CHAPTER-1 INTRODUCTION

 DESCRIBE THE BUSINESS SECTOR.

 BRIEF INTRODUCTION OF THE COMPANY
 2 COMPETITORS OF THE COMPANY

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Havells India Limited was established in 1958 and is a part of the QRG Group a leading
solution provider in the power distribution-equipment industry in India. The company
is one of the foremost manufacturers and suppliers of low-voltage electrical equipment
in the country. It manages its operations through its three divisions – switchgear, cable
and wire, and electrical consumer durable.

QRG Enterprises which is the QIMAT RAI GUPTA GROUP is one of the fastest
growing Electrical and Power Distribution Equipment Company in the country,
manufacturing products ranging from Building Circuit Protection, Industrial &
Domestic Switchgear, Cables & Wires, Energy Meters, Fans, CFL’s, Luminaries, Bath
Fittings and Modular Switches

The group comprises of 5 companies:-

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  Havells India Ltd. (the flagship company)
 Standard Electrical
 Sylvania
 TTL.
 Crabtree

Havells India Ltd, a billion-dollar-plus organization, and one

of the largest & India's fastest growing electrical and power distribution equipment
company, manufacturing products ranging from Building Circuit Protection, Industrial
& Domestic Switchgear, Cables & Wires, Energy Meters, Fans, CFL Lamps,
Luminaries for Domestic, Commercial & Industrial application and Modular Switches.

Havells owns some of the prestigious global

brands like Crabtree, Sylvania, Concord, Luminance, Claude, and Sylvania: Linolite,
SLI Lighting & Zenith.

With 91 branches / representative offices and over 8000 professionals spread over 50
countries across the globe, the group has achieved rapid success in the past few years.
Its 20 state-of-the-art manufacturing plants spread over India, Europe; Latin America
& Africa churns out globally acclaimed products like Switchgear, Luminaries, CFL’s
etc. Havells India Ltd is a name synonymous with excellence and expertise in the
electrical industry. Its 20000 strong global distribution network is always ready to
service its clients.

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Today Havells and its brands have emerged as the preferred choice for a discerning
range of individual and industrial consumers both in India and abroad.

The essence of its success lies in the expertise of a fine team of professionals, strong
relationship with associates, the ability to adapt quickly, efficiently and ably supported
with the vision to think ahead.

Havells India Ltd has recorded a turnover of Rs. 5002 crores in the previous financial
year and is poised for another quantum growth.

Havells is now perceived as a single source for all your low voltage electrical
requirements. Most of its products have both national and international certifications
from independent testing authorities, and it is a matter of pride that the company is
widely perceived as a quality manufacturer with a reputed brand image. Hence its
customers place an unconditional trust in us.

Havells core strength lies in its 13 manufacturing plants in India, which are producing
world class standard electrical products.

Havells was initially an electrical company but now it is turning towards consumer
oriented company. Havells has its exports in more than 53 countries like United
Kingdom, Germany, Spain, Bulgaria, Norway, France, United Arab Emirates, Oman,
Peru, Iraq, Singapore, Malaysia, Thailand, Philippines, Australia, Nigeria, Egypt,
Ghana, Saudi Arabia, Lebanon, Turkey, Kuwait,
Myanmar, Nepal, Bangladesh, Sri Lanka, Iran, Syrian
Arab Republic, Greece, Mauritius, Zimbabwe, Kenya, and
Uruguay.

The company has acquired a number of International

certifications, like :

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However the company also have some international
certifications too which makes the Havells a world renowned
company. Some of the international certifications are:

KEMA,CB,ASTA,CP,SEMKO,SIRIUM(Malaysia),SPRING (Singapore),TSE
(Turkey),SNI (Indonesia),EDD (Bahrain),ROHS (European Directive)

However the company also had a world wide market. The company access to markets
in 40 countries. And also increasing its presence in developing markets like Asia and
Africa. The company has one of the strongest product portfolios in the industry
supported by a strong R&D base.

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VISION

To be a globally recognized corporation that provides best electrical & lighting solutions,
delivered by best-in-class people.

MISSION
To achieve our vision through fairness, business ethics, global reach, technological expertise,
building long term relationships with all our associates, customers, partners, and employees.

VALUES
Customer Delight : A commitment to surpassing our customer expectations.
Leadership by example. A commitment to set standards in our business and transactions

based on mutual trust.

Integrity and Transparency : A commitment to be ethical, sincere and open in our dealings.

Pursuit of Excellence : A commitment to strive relentlessly, to constantly improve

ourselves, our teams, our services and products so as to become the best in class Product
Range.

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 CHAPTER-2

BCG MATRIX/SWOT ANALYSIS OF THE COMPANY

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SWOT ANALYSIS OF HAVELLS

The diagnosis of a firm’s strengths and weakness can be fruitful only if the environment
factors and market conditions are considered along with the internal capabilities. this
approach essentially involves matching of the internal capabilities with the environmental
opportunities and threat and is known as SWOT (strength and weakness, opportunities and
threats) analysis.

Strengths:

Strength is a resource, skill or other advantage relative to competition and the needs of
markets a firm serves of anticipates serving. Strength is a distinctive competence that gives
the firm comparative advantages in the market place.

The key strengths are:

- International approvals

- Leveraging upon Sylvania Network (10000 distributor)

- World class infrastructure

- Global presence (Latin America,UK,Europe)

- Largest Manufacturing Capacity

- R & D Facilities

- Green Products

Weakness:

A weakness is a limitation or deficiency in resources, skills and capabilities that seriously

impedes effective performance.
Sources of outfit:

 Globally small market share

 Slowdown of Real Estate

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  Slowdown in global markets will affect more adversely now after Sylvania
acquisition.

Opportunities:

An opportunity is a major favorable situation in the firm’s environment. identification of a

previously overlooked market segment, changes in competitive of regulatory circumstances,
technological changes etc. are examples.
 Global Opportunities

 Leveraging upon motor business in India.

 Vertical Integration into Havells retail outlets.

Threats:
A threat is a major unfavorable situation in the firm’s environment. it is key impediment to
the firm’s current or desired future positions. the entrance of a new competitor, slow market
growth, major technological change, appearance if a substitute product is examples.
 Unorganized market.

 Unrelated diversification.

 Delays in execution of projects.

3.3 Financial Highlights of year 2008-09

 Turnover has increased from Rs. 2231.17 crores in 2007-08 to Rs. 2333.82 crores in
2008-09, a growth of 4.6%.

 Profit after Tax has increased from Rs. 143.54 crores in 2007-08 to Rs. 145.23 crores
in 2008-09, an increase of 1.18%.
 PAT to Sales Ratio has decreased from 6.43% in 2007-08 to 6.22% in 2008-09.
 Earnings per Share have decreased from Rs. 26 in 2007-08 to Rs. 24.93 in 2008-09.
 Book Value per Share has increased from Rs. 102.04 in 2007-08 to Rs. 154.91 in
2008-09.
 Net Worth has increased from Rs. 648.93 crores in 2007-08 to Rs. 931.31 crores in
2008-09.

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 CHAPTER-3

 PRODUCTS OF COMPANY, EXPANSION AND

WITHDRAWAL OF THE PRODUCT

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Product Profile

2.1.) Miniature Circuit Breakers (MCB’s)

In the residential, commercial and Industrial sectors, final electrical distribution needs are continuously
evolving. Improved operating safety, continuity of service, greater convenience and operating cost have
assumed tremendous significance. Havell's breakers have been designed to continually adapt to these
evolving needs.

Havell's maintaining pace with the technological changes has introduced Miniature Circuit Breakers
tested as per the latest

specifications IS:8828-1996, IEC:898-1995 for a breaking capacity of 10KA.

Figure# 2.1 Havells Miniature Circuit Breakers

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2.2.) Capacitors

Havells started manufacturing of its new range of products Capacitors in February 2007

Havells Capacitors are designed and manufactured using S3 technology. It encompenses product with
triple shield with differential disconnector in the event of any fault within due to environmental
compatibility. Automatic controlled vacuum potting of "Element Modules" ensures fault remains
localized. and protects the installation in spite of hazards

Advance technologies adopted in our "Capacitors" offer you unmatched safety and outstanding
performance under Indian conditions benefiting you month after month and every year from now on...

Our commitment to manufacturing excellence and providing a world class quality products at
affordable prices in creating your industry more energy efficient, now from even wider spectrum of
products from Havells; we offer you a complete solution which is not only safe and reliable but also
help you save your energy.

Figure # 2.2 Havells Capacitors

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2.3.) Fans

Havells entered fan business in mid - 2003 and has emerged as one of the fastest growing fan brands in
the Indian market. Havells has captured customers' fancy with innovative design and excellent finishes.
From premium fans in exquisite antique finishes to fans specially designed for kids, dual color fans and
super speed fans. Havells offers a complete range to meet varied individual needs

Figure# 2.3 Havells Fans

2.4.) Cables

Set up in the year 1996, Havells Cables plant (an ISO: 9001-2000 certified unit) is located in Alwar, in
the state of Rajasthan, India. Since inception, Havells has invested heavily in the manufacturing
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infrastructure, which has today become one of the largest in India. All wires & cables are manufactured
on most modern laser controlled automatic machines, using best raw material from primary
manufacturers ensuring perfect quality

Features:

Highly compacted conductors to reduce AC losses which are due to skin and proximity effect.
Purest insulation to bear thermal and thermo-mechanical stresses at continuous normal and short
circuit temperature conditions.
Complete protection against most forms of electrolytic and chemical corrosion.
Extruded inner sheath (for XLPE insulated power cable HT).
Sequential length marking on outer sheath of the cables.
Over 90%armour coverage of armored cables..

Figure # 2.4 Havells cables

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2.5.) Switches

A new addition to the Havells product portfolio Pearlz, a range of aesthetically designed modular plate
switches that are engineered to deliver protection and built to last. A well-designed knob provides soft
operation and the ultra-tech mechanism ensures longevity. Pearlz promises quality and reliability.
Available in a pure white finish, these switches lend pristine beauty to your walls for years.

Figure# 2.5 Havells Switches

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2.6.) Crabtree Bath fittings

Crabtree is a name synonymous with truly world-class luxury bath fittings. Backed by the HAVELLS
Group, India's leading electrical switchgear and equipment manufacturer, Crabtree is in distinguished
company.

To cater to its global clientele, the Group has set up an extensive distribution network for this exclusive
range both in India and abroad, to provide customers with technical support and after sales service.

Production at Crabtree is a symbiosis between advanced technology, maximum functionality and

aesthetic designing to match the taste of the discerning clientele. The state-of-the-art plant at Bhiwadi
(Rajasthan) is a unique fusion of the best human and technical resources.

Figure# 2.6 Crabtree Bath fittings

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2.7.) Havells Meters

The world and with over nine decades of expertise in the field of energy measurement, M/s With over
10 million Ferraris meters in successful operation in fourteen countries all over. Deutsche
Zahlergesellschaft, Germany (DZG), established in the year of 1917, now offer their technology
towards high quality metering in India.

TTL Limited, the Metering unit of Havells group, manufactures high quality single phase Ferraris
meters, under a joint venture with DZG, at their new unit at Sahibabad in Uttar Pradesh, India. This
manufacturing venture shall cater to the DZG market of highly quality conscious European customers,
to the world wide export markets, and to the quality conscious. Indian utilities. A rugged, well
established and proven meter design ensures high quality, long life, trouble free, very accurate and
reliable energy measurement that shall go a long way in improving the Utility-Consumer relationship,
through reliable and genuine data for billing purposes.

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Figure# 2.7 Havells Meters

Product Profile

2.8.) CFL (Compact Fluorescent Lamps)

Havell's is one of India's leading energy efficient, lighting solutions Company. Always sensitive to the
needs of the consumers and country, the company strives to serve them better with energy efficient light
sources. The new range of compact fluorescent lamps and luminaries from Havell's are a result of this
conviction.

Manufactured using state-of-the-art machinery, cutting edge technologies and top quality raw materials
imported from the world's best sources, provide the consumers with the highest lumen output that too
with lowest power consumption. These CFLs last eight times longer than ordinary GLS bulbs. They
brighten your life with more light, more savings and more life. With two manufacturing units in India and
clients ranging from Asia-Pacific, Middle East, Europe, Africa and Australia Havell's CFL is a story of
constant innovation and profound quality.

Figure# 2.8 Havells CFL’s

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 HAVELLS GREEN CFL

Havells is continuing upgrade products in order to best serve modern discerning consumer. Havells
CFL is environment friendly by introducing India’s first Eco friendly GREEN CFL. Today most of
company use liquid mercury due to cost effectiveness and simple technology. These CFL contained a
least 3 to 5 times more than prescribed norms by Indian and international standard.

But Havells modified all its CFL production lines and adapt PDT (Pill Dosing Technology). With PDT
Havells now use amalgamated mercury pills that are less harmful to the environment as compared to
conventional use of liquid mercury. These pills also conform to Indian and international standard on
use of mercury in CFLs.

Additionally Havells is first Indian CFL manufacturing to have adopted RoHS, European norms on
Restriction of Hazardous Substances in CFLs.

Havells two unit plants in India and client ranging from Asia-Pacific, Middle East, Europe, Africa and
Australia Havells CFL is a story of constant innovation and profound quality.

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20
 OBJECTIVES OF THE STUDY

Every study is conducted with key objectives and aims kept in the fore. Without aims and objectives
the study is like a ship without radar. So aims and objectives of this study are.

1) To understand the awareness level of Havells and Havells green CFL.

2) To know how satisfied are customers and retailers with the products they purchase and the
services provided by the company.
3) To find out what the customer and the retailer wants from Havells GREEN CFL.
4) To know the market shares of GREEN CFL.
5) To know the perception of customer regarding the quality of GREEN CFL.
6) To know the most influential factors that influence the customer behaviour towards GREEN
CFL.

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 CHAPTER-4

CARRIER OPPORTUNITIES IN THE COMPANIES

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WHERE THE MIND IS FREE AND THE OPPORTUNITIES ARE IN PLENTY

For the 6,500 professionals who are part of our team across 91 branch and representative offices
worldwide, the freedom to grow is a fundamental right.

By nurturing a merit based environment that respects talent, celebrates achievement, and
rewards growth, we offer fast tracked careers that are limited only by your ambition.

The management team at Havells continues to be guided by QRG's philosophy of

simplicity, transparency and trust.

---- Anil Rai Gupta, CMD.

Please be informed that following details provided on our website www.havells.com are our
only contact numbers for customers: Customer Care No. 08045771313, WhatsApp Support:
9711773333, Mobile App: “Havells SYNC App”, email id : customercare@havells.com,. Any
contact details other than mentioned on our website might not be reliable and may lead to
fraudulent transaction(s). Also, we do not ask for your confidential details like account number,
card number, PIN, OTP, CVV. Beware of fake calls and do not share such details with anyone
as it may lead to identify theft and unauthorized transactions.

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Career Opportunity

NO OPEN POSITIONS. PLEASE CHECK LATER.

(We also engage Apprentice under the provision of Apprentice Acts and under prescribed
limits in our Various Plants).

DISCLAIMER

It has come to our notice that certain individuals and recruitment agencies are trying to mislead
job aspirants by claiming themselves to be the employees/ recruitment agencies of Havells
India Limited (and/or its group companies) ("Havells") and inviting them for interviews and/or
offering employment opportunity on monetary consideration. Please be advised that Havells,
does not, under any circumstances, charge or collect fees of any kind from candidates at any
stage of recruitment process. Any communications demanding payment for appearing for
interview and/or offering employment opportunity at Havells are fraudulent in nature. They do
not originate from Havells, and are not associated with our recruitment process. We do not
compromise on talent and all recruitments are made purely and only on merit. We do not
authorize third parties to conduct employment drives or extend offers of employment. The
entire recruitment process is carried out only at the offices of Havells.

Please be advised that persons dealing with such fraudulent individuals and recruitment
agencies in any manner will be doing so at their own risks and consequences. Havells will not
be liable for any loss or damage that may be suffered or incurred directly or indirectly through
correspondence with such individuals or agencies and that such communication should not be
treated as an offer or representation from Havells. We are not liable for any loss (monetary or
otherwise) suffered by any person due to such activities. We also do not have any obligation to

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provide employment to any person who has been issued a fraudulent offer letter, or to offer any
other recourse whatsoever.

In case of any instance coming to your knowledge or if you need to verify authenticity of any
correspondence relating to recruitment activity at Havells, you may contact us
at careers@havells.com.

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 CHAPTER-5

LEARNING FROM THE PROJECT

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 The Internship awarded an opportunity to work which the largest retailer of the country with
HAVELLS has a strong financial position, which is clear from the profits and sales it
was able to maintain even in the period of slowdown.

 Moreover, should try to introduce more products in the low price range for the middle
class.

 Sales have increased in proportion to the increase in cost of raw materials and other
manufacturing expenses. Therefore, relying on quantity and not sacrificing quality.

 Due to use of SAP all units of the organization have been able to create a common
database and thus are able to easily access to all data including information related to
inventory.

 They can invest in large projects.

 They have to continue PROACTIVE marketing in order to utilize the huge cash
reserves towards fruitful investment.
 Should also explore other areas of opportunity.
 They should expand their business in order to utilize their funds.
 Should try and manufacture products in the low price range for middle class.

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 References

BIBLIOGRAPHY

 Havells India Ltd. annual reports

 Havells India Ltd. official website
 www.moneycontrol.com
 www.investopedia.com
 I. M. Pandey
 R.L Gupta & V.K Gupta
 www.google.com

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 Table of Content for General Interest

CHAPTER
TITLE PAGE NO.
NO.
I Identification of area of improvement for good
business / entrepreneurship/ good employee/
Personal and professional development
II Action plan for improvement

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 -------------------
Profit & Loss in Rs. Cr. -----
account --------------

Mar '05 Mar '06 Mar '07 Mar '08 Mar '09

12 mths 12 mths 12 mths 12 mths 12 mths

Income

Sales Turnover 666.03 1,115.14 1,681.06 2,231.17 2,333.82

Excise Duty 83.42 111.45 135.66 176.72 130.71

Net Sales 582.61 1,003.69 1,545.40 2,054.45 2,203.11

Other Income 2.72 5.74 3.16 13.22 5.31

Stock
Adjustments 40.47 36.06 56.32 129.32 -173.75

Total Income 625.8 1,045.49 1,604.88 2,196.99 2,034.67

Expenditure

Raw Materials 391.89 653.18 1,062.35 1,466.63 1,263.52

Power & Fuel

Cost 9.04 15 17.55 21 21.64

Employee Cost 25.88 41.37 53.08 74.37 88.14

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Other
Manufacturing
Expenses 23.63 38.64 42.93 78.83 74.66

Selling and
Admin
Expenses 102.51 168.07 264.82 339.43 363.15

Miscellaneous
Expenses 8.81 21.35 15.83 12.01 13.63

Preoperative
Exp
Capitalised 0 0 0 0 0

Total Expenses 561.76 937.61 1,456.56 1,992.27 1,824.74

Mar '05 Mar '06 Mar '07 Mar '08 Mar '09

12 mths 12 mths 12 mths 12 mths 12 mths

Operating
Profit 61.32 102.14 145.16 191.5 204.62
PBDIT 64.04 107.88 148.32 204.72 209.93
Interest 16.52 22.6 20.94 25.42 25.03
PBDT 47.52 85.28 127.38 179.3 184.9

Depreciation 4.08 6.36 9.74 13.06 17.86

Other Written
Off 0 0.02 0.04 0.04 0.05

Profit Before
Tax 43.44 78.9 117.6 166.2 166.99

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Extra-ordinary
items 0 0 0.32 0.05 0.28

PBT (Post
Extra-ord
Items) 43.44 78.9 117.92 166.25 167.27
Tax 12.91 15.66 18.39 22.71 22.04

Reported Net
Profit 30.53 63.21 102.15 143.54 145.23

Total Value
Addition 169.87 284.43 394.21 525.64 561.22

Preference
Dividend 0 0 0 0 0
Equity
Dividend 2.9 6.72 13.44 14.48 15.04

Corporate
Dividend Tax 0.38 0.97 2.28 2.46 2.56

Per share data (annualised)

Shares in issue
(lakhs) 115.91 248.91 537.58 579.18 601.68

Earning Per
Share (Rs) 26.34 25.39 19 24.78 24.14

Equity
Dividend (%) 50 50 50 50 50

Book Value
(Rs) 74.73 70.31 48.82 112.06 154.88

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 ----------------
--- in Rs. Cr.
----------------
Cash Flow ---
Mar '05 Mar '06 Mar '07 Mar '08 Mar '09

12 mths 12 mths 12 mths 12 mths 12 mths

Net Profit Before

Tax 43.24 78.51 120.54 166.25 167.27

Net Cash
From
Operating
Activities -7.14 142.63 202.01 129.02 273.17

Net Cash (used

in)/from

Investing
Activities -49.7 -62.58 -99.1 -315 -322.35

Net Cash (used

in)/from Financing
Activities 57.07 -79.95 -76.78 223.59 140.39

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Net
(decrease)/increase
In Cash and Cash
Equivalents 0.24 0.11 26.13 37.61 91.21

Opening Cash &

Cash Equivalents 0.11 0.35 0.47 26.61 64.22

Closing Cash &

Cash Equivalents 0.35 0.46 26.61 64.22 155.43

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