Personal Selling, Public Relations,
Relationship Marketing and Loyalty Schemes, Other Important Promotional
Tools.
Course Outcomes: Through this course, the student will be able to:
CO1: Define retailing, its significance, and prospects in India and globally.
CO2: Categorize retail institutions based on ownership and distinguish between store-
based and non-store-based retailing.
CO3: Analyze factors influencing location decisions and recognize different store
layouts.
Text Books:
T1: Berman, Barry & Evans, Joel R. (2017), Retail Management: A Strategic
Approach; Pearson, 10thImpression
T2: Pradhan, Swapna Retailing Management; Mc Graw Hill
Reference Books:
R1: Cox, R; Brittain, P (2007), Retailing-An Introduction, Pearson, Ist Edition
R2: Gilbert, David (2006), Retail Marketing Management; Pearson, 2nd Edition
Course Title: ADVERTISING & SALES PROMOTION
L T P Credits
Course Code: BBA-M504 3 1 0 4
Credit Units: 4
No. of Lecture: 40
Course Objectives:
1. To understand how to increase brand awareness and Recognition
2. To Understand how Stimulate Demand and drive Sales
3. To understand how to Build and maintain Brand Loyalty
4. To understand how to differentiate from competitors
Topics Lectures
Module-I: Introduction to Advertising
Advertising Media - Types of Media Print Media, Electronic Media and Other
Media,Characteristics,merits & Demerits of above media, Media scenes in India 8
Growth and Importance of Media, Meaning and Role of Media Planning, Media 8
Plan, Market Analysis, Media Objectives, Developing and Implementing Media
Strategies, Evaluating the effectiveness.
CO1: Recall the fundamental concepts of advertising and sales promotion, including their
definitions and purposes.
CO2: Explain the key principles and strategies of advertising and sales promotion, including
their role in the marketing mix and their impact on consumer behavior.
CO3: Develop advertising campaigns and sales promotion tactics for different products or
services, considering target audience, budget, and communication channels.
CO4: Evaluate the effectiveness of various advertising and sales promotion techniques through
case studies and market research data.
CO5: Design innovative advertising and sales promotion strategies tailored to specific
marketing objectives and target markets, integrating creativity and strategic thinking
Text Books:
T1: Kazmi S. H., and Batra S. K., Advertising and Sales Promotion, Excel
Books (Latest Edition)
T2: Blattberg, Robert C and Neslin, Scott A., Sales Promotions: Concepts, Methods and
Strategies. New Jersey: Prentice Hall.
Reference Books:
R1: Aaker, DA, Myers, JG & Batra, R. Advertising Management, PHI (Latest Edition)
R2: Mohan, M. Advertising Management – Concepts & Cases, TMH (Latest Edition)
Course Title: INTERNET MARKETING
Course Objectives:
Topics Lectures
Module- I: Introduction to Internet Marketing
Concept and Origin of Internet Marketing, Internet Marketing v/s Traditional Marketing,
Reasons behind going online, Future trends in Internet Marketing.
6
Course Outcomes: Through this course the student will be able to:
CO1: Understand the importance and principles of internet marketing in present business
environment.
CO2: Identify various digital marketing channels and their related advantages and
disadvantages.
CO3: Analyze consumer behavior and apply it to internet marketing strategies.
CO4: Create and optimize a website for better visibility and user experience.
CO5: Implement search engine optimization (SEO) techniques to improve website ranking.
Text Books:
Reference Books:
R1: Digital Business Concepts and Strategy by Eloise Coupey (2017) (Pearson)
R2: Digital Marketing (2017) by Seema Gupta (Mc Graw Hill publication)
Course Title: MANAGEMENT OF INDUSTRIAL RELATIONS
Course Objectives:
1. Theoretical foundations and legal frameworks that govern industrial relations
2. Dynamics of employment relationships
3. Understand the process of collective bargaining and its role in shaping employment
conditions
4. Understand the ethical dimensions of IR
5. To familiarize students with relevant labour laws, regulations
Topics Lectures
Module-I: Introduction
Concept, Nature and Scope of Industrial Relations, Importance of Industrial 8
Relations
Module-II: Industrial Disputes
Concept of Industrial Disputes, Types and Causes of Dispute, Procedure for 8
Text Books:
T1: Monappa A., Industrial Relations and Labour Laws, McGrawHill Publications (Latest
Edition)
T2: Tripathi, Gupta and Kapoor, Industrial Relations and Labour Laws, Himalaya Publications,
New Delhi
Reference Books:
R1: Mamoria and Gankar, Dynamics of Industrial Relations, Himalaya Publications (Latest
Edition)
R2: Chhabra, T.N. Human Resource Management, Dhanpatrai Publications, ( Latest Edition)
Course Title: TRAINING AND DEVELOPMENT
Course Code: BBA-H502
Credit Units: 4 L T P Credits
Number of Lectures: 40
3 1 0 4
Course Objectives:
Topics Lectures
Module-I: Training & Development
Training Design: Factors affecting training design, budgeting for training, types
of cost involved in training programs, design theory, outcomes of design,
identification of alternative methods of instructions, considerations in designing
effective training programs, training implementation (Logistical arrangements,
physical arrangements, tips for effective implementation)
Course Outcomes: Through this course the student will be able to:
Text Books:
T1: Training & Development for Managers by P.C. Tripathi and P.K. Sarkar,Tata McGraw-
Hill Education, 2018
T2: Journals of Indian Society for Training and Development, New Delhi, 2010.
Reference Books:
R1: Human Resources Development – Theory and Practice, Tapomoy Deb Ane Books
India, 2008.
R2: Human performance consulting, James. S. Pepitone, Guely publishing Company,
Houston, 2006.
R3: How to write and prepare training materials, Stimson N, Kogan page, 2nd edition, 2002
Course Title: PERFORMANCE AND COMPENSATION MANAGEMENT
Course Objectives:
Topics Lectures
Module-I: Introduction, Planning, and Implementation of
Performance Management
8
Concept and Philosophy underlying Performance Management,
Significance, Objectives, Pre-Requisites of Effective Performance
Management; Performance Management versus Performance Appraisal;
Performance Management Process-Conceptual Model, Defining
Performance and Selecting a Measurement Approach, Developing Job
Descriptions, Defining Performance Standards, Key Result Areas,
Competencies and Skills.
Course Outcomes: Through this course, the student will be able to:
Text Books:
T1: Agunis, H. (2008), Performance Management, Second Edition. Pearson Education,
NewDelhi
T2: Rao, T.V. (2008). Performance Management and Appraisal Systems: HR Tools for
GlobalCompetitiveness. Response Books: A division of Sage Publications
Reference Books:
R1: Agunis, H. (2008), Performance Management, Second Edition. Pearson Education,
NewDelhi
R2: Bagchi., S.N. (2010). Performance Management, Cengage Learning, New Delhi.
R3: Kandula, S.R.(2007). Performance Management. PHI of India, New Delhi
Course Title: HUMAN RESOURCE PLANNING
Course Objectives:
Topics Lectures
Module-I: Introduction to Human resource Planning
Concepts, Scope and Limitations, Job Analysis and Job Description, Job
Evaluation Methods 8
Course Outcomes: Through this course, the student will be able to:
Text Books:
T1: Mamoria ,C.B. Personnel Management
T2: Human Resource Management: Theory and Practice,John Bratton and Jeffrey
Gold,Palgrave Macmillan
Reference Books:
R1: Yoder, Dale, Personnel Management and Industrial Relations
R2: Gordon & McBeath , Manpower Planning and Control
Course Title: LABOUR LAW
L T P Credits
Course Code: BBA-H505
3 1 0 4
Credit Units: 4
No. of Lecture: 40
Course Objectives:
1. Understand key labor laws, including the Industrial Dispute Act, 1947, and the
Factories Act, 1948, focusing on disputes, strikes, closures, worker safety, and
working hours.
2. Learn about the Employees State Insurance Act, 1948, and the benefits it provides
for workers.
3. Understand the Workmen’s Compensation Act, 1923, and its provisions for
compensating workers.
4. Explore wage-related laws, including the Payment of Wages Act, 1936, and the
Minimum Wages Act, 1948, focusing on wage payment and penalties for non-
compliance.
Topics Lectures
Module-I:Industrial Dispute Act – 1947 8
Aim, Objective, Scope and Coverage of the Act, Concept of Industrial Dispute,
Authorities, Awards, Settlements, Strikes Lockouts, Layoffs, Retrenchment and Closure
Module-II : Factories Act, 1948 8
Objective of the Act, Scope of the Act, Authorities under the factories Act, Provisions for
Health, Safety and Welfare of Workers, Working hours of adults; Employment of young
persons, Penalties and procedure
Module-III: Employees State Insurance Act, 1948 8
Aims, Objectives and applicability of the ESI Act, Coverage of the Act, Benefits Under
ESI Act, Definitions and concepts of personal injury, factory, manufacturing process,
wages, partial and permanent disablement, ESI corporation, Adjudication of dispute and
claims, Penalties and procedure
Module-IV:Workmen’s Compensation Act, 1923 8
Aim, Objective, Scope and Coverage of the Act, Objective of Act, Definitions:
Dependent, employer, partial and total disablement, workmen, injury, accident,
Employer’s liability for compensation, Amount of compensation, Penalties and
procedure.
Module-V:Payment of Wages – 1936 , Minimum Wages Act – 1948 8
The Payment of Wages Act, 1936 – Objects, Application, Responsibility for payment of
wages, Fixation of wage periods, Deduction from wages, Penalty for offences
The Minimum Wages Act, 1948: Objects; Application; Minimum Fair and Living Wages,
Remedy to worker for non-payment of minimum wages
Course Outcomes: Through this course, the student will be able to:
CO1: Understand the Industrial Dispute Act, 1947, and its implications for resolving
workplace disputes.
CO2: Analyze the Factories Act, 1948, and its provisions for ensuring worker safety and
welfare.
CO3: Apply knowledge of the Employees State Insurance Act, 1948, to understand its
benefits and coverage.
CO4: Evaluate the Workmen’s Compensation Act, 1923, and the Payment of Wages Act,
1936, focusing on worker compensation and wage payment
Text Books:
T1: Padhi P. K., Labour and Industrial Law, PHI (Latest Edition)
T2: Employment Law for Business" by Dawn D. Bennett-Alexander and Laura P. Hartma,
McGraw-Hill Education
Reference Books:
R1: Shah S.N., Industrial Law, Himalaya Publishing House (Latest Edition)
R2: Srivastava S. C., Industrial Relations and Labour Laws, Vikash Publishing
House, (LatestEdition)
Course Title: INTRODUCTION TO BANKING AND INSURANCE
Course Objectives:
Topics Lectures
Module- I: Indian Banking: Overview
• Indian Banking Sector: Current Status and the way forward 8
• New Dimensions of Banking
• Macroeconomic Environment and the Indian Banking System
• (Article Reviews, Data Analyses and Interpretation)
Module- II: Pertinent Issues in Indian Banking Sector
• Financial Inclusion and Financial Literacy 8
• Managing Asset Quality in the banking sector
• Marketing, Technology and Customer Service in Banks
• Challenges and Concerns for Future
• (Case studies of Select Banks)
Module- III: Reforms in The Banking Sector
• Rationale and Objectives of Reforms 8
• Banking Sector Reforms
• BASEL Norms
Module- IV: Insurance Regulations in India:
A brief introduction of Insurance Act.1938, A Brief Profile of IRDA (Authority) and 8
its functioning; IRDA Regulation 2000(Obligations of Insurers to Rural or Social
Sectors);IRDA Regulation 2000(Insurance: Advertisements and Disclosure);IRDA
Regulation 2000(Licensing of Insurance Agents);IRDA(Protection of Policy Holders
Interest)
Module- V: Introduction to insurance 8
Introduction to Insurance (Life and Non-life), Growth and Development of Insurance
in India
Product & Services in Insurance
Various Life and Non-life insurance policies and their types
Fund Management
Fund Management in Insurance Sector
Course Outcomes: Through this course, the student will be able to:
CO1: Demonstrate a thorough understanding of the current status, challenges, and future
prospects of the Indian banking sector, including its macroeconomic environment and
evolving dimensions.
CO2: Develop analytical skills to critically examine pertinent issues in the Indian banking
sector, such as financial inclusion, asset quality management, and the adoption of marketing
and technology for enhancing customer service.
CO3:Gain insight into the rationale, objectives, and implementation of banking sector reforms,
including an understanding of BASEL norms and their implications for Indian banks.
CO4: Acquire knowledge about insurance regulations in India, including the Insurance Act of
1938 and the role of the Insurance Regulatory and Development Authority (IRDA), enabling
them to understand the obligations and protections for insurers and policyholders.
CO5: Develop competence in fund management within the insurance sector, including an
understanding of various life and non-life insurance policies, product development, and fund
management strategies.
Text Books:
T1:Banking and Insurance; O P Agarwal; Himalaya Publishing House
T2:Principles of Banking; Indian Institute of Banking Finance; Macmillan
Reference Books:
R1: Principles and Practice of Non Life Insurance; P K Gupta; Himalaya Publishing House
R2: Insurance – Fundamentals, environment and procedures; B S Bodla, M C Garg, K P
Singh; Deepand Deep Publications
Course Title: INVESTMENT ANALYSIS
Course Objectives:
1. Identify the meaning, objectives, and need for investment, distinguishing between
investment and speculation.
2. Understand the process of trading stocks, including placing orders and assessing risk
and returns.
3. Apply economic and industry analysis techniques to make informed stock investment
decisions.
4. Analyze the characteristics and factors affecting mutual funds, including Net Asset
Value (NAV) and CRISIL Mutual Fund Ranking.
5. Synthesize knowledge from various modules to construct a diversified investment
portfolio tailored to specific risk preferences and financial goals.
Topics Lecture
Module -I: Introduction to Investment 7
Meaning, Objectives and Need for Investment, Investment vs. Speculation,
Financial Markets, The Investment Process, Real Assets vs. Financial Assets,
Investment Alternatives, Securities Market, BSE, NSE, MCX, Types of
Investment- Equity shares, IPO/FPO, Bonds,
Module-II: Trading 10
Trading of Stocks, Placing of orders, Selecting a Security, Understanding
Risk and Returns, Security Returns, Risk in a traditional sense, Systematic
Risk, Unsystematic Risk, Risk in Contemporary Mode, Beta, Expected
Return, Risk and Risk Aversion, Risk and Risk-free Premium, Risky and
Risk-free Portfolio, CAPM model
Course Outcomes: Through this course, the student will be able to:
CO1: Define the key concepts related to investment, financial markets, and securities trading,
demonstrating a foundational understanding of investment principles.
CO2: Demonstrate comprehension of the risks and returns associated with different investment
vehicles and trading strategies, enabling them to make informed investment decisions.
CO3: Apply economic, industry, and company analysis techniques to assess investment
opportunities and construct investment portfolios aligned with their risk tolerance and financial
objectives.
CO4: Analyze mutual fund characteristics, factors affecting their performance, and the
suitability of different types of funds for investors, enhancing their ability to make investment
choices.
CO5: Evaluate the advantages, disadvantages, and risks associated with various investment
avenues, demonstrating critical thinking skills in assessing investment options and making
investment recommendations.
Text Books :
Reference Books :
R1:Prasanna Chandra, Investment Analysis and Portfolio Management
R2: Bodie, Kane, Marcus & Mohanty, Investments
Course Title: FINANCIAL INSTITUTIONS & MARKETS
Course Objectives:
1. Students will define and identify the components of the financial system, including
financial markets, institutions, and intermediaries, demonstrating knowledge of their
roles and functions.
2. Students will explain the functions, organizations, and instruments of money markets
and capital markets, analyzing the roles played by central banks and stock exchanges
in India's financial system.
3. Students will analyze the roles of commercial banks, development financial institutions,
insurance companies, mutual funds, and NBFCs in project finance, working capital
finance, and capital market development.
4. Students will assess the operations and regulatory frameworks of merchant banking,
including pre and post-issue management, underwriting, and compliance with Indian
regulations.
5. Students will evaluate various methods of finance and financial services, including
leasing, hire purchase, venture capital, factoring, credit rating, and financial counseling,
considering their implications for businesses and individuals.
Topics Lectures
Module- I: Introduction
Commercial Banking – introduction, its role in project finance and working capital
finance, Development Financial Institutions (DFIs)- An overview and its role in 9
Indian Economy, Life and Non-life Insurance Companies in India, Mutual Funds-
Introduction and their role in Capital Market Development, NBFCs.
Overview of financial services industry, Merchant Banking- pre and post issue
management, underwriting, Regulatory framework relating to merchant banking in 8
India.
Module- V: Methods Of Finance And Function
Leasing and Hire Purchase, Consumer and Housing Finance, Venture Capital 8
Finance, Bank Guarantee and Letter of Credit , Factoring Services, Credit Rating
and Financial Counseling.
Course Outcomes: Through this course, the student will be able to:
T1: Bhole, L.M., Financial Markets and Instituitions, Tata McGraw Hill Publishing Co.
T2: Khan, M.Y., Indian Financial System, Theory and Practice, Vikas Publishing House.
T3: Dhanekar, Pricing and Securities, Bharat Publishing House, New Delhi
Reference Books:
R1: Prasanna, Chandra, Financial Management- Theory and Practice Tata McGraw Hill
Publishing Co.
R2: Sinha, S.L.N. Development Banking In India,Madras ;Institute Of Financial Management
And Research.
Course Title: MUTUAL FUND
Course Objectives:
1. Understand the concept of mutual funds and their basic types.
2. Identify the advantages of investing in mutual funds compared to other investment
options.
3. Analyze the structure and constituents of mutual funds, both in India and globally.
4. Evaluate the management techniques of bond and equity fund portfolios, including risk
assessment and performance enhancement strategies.
5. Comprehend the regulations governing the mutual fund industry and the rights and
responsibilities of investors and industry players.
Topics Lectures
Module-I: Introduction 5
Concept of mutual funds, Basic types of mutual funds, Advantages of mutual funds,
Difference between mutual funds and bank deposits
Module-II: Structure and Constituents 7
Constituents and structure of a mutual fund, Mutual funds in the INDIA and elsewhere ,
Difference between a mutual fund and a commercial bank , Various types of Mutual Fund
products o Basic classification of mutual funds o Such other products similar to
mutual funds , Types of Risks Associated with Mutual Funds
Module-III: Management of bond and equity fund portfolio 8
Investment of bond funds , Basic characteristics of a bond , Bond valuation , Risks in
bond investment , Techniques to enhance bond fund performance , Managing the bond
fund , Equity portfolio , Types of risks and returns that different asset classes offer ,
Equity share , The value of equity shares , Three types of equity shares , Equity research
, Valuation , Passive and active portfolio management , Portfolio strategies
Module-IV: Evaluation of performance of mutual funds 13
Measuring fund performance , Measuring return , Measuring risk , Risk-adjusted return ,
Comparing fund performance with a reference , Various standardized performance
systems , Limitations of performance measurement and evaluation
Module-V: Regulations of Mutual Fund Industry 4
Contextual significance of mutual fund regulation , Legal environment of mutual funds ,
Supervision and regulation , Principles of mutual fund regulation , Standards , Rights of
investors , Role of industry players in furthering regulatory objectives , Market context ,
Transparency and disclosure , Limits on fees and expenses , Internal governance within
mutual fund complexes
Course Outcomes: Through this course, the student will be able to:
CO1: Introduce the concept of mutual funds, their types, and the benefits they offer to
investors.
CO2: Explain the structure and constituents of mutual funds, comparing them with
commercial banks and other similar investment products.
CO3: Discuss the management techniques involved in handling bond and equity fund
portfolios, including risk assessment, valuation, and portfolio strategies.
CO4: Explore methods for evaluating the performance of mutual funds, including
measuring returns, risks, and comparing against benchmarks.
CO5:Examine the regulatory framework governing mutual funds, focusing on legal
aspects, supervision, transparency, and the role of industry players in ensuring investor
protection and market integrity.
Text Books:
Reference Books:
R1: Smart Guide to Profiting from Mutual Funds (The Smart Guides Series) by Susan
Karp
R2: Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor BY
Author – John. C. Bogle
Course Title: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
Course Objectives:
1. Understand primary and secondary markets, exchanges, brokers, and regulatory bodies
like the SEC.
2. Analyze income statements, balance sheets, and cash flow statements to assess a
company's performance.
3. Learn discounted cash flow analysis, relative valuation, and asset-based valuation to
determine the intrinsic value of stocks and bonds.
4. Explore concepts like the efficient frontier, capital market line, and risk-return trade-
offs to optimize portfolio returns while managing risk.
5. Develop skills to evaluate portfolio performance using risk-adjusted measures and
benchmarks.
Topics Lectures
Module-I: Introduction
Basic Principles of Technical Analysis, Uses of Charts: Line Chart, Bar Chart,
Candlestick Chart, Mathematical Indicators; Moving Averages, Oscillators. 8
Theories Dow Jones Theory, Elloit Wave Theory, Efficient Market Theory.
8
Capital Asset Pricing Model Assumptions of CAPM, CAPM Equation, Capital Market
Line, Security Market Line.
Module-V: Portfolio Performance Measurement
Course Outcomes: Through this course the student will be able to:
CO1: Recall and explain key concepts, theories, and terminology related to securities analysis
and portfolio management.
CO2: Apply financial analysis techniques and models to evaluate individual securities and
construct investment portfolios.
CO3: Analyze market trends, and economic indicators to make informed investment decisions.
CO4: Evaluate investment strategies, portfolio performance, and risk management techniques.
CO5: Design and implement investment portfolios tailored to specific investor goals, risk
preferences, and time horizons.
Text Books:
T1: Chandra, P. (2017) Investment Analysis and Portfolio Management; Tata McGraw Hill
Education Private Limited
T2: Security Analysis and Portfolio Management" by Donald E. Fischer and Ronald J.
Jordan,Pearson
Reference Books:
R1: Frank K Reilly & Keith C Brown, (2012) Analysis of Investments and Management of
Portfolios (12th edition), Cengage India Pvt. Ltd.
R2: Portfolio Selection: Efficient Diversification of Investments" by Harry Markowitz,
Blackwell Publishers
Course Title: BANKING & MICRO FINANCE- I
Course Objectives:
Topics Lectures
Course Outcomes: Through this course, the student will be able to:
Text Books:
Reference Books:
R1: Micro Finance, Indian Institute of Banking and Finance-MacMillan publishers India
Limited,1st edition 2012
R2: Microfinance Handbook: An Institutional and Financial Perspective" by Joanna
Ledgerwoo, World Bank Publications
Course Title: SUMMER TRAINING PROJECT REPORT
Course Code: BBA-P503
Course Credit: 4 L T P Credits
0 0 4 4
Course Objectives:
1. Develop practical skills relevant to the field of [specific field or industry] through hands-
on experience and mentorship.
2. Gain insight into the day-to-day operations of [specific industry/company] and
understand how theoretical knowledge applies in real-world scenarios.
3. Enhance professional competencies such as communication, teamwork, problem-
solving, and time management.
4. Explore various aspects of [specific field or industry], including but not limited to
[specific areas of focus].
5. Foster professional relationships and networking opportunities within the industry.
The students of the respective specialization are supposed to undergo an approximately 300 hours
of practical training spread over 30 to 40 days (summer internship) during the vacations after fourth
semester in an approved business / industrial / service organization and submit at least three copies
of the summer training report to the department/university within stipulated time as decided by the
department/ university.
The summer training report shall carry 100 marks. It shall be evaluated for 25 marks by an
External examiner to be appointed by the university and for the rest of the 75 marks by an
Internal guide as appointed by the department with due permission of the
University authorities. This External board of examiners shall comprise of a minimum of two
faculty members/Industry expert as approved by university. The respective guidelines will be
provided by the department to the students at the end of 4th semester.
Course Objectives:
1. Provide students with a basic understanding importance of Resume and Job Application. .
Topics Lectures
Module-I: Resume Preparation & Job Application 5
Module-V : Quiz 3
Current Affairs
Course Outcome:
CO1: Students will be able to prepare am inmpessive Resume and Job Application..
CO2: Students will gain a profound understanding of Dos and Don’ts of Group Discussion.
CO3: Students will develop the skills to understand the requirements in work place.
Understand their personality trait and prepare accordingly.
CO4: Students will be able to show confidence in facing Mock job interview.
Text Books:
Reference Books:
R1: ∙ Lewis, Norman. 19991, Word Power Made Easy, Pocket Books.
R2: David Green. Contemporary English Grammar, Structure and Composition; Mac Millan.
Course Title: Tally Lab-II L T P CREDIT
Course Objectives:
1. Develop the students’ ability to use various tools in measuring and evaluating the
performance of an entity
2. Equip students with the skills to manage and classify inventory effectively using Tally
Prime, focusing on supply chain understanding, supplier types, and comprehensive
inventory tracking.
3. Develop students' ability to handle accounts receivable and payable within TallyPrime,
including bill-wise entries, credit limits, and generating performance reports for
efficient financial management.
4. Train students in managing purchase and sales orders, tracking additional purchase
costs, and ensuring accurate order processing and cost allocation in TallyPrime.
5. Enhance students' ability to generate and interpret various financial and inventory
reports using TallyPrime, ensuring effective decision-making and strategic planning.
Topics Lecture
Module–I: Storage and Classification of Inventory
Course Outcomes: Through this course, the student will be able to:
CO1: Acquire the skill of financial decision making in a systemized manner.
CO2: Create and manage inventory masters, track goods movements in batches/lots, and
generate detailed batch reports and price lists, ensuring streamlined inventory management.
CO3: master the activation and management of bill-wise entries and credit limits, and generate
detailed accounts receivable and payable reports, enhancing financial oversight and control.
CO4: efficiently process purchase and sales orders, manage order outstandings, determine
reorder levels, and configure additional costs of purchases, ensuring optimal resource
utilization and cost management.
CO5: Interpret the financial statements as well as evaluation of stock at the end. Generate on-
the-fly reports, conduct date/period-based comparisons, and create detailed financial and
inventory reports, facilitating informed business decisions and strategic planning.
Text Books:
T1: S.K. Thakur ,Tally Lab-I, BPB Publications
T2: Bhogal, Tally.ERP 9: Learn by Doing, BPB Publications.
Reference Books:
R1: Learn Tally Prime with GST Book by Gaurav Agrawal
R2: G.S. Grewal, Computerised Accounting with Tally ERP 9: Theory and Practice, Sultan
Chand & Sons.