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The Influence of Social Media On Economic Project 2

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45 views8 pages

The Influence of Social Media On Economic Project 2

J

Uploaded by

Batife
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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THE INFLUENCE OF SOCIAL MEDIA ON ECONOMIC

GROWTH IN THE SOCIETY


(A CASE STUDY OF YOUTH IN IWO LOCAL
GOVERNEMNT)

BY

MURAINA SUKURAT ANIKE

ESC/01/04,021/000388

A RESEARCH PROJECT SUBMITTED TO DEPARTMENT


OF MASS COMMUNICATION, ART AND
COMMUNICATION ECOLE SUPERIEURE DES SCIENCES,
DE COMMERCE ET D’ ADMINISTRATION DES
ENTERPRISES DU BENIN (ESCAE), PORT NOVO, IN
PARTIAL FULFILLMENT OF THE REQUIREMENT FOR
THE AWARD OF BACHELOR OF ART (B.A) IN MASS
COMMUNICATION

NOV 17, 2022

i
CERTIFICATION
This is to certify that this project was carried out by MURAINA SUKURAT
ANIKE with Matric number ESC/04/01,000388 under the supervision of Dr.
Isaac Ajijola, has been approved by the Department of Computer Science,
ESCAE UNIVERSITY BENIN in partial fulfilment for the award of BSC in
Computer Science.

………………………………. ………………………..
(Project Supervisor) Sign and Date

………………………………. ………………………..
Dr. Isaac Ajijola Sign and Date
(Director of Studies)

………………………………. ………………………..
External Examiner Sign and Date

ii
DEDICATION
This project is dedicated to ALMIGHTY ALLAH, my strong pillar, who has
seen me through my academic career, I also dedicate it to my beloved parents
MR and MRS MURAINA who supported me morally and financially.

iii
ACKNOWLEDGEMENT
ALL thanks to ALMIGHTY ALLAH the creator, my strong pillar, my sources
of inspiration, wisdom, knowledge and understanding. He has been the source
of my strength throughout the program and on his wings only I sored.
I would like to express my profound gratitude to my parent, MRS MURAINA
for her love, care and support both spiritually and financially, she loved me
more than I could possibly imagined. Thank you for always encouraging me,
you always make me feel safe and secure with you unconditionally love, thank
you for being the superwoman in my life. I want you to live more years for me.
Special thanks to my supervisor (DR ISAAC AJIJOLA) that out of his tight
schedule correct, advice and disciplined me throughout my project work. May
ALMIGHTY ALLAH bless him.
I will also like to appreciate my siblings, SODEEQ, NAFISAT, FATHIA, and
my sister in-law MRS MURIANA AZIZAT who stood by me from rain from
shine.
Kudos to my friends TEMI and BOLUWATIFE, and others for their support,
love and care towards me I say a big thank you.

iv
ABSTRACT
The research project on the influence of social media on economic growth in
the society, a case Study of Youth in Iwo Local Government seeks to find out the
impacts of social media among the people on behaviour change and also
recognizes that new interactive technologies have impacts on other age groups
outside the youth bracket.
The survey research design was adopted for this study, the choice of the design
was considered appropriate based on the objectives of the study. For this
research the sample size of 200 was used and a total of 200 well-structured
questionnaire containing 22 items were administered to the respondents but
only 188 were successfully completed and returned, this show that the response
rate was 95%. Chi-square statistic was used to test for the relevant hypothesis
and simple percentage was used to analyse the demographic data of the
respondents. Findings from the analyses, it was disclosed that social media has
the potential to positively influences the society when used in the right ways,
social media can reduce the challenges of traditional marketing and leads to
increased sales and also reading culture of the youth can be better with the
introduction of more educative pages on social media platforms that will enable
them to read and make worthy life decision. Furthermore, this study also
recommends that all aspiring youth who wants to excel through social media
should ensure that they derail from focus, since their endless potential on social
media then any youth who wishes to excel using social media should show high
levels of seriousness and seal.

v
TABLE OF CONTENT
Title Page ..………………………………………………………………….. i

Certification ………………………………………………………………… ii

Dedication .…………………………………………………………………. iii

Acknowledgement ………………………………………………………….. iv

Abstract …………………………………………………………………….. v

Table of contents ………………………………………………………….… vi

CHAPTER ONE – BACKGROUND OF STUDY

1.1 Introduction 1

1.2 Statement of the Problem 3

1.3 Objectives of the Study 3

1.4 Research Questions 4

1.5 Significance of the Study 4

1.6 Scope of the Study 4

1.7 Definition of Terms 5

CHAPTER TWO – LITERATURE REVIEW

2.0 Conceptual Framework 6

2.0.1 Internet in Africa 8

2.0.2 Internet in Africa 9

2.0.3 Social Computing 9

2.0.4 Social networking 10

2.0.5 Social network 10


vi
2.0.6 Social Networking in Nigeria 11
2.0.7 The Benefit of Social Media Use in Nigeria 15
2.0.8 Drawbacks of Social Media Use in Nigeria 18
2.0.9 Risk of using social media 20
2.0.10Link between Social Media and Criminal Activities 27
2.1 Theoretical Framework 27
CHAPTER THREE – RESEARCH METHODOLOGY
3.0 Introduction 30
3.1 Research Design 30
3.2 Population of the Study 30
3.3 Sample Size and Sampling Techniques 30
3.4 Research Instrument 31
3.5 Validity of the Research Instrument 31
3.6 Sources of Data Collection 31
3.7 Method of Data Analysis 31
CHAPTER FOUR – DATA PRESENTATION, AND ANALYSIS
4.1 Introduction 32
4.2 Data Presentation and Analysis 32
CHAPTER FIVE – SUMMARY, CONCLUSION AND
RECOMMENDATIONS
5.1 Summary 50
5.2 Summary of Findings 50
5.3 Conclusion 51

vii
5.4 Recommendation 52
5.5 Suggestions for Further Findings 52
QUESTIONNAIRE 53
REFERENCES 56

viii

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