DCM FAST FACTS - JUNE 2018

OUR YEAR-ON-YEAR PERFORMANCE TOP 10 CATEGORIES - CINEMA SPENDERS OUR PLAYLISTS

Year Industry
Admissions
DCM
Revenue
Annual Spend
Entertainment & Leisure £33.4m
AVERAGE REEL TIME LENGTH FACTORS
5” = 0.35

LENGTH:
10” = 0.50
Motors £31.2m 20” = 0.85
2016 168.3m £87.9m Finance £26.3m 30” = 1.00

11 MINUTES
(+2%) 40” = 1.33
Telecoms £22.2m 50” = 1.67
Electronics & Household £17.9m 60” = 2.00
2017 171.0m £91.3m
Drink £17.7m
(+4%)
Govt, Social, Political £17.3m
OUR PREMIUM POSITIONS / AVAILABILITY
2018* 171.0m £94.9m
Games & Consoles £14.9m BRONZE SPOT SILVER SPOT GOLD SPOT
(+4%) Food £12.3m 100% site coverage 100% site coverage 98% site coverage
Travel & Transport £11.2m Rate Card: +15% on Rate Card: +30% on Rate Card: +60% on
chosen buying route chosen buying route chosen buying route
Source: 2017 admissions data. CAA/comScore Source: AdDynamix Jan 2017-Dec 2017.
Admissions monitor. Revenue numbers DCM. Top 10 Cinema Category Spenders.
2018 DCM predicted admissions & revenue.

ESTIMATED AVERAGE DCM CINEMA AVE ADMISSIONS ‘BURN RATES’ – BY WEEK 87% of cinemagoers 93% of cinemagoers 100% of cinemagoers
WEEKLY ADMISSIONS Week Adult Family
in their seats* in their seats* in their seats*

1 50% 34% Source: DCM *Source: Assosia Independent Audits Jan – Dec 2017.

2 25% 26%

2.7M
3 13% 15%
PRODUCTION: FIVE DAYS AVERAGE LEAD TIME / £3,000 AVERAGE CONVERSION COST
4 6% 9%

95% 85%
5 4% 5%

6 2% 3%

7 1% 2%

8 - 2% of the copy in cinema of cinemagoers think

is also shown on TV it’s a different ad
9 - 2%
Source: DCM Campaign Management. Based 10 - 2%
on 52 week year. 171m estimated industry
admissions. 81% DCM market share. Source: DCM Campaign Management January 2018. Source: DCM.
DCM FAST FACTS - JUNE 2018
OUR ADMISSIONS SHARE OUR CINEMA PORTFOLIO AVERAGE ADMISSIONS DELIVERY TOP FILMS PREDICTED 2018
The UK’s biggest and fastest Friday 15% The big screen is the ONLY place to see these
growing portfolio. films for the first 16 weeks of their release.
Saturday 26%

81%
Total DCM* share
– Cineworld – Picturehouse Sunday 19% 2018 Films Box Office

– Odeon – Reel Monday 9%

86%
Tuesday 11% Avengers: Infinity War £65m
– Vue – Merlin
DCM London Share Wednesday 11%
– Curzon – Picturedrome Thursday 9% Jurassic World: Fallen Kingdom £50m

*Source: CAA/comScore Q1 2018 – Everyman – Independents Source: DCM Campaign Management.

Admissions share. Based on 2018 YTD Admissions.
Fantastic Beasts:
£50m
The Crimes Of Grindelwald
OUR AUDIENCE: CINEMA PROFILES YOUNGER AND MORE UPMARKET
70 Black Panther £50m

80% OF THE UK
ARE CINEMAGOERS
65
Cinema
Sky Atlantic

Sky Sports
Sky Arts Mamma Mia! Here We Go Again £45m

Mary Poppins Returns £45m

% of Audience that are ABC1

60

C4
Sky Cinema
More 4
Sky 1 ITV 1 Incredibles 2 £45m
61% ARE 16-44* 55
E4 ITV 3

ITV 2 Film 4 ITV 4

59% ARE ABC1 ITV Be
Channel 5 Peter Rabbit £40m
50

52% ARE FEMALE

Deadpool 2 £32m
48% ARE MALE 45
35 37 39 41 43 45 47 49 51 53

Source: TGI Q2 2018. Average Age

Ant-Man and the Wasp £25m
*Source: CAA Film Monitor Coverage
& Frequency Data. Source: TGI GB Q2 2018