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To effectively approach this assignment, it's essential to understand each
component. Here's a guide to help you prepare your business memo:
### Issue Identification
- **Objective:** Identify the main problems the organization is facing as
outlined in the case study. Focus your analysis on these issues.
- **How to Approach:** Summarize the situation leading to the organization's
current state. Distinguish between symptoms of the problem and the problem itself.
### Issue Definition and Validation
- **Objective:** Clearly define the identified issues and provide evidence
from the case study that validates their existence and importance.
- **How to Approach:** Use data and information from the case study to support the existence of the problem. This can include qualitative anecdotes, quantitative data, or industry benchmarks.
### Strategic Criteria Formation
- **Objective:** Develop criteria for evaluating potential solutions to the
identified issues.
- **How to Approach:** Criteria might include financial viability, strategic
alignment, feasibility of implementation, or long-term success potential.
### Alternatives and Recommendations
- **Objective:** Propose strategic alternatives for solving the issues and
recommend the best action based on established criteria.
- **How to Approach:** Evaluate each alternative against the criteria. Discuss
the pros and cons. Use frameworks and tools such as SWOT analysis, Porter's Five Forces, or the VRIO framework.
### Assessment Evaluation
- **Understanding the Evaluation Criteria:**
- **Issue Communication:** Your ability to present the problem and its
implications clearly and concisely.
- **Analysis:** Depth of analysis in validating the issue and the strategic
soundness of your solution.
- **Use of Tools and Frameworks:** Effectiveness in applying class
concepts, tools, and frameworks.
- **Presentation:** Clarity, structure, and professionalism of your memo,
including visuals to support your points.
### Memo Structure
1. **Executive Summary:** Summarize the key issues, analysis, and
recommendations.
2. **Situation Analysis:** Background information and context.
3. **Issue Identification:** State the problems faced by the organization.
4. **Analysis and Validation:** Use case evidence to demonstrate issue
relevance and severity.
5. **Strategic Criteria and Alternatives:** Criteria for decision-making and
evaluation of alternatives.
6. **Recommendation:** Your recommended solution with justification.
7. **Implementation Considerations:** Suggestions for how to implement the
recommendation.
8. **Conclusion:** Key points summary.
### Professional Formatting Tips
- Use headings and subheadings.
- Incorporate bullet points.
- Include charts, graphs, and tables for data representation.
- Ensure the memo is concise, focused, and jargon-free.
This memo should guide the executive team, outlining the problem, your analysis, and why your recommendation is the best path forward. The effectiveness of your memo lies in both the content and its clear, persuasive communication.