A

PROJECT REPORT
ON

COMPANY: “TVS TYRES”

PRODUCT: “TVS EUROGRIP CONTA 350”

SUBMMITED BY

MS. MEENA MALCHE

2023-0109-0001-0016

CLASS: MBA-MKT-02

TO

PUNE INSTITUE OF BUSINESS MANAGEMENT

IN PARTIAL FULFILLMENT OF
MASTER OF BUSINESS ADMINISTRATION
SAVITRIBAI PHULE PUNE UNIVERSITY

i
Table of Contents
Chapter 1 - EXECUTIVE SUMMARY ........................................................................................................ 3
Chapter 2 – INTRODUCTION .................................................................................................................. 5
1. Sector

2. History

3. Product

4. Title of report

5. Statement of problem

6. Motivation for solving the problem

7. Scope of project

8. Limitations

9. Literature Review

Chapter 3 - RESEARCH METHODOLOGY: ............................................................................................. 15

1.Research Design

2. Sampling Design

Chapter 4 – DATA ANALYSIS AND INTERPRETATION .......................................................................... 17

Chapter 5 – CONCLUSION ANS FINDINGS: .......................................................................................... 22

ii
Chapter 1 - EXECUTIVE SUMMARY

As a vital component of the TVS Group, TVS Srichakra Ltd. is one of India's top producers
and exporters of off-highway and two- and three-wheeler tires. Since its incorporation in
1982, the business has established a name for itself in both local and foreign markets. TVS
Tyres' corporate office is in Madurai, Tamil Nadu, and the company's manufacturing
facilities are positioned strategically in Madurai and Pantnagar to satisfy the increasing
demands of its broad customer base.

TVS Tyres is well-known for offering a wide selection of tires for use on trucks, farm
vehicles, motorbikes, scooters, mopeds, and autorickshaws. The brand's product portfolio is
distinguished by its innovation, quality, and longevity, all of which have contributed to its
solid market position in the very competitive tire sector. The company's approach to stay up
to date with changing consumer expectations and worldwide standards is heavily reliant on
its focus on customer-centric innovations and its dedication to research and development.

Strong brand presence is emphasized in the company's marketing plan through participation
in racing, extensive dealer networks, and efficient after-sales support. TVS Tyres has been
able to grow its global presence and hold a substantial market position in the Indian tyre
sector by exporting to over 70 countries thanks to this strategy.

TVS Tyres has demonstrated strong financial development and year-over-year revenue
improvement, mostly due to its strong sales in the OEM and aftermarket categories. Prudent
management techniques and smart long-term planning also contribute to the company's
financial stability.

TVS Tires is seeing an increase in the importance of environmental considerations in

manufacturing processes, additionally emphasizing eco-friendly product development, energy
efficiency, and waste reduction as examples of sustainable operations. The business's
sustainability programs support community welfare and environmental preservation while

3
also being in line with its larger CSR objectives.

TVS Tyres is a noteworthy and innovative participant in the tyre manufacturing industry,
driven by innovation, a strategic vision for expansion, and a legacy of excellence.

4
Chapter 2 – INTRODUCTION

1. SECTOR

https://www.maximizemarketresearch.com/wp-content/uploads/2019/11/Two-Wheeler-
Tires-Market.webp

Rubber and other raw materials are used in the production of two-wheeler tires, which
provide traction for the vehicle to move smoothly. An increase in two-wheeler sales is
driving the market for electric vehicles and supporting the expansion of the two-wheeler tire
industry. Furthermore, due to the growing need for specialized materials to improve tire
quality and sidewalls for an extended tire life, market players are concentrating on the
development of anti-skid, flat run, eco, enhanced grip, and nitrogen-using tires, among other
tires. These efforts are propelling the market further.
Throughout the forecast period, the research covers all the trends and technologies that are
expected to have a significant impact on the growth of the two-wheeler tire market. It draws

5
attention to the factors that are anticipated to affect market growth during this time, including
opportunities, challenges, and restraints. A significant obstacle to the expansion of the
worldwide two-wheeler tire market is the impact of the trade war between the United States
and China. The US-China trade conflict has drawn automobile tires and synthetic rubber into
it, which will impact market projections.
The motorcycle market is anticipated to increase significantly over the projection period. The
growing cost-effectiveness of motorcycles is anticipated to be a key driver of the two-wheeler
tire market's expansion globally.
A brief overview of the market's key regions—APAC, Europe, North America, South
America, and the Middle East and Africa—is provided in this study. Over the course of the
projection period, APAC will hold the largest market share for two-wheeler tires. The
region's significant two-wheeler tire market growth can be attributed to a number of reasons,
including the increasing number of high net worth people (HNWIs) and the adoption of
commuting scooters and motorbikes.
People choose two-wheelers over four-wheelers in urban areas in order to avoid traffic.
Furthermore, there is a high demand for two-wheelers due to rising consumer power and the
fixation of the younger generation with these vehicles. Easy credit and financing options have
also made it simpler for working professionals to acquire motorbikes or scooters, which is
usually good news for companies that manufacture tires for two-wheelers.
The report's goal is to provide a thorough overview of the global two-wheeler tire market,
taking into account all relevant industry players. The research presents the industry's
historical and present state together with projected market size and trends, analyzing complex
data in an easy-to-read manner.
With a thorough analysis of important competitors, including market leaders, followers, and
recent arrivals by region, the report covers every facet of the industry. The study includes
PORTER, SVOR, and PESTEL analyses along with the possible effects of microeconomic
factors on the market by region. The analysis of both internal and external elements that
could have a positive or negative impact on the firm will provide decision makers with a clear
picture of the industry's future.
By examining the market segments and projecting the size of the global two-wheeler tire
market, the study also aids in understanding the dynamics and structure of the industry. The
study serves as an investor's guide thanks to its clear portrayal of the competitive analysis of
key companies in the global two-wheeler tire market by type, price, financial situation,
product portfolio, growth plans, and regional presence.
6
Industry Basics:

https://www.marknteladvisors.com/query/request-sample/india-two-wheeler-radial-tire-
market.html?trk=article-ssr-frontend-pulse_little-text-block

The tyre industry requires a lot of capital, and because capacity grows in spurts, there are
always supply and demand imbalances that cause price cycles. Raw materials account for
around 70% of the prices, which makes variable costs likewise extremely high. Thus, profit
margins are narrow. The production process involves a lot of technology, and R&D is heavily
funded worldwide. The auto sector is the source of demand for tires, both for the OEM and
replacement markets. Car tires and truck and bus (T&B) tires make up the two main markets.
The T&B segment has a value share of roughly 73%. Margin is usually lower in this highly
competitive category than it is in the vehicle tyres segment.
About 58% of the market is made up of replacements, with OEMs making up the remaining
22%. About 15% comes from export. A slowdown in global demand has led to a consolidation
of capacities through mergers and other deals. The domestic tire market closely resembles the
global industry's market features. However, because of the uneven terrain, cross-ply tires are
more popular because they are more affordable, adaptable, and tough. As a result, the
consumption of natural rubber is correspondingly larger. In February 1999, the government
agreed to raise benchmark prices for natural rubber (which accounts for 25–30% of sales) and
apply a 10% safeguard duty on carbon black. Due to these commodities' current historical low
pricing on the international market, its influence was minimal.

7
TVS is a member of the diverse RPG group, which operates in several key industries including
power, financial services, telecom, fertilizers, pharmaceuticals, tires, and computers. The group
has numerous sick enterprises as a result of its misguided attempts to expand across a variety
of venues. However, it appears that consolidation and reorganization are the current tactics.
The group's four main sectors are chemicals, rubber and related products, power, electronics
and telecommunications, and electricity. This fiscal year, TVS has reduced its investments in
its subsidiaries as well, demonstrating the management's caution.
TVS is a manufacturing firm that makes rubber products for the Indian automobile market,
including tires, nylon fabric products, nylon tire yarn, glass fiber, vehicle flaps, and filament
mats. The business has a reputable research and development facility where new compounds,
tire sizes, and raw materials are applied and evaluated. It manufactures tires for lorries, buses,
LCVs, passenger automobiles, and two- and three-wheeled vehicles. TVS exports to nearly 50
nations, with the US being its main market.

Through Atlantic Holdings and Meteoric Industrial Finance, the corporation offers investment
financial services as well. About 90% of revenues originate from sales of car tires, 8% come
from sales of automotive tubes, and the rest revenue is derived from various non-core
operations.
The company's strategic plan involves increasing outsourcing in order to boost production
volumes and diversify its product offering. TVS and Pirelli, an Italian company, have a
partnership for the outsourcing of radial tires, which are sold under the TVS Spider Radials
brand.

TVS INDIA

India's TVS Limited is a tire manufacturer. The company's primary source of income is from
automotive tires, although it also makes nylon thread, rubber tubing, and tire flaps. Through
TVS Financial Services Limited, the company also provides financial services, such as money
market operations, hire buy, financing for office equipment, leasing for containers and
equipment/infrastructure, and equipment financing.

8
2. HISTORY

Cavi Electrici Affini Torino, or Electrical Cables and Allied Products of Turin, is what TVS
stands for.
TVS International was originally founded in Turin, Italy, in 1924, producing railroad and
telephone wires.
TVS arrived in India in 1958, and TVS Tyres of India Ltd. was founded in association with
the TATA Group.
TVS Tyres of India was acquired by the RPG Group in 1982, and the business was renamed
TVS Ltd. in 1990.

3. PRODUCT: (“TVS Eurogrip Conta 350” tyre)

The well-known Indian tire maker TVS Srichakra Limited produces the TVS Eurogrip Conta
350 brand of commercial vehicle tires. The following details pertain to the TVS Eurogrip Conta
350:

9
1. Design and Structure
• Application of Design and Construction: TVS Eurogrip Conta 350 is intended for use
in commercial vehicles, specifically buses and trucks.
• Tread Pattern: It has a unique tread pattern designed for long-distance driving that
provides outstanding stability and traction on a range of road conditions.
• Manufacturing: To guarantee longevity, dependability, and resistance to wear and tear,
the tire is constructed utilizing cutting-edge rubber compounds and manufacturing
methods.

2. Key Features
• High Mileage: The TVS Eurogrip Conta 350 is designed to provide a high mileage,
which qualifies it for use in long-distance transportation.
• Fuel Efficiency: By helping fleet operators cut operating expenses, the tire is made to
contribute to fuel efficiency.
• Enhanced Durability: Its sturdy design and premium materials provide outstanding
resistance to cuts, punctures, and other types of damage, guaranteeing a longer service
life.
• Optimised Performance: The tire geometry and tread design have been optimised to
offer improved braking, traction, and steady handling, hence augmenting overall safety
and control.

3. Suitability
• Long-Haul Transportation: When trucks regularly travel long distances on highways
and intercity lines, TVS Eurogrip Conta 350 is the perfect choice for long-haul
transportation operations.

10
 • Commercial Fleets: It is frequently used by operators of commercial fleets, such as bus
operators, logistics firms, and transporters, who place a premium on affordability,
dependability, and durability when selecting tires.

4. Manufacturing- TVS Srichakra Limited

• Reputation: TVS Srichakra Limited is a reputable tire producer with a long history of
manufacturing high-quality tires for a range of uses.
• Innovation: To continuously improve its goods, the company invests in R&D. It
incorporates cutting-edge technology and materials to boost performance, durability,
and sustainability.
• Market Presence: TVS Eurogrip tires, particularly the Conta 350 model, are sold
extensively in India and are exported to many other nations.

4. TITLE:

Brand Preference in tyres with special preference to TVS Eurogrip Conta 350 in Pune City.

5. STATEMENT OF PROBLEM:

In the expanding two-wheeler market, there is a growing need for strong and high-performance
motorcycle tires; nevertheless, there is a dearth of detailed and analytical information about
new products like as the "TVS Eurogrip Conta 350". A thorough assessment of the TVS
Eurogrip Conta 350 tyre's performance traits, market reception, customer satisfaction, and
competitive position is required. Stakeholders will gain a better grasp of the company's
technological advancements, market position, and possible areas for progress thanks to this
evaluation. Examining how the TVS Eurogrip Conta 350 fits with changing consumer needs
and market developments in the two-wheeler tire sector is also essential. By filling in the
current information gap, this research hopes to have an impact on TVS and related companies'
development initiatives, marketing tactics, and product strategies.

11
6. MOTIVATION FOR SOLVING THE PROBLEM:

• To evaluate the TVS Eurogrip Conta 350's technical specs and how they affect the
device's longevity and performance.
• To assess customer feedback and reviews in order to determine satisfaction levels and
spot common problems or compliments.
• To evaluate the TVS Eurogrip Conta 350's market performance in relation to those of
its rivals in the same class.
• To comprehend TVS's marketing tactics for the Conta 350 and how well they work in
the intended markets.
• To investigate, in light of the results, possible innovations or enhancements that can
boost the product's functionality and acceptability by consumers.

7. SCOPE OF PROJECT:

The automotive industry is extremely competitive, particularly in the two-wheeler segment.

Every company is vying for a commanding market share, and new models with innovative
features are frequently released.

The business is interested in understanding the degree of consumer preference as well as

future expectations. With reference to the models that are currently available as well as those
that are not, the company would like to know which tire brand consumers prefer, with a focus
on TVS Eurogrip Conta 350. This information would help them in product creation, attribute
adjustment, and ultimately, user advantages.

8. LIMITATIONS:

1. This survey was limited to Pune city only.

2. The time allotted for the project was 1 month.
3. Unwillingness to provide information by some customers.

12
 4. Due to bias respondents, the information that has been collected might be biased,
which might lead to biased conclusions.
5. This study covers the sample size of .

9. REVIEW OF LITERATURE:

About customer satisfaction

When the experience from a transaction meets the customer's expectations, customer
satisfaction happens. While customers usually notice and recall experiences that depart from
expectations, they may forget about experiences that fit their expectations.

This stage is specifically referred to as discontent that causes a dissonant emotion when a
product or sender encounter doesn't live up to expectations.
In contrast, in a condition of contentment, it can lead to a repurchase of the good or service,
depending on the circumstances.

It is imperative to acknowledge that individuals, specifically employees, are critical to

establishing and maintaining service quality standards and, ultimately, customer satisfaction
within a firm. It has been noted that manufacturing organizations have also gradually come to
understand that in addition to. The only way to stand out from the competition and establish a
point of uniqueness is through a concrete offering and intangible customer service. It goes
without saying that when a delighted customer is the intended result, businesses must handle
customer contact properly.

Data on customer satisfaction Customer data offers early warning signs of issues before they
manifest as a decline in sales and profits.

The key to success is satisfied customers. Getting feedback from your customers on what
works well and where you can make improvements with your goods or services aids in
making sure your company lives up to their expectations. A survey form intended to collect
client satisfaction is included in the attached file. This crucial information. It was made to be
simple for customers to complete and simple for you to rapidly alter to precisely match the

13
operations of your business.

It also offers distribution suggestions for the form. Verifying the customer's return of the
form and responding to their feedback.

These are some guidelines that Steve Smith provided.

▪ Exceeding consumer expectations is the aim.
▪ Customer satisfaction increases with employee satisfaction.
▪ While important, customer contentment is insufficient. How frequently do happy
customers switch brands? In response, yes.
▪ Every project needs to stem from clearly identified problems. For example,
disgruntled consumers don't purchase. That is an illustration of an obvious issue.
▪ The initiative ought to yield quantifiable or intangible advantages. Differentiate
between the two categories of rewards.
▪ The plan needs to be coherent and unambiguous, and it needs to resonate with the vice
president and a small number of managers who support the initiative and goal.

The following products, according to Stevesmith, increase client satisfaction.

▪ The caliber of a business's goods and services.

▪ The quality of the customer's relationship with the co-agent.
o Adaptability
o Completeness
o Originality

14
Chapter 3 - RESEARCH METHODOLOGY:

A business that is driven by the market should concentrate on researching its customers in
order to make decisions about policies like improving the quality of its products, setting
prices that are reasonable, providing good services, etc. Through middlemen like distributors
and merchants, they will communicate with the customers. The lower-level channel member
who will be interacting directly with the customer is known as the retailer. Because he is the
consumer, the merchant can learn a lot about the customer's purchasing habits and attitude
toward the merchandise from their interactions with them. In order to improve the
distribution network and satisfy customers, every business must focus on evaluating client
behavior.

1. Research Design:

The plan, framework, and approach of an inquiry developed in order to find answers to
research questions is known as research design.
For this study, a descriptive research design was selected.
sources of data: The primary and secondary sources of data used in the study are sources
of information collecting.

Primary Data:

Primary data are those gathered with a specific goal in mind. By using questionnaires,
primary data is directly gathered from clients.

Secondary Data:

Secondary data are those that were gathered for a different reason and are already in
existence. Catalogs and company documents provided the secondary data that was gathered.
Research strategy: To get the information required from the respondents, a survey method is
used.
Research tool: The researcher employed a well-structured and prepared set of open-ended and

15
closed-ended questions as part of this investigation. The responders are given the
questionnaire in person.

2. Sampling Design:

Definition of population: TVS Eurogrip Conta 350-preferential consumers are included in the
study's population.

Sampling Procedure:

Non-probability sampling is used to conveniently select a defined size sample from the target
population.
Number of samples: For this study, a sample of clients was chosen from the intended
population.

Statistical Tools Used:

The weighted average approach and the percentage method are employed in the analysis, and
the outcome is interpreted. The purpose of this test was to reduce the data collection's error.
For a more accurate and comprehensive understanding of the findings, graphs were utilized to
depict the data.

16
Chapter 4 – DATA ANALYSIS AND
INTERPRETATION

Pie Chart 1:

Interpretation:

Out or 30 respondents met 63.3% are under 25, 13.3% of them were in between 25-34, 10% of them
are in between 35-44, 13.3% of them are in between 45-64 and 0% of them are in between 55-64.

Pie Chart 2:

17
Interpretation:

Out of 30 respondents 33.3% are Graduated, 43.3% of them are Post Graduated amd, 23.3% of them
Professionals

Pie Chart 3:

Interpretation:

Out of 30 respondents met, 23.3% are below the income level of 9,900, 6.67% are in
between 10,000-20,000, 10% are in between 15,000-20,000, 36.7% are in between above
20,000 and 23.3% are others.

18
Pie Chart 4:

Interpretation:

Out of the 30 respondents met 10% of them are in between 1-2, 70% of them are in
between 3-4, 20% of them are above 5.

Pie Chart 5:

Interpretation:

19
Out of 30 respondent 20% know about “TVS Eurogrip Conta 350” brand through
Newspaper, 40% of them know through Television, 10% know through Magazine, 16.7%
know through Friends, 3.3% know through Sales people, 10% know through Hoardings.

Chart 5:

Interpretation:

Out of 30 respondent 37.9% have experienced Puncture in “TVS Eurogrip Conta 350” tyre,
20.7% have experienced Uneven wear, 58.6% have experienced Reduced Grip and 24.1%
have experienced other issues.

20
Bar Chart:

Bar Chart:

21
Chapter 5 – CONCLUSION ANS FINDINGS:

After detailed analysis of data update from this research study we come to
the conclusion that:

1. It was found that 3.3% customers came to know about the brand by sales people

and 60% came to know by television and newspaper.

2. Out of 30 respondents met for the study, it was found that more customers are
using TVS tyre and later they give importance to “TVS Eurogrip Conta 350”.
3. Majority of the customers faced the issue of reduced in “TVS Eurogrip Conta 350”
tyre.
4. Majority of the customers have highly rated the performance of the tyre, and the
lowest rating is given to durability.
5. It was found that price, advertising, brand image, influencers are influencing the
respondents while choosing a bike tyre.
6. It was found that according to respondent’s opinion about the overall Performance
of the manufacturers of “TVS Eurogrip Conta 350” tyre, stands first followed by other
company tyres.
7. Advertisement is playing major role in the promotion of TVS Tyre.

Suggestions:

• In order to increase its market share, the corporation should focus on introducing new
models into the market.
• Since the majority of consumers believe that bicycle tires are essential for all market
segments, even the lowest end of the market may be served by appropriate models.
• Goodwill from salespeople may be created and maintained as it complements
television media in influencing the decision of the consumer.

22
 • To draw in middle-class and lower-class customers, low-cost models must to be
advertised.
• TVS bikes rank third among the least expensive to maintain, thus upgrading their
technology might lead to the development of the least expensive positioning and
image.
• Since the majority of consumers are under 25, both the product characteristics and the
ads could be customized specifically for them.
• In order to draw in more clients, financing options for bike tire purchases might be
strengthened.

Bibliography:

• BOOKS
1. MARKETING
PHILIP KOTLER, principles of marketing, New Delhi, millennia edition Indian print
2000.
2. RESEARCH METHODOLOGY
KOTHARI, C.R., “RESEARCH METHODOLOGY-METHODS AND
TECHNIQUES”, NEW DELHI, 1997, 2ND EDITION.
3. STATISTICS
DR.GUPTA S.P. ELEMENTS OF BUSINESS STATISTICS, FIFTH EDITION.

• WEBSITE
WWW.TVSMOTORS.CO.IN
WWW. GOOGLE.COM

23