Attitude and Stereotype (PDF 7)

~ n lhc ,vays u, \l\•luch people thank ab,lut oth r peop
uu,1u1:nce b ehn, aor to,,·ard tho!-C other P'-'OJ>lc In this ~ n

percel\ e othe~ and r~11n1 our fu-.t impressions of them
bchavtor o f other.- and ourselves
2.5 h~ the three components of an attitude and how attitudes are

td
gn1tion concern« the formation and influence of athtudeS o
perc;;epbons o ( other:.. An attitude can be defined ac; o tendency to 1espond
b cl) to,,·ard a certain idea, person, ob1ect, or situation {Tnand 971
lendenc, n ..,..,.loped through pt.--ople' ~ experiences as the} II\ e and work v. 1th othier;,
the) beha, e toward those ideas, pt:oplc, ohiects, and 1tuati I\.'- .mJ
be <>f , and biases In fact, alhhlllCS influem..e the W'1) pcopl~ , tC'\\ U
actuall y been exposed to lhcnl (Petty et nl , 2000)
• Wh, t d ) <Urr1<,,1n ho\", cc1nc1not11tuch•h,n<' 1n1.:fh I

am1ud
!i0ml:'th1ng th l h 1 n t happened yet' res;:,a~~pCl!Sll~lyor
l"e?1;atn JM!"'°"
-- Attitudes are nut sornctlung people have wlu•n th•} Oil' 1VI.. , m TI u ~ at k
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COGNITIVE COMPONENT Finally, the £081dtcN CDlllpJtN!!d ot aa
oo~n• tlunk.c, ab ou t himself or
, mdude beliefs an d idezs ebc-11:
, to, l'r might be lie ve th at '-iU IU
-.-..:ol:the
, • ~ •a
llllllltc.. .. .. .. .. .. _
'--'"Ir! F0lRMATION ttitude fo1 ma hon 1 111 r
h1n 1n con1n1on: fhc} arc aJJ for
me ,, a) in which attitudes are form d
or object that is the focus of the attitud
ru sels sprouts will form a negative atlltu
CT ON Another way , attitudes are formed 1
,r ome other individual. Parents ma, t I
da:ir1Q".:~rous and unhealthy, for example
r having the qua lit) of being ob\ iou

INTERACTION WITH OTHERS Sometimes attitudes are formed because the pers n
a round other people with that attitude. If a person's friends, for example a o d th
a ttitude that ::.rooking 1s cool, that person ii, more likely to think that smoking 1
well (Brenner, 2007; Eddy et al., 2000; Hill, 1990; Shean et al., 1994).
St reotypes b 1 f that m mber of a group hav a mm n
haractenshc It 1s shared by members of that group
n1e1nb r of another group Actual or percel\ ed group mem
et nn1ncd by a superficial feature such as skin color place of r
r n b nal ong1n. The stereotype (racial, national, etc.) ma} then be app
nd1\ 1dual Since stereotypes are generally value laden the result 1
and d1scnm1nation The origins of stereotypes are not '"' ell understood
heir operallon and perpetuation have been described "1thin the loose th
1 al frame,\ ork of schemc1 theory. A schema (plural schema/11 or schema
cogn1ti\ e framevvork that we use to help us to understand the world (see
Topic H2) An implicit personality theory could be vie¼ ed as a schema so tha
behe\.,ng that somebody i~ a warm person 1s part of a schema that includes
number of other positive personality traits. Schemata lead us to ha\ e expecta-
f ons about what characterh,tics go together, and what consequences we
expect from particular acts. They reflect the implicit assumption that social
ob1ects and events have invariant properties, in much the same way as do phys·
1cal ob1ects On this basis, "e n,ake predictions based on minimal infonnab n
Tius gn es us an 1mn1ediate \vay of responding to a new situation or perso
based on similarities ¼'ith situations or persons \Ve have encountered betore
Becaus it 1s based on minima] information, however, 1t 1s not hkely to be
accurate prediction.

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~ n lhc ,vays u, \l\•luch people thank ab,lut oth r peop

uu,1u1:nce b ehn, aor to,,·ard tho!-C other P'-'OJ>lc In this ~ n

2.5 h~ the three components of an attitude and how attitudes are

• Wh, t d ) <Urr1<,,1n ho\", cc1nc1not11tuch•h,n<' 1n1.:fh I

r having the qua lit) of being ob\ iou

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