AGENCY OUTBOUND PLAYBOOK

Daily Routine
- 25 Follow Ups on Facebook, Linkedin, Instagram - responding to inbounds over that
came in over night / bumping ghosted messages / friend request bumping
- 50-100 New Outreaches a Day on Facebook, Linkedin, Instagram searching by job title
or joining groups
- Respond to the responders within 10 minutes

Closing Lines
- “Are you open to checking out what’s working really well for us?”
- “Would you be against that conversation?”

Service Based Outbound Cold Script

Example is for the rhea estate niche:

Version #1

Hey (name)

Could be completely off base here you cover around the (area) right?
(wait for response)

Perf, mostly residential stuff?

(wait for response)

So I work with agents all over the US booking listing’s on their calendar for them. Was looking to
work with an agent around (area).

Assuming you guys work with buyers around the 300-700k price range right?
(wait for response)

I mean real quick are ya even looking to take some more buyers right now? With everything
going on would some more extra listings be helpful or not really?
(wait for response)
Cool, are you open to checking out what’s working really well for us?

(wait for response )

Cool man your XYZ timezone right?

(wait for response )

Does XYZ work?

Phone / email? I'll send an invite ?

Version #2

Hey name

I could be way off here, but you cover around the (area) right?

*wait for response - yes

Awesome. Got a quick biz question for you if you’re open to it?

Don’t worry I’m not trying to sell you leads haha

*wait for response - sure, what’s up?

So not to sound like one of those "marketing gurus" we all don’t like, but if I could
guarantee you a few more transaction opportunities each month, are you looking to
grow or not really?

*wait for response - yes, always looking to grow, etc

Awesome. You got 10-15 minutes today/tomorrow to check out what’s working really
well for us?

*wait for response - yes, no

Cool man your XYZ timezone right?

*wait for response - yes

Cool, I can do X or Y. Either of those work for you?

Version #3

Hey, I found you online. Are you a realtor?

*wait for response - Yes

My name is _____ from Phaners Real Estate. I could be way off here... but you do
cover {{contact.city}} and surrounding areas right?

*wait for response - XYZ

Sweet and do you mainly do residential? Or commercials too?

*wait for response - XYZ

Okay we’re actually looking to partner up with a few realtors to expand. We source a lot
of clients in your area that we can send over for a commission after closing. We also
have paid options too depending on where you are at in your business.

Just curious, are you even looking to take on some more listings right now? With
everything going on would some extra buyers be helpful or not really?

*wait for response - Yes

Okay great, why don't I connect you with my team for a chat to see if we are a good
fit? We can show you what's working extremely well for us even in the most competitive
markets and discuss a few options for us to potentially work together.

*wait for response - Sure

Awesome. You got 10-15 minutes today/tomorrow to check out what’s working really
well for us?

*wait for response - yes, no

Cool man your XYZ timezone right?

*wait for response - yes

Cool, I can do X or Y. Either of those work for you?

Other Niches:
https://docs.google.com/document/d/1RLFgRYwwIooHFo24V2nRA6D4Q6TdJ39drHs7o
NVlO3c/edit

Ghost Messages

- Still with me?

- Thoughts on this^
- :) ^
- Are you ignoring me on purpose?
- GIF “talking to a wall”
- Message after, feels like i'm talking to a wall lol
- ^^ bumping this
- Yeah so not trying to be a burden here man…. Is this something you're still
looking to check out?
- Starting to feel like prom all over again ….. Being stood up
- Foot in door, with picture of your foot
- Everything ok?

Objection Handling

- What's the Cost?

- Your house, your entire bank account, your first born….. Haha just
kidding man. We've got a lot of options depending on where you're
at, are you guys even looking to do X or not really?
 - Cool so I honestly can't offer you anything that you don't need, we
have a couple different options... are you against a conversation
first to see if this would even make sense first?
- Are you trying to sell me something?
- Haha can't sell you anything ya don't need ---- back into
framework
- I don't buy leads
- All good man, i'm not a fan of those lead aggregators either ----
back into framework
- "Do I have to pay for this?"
- I mean we do have some paid options, but i can't offer you
anything ya don't need…. ---- back into framework
- "People like you message me all the time, why are you different?"
-I dont know man, i might not be…. I guess it depends on what you
mean by “people like me”….. I havent found anyone that does what
we do yet ---- back into framework
- “No, thank you”
- No thank you to what ? haha
- I get it, can i ask you one last thing before i let ya go?
- Are you not interested right now because you're not looking to buy
anything? Or are ya not interested right now because you guys cant
handle some extra jobs ?
- Why should I trust you?
- Im not sure if ya should lol, i mean i'm not asking you to marry me
yet haha ---- are you against a conversation to see if we could even
help first?
- Send me samples (info / email )
- Cool man would love too, thing is we are data nerds over at the
sales agency, and what we've come to find is… most of the time
when we send over info it tends to get lost in the inbox (i'm sure you
 can relate haha), what exactly are you looking for info on that would
actually be worth opening ?
- Totally. Are you against touching base for 10-15min tomorrow so i
make sure im sending over the info that would be most helpful for
ya?

- It’s too expensive

- I hear you…. Are you against a conversation on finances?
- Are you against a conversation to look over options, and make
sure this would even make sense for ya first ?
- Can you send me the price now
- Cool so I honestly can't offer you anything that you don't need, we
have a couple different options... are against a conversation to see
if this would even make sense first?
- I cant :/ , we have so many options depending on where your at…
it would be impossible to break it down in a short email haha. But
more then that, we dont make offers to everyone, we would only
make you an offer if were both confident you would be under a 10%
cost of marketing
- If its cool with you man, I would rather touch base with you when
you have some more time, to see if this would even make sense for
you with where your at .
- I don’t click links that people send me online
- Maaaaannnnn, you think im going to hack you with a link? Lol
jokes aside, all good when are you free for 10-15 to touch base on
this….
- Someone from your company messaged me earlier and I’m not interested (after
asking company name… I’m the only one doing outreach now haha)
- All good man, can i be completely honest with you for a second?
- What's the company name?
 - Its “company name” if thats matters to anyone haha… back into
framework
- You seem sketch.
- Haha well if you're thinking that lol, i've def dropped the ball on
this…. Can i be honest with ya for a sec?
-Haha what do ya mean?
- I don’t like making decisions on the spot.
- Cool you dont have too, are you agaisnt a conversation just to see
if this would even make sense lol…. We cant offer you something
ya dont need…
- Why do you have only 2 photos? Why your profile is so new
- Haha so good call, can i be honest with ya for a sec?
- So i work for ______, managing his / her group …. and just
figured it would be easier and more organized to keep everything
separate on this profile.
- Haha last account got deleted….
- If you're not licensed, where are you getting these referrals from? If they are
good leads and they close, I'm happy to pay you a referral fee, but if you're not
licensed, I can't. So what's in it for you?
- What do ya mean?
- So i hear you, need a little more context here man?
- So i hear you, so we have a couple different options…. But we're
jumping the gun, i can't offer you anything you don't need lol…. Are
you against a conversation to see if this would even make sense
first?
- Haha dont worry man this isnt quite like ____ so no licenses
needed…. You got a few min to touch base?
- Were working on it
- Sweet, so not looking to take anything away from what you got
cookin… But we're jumping the gun, i can't offer you anything you
 don't need lol…. Are you against a conversation to see if this would
even make sense first?

- Not at this stage thank you

- I hear you…. Can i ask you one last thing before i let ya go man?
- So been doing this a long time and would just like to have my
notes correct here, Is this a timing thing or money thing?
- I can’t tell u how many of these messages I get in a day