BBA Hons Brochure 2024 Chennai

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CHANCELLOR’S MESSAGE

Over the last 25 years, VIT Business School has delivered


transformative learning experience in business Studies to its
incumbents. Our 2+2 BBA (Honours) Programme and 4+1 BBA
(Honours) Programme : 4 Year BBA (Hons) + 1 year Accelerated
MBA/ MS with Rochester Institute of Technology (RIT), USA chisels
the talents of the students through experiential learning.
The BBA Programme provides the students a holistic knowledge
in the fields of Management, Liberal Arts and Science. The thrust
areas of this programme focus on Digital Literature, Culture, Fine
Arts, Environmental Studies, Health and Economics which will
enable the students to completely enjoy their learning process
both in VIT and RIT, USA. The diligently designed bridge courses
will set the pace for the students to become rational and critical
thinkers with unique managerial perspectives. Rigorous and
industry-relevant Curriculum, Active Collaboration with Foreign
Universities, Industrial Collaborations and Extension Activities will
help the students to sharpen their business acumen. The

BBA (Hons) with


Programme features on the integration of the needs of social and
business communities with technology and natural environment.
Through an amalgamation of learning, hands-on projects,
business competitions and knowledge resources, students can
convert their business ideas into viable products and
Specialization –
commercialize them to become true entrepreneurs. I wish all the
students a bright and futuristic success in all their endeavors! ADMISSION 2024
Building Global Career
Dr. G. Viswanathan
Pathways through Innovative,
Chancellor
Challenge based Learning

BBA (Honours) with


Accelerated
MBA/MS @RIT USA
ABOUT VIT CHENNAI VISION

VIT Chennai is a globally engaged, competitive, comprehensive and To be among the top reputed business schools of choice among
research enriched university campus, strategically positioned in prospective students and recruiters by providing intellectual,
the capital city of Tamil Nadu to respond to major industrial, social, behavioural knowledge inputs to students and practicing managers
economic and environmental demands and challenges. It has been who become effective leaders and responsible citizens in the global
a pioneer in the transformation of higher education in the country environment.
by introducing application based learning to produce industry MISSION
ready professionals. The campus has a cosmopolitan atmosphere To develop innovative, globally competitive and socially responsible
with students from all parts of the globe. leaders.

CORE VALUES
We promote a ‘learning to learn’ culture that provides lifelong
RANKING
support in an ever-changing business environment.
VIT is one among the top 5-6 in India and within 701-800 universities We believe in holistic personality development, which lays a great
of the world as per Shanghai Academic Ranking of World degree of emphasis on the need for ethical behaviour and integrity
Universities 2023. in business dealings
VIT is ranked 9 in India and 240th in the world in Engineering and We instill social sensitivity into students and provide a platform for
Technology in QS World University Rankings dissemination of scientific management principles for
As per the NIRF Ranking 2023, VIT has been ranked 8th Best in development activities.
University, 11th Best in Research and Engineering and overall it is We offer management education that provides global perspectives
ranked in 17th position. in the Indian context.
VIT Business School

ABOUT VIT BUSINESS SCHOOL CHENNAI

VIT Business School Chennai is a renowned choice for students seeking


undergraduate and graduate business programs. The school boasts accreditation
from AACSB and is a part of the esteemed VIT University, offering a cutting-edge
learning environment, unparalleled corporate support, and research opportunities to
its students. At VIT Business School, students are moulded into global leaders, LEARNING RESOURCES
entrepreneurs, and managers through an avant-garde curriculum aimed at advancing
inclusive and sustainable prosperity worldwide. The school offers a range of
Classroom learning in VIT Business School is enhanced with e-learning
programs, including the 2-year MBA program, the 2+2 BS program, the 4+1 BBA (Hons) resources from Harvard Business School Publishing, Emerald,
program, the 4+1 B.Com (Hons) program besides Doctoral Program in Management. Coursera and Edusat Programme. In addition, access to journals and
The 4 +1 program includes 4 year BBA(Hons) or 4 year B.Com (Hons) + 1 year databases such as EBSCO, CMIE prowess, and CAPEX is facilitated.
Accelerated one-year MBA / MS program with Rochester Institute of Technology, USA.
Also students get trained in tools such as IBM SPSS, R-Studio,
All the programs provide career pathway programs co-designed with prestigious
universities in the United States. Statcraft etc.
VIT Business School prides itself on producing transformational catalysts who
understand the profound interplay of business, society, and the environment, in line
with the growing call for ESG (Environmental, Social, and Governance) enabled ACCREDITATION
business education. The faculty members continuously produce outstanding research
AACSB - Association to
work that is published in top journals and engage with industry through institutional
funding of projects and consultancy work. Advance Collegiate Schools of
The school is committed to establishing long-lasting relationships with industries to Business (International)
ensure students are equipped with the necessary skills and knowledge to secure NAAC Accreditation with
excellent job placements. Through collaborations with various organizations, the
school keeps its course curriculum up-to-date with the latest industry needs.
highest score A++ in the last 3
At VIT Business School, students, faculty, and alumni are united by their passion for consecutive cycles
knowledge, innovation, and their desire to make a positive impact in the world.
Join VIT Business School today and become a successful global leader and
responsible global citizen.
ABOUT THE PROGRAM – BBA HONOURS WITH SPECIALIZATION BBA HONOURS WITH SPECIALIZATION – PROGRAMME STRUCTURE

The business administration program in collaboration with Rochester Institute


of Technology (RIT), USA is designed exclusively to give a transformational
change in the young minds aspiring for great success in their career. Whether
it is a simple make or buy decision in a manufacturing industry or a complex
decision in a data licensing business, we need managerial skills. Our business
administration degree imparts the most in-demand skills for managers’ viz.,
critical thinking, creating effective teams, navigating team diversity,
developing skills for technological acumen and all other skills to bring out a
good leader with positive social influence. With an emphasis to shift towards a
digital workplace, students need to be more dynamic and creative in their
decision making skills. The program is uniquely crafted to deliver more thrust
** 2 +2 Option : Equated Credit transfer after 2 years to get Bachelor of Science
on creative problem-solving skills, analytical thinking, effective
from RIT USA
communication and emotional intelligence to remain flexible and focused in a ** 4 +1 Option: 9 to 12 credits transferred to RIT towards their MS/MBA program
changing world. so that the student earns a postgraduate degree in 1 year
Bachelor of Business Administration Honours degree with specialization
(4 Year program)
GLOBAL EXPERIENCE (OPTIONAL)
Available specializations: Option 1: Accelerated/Integrated MBA/MS program from the prestigious RIT, USA
General Management After the 5th semester, interested students may apply for a 1-year STEM
Digital Marketing & Communication Strategy designated MBA/MS at RIT, USA.
Business Analytics & AI Contingent admission as per RIT norms, granting access to RIT-recognized master's
*Optional exit at 3rd year - BBA with specialization level courses offered by VITBS Chennai.
Benefit from a fee waiver for either 9 or 12 credits, plus special scholarships.
KEY FEATURES OF THE PROGRAM GMAT/GRE requirements are waived
Students go to RIT after completing 4 years of study at VIT – Receive UG degree
Innovative, student-led, challenge-based curriculum benchmarked against US
from VIT and PG degree from RIT
universities and co-crafted with top global B-Schools in sync with emerging industry
requirements. Option 2: 2+2 BS Degree program from RIT, USA
Real-world problem-solving as an essential learning philosophy to foster innovation 2 year at VIT and 2 Year at RIT, USA
and entrepreneurship among the cohort. Get BS degree from RIT USA
Environmental, Social, and Governance (ESG) embedded courses, projects and Global
Immersion Programs. Some of the higher
Gain up to 6 months of cooperative internships for a holistic learning experience.
education institutions
Visiting faculty from International Universities.
our alumni chose:
TechnoVIT’23 Best School Award to VITBS for ‘Taikuun’

Cultural Immersion with International Students Global Management Immersion Program (GMIP)
(Singapore & Malaysia)

Marching towards SDGs


Industrial Visit Planting Hope, Growing Change! Outbound Training Program
FEES
Tuition Fees : Rs. 2.75 Lakhs per year

Hostel & Mess Fees :The hostel and mess fee will be based on the student’s
ADMISSION PROCEDURE preference among the types of rooms and type of mess they want to have their
food from. Kindly refer our website for the details on Hostel.
RIT gives scholarship to VIT Students who meet their selection criteria. If the
01 student opts for 2+2 option, approximate expenses that a student would incur
in the 3rd and 4th years of the program at RIT would be 30,000$ per year
STEP 1 : (excluding living expenses)
Online application If student chooses 4+1 option they will receive RIT Scholarship support
equivalent to a minimum of 30% of tuition.
*Subject to change in accordance with RIT admission policy
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STEP 2 : Eligibility Criteria : 75% aggregate or equivalent grades in 12th Std
VIT Management Aptitude Test (VIT-MAT) – an online
proctored test that comprises of Quantitative reasoning, SCHOLARSHIP
logical reasoning, writing skills and verbal ability.
Scholarships for meritorious students are provided by VIT Business School.
The scholarship will be based on the rank obtained in the selection process.
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STEP 3 :
Personal Interaction

The rank list will be prepared based on the score obtained in the
Entrance examination and the Personal Interaction and the
qualifying examination marks.

For further details please contact Deputy Director Admissions, VIT Chennai.
Ph : +91 044-3993 1555, Mail : admissions.chennai@vit.ac.in

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