Internship Report on

FASTRACK Certification Services Bangladesh

Presented to
Department of Environmental Science and Management
North South University
In partial fulfillment
Of the requirements for ENV498
Spring 2024
Faculty Advisor: MD Shiyan Sadik, Lecturer, ESM

Submitted by:
Name- Mahinoor Ekram
ID- 2012449027
 Letter of Transmittal

7th June, 2024

To
Md Shiyan Sadik
Lecturer
Department of Environmental Science and Management
North South University
Bashundhara, Dhaka, Bangladesh

Subject: Internship Report Submission on FASTRACK Certification Services Bangladesh

Dear Sir,
I am pleased to submit my internship report on FASTRACK Certification Services Bangladesh
which details my activities, learning outcomes, and experiences during the internship period
from February 01 to April 01, 2024. This report is a culmination of my efforts to gain practical
knowledge and hands-on experience in environmental management and certification processes.
The internship has significantly enriched my understanding of various ISO standards and the
application of environmental testing methods.

I hereby submit this report for your review and evaluation. This experience has been invaluable
for my academic and professional development. I look forward to any feedback or suggestions
you may have.

Sincerely,
Mahinoor Ekram
ID: 2012449027
Department of Environmental Science and Management
North South University
 Acknowledgement
I would like to express my heartfelt gratitude to all those who have supported and guided me
throughout my internship at FASTRACK Certification Services Bangladesh.

First and foremost, I extend my deepest appreciation to the CEO of FASTRACK Certification
Services Bangladesh, for providing me with this invaluable opportunity. His guidance,
encouragement, and insightful feedback have been instrumental in my learning and development
during this internship.

I am profoundly grateful to my supervisor and mentor, whose expertise and patience helped me
navigate through various tasks and challenges. Your unwavering support and willingness to
share knowledge have significantly enriched my understanding of environmental management.

A special thank you to Tasneem Mazhar Rafi for their constant encouragement and believing in
me for the last 4 years.

Lastly, I extend my sincere appreciation to my family and friends for their continuous
encouragement and support throughout my academic and professional journey.

Thank you all for making this experience a memorable and transformative one.
 Executive Summary

FASTRACK Certification Services Bangladesh is an internationally networked boutique strategy

and management consulting firm with strong footprints in both North America and
South Asia.

The boutique approach of the company is to analyze, strategize and realize. FASTRACK
Certification Services Bangladesh work with clients and work for clients. They are
basically enabled by research, marketing and analytics.

FASTRACK Certification Services Bangladesh has the capability to face challenges and work
efficiently and effectively with/for clients. They work for better future of the companies along
with their valued clients and provide better solutions to those companies facing various
problems and suffer from losses. They look at the overall position of the company
and identify and provide solutions according to the problems of the company in
order to increase the profitability and success of the company.

This internship report focuses on my professional experience while working at FCSB as an

intern. It has been instrumental in increasing my professional skills such as technical,
interpersonal and communication, analytical, strategic management, time management,
organizational, innovative and critical thinking and teamwork skills.
 Table of Contents

1. Company Insight
2. Market Insight
3. Competitor Insight
4. Job Description and Activities
5. Learning Outcomes
6. Conclusion
 1. Company Insight

1.1 Company Background

FASTRACK Certification Services Bangaladesh represents an IAS Accredited certification body
offering certificates to businesses of all sectors and sizes. It provides third-party certification
audits to various management systems and offers services for social compliances, organic
products, recycling, and environmental testing. FASTRACK Certification Services Bangladesh
is a LiDL-approved ISO 14001 certification body dedicated to sustainable development and
environmental protection. The company offers third-party certification audits for various ISO
standards, including ISO 9001, ISO 14001, ISO 45001, ISO 22000, ISO 13485, ISO 27001, and
ISO 50001. They also provide certifications for social compliance, organic products, and
recycling, as well as environmental testing services.

1.2 Vision, Mission, Goals, Objectives

Vision: To support businesses in achieving the highest standards of quality, safety, and
environmental responsibility through certification services .

Mission: To simplify the certification process for organizations by providing expert audits,
assessments, training, and advice tailored to their specific needs .

Goals: To help businesses gain operational improvements, demonstrate commitment to

excellence, and meet tender document requirements in a competitive market .

Objectives: To guide organizations through the technical requirements of various management

system standards and facilitate the certification process efficiently

1.3 SWOT Analysis of FASTRACK Certification Services Bangladesh

SWOT Analysis enables an organization to have an extensive look about its
current position in the industry compared to its rivals. It provides the company a
chance to plan wise improve its position in the market. Here, the internal strength
and weakness as well as the external opportunities and threats of FCSB is analysed below in the
next page.

The SWOT analysis of the company helps us analyze strengths, weaknesses, opportunities and
threats. This analysis will help the organization gain a clear understanding of their internal
capabilities and external environment. It supports strategic planning, resource allocation, risk
management, and continuous improvement, contributing to informed decision-making and long-
term success.

1.4 Services Provided

The company offers the following services:
● Offers certification audits for ISO standards like ISO 9001:2015, ISO 14001:2015, ISO
45001:2018, ISO 22000:2018, ISO 13485:2016, ISO 27001:2013, ISO 50001:2018 .
● Provides certifications for social compliances, organic products, and recycling .
● Conducts environmental testing services including EIA and ESIA .
 2. Market Insight

2.1 Customer Engagement

Customer engagement takes place where there is any interaction that takes place
between the company and the customers through various channels.

Clients Awareness: FCSB creates awareness through multiple channels as well as mass media
coverage with detailed information about their company so that the clients will be aware what
quality of services are they providing to their clients.
Acquisition: After the clients are aware of the service of FCSB, here at this stage, the
relationship between the company and the clients are created. Client Acquisition is a process
used to bring down the marketing channel from the brand awareness to purchase decision.
Client satisfaction: Client satisfaction depends upon the service performance that the company is
providing to their clients. If the service performance meets client expectations, then clients will
be satisfied. If the service performance is greater than the expectation of clients, then clients will
be delighted. If the service performance is less than the client‘s expectation, then clients will be
dissatisfied. FCSB ensures that the clients are satisfied through their quality service. They try to
solve the problems of their clients through different workshops.
Client Retention: Client retention depends upon how much customers are satisfied with the
existing company‘s service performance. The more the clients are satisfied, the more the client
retention will incur. FCSB always focuses on the client retention as they try their level best to
provide quality service to their clients. So they believe the more quality service they provide to
their clients, the more the retention.
Referral: FCSB provides best quality service possible to their clients as they believe they will get
more clients in future if the existing clients are happy with their service that FCSB provides
resulting in more referrals.

2.2 Need Category

FCSB maps the terrain, select the focus, set targets and for mapping the terrain, they look for
needs analysis. Depending on the Need/Value analysis, marketers need to decide on which
segments to enter and which segments to exit.
The second element in Strategy is Customer Insights. Formal research alone may not show the
actual picture. FCSB suggests using formal research as a risk management tool. The FCSB
approach to Customer Insights is process-integrated research. FCSB encourage experimentation
—DIY (do it yourself) research is often very productive—in the sense that you get a feel for the
customer. This is not always measured by statistical analysis. They need to focus on the buying
process, as that is the most important issue.
The third step of Strategy is Customer management. Here FCSB needs to look at the profitability
of their customer. FCSB works on four-step process.
● Mass Marketing
● Mass Customization
● Key Accounts
● Customized Solutions.
It is important to differentiate between these four areas, as service needs of the four groups
greatly differ.
Next FCSB focuses on Demand Generation. The key aspects are:
● Value Proposition
● Branding
● Retail and
 ● Channel Management.
Their approach to Value Proposition is based on Total Need Mapping, and then auditing.
2.3 Targeting, Positioning/Branding

The consultancy firm categorizes their clients into two parts: high value clients and mid value
clients. High value clients are those that impact the company through their feedback, referrals,
and support. Some of them are Bangladesh Machine Tools Factory, Confidence Salt Ltd, Star
Line Food Products, etc.
Mid value clients are those that do not provide any feedback and impact to the services of the
company.

2.4 Positioning/Branding
Branding is an advertisement of a particular products or services through various designs, sign
and symbol, logos which differentiates and recognize a product or services from other brands. A
successful branding technique provides a major advantage in order to give a company a
competitive advantage. Therefore branding plays an essential role in promoting a particular
product or services. Branding is one of the marketing strategy of FCSB was used. This model is
an efficient tool for brand development. It takes care of the crucial factor that is needed to be
taken care of to make the brand a successful one. The development of the brand depends on the
customers, environment and the vision of the brand. This model addresses all these factors and
gives a strategic direction to the brand. The essence of the model is to manage a brand like a
separate business.

3. Competitor Insight

3.1 Competitors
Competitors are also called the rivals that basically compete directly or indirectly with company
or organization having similar products or services. There are several multinational consultancy
firms who are competitors of FASTRACK Certification Services Bangladesh. They are:
● O. Creeds Ltd
● Greenbud Consultancy Firm
● Development Solutions Consultant Limited (DSCL)
● EQMS Consulting Limited.

4. Job Description and Activities

4.1 Internship Objectives

The primary goals of my internship were to:
● Gain hands-on experience with environmental testing equipment.
● Participate in Environmental Impact Assessments (EIAs) and report findings.
● Learn and apply ISO 14001 and ISO 9001 standards.

4.1 Internship Activities and Responsibilities

Environmental Testing: During the internship, I was trained to use different environmental
testing equipment. This included instruments for measuring air and water quality, noise levels,
and effluent characteristics. I conducted tests, recorded data, and analyzed results under the
guidance of senior technicians.

Environmental Impact Assessments (EIAs): I participated in several EIAs, where I assisted in

data collection and analysis. These assessments were crucial in understanding the impact of
industrial activities on the environment and in developing strategies for mitigation.
ISO Standards Training: I received hands-on training on the application and compliance
requirements of ISO 14001 (Environmental Management Systems) and ISO 9001 (Quality
Management Systems). This involved understanding the certification process, conducting
internal audits, and preparing documentation.

5. Learning Outcomes

Technical Skills:
● Proficient in using environmental testing equipment.
● Ability to conduct and analyze EIAs.
● Understanding of ISO 14001 and ISO 9001 standards and certification processes.
Soft Skills:
● Improved communication and reporting skills through interaction with the team and
writing reports.
● Enhanced problem-solving abilities by addressing environmental issues identified during
assessments.
Professional Development:
● Gained insights into the operations of a certification body and the importance of
compliance with environmental and quality standards.
● Developed a professional network with industry experts and fellow interns.

6. Conclusion

My internship at FASTRACK Certification Services Bangladesh was a valuable learning

experience. It provided me with practical skills in environmental testing, a deeper understanding
of ISO standards, and exposure to real-world environmental management challenges. This
experience has significantly contributed to my academic and professional growth, preparing me
for a career in environmental management.