IGNOU - Culture Area
IGNOU - Culture Area
IGNOU - Culture Area
Contents
3.0 Introduction
3.1 Historical Trajectory of Thought
3.1.1 A Critique of Unilinear Evolution
3.1.2 Influence of Biological Sciences and Museology
3.2 Theoretical Context
3.2.1 British School of thought
3.2.2 German School
3.2.3 American School and Culture Area Theories
3.3 Why did ‘Culture Area Concept’Lose its Steam?
3.4 Summary
3.5 References
3.6 Answers to Check Your Progress
LEARNING OBJECTIVES
In this unit, the learners will be able to:
explore the historical, theoretical and methodological significance of the
culture area concept;
understand the contributions of various scholars whose works influenced
the concept, building up to the culture area theories; and
critically assess why the culture area concept lost its significance.
3.0 INTRODUCTION
It has often been found that neighbouring cultures share common cultural traits
which might include food, dressing pattern, festivals, rituals and ceremonies.
This commonality of traits often results in the definition of geographical areas
based on the cultural inclination (the more obvious or prominent cultural display/
manifestation). For example, one often hears of the term Punjabi culture or that
North India
north of India is represented by Punjabi culture, why is this the case? Is the north Culture
of India or the geographical region of Punjab indeed a homogenous culture? If
not, then why is it that they are termed as such, and how and why is it that they
have shared cultural traits? One of the possible answers to why cultures find
association with geography (at a large scale) is that even a casual sorting of
cultural information like language, social institutions, material culture and even
social behavioural patterns can throw up certain commonalities between specific
areas.
The concept of culture area was first applied by ethnologist Clark Wissler in
order to provide a theoretical framework for the information being generated. A
culture area was defined as a geographical/cultural region whose population and
groups share important common identifiable cultural traits, such as language,
tools and material culture, kinship, social organisation, and cultural history.
Therefore, groups sharing similar traits in a geographical region would be classed
in a single culture area. Culture area highlighted the historical relationships
between different cultures over geographical spaces and recognised the areas
governed by the same or a dominant culture. This cultural relationship was
understood in terms of cultural phases taking into consideration the dimension
of time to understand historical relationships. Russell Gordon Smith (1929) in
his paper ‘The Concept of the Culture-area’ explains that, “the culture-area is an
empirical grouping of cultural data cultures in which the unit of investigation
and the principle of classification have been derived from direct observation of
the facts and of their temporal and spatial distributions” (Smith 1929: 421).
George W. Hill (1941) in his paper ‘The use of Culture Area Concept in Social
Research’ points out that “A technique of classification is a cornerstone of
scientific research. Prior to the development of such a system, a discipline remains
speculative and has little objectivity. Following the evolutionary system, the
culture area provides the much-needed classification in Anthropology” (Hill 1941:
39). This statement brings to light the fact that anthropology was still positioning
itself as a scientific discipline in the ‘positivists’ era, and in that the culture area
concept provided it with the much-needed framework to prove its credibility,
while it disengaged itself from the theory of unilinear evolution of humankind.
Let us, in the next subsection, understand how the critiques to the classical
evolutionary school of thought lead to a shift in anthropological thought towards
culture area concept.
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3.1.1 A Critique of Unilinear Evolution Culture Area Theories
The classical evolutionary theory came into being in the late 1800s and has been
criticised as an ethnocentric theory putting the western civilization at the pinnacle
of development.The evolutionists proposed that humans share a set of
characteristics and modes of thinking that transcend individual cultures (psychic
unity of mankind) and attributed similarity of cultural traits between
geographically separated areas to similar evolutionary pattern. As more and more
anthropological information started getting collected, it led to the ideation of
two alternate possibilities:
a) independent local innovation (local inventions one place after another) and
b) diffusion (innovation are created in a few localities from where they spread
over a wide area)
Evolutionary theory was a grand or nomothetic theory. In contrast we have the
development of Historical Particularism in America focused on the historical
trajectory of unique cultures. Diffusionism was the first approach devised to
accomplish this type of historical approach to cultural investigation. As the term
suggests diffusionism studied the dispersal of culture traits from its place of
origin to other places. Both Historicism and Diffusionism contributed to the
concept of culture area, however before dwelling into these thoughts in details
and how they contributed to the culture area concept let us look at how natural
sciences contributed to the idea of culture area concept.
Vadstena Bracteate
Courtesy of Kungl. History of Witness and the Academy of Antiquities, Stockholm.Vadstena
bracteate - Wikipedia
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Emergence of Anthropology This supported the idea of diffusion (a theoretical perspective that influenced the
idea of culture area). The political implications of the innovation-diffusion debate
were profound. It resulted in the methodological problem of how one might
scientifically determine the primacy of either process. Otis T. Mason, curator
of ethnology at the Smithsonian Institution (1884–1908), suggested one such
method in a report of his program for organizing the museum exhibits for the
United States National Museum, Mason (1886). He was among the first to use
the term ‘culture area’, however his focus was on presentation of cultural material.
He believed that if a biologist could study variations in the wing form of birds,
ultimately creating a sequence from the wing’s most basal to its most advanced
form, an ethnologist could apply the same methods to see if a cultural trait (such
as basketry) had been independently developed or has spread through. According
to Mason, a series of such studies, analysing a multitude of traits, would eventually
result in a preponderance of evidence supporting either innovation or diffusion,
thus resolving the question of causation in cultural evolution.
Mason was however criticised by Franz Boas that, in ranking cultures as higher
or lower according to their traits, the comparative method Mason adopted was
intrinsically biased and, therefore, not scientific. Boas writes that “there is one
fundamental difference between biological and cultural data which makes it
impossible to transfer the methods of the one science to the other. Animal forms
develop in divergent directions, and an intermingling of species that have once
become distinct is negligible in the whole developmental history...…. Human
thoughts, institutions, activities may spread from one social unit to another.….
Before morphological comparison can be attempted the extraneous elements due
to cultural diffusion must be eliminated.” (Boas 1932: 609)
Boas’s assistant, Clark Wissler, succeeded him as the curator of the American
Museum of Natural History. Culture area concept was developed in earnest by
Clark Wissler, and given a theoretical perspective that could produce scientific
laws while preserving the cross-cultural perspective essential to anthropology.
Before we dwell further into the culture area concept as proposed by Clark Wissler,
let us first look at scholarly discussions that contributed to the culture area concept.
As mentioned earlier, the culture area concept came into being as a methodological
response to the innovation-diffusion debate, it is thus important to understand
the thoughts around diffusion and its influence in the culture area concept.
The Egyptologists were criticized for their narrow vision and the fact that they
thought that man was uninventive, and though their thought of diffusion held
certain interest, there was weakness in the evidence on the basis of which they
formulated their theory.
The German concept of culture circles was criticised for a number of reasons.
Anthropologists realised that cultural phenomena is much too complex to be
explained by the interaction of a small number of Kulturkreise. It spoke of contacts
over unlikely distances and did not make allowances for independent invention.
The proponents of the theory often mistook analogous features (those that appear
similar but have differing origins) for homologous ones (those that appear similar
because they share an origin) and thus compared phenomena that were not really
comparable.
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3.2.3 American School and Culture Area Theories Culture Area Theories
American school of thought saw the development of the concept of culture area
into theory and practice under two key thinkers Clark Wissler and A L Kroeber,
who had both enjoyed the mentorship of Franz Boas.
In the United States, Franz Boas was the first to formally propound the
understanding of culture areas (Buckley 1989). He said that these areas were
historical as well as geographical units: the spatial coefficients of processes of
cultural growth through time. He identified the physical environment of culture
areas, the “psychology” of the peoples inhabiting them, and the spread of
technologies and other ideas as three independent variables governing cultural
growth, or development, within culture areas over time (Boas 1896). He reflected
on diffusion as a viable mechanism for culture exchanges among geographically
adjacent areas. Boas argued that, one had to carry out detailed regional studies of
individual cultures to discover the distribution of culture traits and to understand
the individual processes of culture change at work. He stressed on the need for
meticulous collection and organisation of ethnographic data on all aspects of
(different) human societies. He maintained that only after information on the
particulars of many different cultures had been gathered could generalisations
about cultural development be made with any expectation of accuracy.Thus, while
Boas recognised the relevance of culture area, he also felt that the need of the
time was for anthropologists to study specific cultures in-depth. To this end, he
sought to reconstruct the histories of specific cultures and focused on particularism
of a society in terms of both its history and culture. He argued that many cultures
developed independently, each based on its own unique set of circumstances
such as geography, climate, resources and particular cultural borrowing. Based
on this argument, reconstructing the history of individual cultures requires an in-
depth investigation that compares groups of culture traits in specific geographical
areas. Then the distribution of these culture traits must be plotted. Once the
distribution of many sets of culture traits is plotted for a general geographic area,
patterns of cultural borrowing may be determined. This allows the reconstruction
of individual histories of specific cultures by investigating which of the cultural
elements were borrowed and which were developed individually (Bock
1996:299).
The concept of culture area was however carried forward by Clark Wissler (1870-
1947). He developed a view of culture that focused on its continuity over wide
geographical areas. Since cross-cultural nomothetic studies require that the items
to be compared be defined as rigorously as possible, Wissler became the first
anthropologist after Tylor and the first American anthropologist to offer a
definition of culture. He developed the concept of culture-area and age-area in
his books The American Indian (1917), Man and Culture (1923) and The Relation
of Nature to Man (1926).
The culture area concept can be located in a time period when the western
anthropologists were coming in touch with geographical areas consisting of native/
tribal/indigenous communities that had relatively less exposure with the colonising
world. These communities had a social relation among each other and the
anthropologists found that they often shared similarities in cultural practices,
especially among contiguous tribes. It was believed that this similarity or
continuity of cultural practices was due to diffusion among neighbouring tribes
over a period of time. However, there was no documented record of this diffusion.
Anthropologists, tried to construct this cultural history of where the cultural
practices had originated as well as tribal commonality and continuity by mapping
cultural spaces within geographical areas. Different anthropologist used the culture
area concept for different purposes. The main proponents of the concept were
from the American school of thought and looked at the concept from different
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Emergence of Anthropology positions. Franz Boas utilised the concept to propagate an insight into creating a
historical and cultural particularistic focus of studying a tribe holistically.Clark
Wissler and A. L. Kroeber however, theorised culture area in a cross-cultural
perspective cross-sectioned with time. Clark Wisslerused culture area to trace
world history (especially of the western hemisphere), while Kroeber sought to
uncover regionally individualised type or specific growth of culture while looking
at cultures in more holistic terms.
The contemporary relevance of this concept can be seen in the persistence of the
notion of area specialisation in anthropology whereschools as well as scholars
are divided into specialists in China studies, or South Asian studies or Middle
Eastern studies. Somewhere down the line the association of culture with
geography remains and defines sub-disciplines within anthropology.
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9) Why did A. L. Kroeber refer to ‘culture area’ as an unfortunate designation?
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The culture area concept lost its steam because it did not necessarily account for
sudden culture contact and influence such as the colonial forces. The so-called
vanishing cultures either perished or acculturated and changed due to exposure
with the western world. The cultures had too many stimuli and influence tobe
understood in their so called pristine or original form. This is not to say that
cultures changed overnight, or that the cultural association (with neighbouring
cultures) and practices suddenly changed, but the heterogeneity among them
became prominent and pronounced. Further, over time the tribes being considered
within cultural area gained a voice of their own, and spoke up about their Relate with
representation/mis-representation. As culture area often created a geo-political displacement ->
identity of the tribe as well. In today’s times culture still finds geographical (as displacement from
was given in the introduction with the reference of Punjabi culture) references. their culture area
However, one realised that cultural identity itself has many social forces at play.
In that a geographic-historical perspective and association with neighbouring Culture area focuses on
communities might play a significant role in understanding a culture, however a geographical &
superimposed categorisation of researcher’s perspective (of cultural distribution),
historical perspective
devoid of communities’ inputs, cannot remain free of critique.
3.5 REFERENCES
Boas, F. (1896). The limitations of the comparative methodScience,4 (103), 901-
908
(1887). The occurrence of similar inventions in areas widely apartScience,
9(224), 485-86.
(1932). The Aims of Anthropological Research.Science,76 (1983),605-613.
Bock, P. K. (1996). Culture Change. in Levinson, David &Ember, Melvin (ed.)
Encyclopedia of Cultural Anthropology.Vol.1.New York: Henry Holt & Co.
Buckley, T. (1989). Kroeber’s Theory of Culture Areas and the Ethnology of
North-western California Anthropological Quarterly, 62(1), 15-26.
Freed, S. A and Freed, R. S. (1883). Clark Wissler and the Development of
Anthropology in the United States American Anthropologist, 85(4), 800-825
Hill, G. W. (1941). “The Use of the Culture-Area Concept in Social Research”.
American Journal of Sociology, 47 (1), 39-47.
Janusc, J.B. (1957). “Boas and Mason: Particularism versus Generalization”.
American Anthropologist, 59, 318-325
Kroeber, A. L. (1925). “Handbook of the Indians of California.” Bureau of
American Ethnology Bulletin, 78,1–995.
(1939). Cultural and Natural Areas of Native North America. Berkley,
California: University of California Press.
Smith, R. G. (1929). “The Concept of the Culture-Area”. Social Forces, 7(3),
421-432.
Willey, M. W. (1931). “Some Limitations of the Culture Area Concept”.Social
Forces, 10 (1), 28-31.
Wissler, C. (1917). The American Indian. New York: Douglas C. McMurtrie.
(1927). “The Culture-Area Concept in Social Anthropology”.American
Journal of Sociology, 32 (6), 881-891.
5) Frobenius
6) The American Indian (1917), Man and Culture (1923) and The Relation of
Nature to Man (1926).
7) Refer to section 3.2.
8) Refer to section 3.2
9) Refer to section 3.2
10) Refer to section 3.3
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