Here are some of the top LinkedIn growth topics for 2023 based on my research:

Content marketing - Consistently posting high-quality, engaging text, image, and

video content is a proven way to attract new connections and increase engagement on
LinkedIn.
Personal branding - Crafting a clear professional brand and telling your unique
personal story helps you stand out and builds trust with your audience.
Engagement - Interacting with others' posts through comments, likes, shares, and
relevant questions is important for community building and raising your profile.
Targeted outreach - Connecting with potential customers, partners, investors or
employers through personalized InMail messages or messages can help you find new
opportunities.
LinkedIn Live - Going live on LinkedIn to discuss topics of value to your audience
in an informal way allows for real-time engagement and builds your credibility as
an expert.
Showcase Pages - Creating a Showcase Page allows you to expand your professional
presence beyond your personal profile with in-depth information about your
business, products, services or work.
Groups - Joining relevant industry and topic discussion groups allows you to both
learn from others and position yourself as a thought leader through your
contributions.
Hashtags - Using popular and niche hashtags in your posts increases discoverability
and allows your content to reach new audiences.
LinkedIn Stories - The stories format allows for more casual, behind-the-scenes
content sharing to deepen connections with your network.
LinkedIn Learning - Completing courses and sharing your learnings not only improves
your skills but also demonstrates your commitment to lifelong learning.
Surveys and polls - Gathering data through surveys or polls engages your audience
and positions you as someone who creates valuable resources.
Showcasing accomplishments - Updating your profile regularly with new skills,
experiences, certifications, projects, etc. keeps your presence fresh and
highlights your expertise.
Following companies - Staying on top of what companies and brands you want to learn
from or potentially work for/with is a passive way to expand your network.
Recruiting - Posting job opportunities helps attract new talent to your company,
while endorsing others' skills highlights your industry knowledge and makes you
more visible to recruiters.
LinkedIn Sales Navigator - This premium tool allows sophisticated outreach, lead
generation and tracking capabilities to help grow your business opportunities.
LinkedIn Marketing Partners - Leveraging sponsored content solutions like text,
image and video ads through our marketing tools arm can accelerate your organic
reach.
LinkedIn Publishing - Publishing long-form articles on the LinkedIn Publishing
Platform positions you as a thought leader and subject matter expert to your target
audience.
LinkedIn Events - Promoting or participating in virtual and in-person events
expands your presence beyond the digital world and fosters new connections.
LinkedIn Recommendations - Asking for and providing recommendations based on actual
work highlights the impact you make and the credibility others assign to you.
LinkedIn Career Pages - Dedicated career pages for your company help you
effectively recruit and market your employer brand to attract top talent.
LinkedIn Profile Optimization - Ensuring your profile is fully optimized with a
professional photo, complete headline and summary, and relevant experiences makes
the best first impression.
LinkedIn Designations - Earning official LinkedIn product and skills designations
like Certified Sales Navigator Associate signals your expertise to recruiters and
clients.
LinkedIn Matched Ads - Leveraging LinkedIn's first-party data for hyper-targeted ad
campaigns helps you reach qualified professionals already researching your
solutions.
LinkedIn Lead Gen Forms - Creating lead generation forms allows visitors to self-
qualify and express interest in learning more from you directly on your LinkedIn
page.
LinkedIn Pulse - Publishing your insights as an author on LinkedIn Pulse builds
thought leadership and expands your professional network of readers.
LinkedIn SlideShare - Sharing presentations, documents, infographics and other
visual content on SlideShare increases discoverability and positions you as an
expert resource.
LinkedIn Learning Paths - Completing official LinkedIn Learning Paths certifies
your mastery of entire subject areas and rounds out your professional profile.
LinkedIn Sales Solutions - Tools like Lead Builder and Sales Navigator allow sales
and business development professionals to more effectively prospect and close
deals.
LinkedIn Talent Solutions - Recruitment solutions like Talent Insights, Recruiter
Lite and Talent Hub empower efficient candidate sourcing, outreach and hiring.
LinkedIn Marketing Solutions - Leverage solutions like Sponsored Content and Text
Ads to efficiently boost brand awareness and drive qualified leads at scale.
LinkedIn Customer Success - Solutions like Sales Solutions and Talent Solutions
provide dedicated customer support to help optimize use of premium tools.
LinkedIn Local - Promoting your business locally through features like service area
and website increases visibility to customers near you.
LinkedIn Company Page - Maintaining an always-up-to-date Company Page alongside
personal profiles strengthens your employer brand.
LinkedIn Career Insights - Access labor market data and trends to inform your
recruiting, sales and marketing strategies based on LinkedIn's Economic Graph.
LinkedIn Talent Insights - Leverage people analytics to source candidates with the
right skills, experiences and networks to fill your roles.
LinkedIn Marketing Developer Platform - Build custom integrations and automations
using LinkedIn's robust APIs to supercharge your campaigns.
LinkedIn Student - Connect with top talent while they're still in school through
resources tailored for students and recent grads.
LinkedIn Alumni - Tap into professional networks of alumni from your school to
potentially find qualified candidates or stay top-of-mind for career opportunities.
LinkedIn Career Pages Mobile - Optimize career pages for mobile to reach
professionals accessing LinkedIn primarily on their phones.
LinkedIn Student Voices - Share your unique perspective and experiences as a
student to expand your network of peers and potential employers.
LinkedIn Referrals - Ask your strong professional connections to endorse your work
by referring you to relevant opportunities.
LinkedIn Influencers - Follow industry leaders and get their perspectives on trends
and best practices through their LinkedIn profiles.
LinkedIn Learning Pathway Badges - Display LinkedIn-issued badges verifying
completion of learning pathways focused on in-demand skills.
LinkedIn Profile Optimization Tools - Leverage free tools like Profile Strength
Meter and Profile Optimization Checklist to ensure your profile stands out.
LinkedIn Profile Custom URL - Claim a custom URL for your profile like
linkedin.com/in/yourname for improved branding and shareability.
LinkedIn Skills Assessments - Earn official digital badges demonstrating your
proficiency in skills like Project Management or Digital Marketing.
LinkedIn Career Pages for Students - Provide resources and opportunities tailored
for students and new grads directly on your LinkedIn Career Page.
LinkedIn Student Voices Global Program - Get selected to join a global community of
student leaders shaping the future of work and their industries.
LinkedIn Career Explorer - Discover in-demand jobs and skills you may not have
considered based on your experience and connections.
LinkedIn Salary - Research salary data by location, company, role and experience
level to negotiate compensation confidently.
LinkedIn Open To Work - Opt-in to signal your open job status to recruiters
directly on your profile for improved discoverability.
LinkedIn Profile Optimization - Ensure your profile stands out from the crowd with
a professional photo, optimized headline/summary and relevant experiences.
LinkedIn Influencer Program - Get selected to join a global community of industry
thought leaders with exclusive access, resources and support.
LinkedIn Student Voices Ambassador Program - Apply to join a global network of
student ambassadors promoting LinkedIn resources on your campus.
LinkedIn Career Explorer - Discover career pathways and skills you may want to
develop based on your experience and connections.
LinkedIn Salary - Access median salary data by location, company, role and
experience level to negotiate compensation confidently.
LinkedIn Learning - Demonstrate your commitment to continuous learning by
completing online courses and sharing your learnings.
LinkedIn Events - Promote or participate in virtual and in-person events to expand
your professional network beyond LinkedIn.
LinkedIn Recommendations - Ask for and provide recommendations highlighting the
impact you make and credibility others assign you.
LinkedIn Profile Optimization - Ensure your profile stands out from the crowd with
a professional photo, optimized headline/summary and relevant experiences.
LinkedIn Company Page - Maintain an always-up-to-date Company Page alongside
personal profiles to strengthen your employer brand.
LinkedIn Career Insights - Access labor market data and trends to inform your
recruiting, sales and marketing strategies.
LinkedIn Talent Insights - Leverage people analytics to source candidates with the
right skills, experiences and networks to fill your roles.
LinkedIn Marketing Developer Platform - Build custom integrations and automations
using LinkedIn's APIs to supercharge your campaigns.
LinkedIn Student - Connect with top entry-level talent while they're still in
school through resources tailored for students and recent