Final Exam 2 hours ● 2 discussion questions ● Case study - 3 questions Remember!!! 1. You have to make arguments which are supported by theories and knowledge you gain from this course 2. Please be objective, don’t be subjective and biased 3. Don’t say “I think…” or “I believe…” 4. Always write your answer in paragraphs 5. Don’t leave the answer sheet blank Topics
1. Foundation of Business Communication
2. Communication barriers & challenges in cross-cultural communication 3. Conflict Resolution 4. Reports and Proposals 5. Designing presentation Lecture 1 -Foundation of Business Communication
1. Explain why business communication is important
to individuals and organisations. 2. List and explain the goals of business communication 3. Explain the communication process 4. Identify communication barriers and describe ways to remove them Lecture 2- Communication barriers & challenges in cross-cultural communication 1. Define culture, explain how culture is learned 2. Explain the importance of recognizing cultural variations, and list eight categories of cultural differences. 3. List four general guidelines for adapting to any business culture. 4. Identify seven steps you can take to improve your intercultural communication skills. Lecture 3 - Conflict Resolution
● What is conflict? Types of Conflict.
● Conflict resolution ● Two general approaches for negotiation Lecture 8- Designing Presentation Describe the tasks involved in analyzing the situation for a presentation and organizing a presentation
Explain how to adapt to your audience and develop an
effective opening, body, and close for a presentation
Discuss five steps for delivering a successful presentation
Explain the growing importance of the backchannel in
presentations, and list six steps for giving effective presentations online Explain the difference between structured and free-form slides, and suggest when each design strategy is more appropriate Explain how to create effective slide content Lecture 9- reports and Proposal
● Describe an effective process for conducting business research
● Define secondary research, and explain how to evaluate, locate, and document information sources ● Define primary research, and outline the steps involved in conducting surveys and interviews ● Describe the major tasks involved in processing research results ● Explain how to summarize research results and present conclusions and recommendations discussion questions
1. What is the difference between primary and secondary data, and what are the advantages and disadvantages of each in conducting research for a business report or project? Provide examples to illustrate your answer.
2.Compare and contrast distributive and integrative negotiation strategies. In
what types of situations might each strategy be more effective? Provide examples to support your answer. Question 1 Primary Data Secondary Data Definition Data collected firsthand by the researcher for a Existing data that has been collected by someone specific research purpose. It involves else for a different purpose and is subsequently used gathering new information directly from original for a new research project. It involves analyzing and sources synthesizing data from various sources.
Key ● Data collection methods: surveys, ● Data sources: books, journal articles, government characteristics interviews, observations, experiments, or reports, industry publications, databases, or previous direct measurements. research studies. ● Originality: It is specific to the research ● Accessibility: It is readily available and accessible project and has not been previously collected to researchers without the need for extensive data or published. collection efforts. ● Control: Researchers have control over the ● Large-scale data: Secondary data often provides a design, methodology, and specific data broader perspective and a larger sample size collected compared to primary data. Question 1
• Relevance • Accuracy • Cost and Time Efficiency • Historical Comparison • Customization Advantage • Large Sample Size Advantage
• Cost and Time
• Limited Scope • Lack of Control • Relevance and Accuracy • Biases Disadvantage • Outdated Information Disadvantage
• Company wants to determine customer • Company want to understand market trends
satisfaction levels for its new product => Analyze industry reports, market research => Conduct surveys or interviews directly studies, or government publications to gather Example with customers secondary data on consumer behavior, Example market size, or competitor analysis. Question 2 Distributive Negotiation Integrative Negotiation Definition Competitive or win-lose negotiation, focuses on Collaborative or win-win negotiation, aims to create maximizing individual gains and is characterized by a value and find mutually beneficial solutions. This fixed and limited resource strategy emphasizes cooperation - open communication - common interests.
Key ● Zero-sum mindset: Parties perceive the negotiation ● Focus on common ground: Parties seek to identify characteristics as a zero-sum game, where one party's gain is shared interests and goals to reach a mutually considered the other party's loss. beneficial outcome. ● Positional bargaining: Parties take rigid positions ● Problem-solving mindset: Parties work together to and engage in adversarial tactics to secure the most explore creative solutions that satisfy the needs of favorable outcome for themselves. both sides. ● Limited cooperation: There is minimal collaboration ● Information sharing: Parties exchange information or sharing of information between parties openly to facilitate understanding and generate options that create value.
and Example ● Salary negotiations: determine the maximum salary objectives, allocate resources, and create a mutually that the employer is willing to offer while the beneficial agreement. candidate aims to maximize their compensation. ● Team project assignments: distribute roles and ● Vendor contracts: secure the most favorable terms, responsibilities based on individual strengths and such as lower prices or additional benefits. interests while ensuring the collective success of the project. On June 5, 2021, a large national automobile-leasing firm in Vietnam, hired Tony Stark as a mechanic. Tony, the only mechanic employed by the firm, was to do routine preventive maintenance on the cars. When he first began his job, he was scheduled to work at 7 AM. On June 6, 2021, Tony's supervisor,Joe Simon, called him to his office and said, "Tony I've noticed during June that you've been late for work seven times. What can I do to help you get here on time?"
- Tony replied, "It would be awfully nice if I could start work at 8 AM instead of 7 AM."
- Simon then stated, "Tony I'm very pleased with your overall work performance, so it's OK with me if your workday begins at 8 AM."
During the month of July 2021, Tony was late eight times. Another conversation occurred similar to the one at the end of July. As a result of it, Tony's starting time was changed to 9 AM.
On November 11,2021,Joe Simon posted the following notice on the bulletin board: Any employee late for work more than two times in any one particular pay period is subject to termination.
On January 20, 2022, Joe Simon called Tony into his office and gave him a letter that read, "During this pay period, you have been late for work more than two times. If this behavior continues, you are subject to termination." Tony signed the letter to acknowledge that he had received it.
During February 2022, Tony was late eight times and between March 1 and March 11, five times. On March 11, 2022, Joe Simon notified Tony that he had been fired for his tardiness.
On March 12, 2022, Tony came in with his union representative and demanded that he get his job back. Tony alleged that there was another employee in the company who had been late as many times as he had, or more. Tony further charged that Joe Simon was punching the time clock for this employee because Joe Simon was having an affair with her. The union representative stated that three other people in the company had agreed to testify, under oath, to these facts. The union representative then said, "Joe Simon, rules are for everyone. You can't let one person break a rule and penalize someone else for breaking the same rule. Therefore, Tony should have his job back."
Questions
1. Identify the problem in the case. Was the manager communicating a message to Tony? What was the message the manager communicated to Tony? Should Tony get his job back? 2. What would you do if you were an arbitrator in this dispute? Case study might be longer ➢ Identify the problem in the case. Was the manager communicating a message to Tony? What was the message the manager communicated to Tony? Should Tony get his job back? Possible answer: Students identify the problem based on the Communication process. Tony and His boss interpret the meaning of the message differently Should or should not depend on students’ argument/jusify
➢ What would you do if you were an arbitrator in this dispute?
Possible answer: Manager should sit down with the whole team and discuss the rule one more time. After everybody agrees with the new discipline, Simon should observe and impose punishment fairly. Students should demonstrate that they understand the theories and are able to apply those theories to identify and solve the case study. Theory có thể dùng là Chapter 1, không phải I think Communication process giữa Tony và boss Barriers Case STUDY
1. Identify problem Có thể sử dụng tất cả các business communication model để tìm problem e.g business communication goals, communication process, conflict resolution, cross culture etc E.g communication problem có trong case vì missing 1 goal in business communication goals/ làm sai/ thiếu/thừa stage trong communication process 2. Suggest solution E.g nếu chỉ ra limitation ở communication process ở step 3 thì suggest thay đổi step 3. Conclusion : Luôn luôn viết recommendation SAU discussion Tips : Sử dụng nhiều theories và articles để làm sáng tỏ quan điểm.
