CURRICULUM ASPECTS

Courses offered
Department of Business Management offers the following programmes:

a) Bachelor of Business Administration (BBA- Honours)

This programme offers specialization in three disciplines Marketing,
Finance and Human Resource Management.
b) Master of Business Administration (MBA)
MBA programme offers the specialization in four disciplines Marketing,
Finance, Human Resource Management and Disaster Management.
c) Doctorate (Ph.D.)
Department offers the Ph.D. Programme in the management discipline
since its inception.

Course Seats
MBA 60
BBA 50
PhD As Vacant

Statuary body approval:

MBA programme is approved by AICTE.

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.)

 AICTE Approval 2021-22

Scheme of Courses offered: -

(a) Admission Procedure:
The admission of students is made on the basis of merit of entrance test conducted in
the month of May every year at centers located throughout the country followed by
counseling normally in the month of June.

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.)

 (b) How to apply:
This Central University advertises every year for admission in leading National
newspapers and in university website (www.dhsgsu.ac.in) normally in the month of
January/ February. On line application form for entrance test may be downloaded from
the university website. Duly filled form long with self-attested mark sheet of qualifying
exam is required to be submitted within a stipulated date and time as directed. For details,
kindly visit our website.

(c) Curriculum Design:

Programmes for Which Syllabus Revision Was Carried Out During the
Academic Year
Name of Programme Program Code Date of Revision
MBA 4003 09/05/2016 09/10/2017 21/06/2018
BBA 1009 09/05/2016 09/10/2017 -
Course Structure: -

Department of Business Management strictly follows the UGC and AICTE model course
curriculum to maintain the uniformity in the course content. Besides the model syllabus
prescribed by UGC and AICTE, Department regularly updates its syllabus as per the local
needs. Experts from the industry and academics are invited for the consultation of course
content.

a) Bachelor of Business Administration (BBA- Honours)

BBA (Hons.) First Semester

S. Distribution of
Max. Cre Credits
No Course Code Title
Marks dits
. L T P C
English and Managerial
1. BUM- AECC-111 100 2 2 0 0 2
Communication
Environmental
2. BUM- AECC-112 100 2 2 0 0 2
Management
3. BUM- CC-113 Principles of Management 100 4 3 1 0 4
Fundamentals of
4. BUM- CC-114 100 4 3 1 0 4
Accounting
5. BUM- CC-115 Business Statistics 100 4 3 1 0 4
6. BUM- SEC-116 Introduction to Computer 100 2 2 0 0 2
Total 600 18 - - - 18

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.)

 BBA (Hons.) Second Semester
S. Distribution of
Max. Cre
No Course Code Title Credits
Marks dits
. L T P C
1. BUM- CC-211 Higher Accounting 100 4 3 1 0 4
2. BUM- CC-212 Marketing Management 100 4 3 1 0 4
3. BUM- CC-213 Marketing Research 100 4 3 1 0 4
4. BUM- CC-214 Personnel Management 100 4 3 1 0 4
5. BUM- GE-215 Managerial Economics 100 4 3 1 0 4
Seminar & Term Paper /
6. BUM- SEC-216 100 2 1 1 0 2
Project Work
Total 600 22 - - - 22

BBA (Hons.) Third Semester

S. Distribution of
Max. Cre
No Course Code Title Credits
Marks dits
. L T P C
1. BUM- CC-311 Business Environment 100 4 3 1 0 4
2. BUM- CC-312 Business Legislation 100 4 3 1 0 4
3. BUM- CC-313 Cost Accounting 100 4 3 1 0 4
Seminar & Term Paper/
4. BUM- SEC-314 100 2 1 1 0 2
Project Work
Specialization:
Marketing Management
Advertising
5. BUM- DSE-315 100 3 3 0 0 3
Management
6. BUM- DSE -316 Sales Management 100 3 3 0 0 3
Specialization:
Financial Management
BUM- DSE -317 Fundamentals of
5. 100 3 3 0 0 3
Financial Management
6. BUM- DSE -318 Indian Financial Systems 100 3 3 0 0 3
Specialization:
Human Resource Management
BUM- DSE -319A Human Resource
5. 100 3 3 0 0 3
Management
BUM- DSE -319B Organizational
6. 100 3 3 0 0 3
Development
Total 600 20 - - - 20
BBA (Hons.) Fourth Semester

S. Max. Distribution of
Cre
No Course Code Title Mark Credits
. dits
s L T P C
Organisational
1. BUM- CC-411 100 4 3 1 0 4
Behaviour
Business Ethics and
2. BUM- CC-412 100 4 3 1 0 4
Corporate Governance

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.)

 3. BUM- CC-413 Income Tax 100 4 3 1 0 4
Seminar &Term Paper/
4. BUM- SEC-414 100 2 1 1 0 2
Project Work
Specialization:
Marketing Management
Advertising
5. BUM- DSE-315 100 3 3 0 0 3
Management
6. BUM- DSE -316 Sales Management 100 3 3 0 0 3
Specialization:
Financial Management
5. BUM- DSE-415 International Marketing 100 3 3 0 0 3
6. BUM- DSE -416 Consumer Behaviour 100 3 3 0 0 3
Specialization:
Human Resource Management
5. BUM- DSE -419A Industrial Relations 100 3 3 0 0 3
6. BUM- DSE -419B Labour Legislation 100 3 3 0 0 3
Total 600 20 - - - 20

BBA (Hons.) Fifth Semester

Max. Distribution of
S. Cre
No. Course Code Title Mark Credits
dits
s L T P C
1. BUM- CC-511 E-Marketing 100 4 3 1 0 4
Accounting and Financial
2. BUM- CC-512 100 4 3 1 0 4
Management
Quantitative Techniques
3. BUM- CC-513 100 4 3 1 0 4
for Managers
Seminar & Term Paper /
4. BUM- SEC-514 100 2 2 2 0 2
Summer Internship
Specialization:
Marketing Management
5. BUM- DSE-515 Brand Management 100 3 3 0 0 3
6. BUM- DSE -516 Service Marketing 100 3 3 0 0 3
Specialization:
Financial Management
5. BUM- DSE -517 Stock Market Operations 100 3 3 0 0 3
Management Control
6. BUM- DSE -518 100 3 3 0 0 3
Systems
Specialization:
Human Resource Management
Human Resource Audit &
5. BUM- DSE -519A 100 3 3 0 0 3
Accounting
6. BUM- DSE -519B Training and Development 100 3 3 0 0 3
Total 600 20 - - - 20

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.)

 BBA (Hons.) Sixth Semester
S. Max. Distribution of
Cre
No Course Code Title Mark Credits
. dits
s L T P C
1. BUM- CC-611 Strategic Management 100 4 3 1 0 4
2. BUM- CC-612 Indirect Taxes 100 4 3 1 0 4
3. BUM- CC-613 Corporate Accounting 100 4 3 1 0 4
Entrepreneurship
4. BUM- SEC-614 100 2 2 0 0 2
Development Management
Specialization:
Marketing Management
5. BUM- DSE-615 Retail Management 100 3 3 0 0 3
6. BUM- DSE -616 Rural Marketing 100 3 3 0 0 3
Specialization:
Financial Management
Financial instruments &
5. BUM- DSE -617 100 3 3 0 0 3
Derivatives
6. BUM- DSE -618 International Finance 100 3 3 0 0 3
Specialization:
Human Resource Management
Employee Relations and
5. BUM- DSE -619A 100 3 3 0 0 3
compensation Management
Human Resource
6. BUM- DSE -619B 100 3 3 0 0 3
Development
Total 600 20 - - - 20

b) Master of Business Administration (MBA)

MBA First Semester

S. Distribution of
Max. Cre
No Course Code Title Credits
Marks dits
. L T P C
Managerial (Micro)
1. BUM- CC-121N 100 4 3 1 0 4
Economics
2. BUM- CC-122N Business Statistics 100 4 3 1 0 4
Indian Financial System
3. BUM- CC-123N 100 4 3 1 0 4
and Financial Market
Principles of Management
4. BUM- CC-124N and Managerial skills for 100 4 3 1 0 4
Effectiveness
5. BUM- CC-125N Business Communication 100 4 3 1 0 4
Indian Ethos and Business
6. BUM- CC-126N 100 4 3 1 0 4
Ethics
Legal and Business
7. BUM- CC-127N Environment (Micro and 100 4 3 1 0 4
Macro)
8. BUM-CC-128N Accounting for Managers 100 4 3 1 0 4
Total 800 32 24 8 0

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.)

 MBA Second Semester
S. Distribution of
Max. Cre
No Course Code Title Credits
Marks dits
. L T P C
Human Resource
1. BUM- CC-221N 100 4 3 1 0 4
Management
2. BUM- CC-222N Operations Management 100 4 3 1 0 4
3. BUM- CC-223N Marketing Research 100 4 3 1 0 4
4. BUM- CC-224N Organizational Behavior 100 4 3 1 0 4
5. BUM- CC-225N Marketing Management 100 4 3 1 0 4
Computer Applications for
6. BUM- CC-226N 100 4 3 1 0 4
Business
7. BUM- CC-227N Corporate Finance 100 4 3 1 0 4
Seminar & Term Paper /
8. BUM-CC-228N 100 4 3 1 0 4
Project Work
Total 800 32 24 8 0

MBA Third Semester

S. Distribution of
Max. Cre
No Course Code Title Credits
Marks dits
. L T P C
1. BUM- CC-321 Corporate Strategy 100 4 3 1 0 4
2. BUM-CC-322 Entrepreneurship 100 4 3 1 0 4
3. BUM- CC-323 Quantitative Techniques 100 4 3 1 0 4
Seminar & Term Paper /
4. BUM-CC-324 100 4 3 1 0 4
Project Work
Specialization:
Marketing Management
Digital and Social Media
5. BUM- SE -325A 100 3 2 1 0 3
Marketing
International Marketing
6. BUM- SE -325B 100 3 2 1 0 3
and Service marketing
Specialization:
Financial Management
Management of
5. BUM- SE -326A Financial Institutions 100 3 2 1 0 3
and Risk Management
Security Analysis and
6. BUM- SE -326B 100 3 2 1 0 3
Portfolio Management
Specialization:
Human Resource Management
BUM- DSE -319A Human Resource
5. 100 3 3 0 0 3
Management
BUM- DSE -319B Organizational
6. 100 3 3 0 0 3
Development
Total 600 22 16 6 0 22

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.)

 MBA Fourth Semester
S. Distribution of
Max. Cre
No Course Code Title Credits
Marks dits
. L T P C
1. BUM- CC-421 Project Management 100 4 3 1 0 4
2. BUM- CC-422 Organization Design 100 4 3 1 0 4
Seminar & Term Paper /
3. BUM-CC-423 100 4 3 1 0 4
Project Work
Specialization:
Marketing Management
Retail Management and
4. BUM- SE -424A 100 3 3 0 0 3
product Management
B2B Marketing, Sales and
5. BUM- SE -424B 100 3 3 0 0 3
Distribution Management
Specialization:
Financial Management
International Financial
4. BUM- SE -425A Management and Foreign 100 3 3 0 0 3
Exchange Management
International Accounting
5. BUM- SE -425B and Projects Planning 100 3 3 0 0 3
Analysis Management
Specialization:
Human Resource Management
International HRM and
4. BUM- SE -426A Cross-Cultural 100 3 3 0 0 3
Management
Organizational Change
5. BUM- SE -426B 100 3 3 0 0 3
and leadership
500 18 15 3 18
a) Doctorate (Ph.D.)
Statement of Course work for Ph. D. Programme- Semester First
S. Distribution of
Max. Cre
No Course Code Title Credits
Marks dits
. L T P C
1. BUM-CC-141 Research Methodology 100 4 3 1 0 4
Management Concepts &
2. BUM-CC-142 100 4 3 1 0 4
Application
Review of Literature &
Project / Dissertation work
3. BUM-CC-143 100 4 0 0 0 4
on Reviewing of Literature
in relevant field
Research & Publication
4. BUM-CC-147 100 2 1 1 0 2
Ethics
5. Elective Course: (Any One from the Following)
BUM-EC-144 Financial Management 100 4 3 1 0 4
BUM-EC-145 Marketing Management 100 4 3 1 0 4
Human Resource
BUM-EC-146 100 4 3 1 0 4
Management
Total 400 16 12 04 0 16

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.)

 Programme Outcome:
Master’s in Business Administration opens the gateway to corporate world.
Positions from a Trainee to a CEO require a simple qualifying degree of Management.
Government PSU's, Banking industry, manufacturing sector are the most contributing
service sector towards GDP, are preferring able personnel's having a management
background. Specialization of Human Resource, Marketing and Finance groomed with
efficient communication & presentation skills, students dwell to strike the competitive
global environment with their knowledge, skills and spirit of innovation and achievement.
Entrepreneurship, for boosting the country's economy and allaying the
unemployment problem, is fostered and encouraged during the teaching-learning
curriculum.
• Average percentage of courses having focus on
employability/entrepreneurship/ Skill development offered: - 100 %

Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya, Sagar, (M.P.)