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    Lecture.2 Bigdata Case Study

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    Lecture.2 Bigdata Case Study

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    Indranil Acharya
    7 views22 pages
    This file contains case study on big data analysis.

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    © © All Rights Reserved

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    This file contains case study on big data analysis.

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    © All Rights Reserved
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    7 views22 pages

    Lecture.2 Bigdata Case Study

    Uploaded by

    Indranil Acharya
    This file contains case study on big data analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    ETEM - 02

    Case-Study
    Data science and analytics at
    P&G

    1
    Case study(P&G) - Q01

    What are consumer packed goods?

    2
    Case study (P&G) - A01
    • Products meant for quick use and regular
    replacements
    • Foods, beverages, apparel and household
    products

    3
    Case study(P&G) - Q02

    Why was P&G considered a leader in CPG


    product segment?

    4
    Case study (P&G) - A02
    P&G had
    • 20% of global hair care market
    • 60% of blades and razors market
    • 25% of baby care market
    • 25% of global fabric care market

    5
    Case study(P&G) - Q03

    What were the dimensions along which P&G


    leveraged its data to improve the
    performance?

    6
    Case study (P&G) - A03
    (Exhibit 3)
    • Irresistabily superior products
    • Irresistabily superior packaging
    • Superior brand communication
    • Superior consumer and customer value
    equations

    7
    Case study(P&G) - Q04

    How did ML and AI improve decision making?

    8
    Case study (P&G) - A04

    • Provided data insights or big data


    • Data insight along with human insight
    improved decision making

    9
    Case study(P&G) - Q05

    What were the problems associated with ML? Is


    it only a hype?

    10
    Case study (P&G) - A05

    • ML will not solve all problems


    • ML models subject to errors and bias
    • ML models mostly relied on past data to
    predict the future
    • ML models might fail to detect new trends

    11
    Case study(P&G) - Q06

    What were the main elements of the data


    strategy of P&G?

    12
    Case study (P&G) - A06

    • Improving the quality of the input data


    • Existing data infrastructure needed a overhaul
    • Improving data governance and data
    management
    • Storage of data – centralized or separate
    repositories

    13
    Case study(P&G) - Q07

    What were the steps taken by P&G to build the


    data ecosystem?

    14
    Case study (P&G) - A07

    • Creation of data hubs for strategic business


    units
    • Set of business analysts and data scientists for
    the data hubs
    • Centralized model to solve some of the data
    problems

    15
    Case study(P&G) - Q08

    How was the data strategy of P&G aligned to


    business strategy of P&G?

    16
    Case study (P&G) - A08
    • Business leaders noticed the trends in sales
    of different products (increase or decrease)
    • Data science team built regression models
    using demographic features such as age,
    income and education level
    • Once the causes were identified, the territory
    managers filled the gaps with the analytics
    team to increase the sales

    17
    Case study(P&G) - Q09

    How did P&G improve the sales in AMA (Asia


    pacific, middle east and africa) region?

    18
    Case study (P&G) - A09
    • P&G built an algorithm that used the
    historical sales data of AMA regions to
    predict strategies for improving sales at
    individual store level
    • The model was constructed with each column
    represented by a product (SKU-stock keeping
    unit)
    • P&G would guide retailers on the right
    investment choices to create a win-win
    situation for brands and retail owners
    19
    Case study(P&G) – Q10

    How did P&G use IOT to improve the sales?

    20
    Case study (P&G) – A10
    • P&G built its own IOT platform to centrally
    collect the data and compare the data across
    its smart products
    • Two such products were Oral-B Genious X, an
    electric power toothbrush and the Airia
    Smart Scent product, a connected air
    freshener

    21
    Summary
    • Data science and analytics at P&G
    • Data strategy and alignment to business
    strategy
    • Data ecosystem
    • Using IOT

    22

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