Chapters 13 and 14 Outline

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OUTLINE

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Chapters 13 and 14

A. Jansson/Helping Skills

1. Protest for economic equality

The 1964 and 1965 civil laws failed to address the economic issues that were facing the

black community in the US. The laws maintained the status quo, with American society being

divided on economic lines; black Americans were considered an underprivileged race, which

created much turmoil as the Blacks protested against economic segregation. With the rioting in

Watt, Dr. Martin Luther King Jr could only conclude that the 1964 and 1965 great civil laws

barely touched on poverty, unemployment, isolation, family disintegration, and hopelessness

(Kotz, 2005). Dr. Martin Luther King Jr. regarded the American system as malevolent and

advocated for a proactive rejection of participation as a reaction to the oppressive practice of

segregation, thus facilitating and supporting protests. He was repeatedly arrested for his

persistent violation of the repressive laws in the southern region. He discussed the brutal

mistreatment of blacks in certain states and advocated for a peaceful approach to the fight for

liberation. Notwithstanding his perilous circumstances, he remained steadfast in his pursuit of

emancipation for African Americans. He organized and championed the civil rights movement

and actively participated in peaceful protests.

B. Power

1. The civil rights movement led by Dr MLK Jr was able to leverage power by taking

advantage of the war in Vietnam and the numerous riots.

Dr MLK jr eventually agreed to negotiate with the government after President Lyndon

Johnson showed similar desires. Dr. MLK jr remained steadfast on the mission of the civil rights

movement, which was advocating for economic power for the underprivileged communities,
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particularly the Blacks (Kotz, 2005). Therefore, King used the war to his advantage to champion

the interest of the civil rights movement by taking strategic positions.

C. Messaging

1. The delegates’ conferences were the messaging medium used.

All parties that were involved in the wars, Vietnam and the rioting in the US by the civil

rights movement sent representatives to the negotiating table to represent their interests;

President Johnson was represented by different government officials, such as the former

Supreme Court justice, Arthur Goldberg, while Dr. MLK Jr represented the civil rights

movement (Kotz, 2005). King was to champion the mission of the civil rights movement and

guarantee that the concerns of the Black community were addressed.

D. Identifying Audiences

1. Protests for economic equality can bring about dialogues as parties connect with the

relevant audiences for a win-win deal, which is vital to helping them champion their

cause.

Dr MLK Jr. lobbied African Americans to rebel against economic segregation and

oppression following the Civil Rights Act of 1964 and 1965 (Kotz, 2005). As African Americans

were targeted for economic oppression, they served the right audience for Dr MLK Jr in

advancing the call for economic equality.


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Reference

Kotz, N. (2005). Judgment Days: Lyndon Baines Johnson, Martin Luther King, Jr., and the

Laws That Changed America. Houghton Mifflin Company.

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