3 Bengali

PROPOSAL
satellite
channels

NEWS , MOVIE & MUSIC CHANNELS |

Background & Introduction:
The media and entertainment industry consists of many different segments under its folds such as
television, print, and films. It also includes smaller segments like radio, music, OOH, animation, gaming
and visual effects (VFX) and Internet advertising. Entertainment Industry in India has registered an
explosive growth in last two decades making it one of the fastest growing industries in India. From a
single state owned channel, Doordarshan in the 1990s there are more than 1000 active channels in the
country. Worldwide, 2010 saw the global economy begin to recover from a steep decline in 2009.
Improved economic conditions in 2010 played a major role in a rebound in customer spend. Since the
world economy begin to recover from the global financial crisis of 2008, improved economic conditions
played a major role in rebound in consumer spend. While India was not critically impacted by the
downturn in 2008 and 2009, it demonstrated one of the highest growth rates this year and continued to
at a healthy pace. The rising rate of investments by the private sector and foreign media and
entertainment (M&E) majors have improved India's entertainment infrastructure to a great extent. As
per the recent report by PricewaterhouseCoopers (PwC), Indians are likely to spend more on
entertainment in the coming years with a steady growth in their disposable income. And as per the
combined survey report by KMPG and FICCI, the entertainment industry in India is expected to expand
by 12.5% every year and is likely to reach US$ 25.09 billion by the year 2015. The industry pegged at INR
5808 billion in 2009 as compared to INR 3565 billion in 2005. The Indian Media & Entertainment
Industry grew by US$ 12.9 billion in 2009 to US$ 14.4 billion in 2010, a growth of 11 per cent, according
to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and research firm
KPMG. The report also states that backed by positive industry sentiment and growing media
consumption, the industry is estimated to achieve growth of 13 per cent in 2011 to touch US$ 16.2
billion. As the industry braces for exciting times ahead, the sector is projected to grow at a CAGR of 14
percent to reach US$ 28.1 billion by 2015.

Television Industry

Introduction:
Television in India is a huge industry which has thousands of programmes in many languages. The small
screen has produced numerous celebrities, some even attaining national fame. More than half of all
Indian households own a television. As of 2012, the country has a collection of free and subscription
services over a variety of distribution media, through which there are over 823 channels of which 184
are pay channels.

Television is one of the major mass media of India and is a huge industry and has thousands of programs
in all the states of India. Today India boasts of being the third largest television market in the world.The
small screen has produced numerous celebrities of their own kind some even attaining national fame.
TV soaps are extremely popular with housewives as well as working women. Approximately half of all
Indian households own a television. Television first came to India in the form of Doordarshan (DD) on
Sept 15, 1959.Doordarshan is the National Television Network of India and also one of the largest
broadcasting organizations in the world. Apart from the state run Doordarshan, there are six DTH
players with 54.52 million DTH users in India with the present prediction; it is likely to overtake the US in
terms of the largest DTH market in the world. As of 2012, the country has a collection of free and
subscription services over a variety of distribution media, through which there are over 823 channels of
which 184 are pay channels. Total television viewership of 415 million is amongst the world’s highest
with nearly 15-16 Television companies beaming programmers to India. The major players being
Doordarshan, STAR TV (Satellite Television Asia Network), Zee Television, United Television, CNN, Sony
Television, ATN (Asia Television Network), BBC World, SUN TV, Discovery Channel, TNT and Others.
India’s television business has an estimated $3.4 billion in revenue in 2005, according to
PricewaterhouseCoopers. With the government is focusing more on Digitalization, TV distribution is
taking new shape Digitalization has been a major challenge for the government as digital cable is not
gaining momentum. According to the new deadline, pan India digitalization us expected to happen by
December 31, 2014. Another challenge for the Television Industry is Average Revenue Per User (ARPU).
India is amongst the countries with lowest ARPU as compared to developed countries like US and UK
where ARPU is around USD 45 to USD 60, India has an ARPU approximately USD 3.5.

History of Television in India

Terrestrial television in India started with the experimental telecast starting in Delhi on 15 September
1959 (official launch date) with a small transmitter and a makeshift studio. The regular daily
transmission started in 1965 as a part of All India Radio. The television service was extended to Bombay
and Amritsar in 1972. Up until 1975, only seven Indian cities had a television service. Television services
were separated from radio in 1976. National telecasts were introduced in 1982. In the same year, colour
TV was introduced in the Indian market. Indian small screen programming started off in the early 1980s.
At that time there was only one national channel Doordarshan, which was government owned. The
Ramayana and Mahabharata (both Indian spiritual & mythological stories) were the first major television
series produced. This serial notched up the world record in viewership numbers for a single program. By
the late 1980s more and more people started to own television sets. Though there was a single channel,
television programming had reached saturation. Hence the government opened up another channel
which had part national programming and part regional. This channel was known as DD 2 later DD
Metro. Both channels were broadcast terrestrially.

PAS-1 and PAS-4 are satellites whose transponders help in the telecasting of DD programmes in half the
regions of the world. An international channel called DD International was started in 1995 and it
telecasts programmes for 19 hours a day to foreign countries-via PAS-4 to Europe, Asia and Africa, and
via PAS-1 to North America.
TV Programs: The eighties was the era of Doordarshan with shows like Hum Log (1984), Buniyaad (1986–
87) and comedy shows like Yeh Jo Hai Zindagi (1984), Mythological dramas like Ramayan (1987–88) and
Mahabharat (1989–90) glued millions to Doordarshan and later on Bharat Ek Khoj, The Sword of Tipu
Sultan and Chandrakanta. Hindi film songs based programs like Chitrahaar, Rangoli, Superhit Muqabla
crime thrillers like Karamchand, Byomkesh Bakshi. Shows targeted at children include Dada Dadi ki
Kahaniyan, Vikram Betal, Malgudi Days, Tenali Rama.

It is also noted that Prabir Roy, had the distinction of introducing colour television coverage in India in
February - March (1982) during the 1st Nehru Cup which was held at Eden Gardens, Kolkata with 5 on-
line camera operation, long before Doordarshan started the same during the Delhi Asian Games in
November 1982.

Television channels and networks

Asianet is the first private chanel in India and also most popular in India.The central government
launched a series of economic and social reforms in 1991 under Prime Minister Narasimha Rao. Under
the new policies the government allowed private and foreign broadcasters to engage in limited
operations in India. This process has been pursued consistently by all subsequent federal
administrations. Foreign channels like CNN, STAR TV and private domestic channels such as Zee TV, ETV
and Sun TV started satellite broadcasts. Starting with 41 sets in 1992 and one channel, by 1995, TV in
India covered more than 70 million homes giving a viewing population of more than 400 million
individuals through more than 100 channels.

There are at least five basic types of television in India: broadcast or "over-the-air" television,
unencrypted satellite or "free-to-air", Direct-to-Home (DTH), cable television, and IPTV.

Over-the-air and free-to-air TV is free with no monthly payments while Cable, DTH, and IPTV require a
monthly payment that varies depending on how many channels a subscriber chooses to pay for.
Channels are usually sold in groups or a la carte. All television service providers are required by law to
provide a la carte selection of channels.

Broadcast television

In India, the broadcast of free-to-air television is governed through state-owned Prasar Bharati
Corporation, with the Doordarshan group of channels being the only broadcaster. As such, cable
television is the primary source of TV programming in India.
Cable television

As per the TAM Annual Universe Update - 2010, India now has over 134 million households (out of 223
million) with television sets, of which over 103 million have access to Cable TV or Satellite TV, including
20 million households which are DTH subscribers. In Urban India, 85% of households have a TV and over
70% of all households have access to Satellite, Cable or DTH services. TV owning households have been
growing at between 8-10%, while growth in Satellite/Cable homes exceeded 15% and DTH subscribers
grew 28% over 2009. (However, some analysts place the number of households with television access at
closer to 180 million since roughly a third of all rural families may watch television at a neighbouring
relatives home, and argue that Cable TV households are probably closer to 120 million owing to a
certain percentage of informal/unregistered Cable Networks that aren't counted by mainstream
surveys). It is also estimated that India now has over 823 TV channels covering all the main languages
spoken in the nation.

In 1991, the Indian government led by P. V. Narasimha Rao started a series of economic reforms
including the liberalisation of the broadcasting industry, opening it up to cable television. This led to an
explosion in the Indian cable TV industry and saw the entry of many foreign players like Rupert
Murdoch's Star TV Network, MTV and others.

Star TV Network introduced five major television channels into the Indian broadcasting space that had
so far been monopolised by the Indian government-owned Doordarshan: MTV, STAR Plus, Star Movies,
BBC, Prime Sports and STAR Chinese Channel. Soon after, India saw the launch of Zee TV, the first
privately owned Indian channel to broadcast over cable followed by Asia Television Network (ATN). A
few years later CNN, Discovery Channel amd National Geographic Channel made their foray into India.
Later, Star TV Network expanded its bouquet with the introduction of STAR World India, STAR Sports,
ESPN, Channel V and STAR Gold.

With the launch of the Tamil Sun TV in 1992, South India saw the birth of its first private television
channel. With a network comprising more than 20 channels in various South Indian languages, Sun TV
network recently launched a DTH service and its channels are now available in several countries outside
India. Following Sun TV, several television channels sprung up in the south. Among these are the Tamil
channel Raj Television and the Malayalam channel Asianet, both launched in 1993. These three
networks and their channels today take up most of the broadcasting space in South India. In 1994,
industrialist N. P. V. Ramasamy Udayar launched a Tamil channel called GEC (Golden Eagle
Communication), which was later acquired by Vijay Mallya and renamed as Vijay TV. In Telugu, Telugu
daily newspaper Eenadu started with its own channel called ETV in 1995 later diversified into other
Indian languages. The same year, another Telugu channel called Gemini TV was launched which was
later acquired by the Sun Group in 1998.

Throughout the 1990s, along with a multitude of Hindi-language channels, several regional and English
language channels flourished all over India. By 2001, international channels HBO and History Channel
started providing service. In 1999–2003, other international channels such as Nickelodeon, Cartoon
Network, VH1, Disney and Toon Disney entered the market. Starting in 2003, there has been an
explosion of news channels in various languages; the most notable among them are NDTV, CNN IBN and
Aaj Tak. The most recent channels/networks in the Indian broadcasting industry include UTV Movies,
UTV Bindass, Zoom, Colours, 9X and 9XM. There are several more new channels in the pipeline,
including Leader TV.

Conditional access system

CAS or conditional access system, is a digital mode of transmitting TV channels through a set-top box
(STB). The transmission signals are encrypted and viewers need to buy a set-top box to receive and
decrypt the signal. The STB is required to watch only pay channels.

The idea of CAS was mooted in 2001, due to a furore over charge hikes by channels and subsequently by
cable operators. Poor reception of certain channels; arbitrary pricing and increase in prices; bundling of
channels; poor service delivery by Cable Television Operators (CTOs); monopolies in each area; lack of
regulatory framework and redress avenues were some of the issues that were to be addressed by
implementation of CAS

It was decided by the government that CAS would be first introduced in the four metros. It has been in
place in Chennai since September 2003, where until very recently it had managed to attract very few
subscribers. It has been rolled out recently in the other three metros of Delhi, Mumbai and Kolkata.

As of April 2008 only 25 per cent of the people have subscribed the new technology. The rest watch only
free-to-air channels. As mentioned above, the inhibiting factor from the viewer's perspective is the cost
of the STB.

Analog switchover

The Ministry of Information and Broadcasting issued a notification on 11 November 2011, setting 31
March 2015 as the deadline for complete shift from analogue to digital systems. In December 2011,
Parliament passed The Cable Television Networks (Regulation) Amendment Act to digitise the cable
television sector by 2014. Digitization, on cable and terrestrial, will be carried out in four phases, in a 3-
year transition starting from 31 October 2012, and finishing on 31 March 2015. The four metros of Delhi,
Mumbai, Kolkata and Chennai have to shift to digital addressability by 31 October 2012. The second
phase will include 38 cities in 15 states, such as Patna, Chandigarh, Nagpur, Pune and Bangalore by 31
March 2013. All urban areas are expected to digitise by 30 November 2014 and the remaining areas by
31 March 2015.

Satellite television

As of end 2013, over 1000 TV satellite television channels are broadcast in India. This includes channels
from the state-owned Doordarshan, News Corporation owned STAR TV, Sony owned Sony
Entertainment Television, Zee TV, Sun Network and Asianet. Direct To Home service is provided by Airtel
Digital Tv, BIG TV owned by Reliance, DD Direct Plus, DishTV, Sun Direct DTH, Tata Sky and Videocon
D2H. DishTV was the first one to come up in Indian Market, others came only years later.
Tata Sky Dish India

These services are provided by locally built satellites from ISRO such as INSAT 4CR, INSAT 4A, INSAT-2E,
INSAT-3C and INSAT-3E as well as private satellites such as the Dutch-based SES, Global-owned NSS 6,
Thaicom-2 and Telstar 10.

DTH is defined as the reception of satellite programmes with a personal dish in an individual home. As of
December 2012, India had roughly 54 million DTH subcribers.

DTH does not compete with CAS. Cable TV and DTH are two methods of delivery of television content.
CAS is integral to both the systems in delivering pay channels.

Cable TV is through cable networks and DTH is wireless, reaching direct to the consumer through a small
dish and a set-top box. Although the government has ensured that free-to-air channels on cable are
delivered to the consumer without a set-top box, DTH signals cannot be received without the set-top
box.

India currently has 7 major DTH service providers and a total of over 54 million subscriber households in
as of December 2012. DishTV (a ZEE TV subsidiary), Tata Sky, Videocon D2H, Sun Network owned ' Sun
Direct DTH', Reliance Digital TV, Bharti Airtel's DTH Service 'Airtel Digital TV' and the public sector DD
Direct Plus. As of 2012, India has the most competitive Direct-broadcast satellite market with 7
operators vying for more than 135 million TV homes. India is set to overtake the USA as the world's
largest Direct-broadcast satellite market by 2012.

The rapid growth of DTH in India has propelled an exodus from cabled homes, the need to measure
viewership in this space is more than ever; the overnight ratings agency, has mounted a people meter
panel to measure viewership and interactive engagement in DTH homes in India.

Internet Protocol Television (IPTV)

There are currently five IPTV Platforms available for Subscription in India in the main cities as Broadband
Internet penetration is confined to urban areas of the country, They are

IPTV A joint venture between MTNL and BSNL also in association with Aksh Optifiber a company that
also provides FTTH and VoIP services available in some of the main cities in India such as Mumbai which
has about 200 Television Channels on offer with Time Shift TV in a number of Basic and Premium
Packages including Movies on Demand offered at various Basic, Premium and Pay Per View Rates and
other services such as an Interactive Karaoke channel, The IPTV Operator uses the UTStarcom
RollingStream IPTV Solution as its end-to-end Delivery Platform.

Airtel IPTV available in some of the main cities in India such as New Delhi and Bangalore which has about
175 Television Channels on offer with Time Shift TV in a number of TV Packages and a small number of
Television Channels offered on Premium Subscription Rates including Movies on Demand offered at
Premium and Pay Per View Rates SVOD and other services such as Digital Radio and Games, The IPTV
Operator uses the UTStarcom RollingStream IPTV Solution as its end-to-end Delivery Platform.

Smart TV Group also Operates an IPTV Platform based on the Sea-Change International IPTV and Cisco
IPTV Standards in many parts of India with the following services:

185 TV channels on various basic and premium packages

40 TV channel Catch up TV service

250 Hour Personal Video Recorder

A 5000+ Hour Movie Library

Digital Radio and Karaoke Service

The service is available to MTNL and BSNL Broadband Internet customers.

Reliance IPTV is an IPTV service Operated by Reliance Communication the Telco uses the Microsoft
Mediaroom IPTV Middleware Software as its end-to-end delivery Platform, with around three TV
packages on offer. the service is currently only available in Mumbai.

Television Programming

There are thousands of television programs in India, all ranging in length, air time, genre and language.
The Hindi television industry is by far the biggest. However, some have much greater influence on the
audiences, and therefore make the annual list of the best Hindi shows. The 2013 list follows.

2013 list of Top 10 television shows

Source: http://www.business-standard.com/article/beyond-business/diya-aur-baati-hum-is-no-1-among-
top-ten-shows-in-2013-113122400767_1.html

Avg. Peak
Rank Series Genre Network Air date Air time viewership viewership
(millions) (millions)

Yeh Rishta Mon–Sat

STAR
1 Kya Kehlata Soap opera All year 9:30PM 8.8 9.7
Plus
Hai IST

2 Taarak Mehta Sitcom SAB TV All year Mon–Fri 8.4 9.3

Ka Ooltah 8:30PM
 Chashmah IST

Mon–Sat
Diya Aur Baati
3 Soap opera Colors All year 8:00PM 6.8 8.9
Hum
IST

Mon–Sat
Pyaar Ka Dard STAR
4 Soap opera All year 10:00PM 6.7 7.9
Hai Plus
IST

Mon–Fri
Since June
5 Jodha Akbar Historical drama Zee TV 8:00PM 6.6 6.6
18, 2013
IST

Comedy Sat-Sun
Since June
6 Nights with Comedy/Talk show Colors 10:00PM 6.6 8.6
22, 2013
Kapil IST

Saath Mon–Sat
STAR
7 Nibhaana Soap opera All year 7:00PM 6.4 8.7
Plus
Saathiya IST

December 29, Sat–Sun

STAR
8 Nach Baliye 5 Reality/Dance 2012 – March 9:00PM 6.0 7.1
Plus
23, 2013 IST

Mon–Fri
9 Qubool Hai Soap opera Zee TV All year 9:30PM 6.0 7.4
IST

Since Mon–Sat
STAR
10 Mahabharat Mythological drama September 8:30PM 5.6 7.2
Plus
16, 2013 IST
Audience metrics

Television metrics in India have gone through several phases in which it fragmented, consolidated and
then fragmented again.

DART

During the days of the single channel Doordarshan monopoly, DART (Doordarshan Audience Research
Team) was the only metric available. This used the notebook method of recordkeeping across 33 cities
across India.[31] DART continues to provide this information independent of the Private agencies. DART
till this date is the only rating system that still measures audience metrics in Rural India.

TAM & INTAM

In 1994, claiming a heterogeneous and fragmenting television market ORG-MARG introduced INTAM
(Indian National Television Audience Measurement). Ex-officials of DD (Doordarshan) claimed that
INTAM was introduced by vested commercial interests who only sought to break the monopoly of DD
and that INTAM was significantly weaker in both sample size, rigour and the range of cities and regions
covered.

In 1997, a joint industry body appointed TAM (backed by AC Nielsen) as the official recordkeeper of
audience metrics. Due to the differences in methodology and samples of TAM and INTAM, both
provided differing results for the same programs.

In 2001, a confidential list of households in Mumbai that were participating in the monitoring survey
was released, calling into question the reliability of the data. This subsequently led to the merger of the
two measurement systems into TAM. For several years after this, in spite of misgivings about the
process, sample and other parameters, TAM was the defacto standard and monopoly in the audience
metrics game.

aMap

In 2004, a rival ratings service funded by American NRI investors, called Audience Measurement
Analytics Limited (aMap) was launched. Although initially, it faced a cautious uptake from clients, the
TAM monopoly was broken.

What differentiates aMap is that its ratings are available within one day as compared to TAM's timeline
of one week.

Broadcast Audience Research Council

An even newer industry body called the Broadcast Audience Research Council seeks to set up an almost
real-time audience metrics system. Plans for this was announced in March 2008 and work is said to be in
progress.

Channel Concepts:

24 hours Bengali Satellite 24 hours Bengali Satellite

News channel Music Channel

24 hours Bengali Satellite NEWS channel

Channel Concept:
The basic purpose of the channel will be to cover current affairs in the form of news content focusing
mainly on politics, sports, entertainment, current affairs, and international affairs. Additional activities
of the channel will be to have CSR activities, social issues, events etc

Channel Target Group:

The main target group of the channel will be Social Economic Class( SEC) A,B with age group of 25 + & 45
+ years both male and female.

Hence all programming, concepts and over all looks need to be designed around the TG of 25 + & 45 +
years

Content requirement:
The main content requirement for the channel will be reporter and own cameraman driven content with
maximum focus on exclusivity. Apart from reporter driven content the channel shall also feature
debates, walk the talk shows with eminent personalities, special shows on places of Interests, features
etc

Existing Bengali News channel in market:

1. ABP Ananda

2. 24 ghanta

3. Kolkata TV

4. ETV News bangle

5. Focus Bangla

6. Omkar TV

Some Channel USP / TRP driving programs concepts for NEWS channel
i) No break News from 10 pm to 11 pm.
ii) Panel discussion with the leaders & also given ph- in facilities for viewers.
iii) 100 % focus on district news for capturing the district viewers.
iv) Headlines & News in every hour.
v) Different type news presentation.
vi) No break updated movie in movie time ( 2 pm to 5 pm)
vii) A different type cookery show with a celebrity.
 viii) Create a 24 hours help line for the viewers.
ix) Weekly travel program for the viewers .
x) Weekly Dr on Call program for the viewers.

24 hours Bengali Satellite MUSIC channel

Channel Concept:
The basic purpose of the channel will be to play popular and new film music songs on a 24 hours music
channel basis, with daily entertainment news feed, lifestyle shows, gossip shows, countdown shows. All
the shows will be based on tollywood, bollywood, film premieres, music launches, celebrity promotions,
celebrity parties etc.

Channel Target Group:

The main target group of the channel will be Social Economic Class (SEC) A,B,C with age group of 15 to
24 years both male and female.

Hence all programming, concepts and over all looks need to be designed around the TG of 15 to 24
years.

Content requirement:
The main content requirement for the channel will be new film music. Currently new film music will be
consumed in most part of the day. Rest will be based on bollywood/ tollywood news and footage
content.

Existing Music Channels in Market:

1. Sangeet Bangla

2. Dhoom Music

3. Music Fatafati

Office Space accommodation

Desired Office Location : Park street, Esplande etc

Need at least 2000 sq.ft office for the entire set up.
Total space distribution:

i) Main Studio : 300 sq.ft

ii) News Studio : 100 sq.ft
iii) PCR Room : 100 Sq.ft
iv) MCR Room : 80 sq.ft
v) News room : 150 sq.ft
vi) Editing & Graphix Room : 200 sq.ft
vii) Reception & visitor area : 100 sq.ft
viii) Library room : 100 sq.ft
ix) Conference room : 150 Sq.ft
x) Cafeteria & kitchen : 150 sq.ft
xi) Electric Room : 50 sq.ft
xii) Cameraman room : 100 Sq.ft
xiii) Marketing room : 100 sq.ft
xiv) MD’s chamber : 100 sq.ft
xv) President Chamber : 80 sq.ft
xvi) CEO’s Chamber: 80 sq.ft
xvii) General Manager Marketing : 50 Sq.ft
xviii) General Manager Event & promotion : 50 Sq.ft
xix) Chief Producer : 50 Sq.ft
xx) Chief Reporter : 50 Sq.ft
xxi) Chief District quadinator : 50 Sq.ft
xxii) Chief cameraman : 50 sq.ft

 Proposed Final Technical Set up

1. News section:
i) Three dedicated PCs for distract news desk.
ii) Three dedicated PCs for In house Reporters.
iii) Reporters for City news with full equipments.
iv) Ten 14”inch TV for observing other channels.
v) One Live unit (2G or 3G platform).
Total Six Normal PC with internet Connection, Ten 14” inches TV with cable
connection, Reporters Boom with logo & at least one live unit is require for
news section.

2. Studio section
i) Croma cloth for croma shoot.
ii) Need two sound proof room ( at least 300 sq.ft & 100 sq ft ) for studio.
iii) 8 studio lights for shutting ( Three nos of four banks, Three nos of Six bunks & two nos
of two banks )
iv) 6 HD quality camera with tie pods & Dinki. [Sony V1 , Sony 1000P ( 2 pices), Panasonic
1000E ( 2 pieces)]
v) One Yamaha 12 channel audio mixture.
vi) One ordinary Tele prompter.
vii) 8 sets of good quality lapels.
viii) Chairs, tables & other decoration goods also available.
ix) One talk bag system ( 4 Headphones with mic , two audio mixture & sanke cables)
x) Self created automation system for studio live ( Snake cables , BNC chords etc).

3. PCR Section
i) One PC for typing the breaking news.
ii) One Video mixture (Data Video 4 channel).
iii) One video switcher (4 channel data video).
iv) One original Amigo/ Magicsoft CG with play out software with dangle.
v) One 32” inch LCD for CG display.
vi) One 32” inch LCD for video switcher output.
vii) One 22” inch for studio output.
viii) One 22”inch for Final live output.
ix) One 32”inch LCD TV for channel final output through set top box.
x) One 32 “inch LCD TV for content capturing from different channel.
xi) Three apple Macs for play out with FCP.
xii) One HP/ Dell server for running the CG softwere.
xiii) One 4 channel Phone in unit .
xiv) One 8 Channel audio mixture.
xv) One Sony VTR .

Total One PC, Three Macs , Two channel video mixture, One original CG
software, Four 32” inch LCD, Two 22 inch LCD, One HP / Dell Server, One 4
channel phone- in unit, One 8 channel audio mixture & one sony VTR is
require for PCR section.
 4. Graphics & Editing Sector
i) 10 machines with proper configuration along with graphic cards.
ii) 2 Mac with FCP for pre loaded programme.
iii) 2 machines for dumping the rush footage.
iv) One 32 “inch LCD

Total Ten PCs with graphics cards, two normal PCs , 2 Macs & one 32’ inch LCD
is require for Graphics & Editing section.

5. MCR Section
i) One iron rack
ii) One MCBS four channel IP encoder.
iii) 20 pieces IP decoder.
iv) Good quality audio video transmitter three pieces .
v) One good quality Audio video splitter.
vi) One storage machine.
vii) Apart from these need some good quality connector, chords, optical fiber etc .

6. Marketing Section
i) Three laptops for demonstration to clients.
ii) Two PC for generating the official documents.

7. General Section ( Back Up Sector)

i) One 3 KVA online UPS with three hours back for entire PCR & MCR section .
ii) One 6 KVA Online UPS for editing & graphics unit & news section with 3 hours back up.
iii) One 1 KVA online UPS for reception area.
iv) One 3 KVA online UPS for the chambers.
v) Chairs & Table available at each above mentioned section except channel distribution
section .
vi) Ten external hard disks.
vii) One industrial locker for stuffs.
viii) Central ac or normal split machine is require for every section .

8. Library Section
i) One normal PC.
ii) One Sony VTR with a TV.
iii) Iron Racks for DV.

9. Car Section
I) One car for CEO.
 II) One Car for other officials.
III) Two Cars for reporting section.
IV) Three bikes for reporting section.

Channels Distribution :
For 95% of west Bengal distribution channel have to tie up with the major MSOs, given below

1. Siti Cable
2. Digi Cable
3. Manthon Network
4. KCBP- GTPL
5. AMBC - IN
6. BCN
7. Den Network
8. Meghbala
9. Kailash Cable
10. CCN
11. Cikone Cable
12. Pearl – Hatway
13. DCN

Expenses Sheet for 3 channels

Channel News Movie Music Total
License , 9 lakhs per month 9 lakhs per 9 lakhs per month 27 lakhs per month
transmission, month
bandwidth
Staff cost 130 staff 4 staff 22 staff 24 lakhs per month (
same staff as 1
channel)

Content 5 lakhs per month 10 lakhs per 5 lakhs per month 20 lakhs per month
month

Distribution 25 lakhs per month 25 lakhs per 25 lakhs per month 65 lakhs per month
month (negotiated)

Rent Common Common Common 3 lakhs per month

Telephone, Common Common Common 3 Lakhs per month

Broadband,
electricity

Car, Common Common Common 5 Lakhs per month

Conveyance
& Misc

Total 1.47 Crores per

per month

Total Yearly Expenditure for running Three said Channels

Rs.17,64,00,000/- (Rupees Seventeen crores sixty four lakhs)

 One Time Setup cost for two channels: Rs.4 crores

 Office Interior Cost: Rs.30 Lakhs

Earnings from three channels:

Channel News Movies Music Total per

month

Direct advertising 90 lakhs per 50 Lakhs per 60 lakhs per 2.00 crores per
month month month month
Editorial advertising 20 lakhs per 15 lakhs per 10 lakhs per 45 lakhs per month
month month month

Total 2.45 crores per

month

Total earnings from two channels per year Rs. 29.40

crores plus taxes (Rupees twenty nine crores fourty
lakhs only)
Note: Sales revenue will start coming in from the third month of successfully launching the channels

Note:

An annual increase of 20 percent revenue may be taken

into consideration for the coming years

Expenses Sheet for 1 music

channel
Head Music
License , transmission, bandwidth 9 lakhs per month

Staff cost 8 lakhs per month

Content & Marketing cost 4 lakhs per month

Distribution 25 lakhs per month

Rent 1.50 lakhs per month

Telephone, Broadband, electricity 1.50 lakh per month

Car, Conveyance & Misc 1 lakh per month

Total 50 Lakhs per month

 One Time Setup cost for one channel: Rs.2.00 crores

 Office Interior Cost: Rs.10 Lakhs

 Investment to start 60 days before the channel goes live

Earnings from one Bengali satellite music channel:

head Income per
month

Direct advertising 60 lakhs per

month

Editorial advertising 10 lakhs per

month

Total : Rupees 70 lakhs per month

i.e Rupees 8.40 crores per year

Note:

 An average gestation period of 3 moths to be considered from the date of

launching the channel before the revenue flow starts

 An annual increase of 20 percent revenue may be taken into

consideration for the coming years

Promoter Profile
Name: Roopal Kabiraj , Managing Director | Powerchord Entertainment Pvt. Ltd
Back ground:
Roopal is a Media Industry Professional with 15 years experience in various renowned
Media Houses like:
 Reliance Entertainment
 Saregama HMV
 Purple
 Dhoom Music
 Rupashi Bangla etc

Movies worked in as production and Marketing roles:

• Japanese Wife (Bengali) -National • Piyalir Password (Bengali)

Award Winner • Chhayamoy (Bengali)
• Rock on (Hindi) • 3 Kanya (Bengali)
• Johnny Gaddaar (Hindi) • Love Connection (Bengali)
• Jodhaa Akbar (Hindi) • System (Bengali)
• Cash (Hindi) • Ogo Bodhu Sundori (Bengali)
• Luck by Chance (Hindi) • Ghar Sansar (Bengali)
• Moner Manush (Bengali) – • Maa Amar Maa (Bengali)
National Award Winner • Mon Niye (Bengali)
• Shunyo Awnko (Bengali) - • Target (Bengali)
National Award Winner • Risk (Bengali)
• Shabdo (Bengali) - National Award • Hangover (Bengali)
Winner • Naxal (Bengali)
• Aschorjyo Prodeep (Bengali) • Laptop (Bengali) - National Award Winner
Biye Not Out (Bengali)

Awards and recognition of Films we have worked in:

18 filmfare Awards |15 Screen Awards | 5 National Awards | 4 Mirchi Music

Awards