Outline Group Essay - Group 6

GROUP ASSIGNMENT COVER SHEET
STUDENT DETAILS
Student name: Hoàng Nguyễn Khánh Huyền Student ID number: 23004260
Student name: Nguyễn Lê Vân Anh Student ID number: 23006376
Student name: Nguyễn Minh Khánh Ngọc Student ID number: 23005158
Student name: Lại Khiết Ân Student ID number: 23004863
Student name: Trát Hoàng Đăng Khoa Student ID number: 23005680
Student name: Trần Gia Phúc Student ID number: 23005735
UNIT AND TUTORIAL DETAILS
Unit name: Business Academic Skills Unit number: BAS-T32324PWB-2

Tutorial/Lecture: Lecture Class day and time: May 29th, 2024
Lecturer or Tutor name: Mr. Trey Hash
ASSIGNMENT DETAILS
Title: Outline: Group Essay

Length: Due date: May 29th, 2024 Date submitted: May 29th, 2024
DECLARATION
I hold a copy of this assignment if the original is lost or damaged.
I hereby certify that no part of this assignment or product has been copied from any other student’s work
or from any other source except where due acknowledgement is made in the assignment.
I hereby certify that no part of this assignment or product has been submitted by me in another
(previous or current) assessment, except where appropriately referenced, and with prior permission
from the Lecturer / Tutor / Unit Coordinator for this unit.
No part of the assignment/product has been written/ produced for me by any other person except
where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.
I am aware that this work may be reproduced and submitted to plagiarism detection software programs
for the purpose of detecting possible plagiarism (which may retain a copy on its database for future
plagiarism checking).
Student’s signature: Hoàng Nguyễn Khánh Huyền
Student’s signature: Nguyễn Lê Minh Anh
Student’s signature: Nguyễn Minh Khánh Ngọc
Student’s signature: Lại Khiết Ân
Student’s signature: Trát Hoàng Đăng Khoa
Student’s signature: Trần Gia Phúc
Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has
not been signed.
Topic: Large businesses have big budgets for marketing and promotion, and as a result customers
gravitate towards their products. Examine the problems this causes and offer solutions.
I. Introduction:
Background/General Statement: Nowadays, numerous massive companies with substantial
budgets get customers excited about their products by using these promotion activities and
advertising strategies.
Thesis statement + outline: In this paper, we will evaluate the problems caused by multinational
firms that have enormous expenditures for marketing and promotion. There are four main
reasons/problems for this: its negative effect on product diversity, which innovation is stifled; its
detrimental impact leads to loss of customer trust and its harmful to the economy due to the
inequality between big and small businesses. Additionally, this essay will provide four solutions to
the four problems mentioned above.
II. Body:
A. Problems Caused by Large Businesses' Marketing Budgets:
1. Market dominance
- Supporting idea:
+ Reduce the diversity of products and services
+ Competitiveness reduction & high price for consumers
+ Raise inflation rate
- Example and evidence:
2. Stifled Innovation:
- Supporting idea: Decrease customer choices & marketing contents
- Example and evidence: most small enterprises or young entrepreneurs do not have enough
ability to compete with long-standing and well-known companies since they have an advantage in
promoting products => As a result, young entrepreneurs will be eliminated along with their ideas
and new products. Leading to reduced choices for consumers.
3. Promote a standardized image across industries & Manipulate the customer to buy products.
- Supporting idea: Create negative impacts for consumers
4. Economic inequality
- Supporting idea: Since big companies gain more profits, small businesses may face financial
struggle
B. Potential Solutions to Address the Problems

1. Taxes and regulations and bank loans (quỹ phát triển cho doanh nghiệp nhỏ và vừa) link here
Support small and medium companies Governments and financial institutions can support
SMEs via grants, low-interest loans, and subsidies for marketing and so on (To support
SMEs, the UK government set a target in 2010 "that 25% of government’s spend, either
directly or in supply chains, goes to SMEs by 2015" link here) (economic inequality) (1)
2. Encourage small companies to raise partnerships with educational institutions (internship).

Promote secondary data collection through survey and observation (smaller budget are needed)
3. Focus on brand differentiation, shifting consumer preferences. Enhance the knowledge of

consumers in terms of buying products.
4. Encouraging the development of niche markets can provide opportunities for diverse products
to thrive and Consumer Choice Initiatives (The weekend market)
III. Conclusion
- Summary of the problems caused by the marketing dominance of large businesses and the
proposed solutions.

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GROUP ASSIGNMENT COVER SHEET

Student name: Hoàng Nguyễn Khánh Huyền Student ID number: 23004260

Student name: Nguyễn Lê Vân Anh Student ID number: 23006376

Student name: Nguyễn Minh Khánh Ngọc Student ID number: 23005158

Student name: Lại Khiết Ân Student ID number: 23004863

Student name: Trát Hoàng Đăng Khoa Student ID number: 23005680

Student name: Trần Gia Phúc Student ID number: 23005735

UNIT AND TUTORIAL DETAILS

Unit name: Business Academic Skills Unit number: BAS-T32324PWB-2

Title: Outline: Group Essay

B. Potential Solutions to Address the Problems

2. Encourage small companies to raise partnerships with educational institutions (internship).

3. Focus on brand differentiation, shifting consumer preferences. Enhance the knowledge of

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