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What is This?
gender leader stereotype may also directly affect evidence indicates that stereotypically male
women in leadership positions. The goal of this qualities are thought necessary for successful
research is to understand how this stereotype leaders, and good leaders are described pre-
influences women in the leadership role. dominantly by masculine attributes (Arkkelin
& Simmons, 1985; Martell, Parker, Emrich, &
Crawford, 1998; Powell & Butterfield, 1979,
Gender stereotypes and the
1984, 1989; Rosenwasser & Dean, 1989; Schein,
leadership role 1973, 2001).
Stereotypic beliefs about gender differences
are pervasive, well documented, and highly Biases in the perception and evaluation of
resistant to change (Dodge, Gilroy, & Fenzel, female leaders
1995; Heilman, 2001). Gender stereotypes Individuals have incongruent expectations
encompass stereotypic beliefs about the attributes for female leaders: those based on gender
of women and men that prescribe how men stereotypes and those based on leadership
and women should, or ought to, be1 (Burgess & roles. The perceived incongruity between the
Borgida, 1999; Glick & Fiske, 1999). Descriptive female gender role and the leadership role
stereotypical attributes of men include ‘agentic’ leads to prejudice that can account for the
characteristics emphasizing confidence, control, numerous findings that indicate less favorable
and assertiveness whereas stereotypical attributes attitudes toward female than male leaders,
of women include ‘communal’ characteristics greater difficulty for women to attain top
highlighting a concern for others (Broverman, leadership roles, and greater difficulty for these
Vogel, Broverman, Clarkson, & Rosenkrantz, women to be viewed as effective in these roles
1972; Eagly, 1987; Eagly, Wood, & Diekman, (Eagly & Karau, 2002). For example, Heilman
2000; Heilman, 2001). Although women and men and colleagues have shown that while women
are viewed as differing on other traits (Deaux managers are seen as more similar to successful
& Lewis, 1983, 1984; Eckes, 1994), the agentic managers than women in general, they are rated
and communal stereotypical attributes directly as more different from successful managers
relate to the leadership domain. Substantial em- than are male managers (Heilman, Block, &
pirical research supports the prescriptive nature Martell, 1995; Heilman, Block, Martell, & Simon,
of gender stereotypes (Glick & Fiske, 1996; 1989). Researchers have also demonstrated that
Williams & Best, 1990; Wood, Christensen, women are presumed to be less competent leaders
Hebl, & Rothgerber, 1997). Accordingly, not than men and less worthy of the leadership posi-
only should individuals conform to their stereo- tion across a variety of contexts (Boldry, Wood,
typic description, but they should also avoid be- & Kashy, 2001; Carli & Eagly, 2001; Heilman,
haviors that are incompatible with the stereotype 2001; Ridgeway, 2001; Schein, 2001). Addi-
(Heilman, 2001). tionally, research has revealed that in order to
Role congruity theory maintains that the agen- be influential leaders, women need to combine
tic qualities deemed necessary in the leadership communal qualities (e.g. warmth and friendliness)
role are incompatible with the predominantly with agentic qualities (e.g. competence and
communal qualities associated with women directiveness; Carli, 2001; Eagly, Makhijani, &
(Eagly & Karau, 2002). This gender leader Klonsky, 1992; Rudman & Glick, 2001). While
stereotype (aka think-manager-think-male empirical research clearly establishes the impact
stereotype) is well validated (Sczesny, 2003). of stereotypes on the perception and evaluation
Top management positions and executive level of women leaders, the literature is less clear on
jobs are almost always thought to require an the impact of these stereotypes on women leaders
achievement-oriented aggressiveness and an themselves; the goal of the current research is
emotional toughness that is antithetical to the to examine this impact.
female gender stereotype. Substantial empirical
596
597
598
Figure 1. Perceived performance as a hypothesized mediator of the interactive effects of stereotype activation
and leadership efficacy on domain identification, self-esteem, and depressed affect.
599
600
Psychology at a major research university served three-minute meeting with the other two ‘par-
as participants and were given either credit ticipants’. The participants were then immersed
toward the Introductory Psychology course in a virtual world for a three-minute meeting, sup-
research participation requirement or US $10 posedly with the other participants.4 Following
for their participation. Of the 54, one refused this, the participants completed the perceived
to perform the leadership task, leaving 53 par- performance and domain identification ques-
ticipants in the final sample. The experiment tionnaires, while the other group members were
employed a 2 (Leadership Efficacy: High or ostensibly completing the task. Participants were
Low) × 2 (Stereotype Activation: Primed or Not) then thoroughly debriefed, thanked, and given
between-subjects quasi-experimental design. course credit or payment.
601
would be given the same memo and packets of measures, the following items were created to
applicant information after the meeting. The assess leadership identification: ‘Leadership
participants’ responsibility was to examine the is important to me’, ‘I am a leadership-oriented
materials and prepare for a three-minute meeting person’, ‘It is important for me to be selected group
with the Vice-Chairs. Their job was to explain leader’, ‘I am a good leader’, and ‘Leadership skills
the task to the followers and advise them on will be important to my career’ (α = .88).
how they thought the followers should go about
accomplishing the task. More generally, they Manipulation check To assess the efficacy of the
were asked to influence and motivate them to stereotype activation manipulation, participants
make the best hiring decision possible. Within were asked to rate the following statement: ‘In
an immersive virtual conference room, the leadership roles, people f my gender often face
leaders held a three-minute meeting with the biased evaluations’.
two Vice-Chairs; this meeting allowed for only
one-way communication from the leader to
Study 2
the followers. This task was fashioned after the
increasingly common virtual workplace. Due, in part, to the small sample size for Study 1
(n = 53), we conducted Study 2 as a replication
Measures Participants responded to all meas- as well as an extension of Study 1. The methods
ures on a 7-point Likert-type scale ranging from for both studies are presented and, for simplifi-
–3 (strongly disagree) to 3 (strongly agree). cation, the data from both studies are analyzed
together. Study 2 was extended to test well-being
Perceived performance Leaders were asked to rate responses. Thus, efficacy was expected to interact
their own performance on two items. The with stereotype activation on perceptions and
following items were created to assess the par- ratings of leadership performance, identifica-
ticipants’ perceived performance: ‘I performed tion with the domain of leadership, and well-
well on the leadership task I just completed’, being responses. Additionally, this study tested
and ‘I am confident that I performed well’ the prediction that the interaction between
(α = .87). leadership efficacy and stereotype activation
on domain identification and well-being would
Rated performance All audiotapes were inde- be mediated by perceived performance.
pendently coded by two trained raters blind to
leadership efficacy and stereotype activation Method
condition. The rated performance scale consisted Participants and design Seventy-five female
of five items: vigor (how energetic, active, and undergraduate students attending a major
lively they were), anxiety (nervousness; reverse research university participated in this study.
coded), task explanation (how well they explained Participants were given either credit toward
the problem), vision (how well they articulated the Introductory Psychology course research
a clear vision for the company), and authority participation requirement or US $10 for their
(how knowledgeable, direct, and down to busi- participation. Of the original 75 participants,
ness they were). Performance assessments were 3 were dropped from analyses for either not
made on a 9-point scale. Interrater reliability understanding the experimental instructions
was computed using a Pearson’s r (r = .89, or not fluently speaking English. Thus, there
p < .001). were 72 participants in the final sample. The
design of Study 2 was identical to that of Study
Domain identification Domain identification 1 and participants were selected in the same
was operationalized as the extent to which manner.
the participants identified with being, and saw
themselves as, a leader. Fashioned after Steele Procedures The procedures for Study 2 were
and Aronson’s (1995) academic identification basically the same as in Study 1 with two minor
602
changes. First, both experimenters in Study 1 were pessimistic about the future’, ‘I feel sad’, ‘I feel
male; four female and one male experimenter mortified’, and ‘I feel hopeless’ (α = .85).
were employed in the current study. Additionally,
the experimental instruction set was standardized Results
such that most instructions were given to the The manipulation check and the first set of
participants via an audio-recording rather than moderation hypotheses were tested with the
via the experimenter. The remainder of the data from both studies. To test the hypotheses
methodology remained identical to Study 1; dependent variables were analyzed with a series
the stereotype activation manipulation, the of 2 (Leadership Efficacy) × 2 (Stereotype
immersive virtual environment, and the task Activation) × 2 (Study) between-subjects an-
were the same across studies. alyses of variance. Study was included as a
factor in the analyses to ensure equivalence
Measures Again, participants responded to in the data from the two studies.
all measures on a 7-point Likert-type scale rang-
ing from –3 (strongly disagree) to 3 (strongly Manipulation check As expected, participants
agree). in both studies who received the stereotype
activation manipulation were more likely to
Perceived performance, rated performance, domain report that people of their gender face biased
identification, and manipulation check The per- evaluations (M = 1.26, SD = 1.20) than those
ceived performance and domain identification who did not receive the stereotype manipulation
measures remained identical to those in Study (M = 0.57; SD = 1.58) (F(1, 117) = 8.04, p < .01,
1 (α = .93 and α = .90, respectively). Also, the η2 = .06). The factor of study did not have a
performance rating procedures were identical main effect nor did it interact with condition
(r = .80, p < .001) and the same manipulation or leadership efficacy on the manipulation
check item was used. check. There was no main effect for leadership
efficacy (p > .35) and there was no interaction
Self-esteem Self-esteem was assessed with a between leadership efficacy and stereotype
6-item measure adapted from Heatherton activation (p > .45).
and Polivy’s (1991) state self-esteem measure
(α = .85). Three items assessed performance Moderation hypotheses: Perceived
self-esteem: ‘I feel frustrated or rattled by my performance, rated performance,
performance’, ‘I feel that I am having trouble and domain identification
understanding things’, and ‘I feel like I am Perceived performance The Cronbach’s alpha of
not doing well’. The remaining three items the perceived performance scale for the com-
assessed social self-esteem: ‘I feel displeased bined data was .91. These analyses revealed that
with myself’, ‘I am worried about looking the factor of study did not have a main effect
foolish’, and ‘I feel concerned about the im- nor did it interact with the two independent
pression I am making’. Both performance and variables on perceived performance. Addition-
social self-esteem resulted in similar outcomes, ally, there was no main effect for stereotype
so, for simplicity, we have combined the measures activation on perceived performance (p > .60).
into a general self-esteem measure. There was a main effect of efficacy such that
high efficacy women perceived they performed
Depressed affect The depressed affect scale con- better (M = 0.78, SD = 1.42) than low efficacy
sisted of six items adapted from the Multiple women (M = –.64, SD = 1.41) (F(1, 117) = 28.52,
Affect Adjective Check List (MAACL) (Lubin, p < .001, η 2 = .20). Additionally, there was a
Zuckerman, & Woodward, 1985). Participants significant interaction (F(1, 117) = 9.08, p < .01,
indicated their agreement to the following items: η2 = .07; see Figure 3) such that high efficacy
‘I feel discouraged’, ‘I feel distressed’, ‘I feel women primed with the stereotype reported
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604
Self-esteem The main effect of stereotype activ- Figure 4. The impact of leadership efficacy and stereotype
ation on self-esteem was not significant (p > .15). activation on self-esteem and depressed affect (Study 2).
There was a significant main effect of efficacy
(F(1, 67) = 16.12, p < .001, η2 = .19), with high stereotype did not report significantly different
efficacy women reporting higher self-esteem levels of self-esteem (M = –0.47, SE = 0.28) com-
(M = 0.79, SD = 1.35) than low efficacy women pared to those in the control condition (M = –0.25,
(M = –0.36, SD = 1.11). There was a significant SE = 0.28), simple F(1, 67) = .32, ns).
interaction between leadership efficacy and
stereotype activation (F(1, 67) = 5.10, p < .03, Depressed affect The main effect for stereotype
η2 = .07; see Figure 4) such that high efficacy activation on depressed affect was not significant
women primed with the stereotype reported (p > .80). There was a significant main effect for
higher levels of self-esteem (M = 1.30, SE = 0.28) efficacy (F(1, 66) = 17.04, p < .001, η2 = .21), such
than those primed with the neutral material that high efficacy women reported less depressed
(M = 0.25, SE = 0.29; simple F(1, 67) = 6.85, p < .02, affect (M = –2.52, SD = 1.17) than low efficacy
η2 = .09). Low efficacy leaders primed with the women (M = –1.11, SD = 1.69). As predicted,
605
there was a significant interaction between and finally, the interaction term was entered in
leadership efficacy and stereotype activation the third step. The next criterion was to show that
on the leaders’ self-reported depressed affect the mediator variable was significantly related
(F(1, 66) = 4.48, p < .04, η2 = .06 ) (see Figure 4). to the dependent variable. Consistent with this
Testing the simple effects of stereotype activ- criterion, in Step 2 perceived performance
ation revealed no significant effect of stereotype significantly predicted domain identification
activation on self-reported depressed affect (β = .32, p < .001). The final criterion for medi-
for either high efficacy (simple F(1, 66) = 1.80, ation is that the original interaction term should
p > .15) or low efficacy (simple F(1, 66) = 2.74, be substantially reduced or eliminated when the
p > .10) women. However, testing the simple mediator is entered into the analysis. Indeed,
effects of leadership effi cacy indicated that in Step 3 the interaction term was no longer
although in the control condition high and significant ( β = .08, p > .15) and perceived
low efficacy women report similar levels of performance significantly predicted domain
depressed affect (simple F(1, 66) = 2.02, p > .15), identification (β = .30 p = .001; refer to Table 1
when primed with the stereotype high efficacy and see Figure 3).6
women reported significantly lower levels of Additionally, using the raw regression coeffi-
depressed affect (M = –2.85, SD = .35) than low cients and the standard errors from the analyses
efficacy leaders (M = –0.71, SD = 0.34) (simple above, the Goodman (I) version of the Sobel
F(1, 66) = 19.49, p < .001, η2 = .23). test statistic was calculated to test whether the
effect of the interaction between leadership
Mediation hypotheses efficacy and stereotype activation on domain
Domain identification Data from both studies identification via perceived performance is
were used in this analysis. Regression techniques significantly different from zero (Baron &
were used to test whether the hypothesized Kenney, 1986; Sobel, 1982.) The Sobel test
significant interaction between stereotype statistic was significant (Z = 2.37, p < .02), indi-
activation and leadership efficacy on domain cating that perceptions of performance seem
identification was mediated by perceived per- to carry the interactive influence of leader
formance (Baron & Kenny, 1986). To test this efficacy and stereotype activation on domain
mediated moderation, the interaction term was identification.
computed and domain identification was re-
gressed on the main effects and the interaction Self-esteem Next, the hypothesis that the inter-
of stereotype activation and leadership efficacy action between stereotype activation and leader-
to determine the total percentage of variance ship efficacy on self-esteem would be mediated
explained by the interaction. As expected from by perceived performance was tested (refer to
the analysis of variance results above, the Table 1); self-esteem data were collected only in
interaction coefficient was significant (β = .15, Study 2. As expected, the interaction coefficient
p < .05). To meet the second criterion for medi- significantly predicted self-esteem ( β = .24,
ation, the mediator must be significantly pre- p < .05) and perceived performance (β = .21,
dicted by the interaction between leadership p < .05). Using a similar hierarchical regression
efficacy and stereotype activation. Stereotype analysis as above, perceived performance
activation and leadership efficacy had significant significantly predicted self-esteem in Step 2
interactive effects on perceived performance (β = .57, p < .001). When the interaction term
(β = .23, p < .01). was entered into the equation with perceived
To test the remaining criteria for mediation, a performance it no longer significantly predicted
hierarchical regression analysis was performed. self-esteem (β = .12, p > .15), however, perceived
Predicting domain identification, the main performance still significantly predicted self-
effects for leadership efficacy and stereotype esteem (β = .54, p < .001).
activation were entered on Step 1, the mediator, Finally, to test whether the effect was different
perceived performance, was entered on Step 2, from zero we calculated the Goodman (I)
606
Table 1. Summary of hierarchical regression analyses testing perceived performance as a mediator of the
interaction between leadership efficacy and stereotype activation on domain identification
(studies 1 and 2 combined), self-esteem, and depressed affect (Study 2 only)
Mediator:
With no mediator Perceived performance
Domain identification
Step 1
Main effectsa R2 47.8% 47.8%
Step 2
Mediator β – .32***
∆R 2 – 8.3%
Step 3
Efficacy × Stereotype β .15* .08
∆R 2 2.3% 0.6%
Mediator β – .30***
Self-esteem
Step 1
Main effects a R2 20.5% 20.5%
Step 2
Mediator β – .57***
∆R 2 – 24.6%
Step 3
Efficacy × Stereotype β .24* .12
∆R 2 5.6% 1.4%
Mediator β – .54***
Depressed affect
Step 1
Main effectsa R2 19.5% 19.5%
Step 2
Mediator β – –.54***
∆R 2 – 22.1%
Step 3
Efficacy × Stereotype β .23* .11
∆R 2 5.1% 1.2%
Mediator β – –.51***
a
Block includes leadership efficacy and stereotype activation.
* p < .05; ** p < .01; *** p < .001.
version of the Sobel test statistic which revealed perceived performance was tested (see Table 1).
a marginal level of significance (Z = 1.89, p < .06). First, as expected, the interaction coefficient
Taken together, these mediational analyses between self-efficacy and stereotype activation
indicate that perceived performance mediates significantly predicted depressed affect (β = .23,
the interaction between stereotype activation p < .05). Using hierarchical regression, perceived
and leadership efficacy on self-esteem (see performance significantly predicted depressed
Figure 5). affect in Step 2, after the main effects were
entered into the equation (β = –.54, p < .001).
Depressed affect Finally, using data from Study 2, When the interaction term was entered in Step 3
the hypothesis that the interaction between it no longer significantly predicted depressed
stereotype activation and leadership efficacy affect (β = .11, p > .20) and perceived perform-
on depressed affect would be mediated by ance still significantly predicted depressed affect
607
(β = –.51, p < .001). Finally, the Goodman (I) interaction between leadership efficacy and
Sobel test statistic was marginally significant stereotype activation on depressed affect (see
(Z = 1.84, p < .07). Thus, perceived performance Figure 5).
also appears to be a successful mediator of the
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610
Finally, this research examined leadership activation has a particularly pernicious effect
within an immersive virtual environment. Given on the targets of the stereotypes. The impact of
the expansion of the virtual workplace, these more subtle stereotype activation on high and
findings are directly relevant to current organ- low efficacy leaders is an important empirical
izational trends. Additionally, the success of this question that merits further investigation.
research paradigm lends credibility to the use of Other differences between this research and
IVET in the study of leadership. Indeed, IVET stereotype threat research involve the differing
is a promising tool for the study of leadership domains, tasks, and outcome measures. First, the
by researchers as well as organizations. stereotype relevant domain often examined in
the stereotype threat literature is an academic
Limitations and future directions domain. The academic and leadership domains
It is important to point out that the current differ on a number of factors including the
findings are somewhat inconsistent with find- extent to which there are objective measures of
ings from the stereotype threat literature. In success. It may be that the effects of stereotype
most of the stereotype threat research, the activation are different in the domain of leader-
participants selected for the studies are those ship than the domain of academia, or on tasks
highly identified with the academic domain that either lack or have objective performance
under study. Indeed, studies designed to test the markers. Indeed the leadership task may not
role of domain identification in the stereotype have engendered the level of frustration often
threat paradigm generally reveal that stereotype encountered in academic tasks, and task frustra-
threat effects occur only for those who are highly tion has been implicated as a key component of
identified with the domain (Aronson et al., 1999). the stereotype threat process (Steele & Aronson,
The results of the present research indicate that 1995). Additionally, the outcomes examined in
stereotype activation had positive effects on this research differ from the classic stereotype
those who have high efficacy in their leadership threat outcomes. That is, the stereotype threat
abilities. Because self-efficacy and domain iden- literature often examines objective performance
tification are related constructs, the results from on an academic exam whereas the outcomes
the present research and the stereotype threat examined here were subjective performance
literature are somewhat at odds. ratings and self-concept outcomes associated
There are a few factors that may help explain with task performance. Stereotypes may not
the contradictory findings; these factors should affect these varying responses in the same
be further investigated. First and foremost, manner. A full examination of the parameters
stereotypes were activated blatantly in this re- of the effect will likely elucidate the apparent
search. The relative explicit vs. implicit manner contradiction in findings.
in which the stereotype is primed has been
shown to play an important role in responses Determining the causal role of efficacy Future
to these stereotypes (Kray et al., 2001). For ex- research should attempt to determine the causal
ample, recent research revealed that women role of leadership efficacy in the observed
primed with implicit gender stereotypes showed effects. According to Bandura (1997), there are
less of a preference for a leadership role com- four sources of efficacy information: enactive
pared to those not primed with the stereotype mastery, vicarious experiences, verbal persuasion,
(Davies, Spencer, & Quinn, 2002). Stoddard and physiological and affective states. Future
et al. (2003) also found that subtle stereotypes research should take a well-rounded approach
evoked assimilation patterns such that women to manipulating efficacy by focusing on these
were less likely to desire a leadership role; how- principal sources. Perhaps a promising approach
ever, they also found that blatant stereotypes to understanding the causal role of efficacy in
resulted in women demonstrating an increased the observed effects would be to develop a com-
desire to assume a leadership position. Thus, prehensive efficacy-training program, includ-
previous research indicates that subtle stereotype ing methods from each of the four sources of
611
efficacy information. Examining and comparing (a stereoscopic display with dual 680 horizontal
responses to stereotype activation of low efficacy by 480 vertical resolution LCD panels that
women who have and have not had the training refresh at 72 Hz). The optics of this display
may provide us with insight into the causal role presented a visual stimulus subtending
approximately 50 degrees horizontally by
of efficacy in reactions to stereotype activation.
38 degrees vertically. Perspectively correct
Additionally, the role of efficacy in reactions to stereoscopic images were rendered by a 450
stereotype activation in other domains should MHz Pentium III dual processor computer
be evaluated. with an Evans & Sutherland Tornado 3000
dual pipe graphics card, and these images were
updated at an average frame rate of 36 Hz. The
Conclusions simulated viewpoint was continually updated
by the participants’ head movements. The
The incongruity between the leadership role
orientation of the participant’s head was tracked
and the female gender role has important by a three-axis orientation sensing system
implications for women leaders. The current (Intersense IS300, update rate of 150 Hz). The
research highlights the role of leadership system latency, or the amount of delay between
efficacy in responses to negative stereotypes a participant’s head motion and the resulting
in the domain of leadership. As demonstrated concomitant update in the HMD’s visual display,
here, stereotype activation can actually be asso- was 65 ms maximum.
ciated with beneficial responses—but only for 4. During debriefing only four participants
women who have high self-efficacy for leader- indicated suspicion that there were no other
ship. Currently, most research is focused on participants. Across both studies, analyses with
and without suspicious participants yield similar
examining the debilitating effects that negative
results.
stereotypes have on the targets of these stereo- 5. These statistics were accurate at the time the
types. Hopefully this work will open up an experiment was conducted.
avenue of investigation into the more beneficial 6. Importantly, reverse causal effects cannot
responses to these stereotypes. A better under- completely be ruled out. That is, oftentimes
standing of high efficacy leaders’ responses to in mediational analyses if the mediator and
stereotype activation may provide us with tools the outcome variable are interchanged, the
to counter the more detrimental responses of outcome seems to ‘cause’ the mediator (Kenny,
those lacking efficacy. Kashy, & Bolger, 1998). Accordingly, in the
present research interchanging perceived
performance with the outcome variables yielded
Notes significant mediational effects. However, the
plausibility of reverse causation is weakened by
1. Researchers have adopted varying labels for the experimental design in which the mediator
the distinction between the descriptive and was measured temporally prior to the outcome
prescriptive aspects of gender stereotypes. Eagly variables. The analyses in this manuscript focus
and Karau (2002) use role terminology, referring on the causal paths based on a priori theoretical
to the descriptive and injunctive aspects of predictions.
gender roles, whereas others use stereotype
terminology, referring to descriptive stereotypes,
or gender stereotypes, and prescriptive
Acknowledgements
stereotypes (Burgess & Borgida, 1999). This This work was supported in part by NSF ITR
paper makes no distinction between the terms Award #0205740 to the second author. We
and uses them interchangeably. acknowledge and thank Lauren Aguilar, Donovan
2. In this manuscript, priming the stereotype refers Bean, Missy Clayton, Michelle Dennis, Sarah
to the general operationalization of stereotype Estrada, Lauren Gase, Sarah Haskell, Diana Hill,
activation. Annie Lamson, Kevin Lee, Elizabeth LeMoine,
3. Technology specifications: The head mounted Cari Nicholson, and Peter Westphalen for their
display was a Virtual Research V8 HMD superb contributions to this research.
612
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