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    Aa PPT

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    thisissahilsaini

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    Aa PPT

    Uploaded by

    thisissahilsaini
    4 views8 pages

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    AA_PPT

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    4 views8 pages

    Aa PPT

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    Introduction to

    PageRank
    Algorithm
    The PageRank algorithm is a fundamental technique used by search
    engines like Google to determine the importance and relevance of web
    pages. It analyzes the structure of the interconnected web to identify
    authoritative and high-quality content that users find most valuable.
    Understanding the Basics of
    Web Graphs
    Web Pages as Hyperlinks as Link Structure
    Nodes Edges Analysis
    Each web page is The hyperlinks between PageRank examines the
    represented as a node in web pages are structure of these
    the web graph. represented as directed interconnected web pages
    edges in the graph. to determine their relative
    importance.
    The PageRank Calculation
    Process
    1 Link Analysis
    PageRank analyzes the hyperlinks between web pages to understand their
    relationships and relative authority.

    2 Recursive
    Scoring
    The algorithm recursively calculates a PageRank score for each web page
    based on the scores of the pages linking to it.

    3 Convergence
    The process continues until the PageRank scores for all pages converge to a
    stable set of values.
    Iterative Computation of
    PageRank
    1 Matrix 2 Iterative Updates
    Representation
    The web graph is represented as a The PageRank scores are updated
    transition probability matrix, where iteratively by multiplying the matrix
    each element represents the with the current PageRank vector until
    likelihood of navigating from one page convergence.
    to another.
    3 Damping Factor 4 Efficient
    The algorithm includes a damping Computation
    Efficient algorithms and data
    factor to account for the probability of structures are used to compute
    a user randomly jumping to a different PageRank scores for large-scale web
    page. graphs.
    Factors Affecting PageRank
    Scores
    Incoming Links Content Quality
    The number and quality of incoming links The relevance, depth, and freshness of a
    to a web page are the primary factors in web page's content also contribute to its
    determining its PageRank score. PageRank score.

    User Site Structure


    Engagement
    Metrics like time spent on the page, The overall structure and internal linking
    bounce rate, and user interactions can of a website can impact the PageRank
    influence a page's PageRank. scores of its individual pages.
    Practical Applications of
    PageRank

    Web Search Social Recommend Citation


    PageRank is a Network ation Analysis
    crucial component Analysis Systemscan be
    PageRank PageRank-like

    of search engine PageRank can be used to recommend algorithms are used

    algorithms, helping applied to social relevant and in academic citation

    to identify the most networks to identify high-quality content networks to

    authoritative and influential users and to users based on evaluate the

    relevant web pages important their interests and importance and

    for user queries. relationships within the content's influence of


    the network. authority. research papers
    and authors.
    Limitations and Challenges of
    PageRank
    Spam and
    Manipulation
    PageRank can be susceptible to spam and attempts to artificially inflate a
    page's score through link farming or other techniques.

    Inability to Capture User


    Intent
    PageRank does not directly take into account the user's search intent or query
    context, which can lead to suboptimal search results.

    Changing Web
    Dynamics
    The constantly evolving nature of the web and changes in user behavior can
    challenge the effectiveness of the PageRank algorithm over time.
    Conclusion and Future
    Developments
    While PageRank has been a groundbreaking algorithm, it is just the beginning of the continuous
    advancements in web search and information retrieval. Future developments in areas like
    machine learning and natural language processing hold great promise for creating even more
    intelligent and personalized search experiences.

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